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This significant technological step creates new presentation possibilities and really helps the product to stand out on the shelves. Bertrand Jannon, Marketing & Business Development Manager Amcor Flexibles Europe & Americas says, The success of Nespresso with aluminum pods in the single portion coffee business shows us the ability of aluminum to combine an unbeatable product protection with a fantastic eye-catching effect. Our pan-European panel tests indicate that consumers are enthusiastic about Canny which is lighter than traditional metal packs and does not have any sharp edges after opening. From an environmental stand point, Canny ideally supports the efforts of the brands to reduce packaging weight as it is more than 30 percent lighter than a standard aluminum bowl with ring-pull. Since the empty bowls are nestable, their transport saves up to 90 percent on space compared to existing metal solutions. After use, Canny can be easily compacted by hand, helping consumers to reduce the volume of their garbage. Last but not least, the inside coating of Canny is Bisphenol A (BPA) free which is a great progress for food safety in metal packaging.
Example of Canny with a ready-to-serve secondary packaging.
Considering the growing influence of retail in the packaging decision, Amcor will launch Canny at PLMAs World of Private Label trade show in Amsterdam on May 24-25, 2011. The product will be displayed with a specially designed ready-to-serve cardboard solution from DS Smith.
Amcor Flexibles Europe & Americas Affolternstrasse 56, CH-8050, Zurich, Switzerland. T +41 (0) 44 316 1717. F +41 (0)44 316 1718 flexibles@amcor.com www.amcor.com
About Amcor Flexibles Europe & Americas With 73 plants in 23 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com About Amcor Amcor Limited is a global leader in responsible packaging solutions, employing more than 35,000 people worldwide, operating in 43 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fiber, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange. For more information visit www.amcor.com.
For further information, please contact: Bertrand Jannon Marketing & Business Development Manager Amcor Flexibles Europe & Americas T +34 67 229 75 32 E bertrand.jannon@amcor.com Stefano Di Maiolo Sales Canny Amcor Flexibles Europe & Americas T +41 71 844 3367 E stefano.dimaiolo@amcor.com
Amcor Flexibles Europe & Americas Affolternstrasse 56, CH-8050, Zurich, Switzerland. T +41 (0) 44 316 1717. F +41 (0)44 316 1718 flexibles@amcor.com www.amcor.com