holly.knowlman@gmail.

com // 647 920 9650 // @hollyknowlman Ambitious, award-winning online communicator: Loves social media, mind-blowing content and cups of tea

HOLLY KNOWLMAN
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Intuitive and experienced community manager with a proven track record of building category-dominating online audiences. Confident implementing social media strategies that work as part of a wider marketing communications plan. Expert content curator with a highly developed network in the cultural sector in both Canada and the United Kingdom. Advanced user of a suite of online tools and platforms: Facebook, Twitter, Tumblr, Flickr, Foursquare, Pinterest, Hootsuite, Google Reader & Analytics. Dynamic all-round communicator with excellent writing skills and a solid grounding in PR and events management.

Social Media and Internet Content Coordinator // Art Gallery of Ontario // July 2011 Present Community manager for multiple social media platforms, microsite coordinator for major exhibitions, web update assistant, blog writer and consultant on a wide variety of online communications projects. Grew the Gallerys overall social media footprint by 50% to more than 40,000 friends, fans and followers across a range of social media sites. Institution recognized as the 2nd most influential Canadian non-profit in social media thanks to my initiatives (Hill & Knowlton: October 2011) Oversaw first use of interactive Twitter walls and QR codes in the Gallery space. Coordinated the AGO as a hub venue for Social Media Week 2012 and participated in two panels on art, curation and social media Content Development Manager // BrainRider B2B Marketing Services // June July 2011 Sourced and developed great content designed to improve the number of qualified leads entering the sales pipeline of BrainRiders B2B clients. Learned how to develop a highly effective content calendar and use data to make effective judgement calls on developing in-depth content pieces.

TRANSFERABLE SKILLS

RELEVANT EXPERIENCE

holly.knowlman@gmail.com // 647 920 9650 // @hollyknowlman

HOLLY KNOWLMAN
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Social Media Executive // Vivid PR & Communications // September 2009 March 2011 Implemented social media strategies for the consultancy and their clients. Community management, training and monitoring with a focus on Facebook, Twitter and developing brand guidelines for social media. Created a highly successful Facebook strategy for Cheltenham Racecourse, giving the client the largest Facebook presence of any UK racecourse. Took sole responsibility for social media handling within the consultancy, winning new clients and creating a sustainable new revenue stream. Awards: Winner: Outstanding Young Communicator, Best Use of Digi tal PR (silver) at the CIPR South West Pride Awards 2010. Shortlisted Best Use of Facebook at the Some Comms Awards and for Rising Star at the Glos. Women in Business Awards.

Freelance Marketing Consultant // The Listbook (Online Startup) // May 2010 December 2010 Developed and implemented a wide range of online and offline PR and marketing strategies aimed at driving traffic to the website and attracting new authors. Secured national coverage in The Guardian for their beta site launch in July 2012

Freelance Writer // Publicity Lab // September 2009 Present Working remotely with this Dutch agency to supply English language copy: Mainly press releases, promotional reviews and artist biographies for artists including Funkerman, Nicky Romero, Hardwell, Marc Romboy.

Startup Weekend Toronto // May 2011 Present Volunteer and PR coordinator for a key event in Torontos startup calendar. Competitors build and launch a startup in 54 hours. Tegan&Holly // December 2011 Present Fledgling events company with a focus on concept parties that fuse film, music, art and technology. We throw epic parties. Dirty Enids Awesome Alternative Pub Quiz // April 2010 April 2011 Three friends and a load of celeb-bashing, masquerading as a trivia night Foursquarestival: The Worlds first Foursquare Foxhunt // August 2010 Used Foursquare to create a game that spanned Cheltenham. Event was covered by key social media blog The Next Web. University College Falmouth // English with Media Studies BA (Hons) // 2006 2009 Media studies dissertation: Citizen Journalism and the Mainstream Media Pates Grammar School // 1998 2005 A-Levels: English (A), Politics (A), Psychology (B)

RELEVANT EXPERIENCE

SELF-INITIATED PROJECTS & VOLUNTEER WORK

EDUCATION