QUESTIONNAIRE

A.
1. Name 2. Contact number 3. Gender

:- Priya Bavaria :Female 4. Age: - 22 5.

:Occupation:- Student

6. Income :- 1
o o o o o

Below 3,00,000 3,00,000-4,00,000 4,00,000-5,00,000 5,00,000-6,00,000 6,00,000 and above

7. How often do you buy branded t-shirts? 2

o o o o o

Regularly Occasionally On offers Rarely Anytime

8. Which brands do you prefer rate your preferential brands on the basis

of your purchases from 1 to 5? 1

o o o o o

2 2 3

Nike Reebok Polo Addidas Diesel

5 5

4 1

9. Rate the reasons for buying particular brand?

1
o o o o o

2 2 3

4 5

Style Affordability Availability Quality Advice

1 1

10.

Where do you purchase? 1

o o o o o

4 5

Factory outlet Nearby shop Malls Multi branded stores Others

1 5 4 1

11.

Why do you prefer to purchase from particular location? 1

o o o o o

4 5

Availability Accessibility Offers Service Other (specify)

5 5

3 1 1 3 501-1000 1501-2000

12. State the range in which you buy?

o o o

Below 500 1001- 1500 2001 and above

13. What are the promotional factors that influence your buying decisions? 1 2 3 4 5 o TV Advertisements 5 o Print Ads (Newspapers, 1 Magazines etc.) o Product display at outlet 3 o Hoardings 1 o Any other 1 14. Reasons for buying branded t-shirts? 1 2 3 4 5

o o o o o

Good looks Friends suggestion Durability/ Quality Comfort Status symbol

5 4 5 5 2

15. Do you prefer it just as a casual wear or use it as formals as well? 4

o o o o o

Frequently Sometimes Occasionally Rarely Never

B.
1. Name 2. Contact number 3. Gender

:- Raj Malhotra ::male 4. Age: - 24 5. Occupation:-

Service
6. Income :- 2
o o o o o

Below 3,00,000 3,00,000-4,00,000 4,00,000-5,00,000 5,00,000-6,00,000 6,00,000 and above

16. How often do you buy branded t-shirts? 1

o o o o o

Regularly Occasionally On offers Rarely Anytime

17. Which brands do you prefer rate your preferential brands on the basis

of your purchases from 1 to 5?

1
o o o o o

4 5 5 4

Nike Reebok Polo Addidas Diesel

5 5

18. Rate the reasons for buying particular brand?

1
o o o o o

2 3 3

4 5

Style Affordability Availability Quality Advice

5 1

19.

Where do you purchase? 1

o o o o o

4 5

Factory outlet Nearby shop Malls Multi branded stores Others

1 5 4 1

20.

Why do you prefer to purchase from particular location? 1

o o o o o

4 5

Availability Accessibility Offers Service Other (specify)

5 5

3 4 1 4 501-1000 1501-2000

21. State the range in which you buy?

o o o

Below 500 1001- 1500 2001 and above

22. What are the promotional factors that influence your buying decisions? 1 2 3 4 5 o TV Advertisements 5 o Print Ads (Newspapers, 3 Magazines etc.) o Product display at outlet 3 o Hoardings 1 o Any other 1 23. Reasons for buying branded t-shirts? 1 o Good looks o Friends suggestion o Durability/ Quality o Comfort o Status symbol Frequently Sometimes Occasionally Rarely Never 2 3 4 5 5 5 4 5 5

24. Do you prefer it just as a casual wear or use it as formals as well? 1

o o o o o

C.
4. Name 5. Contact number 6. Gender

:- Minal :Female 4. Age: - 18 5.

:Occupation:- Student

25. Income :- 1
o o o o o

Below 3,00,000 3,00,000-4,00,000 4,00,000-5,00,000 5,00,000-6,00,000 6,00,000 and above

26. How often do you buy branded t-shirts? 3

o o o o o

Regularly Occasionally On offers Rarely Anytime

27. Which brands do you prefer rate your preferential brands on the basis

of your purchases from 1 to 5? 1

o o o o o

4 5 4 4

Nike Reebok Polo Addidas Diesel

5 5

28. Rate the reasons for buying particular brand?

1
o o o o o

2 3 2 2

Style Affordability Availability Quality Advice

1 1

29.

Where do you purchase? 1

o o o o o

2 3

4 5

Factory outlet Nearby shop Malls Multi branded stores Others 2

3 4

30.

Why do you prefer to purchase from particular location?

1
o o o o o

4 5

Availability Accessibility Offers Service Other (specify)

5 5

3 1 1 1 501-1000 1501-2000

31. State the range in which you buy?

o o o

Below 500 1001- 1500 2001 and above

32. What are the promotional factors that influence your buying decisions? 1 2 3 4 5 o TV Advertisements 5 o Print Ads (Newspapers, 1 Magazines etc.) o Product display at outlet 3 o Hoardings 1 o Any other 1 33. Reasons for buying branded t-shirts? 1 o Good looks o Friends suggestion o Durability/ Quality o Comfort o Status symbol 1 Frequently Sometimes Occasionally Rarely Never 2 3 4 5 5 3 4 5

34. Do you prefer it just as a casual wear or use it as formals as well? 4

o o o o o

D.
7. Name 8. Contact number 9. Gender

:- Ranbir Kapoor ::Male 4. Age: -30 5. Occupation:-

Businessman
35. Income :- 5

o o o o o

Below 3,00,000 3,00,000-4,00,000 4,00,000-5,00,000 5,00,000-6,00,000 6,00,000 and above

36. How often do you buy branded t-shirts? 1

o o o o o

Regularly Occasionally On offers Rarely Anytime

37. Which brands do you prefer rate your preferential brands on the basis

of your purchases from 1 to 5? 1

o o o o o

4 5 5 5 5

Nike Reebok Polo Addidas Diesel

38. Rate the reasons for buying particular brand?

5 5

1
o o o o o

4 5 5 5 5

Style Affordability Availability Quality Advice

39.

Where do you purchase? 1

o o o o o

4 5

Factory outlet Nearby shop Malls Multi branded stores Others

1 5 5 1

40.

Why do you prefer to purchase from particular location? 1

o o o o o

4 5

Availability Accessibility Offers Service Other (specify)

5 5

1 1 1 5 501-1000 1501-2000

41. State the range in which you buy?

o o o

Below 500 1001- 1500 2001 and above

42. What are the promotional factors that influence your buying decisions? 1 2 3 4 5 o TV Advertisements 5 o Print Ads (Newspapers, 3 Magazines etc.) o Product display at outlet 3 o Hoardings 1 o Any other 1 43. Reasons for buying branded t-shirts? 1 o Good looks o Friends suggestion o Durability/ Quality o Comfort o Status symbol Frequently Sometimes Occasionally Rarely Never 2 3 5 5 5 3 4 5 5

44. Do you prefer it just as a casual wear or use it as formals as well? 1

o o o o o

E.
10. Name 11. Contact number :12. Gender

:- Amitabh Bachchan

:-

male

4. Age: - 62

5.

Occupation:- retired
45. Income :- 1
o o o o o

Below 3,00,000 3,00,000-4,00,000 4,00,000-5,00,000 5,00,000-6,00,000 6,00,000 and above

46. How often do you buy branded t-shirts? 3

o o o o o

Regularly Occasionally On offers Rarely Anytime

47. Which brands do you prefer rate your preferential brands on the basis

of your purchases from 1 to 5? 1

o o o o o

Nike Reebok Polo Addidas Diesel

2 2 2 3

4 1

48. Rate the reasons for buying particular brand?

1
o o o o o

2 3 2 3 3

Style Affordability Availability Quality Advice

49.

Where do you purchase? 1

o o o o o

4 5

Factory outlet Nearby shop Malls Multi branded stores Others

1 5 4 1

50.

Why do you prefer to purchase from particular location? 1

o o o o o

2 3 3

Availability Accessibility Offers Service Other (specify)

3 3

1 1 1 501-1000 1501-2000

51. State the range in which you buy?

o o o

Below 500 1001- 1500 2001 and above

52. What are the promotional factors that influence your buying decisions? 1 2 3 4 o TV Advertisements 3 o Print Ads (Newspapers, 2 Magazines etc.) o Product display at outlet 2 o Hoardings 2 o Any other 1 53. Reasons for buying branded t-shirts? 1 2 3 4

o o o o o

Good looks Friends suggestion Durability/ Quality Comfort Status symbol

3 4 3 2 2

54. Do you prefer it just as a casual wear or use it as formals as well? 4

o o o o o

Frequently Sometimes Occasionally Rarely Never