The Indian telecommunication network is the third largest in the world and the second largest among the

emerging economies of Asia. The Indian telecommunication sector has continued to record noteworthy success throughout the year and has emerged as one of the key sectors that have been accountable for resurgent growth of the Indian economy. The rapid growth of the sector has been coupled with proactive polices and decisions taken by the Indian Government and dynamic involvement of the private sector. Market Size: Over 20.2 million new subscribers were added in the month of February, thereby raising the total mobile phone subscription in the country to 791.38 million. The statistics for February state that the rate of growth (2.82 per cent) in the number of rural mobile phone subscribers surpassed than those of the urban areas (2.52 per cent) across the country. The broadband subscription in February 2011 was 11.47 million as compared to 11.21 million in January, 2011. The Indian telecom sector is largely dominated by private operators that control a share of 87.9 per cent share of the entire sector. Among the top players in the telecom sector, Bharti Airtel owns the largest share at 20.09 per cent, followed by Reliance (16.7 per cent), Vodafone (16.54 per cent), state-owned BSNL (11.41 per cent), Tata (11.08 per cent) and Idea (10.97 per cent). As per statistics, the total number of mobile phone base in the country will rise to 900 million by the end of 2012 and it is further expected that this figure will steadily rise to 1.25 billion by 2015. It has also been projected that the users for the broadband base are going to reach 100 million mark by 2014, particularly after the telecom companies roll out their 3G services as per the research study conducted by Crisil.

History of Aircel The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. Aircel commenced operations in 1999 and is today the leading mobile operator in Tamil Nadu, Assam, North-East and Chennai. In October 2010, Aircel completed its Pan India footprint, presence in all 23 telecom circles, with the launch of GSM mobile services in Rajasthan. After winning the 3G and BWA spectrum, required for high speed data and multimedia services, in 13 and 8 circles respectively, Aircel became the largest operator in India with spectrum secured for next generation wireless technologies. Aircel democratized internet on mobile with innovative services like Aircel Pocket Internet and Aircel Pocket Apps and quickly established itself as a market leader. With over 58 million happy customers as on July, 2011, Aircel is the fastest growing mobile operator in the country. Aircel has also been recognized for its consistent and reliable efforts. Voice and Data gave Aircel the highest rating for overall customer satisfaction and network quality in 2006 and Aircel received the same award by IDC in 2007. Aircel emerged as the top mid-size utility company in Businessworld's 'List of Best Mid-Size Companies' in 2007. Further, Tele.net

recognised Aircel as the best regional operator in 2008. In 2009, CMAI INFOCOM honored Aircel for excellence in marketing of new telecom service.
Focus BTS - Base Transceiver Station (BTS) BTS is a piece of equipment that facilitates wireless communication between user equipment (UE) and a network. UEs are devices like mobile phones (handsets), WLL phones, computers with wireless internet connectivity, WiFi and WiMAX gadgets etc. The network can be that of any of the wireless communication technologies like GSM, CDMA, WLL, WAN, WiFi, WiMAX etc. Objective of Study The main objective of my study is to find the reasons for non generation of revenue in focus BTS sites. Sub Objectives Reluctant of distributors towards accepting the business plan Chalenges faced by the company to penetrate the market Selection criteria of distributors in focus BTS areas Strategies incorporated to activate the BTS revenue