DECLARATION

This is to state that the dissertion titled Brand Awareness and Consumer towards Nandini milk and milk Product is based on the original work carried out by me under the supervision of Prof R.K Saxena Towards partial Fulfillment of requirement for the MBA course of Bangalore University during the semester 2002.this has not been submitted in Part or full towards any other degree or diploma.

Reg No: OOUHCM2028 Place: Bangalore Date: (NAGARAJ. N)

ACKNOULEDGEMENT I take this opportunity to express my sinciere and grateful thanks to Prof. Ravindranath Badi Principal ,East West College of Management Studies for Providing all the facilities and for the timely help rendered during the course. I utilize this opportunity to express my immense Pleasure and grate sense of gratitude to my guide Prof. R.K Saxena for his invaluable help and guidense in preparing this product. It is my privilege and honour to extend my deep sense of gratitude to Mr. Chennegowda, G.M(Adiministration) for facilitating me to under take me project atBAMUL. I would like to thank the whole staff of BAMUL who directly or indirectly helped me in preparing this product. At last I would like to thank my beloved parents for their constant support and encouragement Nagaraj.N.

CONTENTS

CHAPTER NO 1 11 111 1V V

TITLE INTRODUCTION DESIGN OF THE STUDY COMPANY PROFILE DATA ANAL YSIS AND INTERPRETATION FINDINGS,SUGGESTION AND CONCLUSION ANNEXURES,BIBILIOGRAPHY, QUESTIONNAIRE

PAGE NO 1-9 10-23 24-47 48-81 82-84

LIST OF TABLES

CHAPTER-1

1.1 INTRODUCTION Milk is absolutely essential for the welfare of human race. The cow has been Rightly called the foster mother of the human race she is found in most of The civilized countries of the earth

Milk represent the prefect food for man more nearly than any other naturaly Food. An adequate consumption of milk can correct dieting deficiencies for most people And it can bring strong and health bodies. It is a delicious and appetizing food as well as Being healthfull. The study to conduct a product research so us to know how consumers react towards Nandini and why they prefer Nandini milk and milk products and their attitude towards towards Nandini milk and milk product.

Through ancient written records milk is an improtent food its processing and distribution as a separate commercial business did not develop in those countries until the cities reached a high level In the middle of the 19th century. The Bangalore Dairy (BAMUL) Produce the following types of milk and milk products. Ordinary milk, special milk, butter, ghee, peda, flavored milk, Masala Buttermilk and sweets The Bangalore Dairy is the largest milk federation here in Karnataka State. The consumption nature of the Bangalore City gives an excellent opportunity to produce and Market variety of milk products to cater the needs of its citizen across the State.

1.2 BRAND AWARENESS Brand Awareness is the ability of potential buyer to recognize or recall that a brand is a member of a certain product category . A link between product class and brand is involved. Brand Awareness involved continuous ranging from an uncertain feeling and the brand

Is recognized , to a belief that is the only one i.e, the product class. This continuous can be represented by three very different levels of brand awareness. The role of brand awareness depend upon both the contain and upon which level of awareness is achieved. The Awareness Pyramid

Brand recognition in a minimal level of brand awareness. it is particularly important when a buyer chooses a beyond at the poin of purchase;brand recognition is based upon an aided recall test.The next level is brand recall i.e,based upon asking a person to name the brand in product class,it is termed unaided recall because unlike as in the recognition task. The respondent is not aided by having the name provided unaided recall is a substantially more deficult task than recognition and is associated with a stronger brand position. The strategic value of brand awareness. Brand awareness creates value in at least four different ways. 1 Anchor to which other association can be attached 2 Familiarity-linking 3 Signal of substance/commitment 4 Brand to be considered

1.21 Classification of Brand Brand is a name,term,sign,symbol or design or a combination of then which is intened to identify the goods or services of one seller or group of seller and to differentiate them from those of completion. 1 Individual Brand Name:-Each Product that the manufactures Produce will have a different brand name. 2 Family Brand Name:-Certain manufactured or Producer prefer to use a family brand name for all the Products or one Product line E.g,:-Nandini, Amul 3 Universal Brand Name:-Here all the Products of the company have the name of the company or the manufacture. 4 Mixed Brand:-a brand, which is owned by a manufacture or is resistered under manufactures name is manufacturers brand. 5 Regional and national brand:-Many times, geographical coverage used to classify the brand. A National brand is one,which is identify by people as one through out the nation.A regional brand in one,which recognized only in particular region 1.2.2 Advantage and disadvantage of Branding to consumers ADVANTAGES

1 Assures quality and value 2 It evaluates staus and prestige to consumer 3 It saves times and effort in shopping for good because brand enters product identification much easier. 4 It gives trade and legal protection DISADVANTAGE 1 It creates confusion.Consumers re often cofued in Product creation on account of number of brands offered in the world. 2 Loose sight of other better product. Sometimes consumers will not try other new brand,which may probably be satisfying . 3 popularity of brand can help the consumer to purchase a product without any warriors prices. 1.3 Attitudes An attitude is a lerned predisposition to behave in consistency favorable with respect to a given object.Attitude formation Examination of attitude formation can be divided into three areas. 1 How attitudes are learned 2 source and influence of attitude formation 3 Impact on personality on attitude

1. How attitudes are learned. When the researches speaks about attitude formation, the researches refer to a sift from having no attitude towards a given object to having some attitude is a result of learning. Consumer often purchase new products that associated with