0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
29 Ansichten11 Seiten
Brand positioning refers to creating a distinctive place for a brand in the target customer's mind. Effective brand positioning ensures the brand's message and benefits are consistently delivered across all customer touchpoints. It involves identifying points of similarity and difference compared to competitors to create the right brand identity and image. Top companies view brand building activities as investments that drive volume growth, while others view them as expenses to cut. These companies focus on positioning effectiveness and return on marketing spending to build brand loyalty.
Brand positioning refers to creating a distinctive place for a brand in the target customer's mind. Effective brand positioning ensures the brand's message and benefits are consistently deli…