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December 1, 2003 It does so by linking every piece of loaded data to every other piece of relevant data using a mechanism called Associative Query Logic (AQL). While moving data into its repository, the software does not replicate an existing bit of information (such as a specific part number), but rather associates it with existing records using a pointer. This design lets enterprises analyze the business along any possible dimension, a powerful capability considering that many companies do not know for sure what tomorrows questions will be. Contrary to expectation, this flexibility does not come with a query speed penalty. By loading only nonduplicate data and compact pointers, the system is able to load the entire repository into memory rather than onto slower disk ensuring that response time is lightning fast for end-users. Customers Like the Speed and More QlikView users to whom Aberdeen talked cited not only these gains in query speed (The results turn up much faster than any other tool Ive seen) but also other important business benefits. These included faster time-to-insight
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QlikTech: Rethinking Business Intelligence

As enterprises increasingly depend on business intelligence (BI) to monitor the business, they are demanding that it be better, faster, and cheaper. QlikTech is answering that call with its QlikView software, an easy-to-install, one-stop-shop BI suite that leverages fast, inexpensive memory and softer data structures to let users rapidly view the business from multiple, novel, and evolving angles. BI Needs to Be Better, Faster, Cheaper Now that enterprises have had a taste of the insight that BI offers whether through online analytical processing (OLAP), a reporting system, or analytical components in business applications they are demanding that BI be better, faster, and cheaper. The relentless pressure to analyze terabyte-sized data repositories in minutes rather than hours, to keep it in tune with ever-changing organizational structures and business processes, and to let users analyze the data any way they want is making BI vendors rethink their architectures. Some suppliers are coping by refining time-tested technologies, such as data warehouses and OLAP cubes, whereas others are taking a more revolutionary approach. QlikTech: Dynamic Models, Fast Speed One of the vendors with a break-withtradition architecture is QlikTech. Rather than pre-calculating totals as the data is loaded into a repository to gain end-user query speed, QlikTechs software pre-associates elements of information to gain data model flexibility without compromising speed.
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(I needed it up in days, not months), ease-of-use (Its so easy to use its ridiculous), and an exceptional return (Its great value for the money). To take a specific example, a manufacturer purchased QlikView as a way to understand the sales and profitability of its 14,000 products across a growing number of distribution channels. QlikTech, leveraging prebuilt mappings to the companys ERP system, J.D. Edwards, had QlikView up and running in less than a week. The vice president responsible stated, In all my years, Ive never run into a piece of software except perhaps Excel that has been so quickly adopted by users. QlikView: A Full BI Suite Designed for Microsoft environments, the QlikView suite includes all three basic capabilities required for a BI solution: (1) an extraction, transformation, and load (ETL) mechanism; (2) a data repository; and (3) reporting/OLAP functions accessible through a Windows client or Web browser. Using QlikView, enterprises, systems integrators, and software companies can build a wide range of analytical applications that contain dashboards, key performance indicators (KPIs), and reports while pulling data from a variety of sources operational databases, data warehouses, and Excel spreadsheets, for example. Analyzing Data, Not Reworking It This source flexibility, combined with QlikViews associative mechanism, helps enterprises escape the drudgery of reworking brittle architectures.

QlikTech: Rethinking Business Intelligence December 1, 2003


For example, two merging pharmaceutical companies, each with different organizational structures, product lines, and sales territories, would typically have distinct sets of OLAP cubes pulling data from separate systems. Traditionally, the integration challenge would be to come up with a third best-of-bothworlds set of cubes that standardizes on a new group of business dimensions and metrics. With QlikView, these various dimensions, territories, and data sources could commingle in a single, less hardedged cloud, enabling the companies to avoid debating dimensions and data sources and instead concentrate on tracking and optimizing their business. Aberdeen Conclusions Recognizing BIs part in optimizing the business, enterprises are encouraging greater use of analytics by their workers. This increased usage is straining the BI infrastructure as numerous workers clamor for diverse views of the data, based on their schedules. By rethinking BIs standard underpinnings emphasizing data preassociation rather than pre-structuring, and leveraging fast, inexpensive memory rather than slower disk QlikTech is responding to this demand. In a single user-friendly package, QlikTech offers analytical flexibility, rapid deployment, and scalability. Enterprises and software companies willing to challenge the BI verities to gain exceptional value should investigate QlikTechs QlikView. ~Guy Creese

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