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Leading Bold Change

Changing and succeeding under any conditions

baseD on tHe WorK oF HarvarD proF. JoHn p. Kotter

3 programmes available to suit your business goals



train tHe trainer


Leading Bold Change

Welcome Note

Welcome to Leading Bold Change™ – The world leading change experience that offers something different. For one thing, no other programme is based on a story about penguins!

Since its publication in 1996, the best-selling book “Leading Change” by John P. Kotter has been recognised world-wide as providing the definitive road map for cultural change. However most managers and corporate leaders have little time for in-depth reading, so what was needed was a quick read that commanded attention and jumpstarted actionable incentives. Enter “Our Iceberg is Melting” by John Kotter and Holger Rathgeber, a book which puts the eight vital steps of successful change within the reader’s grasp in the form of a simple, funny, endearing fable about penguins stranded on a melting iceberg.

“Penguinising” the Training

Why are we using the iceberg story as the basis for this change experience? Well, because of the feedback received about how individuals, teams and entire companies have already used the tale as a basis for significant change. In listening to people’s comments, we have learned that the power of the penguin story is its ability to engage people quickly by reducing complicated ideas about corporate change to a simple and enjoyable language.

It is a proven strategy that works immediately.

When people read the story, it makes them smile. More importantly, it makes them nod their heads in recognition of its application to where they work. It’s easy, it’s enjoyable and it’s instantaneous. This “Leading Bold Change™” workshop is based on John Kotter and Holger Rathgeber’s story about penguins because it has the power to engage the minds and hearts of people. The “penguinising” process provides a kind of shorthand of simple vocal responses for complicated concepts; promotes fun, one of the keys to adult learning; dispels the burden of learning and makes integration of principles effortless and automatic.

the burden of learning and makes integration of principles effortless and automatic. The ability to engage

The ability to engage people quickly.

Leading Change Process

8 Steps of Leading Change

Step 1:

Act with urgency

Step 2:


Step 3:

Develop a change vision

Step 4:


Step 5:


Step 6:

Generate short-term wins

Step 7:

Don’t let up

Step 8:

Make change stick

30 years of research by leadership expert John Kotter have proven that 70% of all major change efforts in organisations fail.

Why do they fail? Because organisations often do not take the holistic approach required to see the change through.

However, by following the 8 Step Process outlined by John Kotter, organisations can avoid failure and become adept at change.

By improving their ability to change, organisations can increase their chances of success, both today and in the future. Without this ability to adapt continuously, organisations cannot thrive.

John Kotter has proven over his years of research that following this 8 Step Process will help organisations succeed in an ever-changing world.

Create a sense of urgency today and act. Leading Bold Change™ will enhance your chances of success immediately.

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger, and the other represents opportunity.”

John F. Kennedy

Leading Bold Change™ 1 Application Workshop

“The results are building our capability and capacity for organisational change so we can now change quickly and

successfully Fortune 500 Company

builD organisational capability For leaDing cHange

Delivered over 1½ or 2 days, the Leading Bold Change™ Application Workshop is an interactive workshop experience that enables leaders at all levels to lead change through Harvard Professor John Kotter’s 8 Steps. The experience connects the heart of those who must embrace and lead change today with the mindset necessary to ensure future success.

This is the workshop to create leaders at all levels capable of identifying and creating change.

Workshop Outcomes

• Understand the characteristics for leading change

Workshop Audience

Our goal was to create a programme that was versatile enough to accommodate two different types of audiences

1. Individuals with, or without, a

defined responsibility for a specific change

2. Teams that are going to be

responsible for implementing a specific change initiative

• Understand the importance of leaders at all levels

• Learn from, and provide insights to, participants

• Understand the forces that affect successful change

• Assess the organisation’s efforts to deal with change

• Identify factors that need changing

• Create a visual map of the current organisational state

• Complete a gap assessment to identify gaps for change readiness

• Complete an action plan that guides decision making and provides both a record of intentions back in the workplace

Workshop Process

The workshop experience involves individual reflection, group processing and individual and team-based decision making. Because of the strong impact of visual stimuli in helping the brain to process and remember concepts and ideas, graphic representations are emphasised in both training room décor and while envisioning the change effort.

Participants work in teams and learn the 8 step change model backwards and forwards. Teams create presentations that show the links between the steps and illustrate them with examples.

The process starts with pre-work. This includes reading “Our Iceberg is Melting” and completing an online assignment that helps participants to consider a real change effort they will be involved in. The importance of this step cannot be overstated.

Next, participants view a macro-level exploration of change and how it affects their organisation. From this vantage point, the need to embrace and lead change is reinforced. Finally, these macro-level changes are reviewed to see how they contribute to “fissures” that indicate a need for change at all levels within the organisation. With a need for change

identified, the context is set for developing change leaders at all levels.

Interestingly, participants agree that the Antarctic penguins from the story tend to have many similarities to humans in their own organisations – especially when it relates to their reaction to change. The workshop leverages the iceberg metaphor when needed to help participants get past frequently uncomfortable issues.

“You have done a marvellous job of listening to us, hearing our objectives, understanding our project and our group, and adapting the workshop to truly meet our specific needs.”

Erin Fish, P&G CMK Global Training

Leading Bold Change™ 2 Train the Trainer Programme

Want to become an expert trainer in your organisation?

Want to become an expert trainer in your organisation? The benefits in terms of return on

The benefits in terms of return on investment, leadership and culture are extraordinary

Delivered over 2 days, our Leading Bold Change™ Train the Trainer Programme takes a fun and fresh attitude to John Kotter’s best selling book and translates it into a powerful tool for creating organisational transformation.

Leading Bold Change™ Train the Trainer has been designed so that corporate trainers can immediately pass on the benefits of this programme by delivering the Leading Bold Change™ Application Workshop internally to colleagues.

Corporate trainers will benefit from:

• Professional materials from an internationally renowned author and world authority on leadership and change management

• A defined process for change leadership that can be used globally

• No development costs with minimal initial commitment to developing training capability

• Cost effective training compared to using external consultants / trainers

• Experiential and interactive training

• Workshops that can be conducted at times and locations suited to the organisation

• Workshops that are simple to launch and implement

• Consistent training and content delivered across the organisation (developing a common language)

• Ongoing support with trainers becoming part of a global network

• Use of a proven training process that will be valued by your organisation

Join other successful companies right now who are utilising Leading Bold Change™. Why not add your own change initiatives into the framework and watch them come alive immediately.

Corporate trainers join a global network to share experiences and success

What you will achieve from Train the Trainer

After attending this programme, delegates will be able to internally facilitate Leading Bold Change™ Application Workshops to accelerate current change initiatives and support leaders in their own organisations to :

• Create a Sense of Urgency around needed changes

• Identify team member traits and characteristics needed to assemble for change

• Build leadership teams capable of guiding change efforts effectively

• Create a vision of the future that is compelling and helps people focus on the benefits of change

• Develop communication plans and key messages that generate buy-in to your vision of the change

• Identify and remove obstacles that prevent people from taking action

• Know when it’s time to push harder for more change

• Develop strategies for instilling a new culture

• Develop leadership for change amongst others

Please note trainers must train a minimum of 50 people per annum to be eligible and must purchase workshop materials from Flint Consulting (POA)

“We benefited as a team to go through the training together, to learn the 8 steps, and to better understand our team

dynamics Coca Cola Company - Director, Strategic Planning

Leading Bold Change™ 3 Certification Programme

Do you want to deliver Leading Bold Change™ through your own business and train the programme to your own clients?

Flint Consulting, iSB Worldwide and Kotter International are providing a limited opportunity for professional associations, change leaders and individual practitioners to join us in delivering Leading Bold Change™ on a fee for service basis.

Are you ready to add a globally successful programme to your current business?

Certification will enable you to deliver Leading Bold Change™ Application Workshops to individuals and organisations within your region.

• Use the Kotter brand to become a certified public trainer of Leading Bold Change™

• Certification participants must commit to train at least 200 people per annum with a minimum cost for materials per participant purchased from Flint Consulting. (POA)

• The total fee a certified trainer is able to charge per delegate will depend on your own client’s budget and your day rate

Certification Process

• On certification day you will deliver a Leading Bold Change™ workshop to at least five people (fee applies)

• The people you are training during the certification workshop must be supplied by you

• Once certified, you are qualified to deliver the Leading Bold Change™ Application Workshop to an unlimited number of people in organisations, publicly or for conferences.(minimum 200 people per annum)

• You must attend the Leading Bold Change™ Train the Trainer Programme prior to, or as part of, your certification process

Benefits of Being Certified

• Further develop your training/ consulting business with access to the Leading Bold Change™ programme developed by a world class thought leader in organisational change

• Access to professional materials and a training methodology provided by iSB Worldwide and Flint Consulting

• Access to all materials and a sales manual developed by Flint Consulting, iSB Worldwide and Kotter International

• Ongoing support and training from Flint Consulting and iSB Worldwide

• Ability to provide public programmes, in-house training and corporate consultancy based on Leading Bold Change™

Further information is available from Craig Smith, Managing Director of Flint Consulting on +44 (0)191 2404050 or (conditions apply)

“When we chose Leading Bold Change it was an ‘aha’ moment for me; without a good change programme you don’t have a good leadership development programme and Leading Bold Change is a great change programme”

Bret Skousen, Director of Employee and Organisational Development, Black and Decker Hardware and Home Improvement Group

Leading Bold Change Team

Leading Bold Change ™ Team Flint Consulting • A world leading consultancy business – British owned

Flint Consulting

• A world leading consultancy business – British owned

• Global facilitation, workshops, conferences and consultancy

• Bespoke leadership and change programmes

• Diagnostic and research tools

• Access to world class thought leaders

• United Kingdom certified distributor for Leading Bold Change™

• Trainers and associates include world respected change experts, facilitators and consultants and and iSB Worldwide iSB Worldwide is a training solutions company

iSB Worldwide

iSB Worldwide is a training solutions company for leaders and their organisations.

They excel at translating thought leadership into business results through training workshops and partnering with organisations

• Activity based and outcome focused

• Faculty includes best-selling authors, renowned thought leaders and top-level professionals

• Deliver training workshops providing new insight and knowledge on key issues facing organisations plus practical take- home tools and an orientation toward action

• Focused on a full range of products and services to support awareness, training, implementation and execution in key areas including leadership, change management, team and organisational performance

organisational performance Kotter International & Prof John P Kotter • World’s

Kotter International & Prof John P Kotter

• World’s Number 1 expert on Leadership and Change

• Author of 16 Books – Several New York Times and Amazon Best Sellers

• Focus on how to make change stick

• 8 Step Leading Change process with proven results

• Seminars and speaking engagements

• 8 Step Leading Change process with proven results • Seminars and speaking engagements
Our Iceberg is Melting New York Times Best Seller By John Kotter & Holger Rathgeber

Our Iceberg is Melting

New York Times Best Seller

By John Kotter & Holger Rathgeber RRP: £9.99

Our Iceberg is Melting is a simple fable with profound lessons for working and living in an ever changing world. The story is about a colony of emperor penguins in Antarctica who have lived as a group for many years. Then one curious penguin discovers a potentially devastating problem threatening their home – and pretty much no one listens to him.

The characters in the story, Fred, Alice, Louis, Buddy, the Professor and NoNo, are like people we know – even ourselves. Their story is one of resistance to change and heroic action, confusion and insight, seemingly intractable obstacles and the most clever tactics for dealing with their challenges.

It’s a story that is occurring in different forms all around us today – but the penguins handle the very real

challenges a great deal better than most of us. The lessons you can draw from this short and easy-to-read book will serve you well on the job, in your family, and in your community. Based on John Kotter’s pioneering work on how to make smart change happen faster and better, the book provides invaluable guidance no matter whether you live at the “top” of an organisation or the “bottom”. These lessons are becoming ever more important as the world around us changes faster and faster and faster.

By improving their ability to change, organisations can increase their chances of success, both today and in the future. Without this ability to adapt continuously, organisations cannot thrive.

Purchase ‘Our Iceberg is Melting’ at

The book is required reading for the programme.

Recent International & National Clients

AON Corporation




Kaiser Permanente


Black & Decker

MasterCard Worldwide

Rolls Royce

Commonwealth Bank


Society of Human Resource

Chrysler Corporation

National Council for Quality

Management (USA)

Citigroup Inc


Toyota (ALJ - KSA)

Coca-Cola (MENA)

NRG International LTD (Great Britain)

Flint Consulting

19 Roundstone Close Haydon Grange Newcastle upon Tyne


Tel: +44 (0) 191 240 40 50

191 240 40 50