Post Event Analysis

ingersoll rand trane rs product launch

Background & Brief

Ingersoll-Rand wanted to Launch Trane Residential Solutions in India. Trane, a leading global provider of indoor comfort systems and services and a brand of Ingersoll Rand, will usher in a new era of transforming Indian homes through interactive devices that make technology social. Attendees: Dealers & Distributers

Wizcrafts deliverables

Creation of best in class experiential environment for launching event Demonstrate technological advancement in stage/ dais management Creation of appropriate set up for event Best in class stimulus material for press and customers

Event Details
Event Date: 11 th

Event Venue: Grand Ballroom, The Oberoi Hotel (New Delhi)

Event Schedule:

Timing 11:00 AM - 1:30 PM 7:00 PM - 11:00 PM

Schedule Press Conference Key Delegate Dinner

No. of Attendees 50 92

Event Flow Press Conference

Show Commences Emcee Welcomes the Media Unveiling of Experience Zone Media Q/A

Mr. Valluri Welcome Message, Introduces IR in India & sets Agenda with Media Gary Michel - Talks about RS Business & talks about Why RS in India

Mike Lamach to give a brief message to Media

Lunch

Product Unveiling (RS India Product)

Interactive Skit/AV

Mr. Sameer Nagpal to summarize / Invite all 3 on stage

Event Flow Key Delegate Dinner

Show Commences Emcee Welcomes the Media Unveiling of Experience Zone Entertainment By Dilruba Pandey

Mr. Valluri Welcome Message, Introduces IR in India & sets Agenda with Media Gary Michel - Talks about RS Business & talks about Why RS in India

Mike Lamach to give a brief message to Media

I Pad Session by Mr. Sameer Nagpal

Product Unveiling (RS India Product)

Dinner & Cocktails

Interactive Skit/AV

Mr. Sameer Nagpal to summarize / Invite all 3 on stage

Event Walkthrough

Event Execution
The essence was for the consumer to come and experience the interactive new world of Trane solutions. This was translated through different touch points in preevent and event.

Invite

Registration

Brand & History Wall

Skit/AV

Product Unveiling at Stage

Experience Zones

Invite
The Direct Mailer Invite carried Red Velvet curtains which built on the excitement and lured the invitee into an experience of glamour and posh. It looked like a sort of grand theatrical invitation. With the curtains unveiled the message inviting the onlooker into a world of convenience, security and comfort; into the world of Trane.

Registration Desk
The registration desk had interactive message callouts, which helped us establish the first touch point with the Interactivity platform at the same time

The registration desk was overall a fun element that intelligently brought out the brand messages and ensured that the people in queue end up reading the same.

Brand History wall

One of the heroes of the event were the Brand & History wall. It was an innovative way of subtly sharing the magnificence of the Trane and IR as a brand; by marking the epic buildings the brand has cooled created sense superiority for the brand in the eyes of the onlookers

History Wall & Iconic Wall

These walls were used for Photo- Opportunity for Key Delegates

Press Conference

media q/a

Experience zone

Stage Set UP

house. The LED screens came to life with the use of dynamic content. Overall giving a sense of warmth and comfort at the first look, yet creating technological wonders as required.

house. The LED screens came to life with the use of dynamic content. Overall giving a sense of warmth and comfort at the first look, yet creating technological wonders as required.

The Skit & AV

Very thoughtfully planned and designed for highlighting and reiterating the key features of the product; the product was in fact launched in this unique and not often seen method of interactive skit and AV.

and the Haveby the end of the skit are enthused Trane family to purchase the product.

The skit was made basis on the Interactive behaviour of Indian Consumers, hence making it entertaining & interesting

Product Unveiling

The LED panels were split to unveil the AC and outdoor unit. From the side panels came the hero product i.e. the remote and the locks.

Speakers sessions

Experience Zones

The newly launched product was put up in the Experience Zones Villa 1 & Villa 2. After the Product Launch, Experience Zones were open for Media/Attendees to experience the product

Give- awaYs

Docket

Branded Pen

Notepads

Collaterals

Badges

Collaterals

Standees

Collaterals

Standees

Thank you