Comparative Study of Hindustan and Dainikjagran Hindi Daily Newspaper

Comparative Study Of Hindustan And Dainikjagran Hindi Daily Newspaper
INTRODUCTION
The importance of newspapers in all the eras is paramount. Earlieronly print media was available from where people used to obtain information. But now a days different forms of media are developed themost widely used amongst them is television. One aspect of this project was to understand the change in preferences given by people to different forms of media and to find out what is the share of newspapers amongst them. Another aspect was to find out the preferences given in terms of content, price and brand name of different newspaper and to get a generalized idea of the weightage given to Hindustan hindi in the market. And the last aspect was to find out pros n cons in the current working pattern and to give suggestions for improvement.Many newspapers have emerged in recent times. Many new methods of advertising have been developed. So it is very important to analyze current performance from time to time and make improvements. At the current scenario newspaper industry is very competitive. Every companies are expanding there business in all major cities of the country. The topic Comparative Study between Hindustan Hindi and Dainik Jagran with special reference to Hindustan Hindi is chosen to know the readers perception about both the newspaper. The main purpose of this project is to explain in depth awareness of brand Hindustan Hindi to the various segments of the readers with comparison to Dainik Jagran. The study is carried out with intension to find out the readers view about Hindustan Hindi and Dainik Jagran and do the comparison between both newspapers. In this Study 100 people have taken for survey from population.
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SHARDA INSTITUTE OF MANAGEMENT & TECHNOLOGY
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The project was divided in two parts:

1. The main aim of the project was to do a comparative study of two newspaper brands Hindustan Hindi and Dainik Jagran was done. For that purpose a survey on brand preference, paper quality, schemes and facilities availability in Kanpur city was conducted. 2. Another task was to sell 20 percent subcriptions per month. This also helped us in achieving a deeper understanding of the reasons that compels a buyer to buy a newspaper.
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INDUSTRY PROFILE
PricewaterhouseCoopers in its Indian entertainment and media outlook 2009" report has estimated that the Indian Entertainment & Media industry will return to double digit growth in 2010 . Indias E&M industry witnessed remarkable growth in recent years having consistently outpaced growth in domestic GDP. While annual average growth in nominal GDP was 14.48% over the period 2004-08, overall E&M growth in 2008 slowed, reflecting weaker overall economic conditions. This is expected to continue in 2009. Timmy Kandhari, leader India Entertainment and Media practice, PricewaterhouseCoopers said, The slowdown in growth requires the E&M industry to revisit their short term business plans and strategies. However, double digit growth is expected to return over the forecast period with India recording one of the highest growths in the E&M industry as well as in advertising spending in the world, along with China. After registering a growth of around 16.6% compounded annually over the period 2004-08, growth in the E&M industry is set to decelerate to 8.0% in 2009. This has largely been influenced by a marked slowdown in advertising spending, which is expected to touch 9.2% in 2009 after having posting a CAGR of close to 17.3% during 2004-08. Growth rates will increase in 2010 to 10.4% as economic conditions are expected to gradually improve. For the remaining years of the forecast period, the industry will continue to grow at increasing rates, resulting in the overall compound annual growth rate for the period 2009-13 of 10.5%. Television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a stable rate of 11.4% cumulatively over the next five years, from an estimated Rs. 244.7 billion in 2008. The overall television industry is projected to reach Rs. 420.0 billion by 2013. In the Television pie, television distribution is projected to garner a share of 60% in 2013. On the other hand, television advertising industry is projected to command a
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share of 41.0% in 2013, having increased from a present share of 39.0% in the total ad industry pie. The relative share of the television content industry is expected to remain constant at 4%. Film industry is projected to grow at a CAGR of 11.6% over the next five years, reaching to Rs.185 billion in 2013 from the present Rs.107 billion in 2008. The relative shares of the film industry are expected to shift marginally from the traditional revenues to the new emerging revenues. Print media industry is projected to grow by 5.6% over the period 200913, reaching to Rs.213 billion in 2013 from the present Rs. 162 billion in 2008. The relative shares of newspaper publishing and magazine publishing are not expected to change significantly and are expected to remain the same at around 87% in favour of newspaper publishing. Magazine publishing is expected to grow at a higher rate of 6.5% as compared with newspaper publishing which is expected to grow at 5.6% for the next 5 years. Radio advertising industry is projected to grow at a CAGR of 18% over 2009-13, reaching Rs.19 billion in 2013 from the present Rs. 8.3 billion in 2008; more than double its present size.In terms of share of ad pie, it is projected that the radio advertising industry will be able to increase its share from 3.8% to 5.2% in the next five years. Emerging segments ,the key growth driver for the music industry over the next five years will be digital music, and its share is expected to move from 16% in 2008 to 60% in 2013. Within digital music, mobile music will continue to increase its share and maintain its dominance. Given the trends of increased internet usage, internet advertising is projected to grow by 32% over the next five years and reach an estimated Rs.20 billion in 2013 from the present Rs.5 billion in 2008. The share of the online advertising too is projected to grow from 2.3% in 2008 to 5.5% in 2013 of the overall advertising pie. The estimated size of Out of home (OOH) advertising spend is Rs15 billion in 2008, which is projected to become almost twice its current size
in 2013 (i.e., Rs25 billion). Its share in the total ad pie is expected to go down marginally to 6.8% in 2013 from a current level of 6.9% in 2008. Animation, gaming and VFX industry will continue to maintain its growth pace and is projected to grow at a CAGR of 22% to Rs.42.5 billion in 2013 from its current size of Rs.15.6 billion. In the animation space, domestic demand will create the fillip in its growth, as well as contribution from international co-productions, in the film and television space. Owing to the economic slowdown, the growth in advertising spending has slowed after a period of robust growth. In 2008, overall advertising spending recorded a growth of 11.3%, over the previous year which is much lower than the growth rate of 20.7% in the earlier year. Overall spending expected to increase from the present size of Rs.216 billion in 2008, to Rs.366 billion in 2013 (a cumulative growth of 11.1% on an overall basis). Timmy Kandhari added, Against the backdrop of volatility in advertising spending, we are also experiencing increased fragmentation of media and its audiences. This will result in a structural change in the advertising world with advertising becoming more targeted, interactive and accountable. While on-line is currently the smallest component of total advertising spend, it will experience the highest growth over the next five years, growing at a compound rate of 32%. As a consequence its share of total advertising spends will increase to 5.5% in 2013 from 2.3% in 2008. The next highest growth over the period 2009-13 is expected by the radio industry at 18% estimated to reach Rs.19 billion in 2013, from Rs.8.3 billion in 2008. The share of the print advertising spend is expected to decline from 47.9% to 41.5%. Television, the other large contributor in the segment is expected to grow marginally from 39% to 41%. Marcel Fenez, Global Entertainment PricewaterhouseCoopers, concluded,
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Media
Leader
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Though operating in challenging and fast-moving times, there has never been such an exciting time for the industry The onset of increased digitization will expose the industry to new business models and dynamics. In order for each of the industrys diverse segments to participate fully in this growth, they will first need to embrace the digital future. This is as true in India as in the other important entertainment and media markets globally.
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Major Players in Print Media

Indian Readership Survey (IRS) has released its second quarter results for 2010. The average issue readership (AIR) of top dailies across country is more or less similar to the first quarter results. Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity i.e. last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc. This measure is considered to be a more relevant measure of real or regular readership, especially for newspapers, most of which have been read / consumed as matter of daily habit. Conventionally, media planners even calculate & compare costbenefits of dailies based on the AIR figure. And hence it is perhaps most relevant to study readership trends as well in terms of AIR. The second edition of IRS quarterly data on the Indian print media industry shows that countrys No. 1 Hindi daily Dainik Jagran has recorded loss of 4 lakh readers in the second quarter of 2010. Its average issue readership stands at 1.59 crore in current survey which was 1.63 crore in Q1 2010. At second spot, Dainik Bhaskar has maintained the status quo and its AIR in the second quarter is same as compared to IRS Q1 2010. It has registered the AIR of 1.33 crore. Hindi daily Hindustan has recorded a growth in its AIR in 2nd quarter of 2010 and added 2 lakh readers as compared to IRS Q1 2010. Its AIR now stands at 1.01 crore which was 99 lakh in the previous quarter.
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Malayalam daily Malayala Manorama has also registered growth of 2.6 lakh readers in its AIR. Its current AIR stands at 98.41 lakh as compared to 95.83 lakh in the last quarter. Despite performing well in Western Uttart Pradesh, Amar Ujala has seen a marginal decline in its AIR in the current quarter. Its current AIR stands at 84.17 lakh as compared to 84.91 lakh in IRS Q1 2010. The Marathi daily Lokmat has added some readers in this quarter and its current AIR stands at 74.02 lakh as compared to 73.61 lakh in first quarter. At No. 7 is Tamil daily Daily Thanthi which has also recorded marginal growth in the 2nd quarter. It has registered an AIR of 74.02 lakh in IRS Q2 2010 as compared to 73.53 lakh in previous quarter. Indias No.1 English daily The Times of India remains at 8th spot with marginal growth in its AIR in the second quarter. By adding just 53,000 readers, its current AIR stands at 70.88 lakh as compared to 70.35 lakh in the last quarter. At No.9 position, Hindi daily Rajasthan Patrika has registered remarkable growth and added 2.15 lakh readers in the second quarter of 2010. Its current AIR stands at 69 lakh as compared to 66.85 lakh in IRS Q1 2010. Malayalam daily Matrubhumi has lost 1.32 lakh readers in second quarter of this year. It has recorded AIR of 65.66 lakh as compared to 66.98 lakh in last quarter. Matrubhumi is at No.10 position among all India top dailies. Table 2a
The Economic Times 760,000. Mint 158,000. Business Standard 131,000 The Hindu Business Line 124,000
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Government support & policies

One of the important factor behind robust growth of Indian media industry is adequate and supportive government policies. Some of the recent undertakings by the government. Up to 26% foreign equity for News & Current Affairs Both FDI and Portfolio Investment by FII is allowed. Largest Indian shareholder should hold at least 51% of Equity. Up to 100% foreign equity for Special Interest Both FDI and Portfolio Investment by FII is allowed. Up to 100% foreign equity for Facsimile Editions. The Company should be registered in India 3/4th of Directors and all key executives and key editorial staff are resident Indians It shall not carry any advertisements aimed at Indian Readers in any form No local content that is not carried in foreign parent edition is allowed. Syndication from Foreign Publications Upto 20% content can be syndicated. Any relaxation of above can be allowed only by Ministry of I&B.
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HINDUSTAN TIMES
Company Profile
Vision "Providing information that creates wealth and enriches lives." Mission To deliver superior value to our customers, shareholders, employees and society at large.
HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies. Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation of 2.25 million copies and a readership base of 12.4 million readers to their credit. HT Media operates 19 printing facilities across India with an installed capacity of 1.5 million copies per hour. In addition to Hindustan Times and Hindustan, HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Bengaluru, Chandigarh, Pune and now Kolkata too. HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently
available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts. Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and livemint.com in the general and business news categories respectively. The company's year old job portal Shine.com which has received high appreciation from consumers and industry for its innovative design and usability. Desimartini.com - a social networking site was also launched recently. Specialties Media - News Paper, Radio, Online Properties Less
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Company Information
Full name Hindustan Times Ltd.
Legal Address Hindustan Times House, 18-20, Kasturba Gandhi Marg, ; New Delhi; New Delhi; 110001 Status: Non-Listed Legal Form: Other non-liability limited Operational Status: Operational Financial Auditors: SR Batliboi & Co (2011)
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Corporate profile
India's foremost media conglomerate is home to the leading newspapers in the country - Hindustan Times (the flagship English daily) and Hindustan (Hindi newspaper). And it has a significant online presence with HindustanTimes.com. The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, everincreasing scope of operations and a consumer focussed approach. The flagship publication of the Group has editions from Delhi, Lucknow, Patna and Kolkata, thus, dominating the Northern, Eastern and Central regions of the country. It is printed out of eleven centres including Bhopal, Chandigarh, Delhi, Jaipur, Nagpur, Kolkata, Lucknow, Bhagalpur, Patna, Ranchi and Raipur, reaching closer to the consumers. Its New Delhi edition continues to be the single largest English daily edition in the country with a circulation of over 9.2 lakhs, while maintaining its leadership status in Delhi as the largest circulated English daily at 5.5 lakhs. Hindustan Times believes in continuous improvement and providing greater value to its readers and advertisers. It has set many a standard for its competitors and will continue to do so in the years to come. It is the first smart-age newspaper in India to evolve into a new international size, sleeker and smarter, which ensures enhanced ease of reading and convenient handling. In its endeavor to provide its readers with greater value, it has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audiences. Supplements like HT Estates (on real estate and interiors) are the first of their kind in their
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respective categories. The enlarged operations and enhanced look have also paid off with a substantial increase in circulation across the country.
In a major incentive for the advertisers as well as the readers, Hindustan Times has entered into strategic alliances with The Indian Express, Business Standard, Mid-Day and Deccan Chronicle. These alliances, along with its strong presence in North India, make it one of the most of the most formidable media players. HindustanTimes.com, a news led media portal is today one of the most popular port of call for news and infotainment content seekers on the Web. Besides carrying stories from the newspaper, the site has exclusive and in-depth coverage by its independent editorial staff. Its exclusive properties include HTTabloid.com, which is Asia's first tabloid on the Web; and HTCricket.com, a popular destination for cricketing bytes. The site also provides sections written by popular columnists, along with indepth web exclusives on politics, business, new economy, entertainment, fashion and lifestyle. In another major achievement, HindustanTimes.com is the only Indian media site featured amongst the top 10 international newspaper sites by Forbes for the third time running, ranking above the likes of International Herald Tribune. The group's Hindi newspaper, Hindustan is the 9th largest read newspaper in the country. (Source: National Readership Survey 2002). The publication's readership has grown by an impressive 11% to 63.85 lakhs (NRS). Hindustan has grown considerably from strength to strength and has gained significantly across markets. It remains the Number 1 daily in Bihar with a market share of more than 75% of the Hindi daily market. In
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Uttar Pradesh and Delhi, Hindustan has grown by 34%. Lucknow has been a trailblazer, recording an unprecedented growth of 169%. The popular Hindi daily has also featured innovative advertising campaigns tailored to meet the specific needs of advertisers.
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History
Hindustan Times was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on 26 September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. "Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway. In two years Panikkar could not take the print order any higher than 3,000. By then the Akali movement appeared to lose steam and funds dried up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi." - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi.
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Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family. It has its roots in the Indian independence movement of the first half of the twentieth century and even faced the noted "Hindustan Times Contempt Case (AugustNovember, 1941)" at Allahabad High Court. It was edited at times by many important people in India, including Devdas Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008.Recently[when?] the editorial page has seen a major makeover and has been named "comment" to bring in more flexibility and some-what less seriousness to the page.
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Ownership
The Delhi-based English tabloid Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla. It is owned by HT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. Along with Hindustan Times, HT Media owns Desimartini, Fever 104 FM, and Mint (newspaper).
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Supplements
Brunch: An exclusive lifestyle magazine, every Sunday. The readers of HT wake up to Brunch every Sunday morning, which is one of bestloved offerings from its stable. In a magazine format and clearly about the good life, it covers stories around food, fashion, shopping, travel, health & wellness, books & movie reviews, celebrity talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of columns by prominent journalists like Vir Sanghvi (food & travel), Sanjoy Narayan (music) and Rajiv Makhni (technology). This universally appealing brand has the core target group vested in upwardly mobile young families, looking for enhancing their lifestyle quotient. HT City and HT Cafe: The entertainment & lifestyle supplement, every day. The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and masala everyday called HT City (in Delhi) and HT Caf (in Mumbai). One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers, packing a punch with daily dose of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The supplement offers an array of daily sections catering to different tastes health & wellness, gadgets, travel, motoring and food. One of the biggest draws of the supplement is the Weekend Planner on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city. HT Education: Education Supplement, every Wednesday (earlier known as HT Horizons). HT Education offers the much needed guidance and mentorship to the students, which really helps them in choosing the best in education leading to a great career. HT Education is a supplement dedicated to serving the needs of not only student community from 10th
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to post graduates, but also the parents who are concerned about their childs future. The supplement is a source of comprehensive info around career options, admission and scholarship information, college profiles, guidance and expert counseling. Its a one-stop guide to the students to prepare for their most exciting phase in life. HT Estates : Real Estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Specifically for buyers the supplement offers array of information on realty trends, loan rates, etc Shine Jobs : Career supplement, every Tuesday. Shine Jobs, with its unique relationship with Shine.com, is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. This gives candidates and employers the opportunity to effectively reach each other across both platforms. Shine Jobs was relaunched with a brand new look and promise of hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country, along with the best jobs available on Shine.com, across managerial levels, industries and cities. It also offers valuable information on overall career development, interview tips, HR trends, hot hiring sectors and many more useful career-related topics. Shine Jobs is a must-read for all those on the look-out for the next best career opportunity. HT Live : A peek around the corner is what Live offers to its readers - a supplement that caters to the readers quest for local news. This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. The supplement highlights the hits and misses
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on infrastructural development and lifestyle centered around neighbourhoods. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their requirements.
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Columnists
Vir Sanghvi: Vir Sanghvi is an editorial advisor for Hindustan Times. He writes a column 'Rude Food' for 'Brunch', a weekly magazine. Karan Thapar: Currently the president of Infotainment Television and one of India's noted television commentators and interviewers, Karan Thapar writes the weekly column "Sunday Sentiments". Manas Chakravarty: Capital market analyst for Mint. Writes weekly column "Loose Canon" on Sundays'. Poonam Saxena: She is the editor of Brunch, the Hindustan Times Sunday magazine. She does a weekly TV review column, "Small Screen". Indrajit Hazra: A novelist and a senior editor at Hindustan Times, Hazra writes the weekly column "Red Herring". Sonal Kalra: An author and editor of HT City, the daily entertainment and lifestyle supplement of Hindustan Times, Writes the weekly column "A Calmer You". Khushwant Singh: An editorial writer whose column "With Malice towards One and All" appears in the Saturday edition. Barkha Dutt: Journalist and NDTV Group editor. Writes a fortnightly column. Samar Halarnkar: Editor-at-large, writes on a variety of issues and also runs a food blog on the Hindustan Times website.
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About us
HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies. Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited),Hindustan Times is the choice for nearly 3.7 million readers across India, who turn to it daily for news, information, analysis and entertainment. Hindustan, the group's Hindi daily, continues to be the second-largest daily in the country with a total readership of 36.6 million,(based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy a strong brand recognition among readers as well as advertisers. In addition to Hindustan Times, HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too. HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering
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its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts. Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and livemint.com in the general and business news categories respectively. The company's job portal Shine.com which has received high appreciation from consumers and industry for its innovative design and usability crossed 5 million registrations. Desimartini.com -a platform to discover and express oneself on movies. The company also has an education portal www.HTCampus.com aimed at students passing out of school and college to help them take the right decision about their higher education. HT Media reported FY 2010-11 total annual revenue growth by 23% in total revenue during the first quarter ending June 30, 2011, at Rs 496.9 crore, while net profits recorded a 24% growth at Rs 51.5 crore. Traction in advertising revenues and robust contribution from the radio business has augmented profitability. There has been a 17% increase in advertising revenues of print segment to Rs 384.4 crore. Revenues from radio and entertainment segment grew by 75% to Rs 21.5 crore. The company also recorded the highest ever earnings before interest, depreciation and amortisation (EBIDTA) at Rs 104.9 crore, growing by 22% from the Rs85.7 carore.
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DAINIK JAGRAN
Jagran Prakashan Ltd (JPL)is Indias leading media and communications group, with its main interests across Newspapers, Outdoor, Internet, Magazines, Below the Line marketing solutions, and Mobile Value Added Services. In May 2006, Dainik Jagran was voted as the most credible source of news within the print media by a BBC-Reuters study. The readership and circulation numbers have grown exponentially over the last 6-7 years and Dainik Jagran has marked Indias presence on the international media map by becoming the largest read daily in the world.
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CORPORATE PROFILE Advertisement Rates DAINIK JAGRAN, as on today, is the highest read National Daily across all languages (including English) in India with a phenomenal readership of 19.2 million readers (As per IRS 2005 R2). An undisputed National leader, Dainik Jagran has been more than just a newspaper to its readers. It has been a friend, a philosopher, a harbinger of socio economic reforms. In short, it has been the voice of India. A believer in the power of truthful communication, this publication is currently running its 62nd successful year. Communicating faith in the language of the nation, Hindi, a media plan in the Northern belt minus Dainik Jagran is considered to be incomplete.
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HISTORY
Established in 1942, Dainik Jagran was the brainchild of a revolutionary Indian Freedom fighter, Late Shri Puran Chandra Gupta. The first Edition launched was from Jhansi, Uttar Pradesh in 1942. In 1947, it shifted its headquarters to Kanpur, Uttar Pradesh, and thus launched its second edition the Kanpur Edition. Its knack of giving its readers an objective, intelligent and quick day-to-day account of the world, saw a sizeable chunk of people swearing by it. Naturally growth followed The Rewa Edition was launched in 1953 followed by the Bhopal Edition in 1956. The Gorakhpur edition was launched in 1975 followed by editions from Lucknow and Varanasi in 1979.
THE GLORIOUS EIGHTIES The Eighties saw Dainik Jagran experiencing phenomenal growth. A large number of editions were added to its impressive portfolio. Meerut in 1984, Agra in 1986 and Barielly in 1989.
THE NOVEL NINETIES In the year 1990, Dainik Jagran decided to move into the capital of India, and launched its edition from New Delhi. Also, the Aligarh edition was launched in 1993 followed by the Dehradun edition in 1997. After the states of Uttar Pradesh and Delhi were gloriously covered, it was time to fly higher. So Dainik Jagran stepped into the state of Punjab in 1999 with its Jalandhar Edition.
THE MAGNIFICIENT MILLENIUM

The Millenium commenced with the launch of the Allahabad Edition. It also marked Dainik Jagrans spectacular entry into the states of Bihar (Patna) and Haryana (Hissar). 2001 saw the launch of the Moradabad edition of Dainik Jagran.
STEPPING INTO JHARKHAND On 12th February 2003, Dainik Jagran simultaneously launched three editions in Jharkhand, namely Ranchi, Jamshedpur & Dhanbad. September saw the launch of the Panipat and Bhagalpur editions, steering the total number of editions to 23.
MOVING INTO 2004.. Yet another feather in Dainik Jagrans cap, 18th of January, 2004 witnessed the launch of the Ludhiana Edition in Punjab. Dainik Jagran thus became the First National Daily to have two editions from the state of Punjab, creating history. A similar history was created in the state of Uttaranchal with the launch of the Nainital Edition on the 3rd of May 2004. Today, Dainik Jagran boasts of 25 Publishing Centres covering a vast Geographical area comprising Uttar Pradesh, Uttaranchal, Delhi, Haryana, Himachal Pradesh, Madhya Pradesh, Punjab, Bihar, Jharkhand, parts of Chattisgarh, Jammu & Kashmir and Rajasthan. Dainik Jagran connects to its readers not just through coverage of news, but through coverage of various other areas like health, sports, entertainment, travel, lifestyles etc. through its feature pages and colour supplements thus offering value addition to day to day lives, changing lives.. changing lifestyles.
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The total ABC certified circulation of Dainik Jagran for the certified period Jan - Jun 2011, is as follows: Circulation as per ABC Jan - Jun 2011 Editions Average Net Paid Sales
Agra Edition Aligarh Edition Varanasi Edition Allahabad Edition Bareilly Edition Moradabad Edition Bhopal Edition Deharadun Edition Haldwani Edition Gorakhpur Edition Jalandhar Edition Ludhiana Edition Jhansi Edition Kanpur Edition Lucknow Edition Meerut Edition
99691 44990 141192 53614 58258 39878 52531 80583 36777 103912 120169 60140 35091 262096 189976 192458
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New Delhi Edition Hisar Edition Panipat Edition Patna Edition Bhagalpur Edition Muzaffapur Edition Ranchi Edition Dhanbad Edition Jamshedpur Edition
324757 74799 66438 140708 76789 23999 34174 42000 50754
Total
2405774
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Company Profile
Jagran Prakashan Limited (JPL), a publisher company was born in 18th July of the year 1975 as a private limited under the name of Jagran Prakashan Private Limited. JPL's birth was the pet project of the Indian freedom fighter Late Shri Puran Chandra Gupta. The Company is engaging in printing and publishing of newspapers, magazines, journals and media related businesses. The Company had acquired the publication rights of 'Dainik Jagran', Kanpur, 'Dainik Jagran', Gorakhpur, 'Daily Action', Kanpur and a monthly magazine 'Kanchan Prabha', Kanpur. The plant and machinery required for publication of newspapers and magazines were also acquired by the way of a lease agreement in the year 1975. During the year 1979, JPL had launched the Lucknow edition of Dainik Jagran and in the year 1986, launched the Agra edition of the same. The name of the company was changed for the first time from Jagran Prakashan Private Limited to Jagran Prakashan Limited with effect from 1st April of the year 1989. For the various purpose, the compan6y had launched its website under the name of www.jagran.com in the year 1997. During March of the year 2000, the company had executed the separate business purchase agreements with Jagran Prakashan (Delhi) Private Limited (JPDPL), Jagran Prakashan (Varanasi) Private Limited (JPVPL), Rohilkhand Publications Private Limited (RPPL) and also in the same year acquired the entire undertakings (including all the assets and liabilities) on a lock, stock and barrel basis for publication of Dainik Jagran at various centres. In the year 2001, JPL had launched the Aligarh edition of Dainik Jagran. During the year 2002, by a scheme of amalgamation between JPDPL, JPVPL, RPPL and company, sanctioned by the High Court of Allahabad, vide its order dated 1st June of the year 2002, the whole of the undertakings of each of JPDPL, JPVPL and RPPL were transferred to and vested in company. Since JPDPL, JPVPL and RPPL were became wholly owned subsidiaries
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of the company. In the same year of 2002, Dainik Jagran declared as India's largest read daily newspaper. JPL had launched the Ranchi, Jamshedpur, Dhanbad, Panipat and Bhagalpur editions of Dainik Jagran in the year 2003. Followed by, in the year 2004, again the company had made its foot print in the Ludhiana and Haldwani by the way of new editions of Dainik Jagran launched in the same places. Also in the same year the company had started Jagran Solutions, division offering outdoor advertising and event management services. The name of the company was changed from Jagran Prakashan Limited to Jagran Prakashan Private Limited with effect from 5th October of the year 2004. In fiscal 2005, JPL had acquired the research business of Jagran Research Centre, a partnership firm for consideration of Rs 1.53 million. For the purpose of printing and publishing our newspaper Dainik Jagran' in Indore and, subsequently, from other places in the states of Madhya Pradesh and Chattisgarh, the company had incorporated Jagran Prakashan (MPC) in September of the year 2005. Also the Jagran Prakashan (MPC) Pvt Ltd had launched short code services (SMS and IVR/ASR). The Company tested its e-paper. The Company's name was again reconverted from Jagran Prakashan Private Limited to Jagran Prakashan Limited with effect from 23rd November of the year 2005. Launched the Muzaffarpur, Jammu and Dharamshala editions of Dainik Jagran in the identical year of 2005. The Company had launched a new infotainment newspaper, called City Plus' in September of the year 2006 and in December, launched I-next', its compact daily. During the year 2007, the company jointly with Yahoo India, launched the new co-branded Hindi news and current affairs Internet property. In December of the same year 2007, JPL made a 50:50 joint venture with Network18 for the business of print space.
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Product Profile
Hindustan Hindi is the country's most respected Hindi daily, being the first choice of serious hindi readers. The newspaper believes in free, fair and independent journalism and strives to inculcate these values in its editorial staff. The journalism practiced by Hindustan Hindi lays equal stress on quality, credibility and accuracy. Literature Review Newspaper A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Generalinterest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising, comics, coupons, and other printed media. Newspapers are most often published on a daily or weekly basis. particular geographic area where most of their readers live. Despite recent setbacks in circulation sand profits newspapers are still the most iconic outlet for news and other types of written journalism. Categories A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays. Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts and costs more. Typically, the majority of these newspapers` staff work Monday to Friday, so the Sunday and Monday editions largely depend upon content done in advance or content that is syndicated. Most daily newspapers are published in the morning. Afternoon or evening papers are aimed more at commuters and office workers. Weekly newspapers are common and tend to be smaller than daily newspapers. In some cases, there are also newspapers that are published
twice or three times a week. Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. While most newspapers are aimed at a broad spectrum of readers, usually geographically defined, some focus on groups of readers defined more by their interests than their location: for example, there are daily and weekly hindi newspapers and sports newspapers. More specialists still are some weekly newspapers, usually free and distributed within limited areas: these may serve communities as specific as certain immigrant populations, or the local gay community. Newspapers often refine distribution of ads and news through zoning and editioning. Zoning occurs when advertising and editorial content change to reflect The location to which the product is delivered. The editorial content often may change merely to reflect changes in advertising the quantity and layout of which affects the space available for editorial or may contain region specific news. In rare instances, the advertising may not 33 change from one zone to another, but there will be different region specific editorial content. As the content can vary widely, zoned editions are often produced in parallel.
INTRODUCTION TO PRINT MEDIA

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The next reason being localisation of news. Indian regional papers have several editions for a particular State for complete localisation of news for the reader to connect with the paper. Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localised news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons being the marketing strategy followed by the regional papers, beginning with Eenadu, a Telugu daily started by Ramoji Rao. The second reason being the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. According to a PricewaterhouseCoopers (PwC) report, in 2007, the Indian print media industry recorded a growth of 16% over the previous year. Newspaper publishing, which constitutes 87% of the segment, grew at 17%, on an overall basis, the print media industry stood at Rs. 149 billion [14,900 crore] in 2007, up from Rs. 128 billion [12,800 crore] in 2006." PwC estimated the compound annual growth rate (CAGR) for 2008 through
2012 at 13% for newspapers. The comparative estimated CAGR internationally (for 2007 through 2011) is 2.1% for Newspapers. Among the reasons for the PwC report's bullishness about India's newspapers: Low print media penetration The reach of print media in India is 38%. Its reach in urban areas is 58%, substantially higher than in rural areas, at 30%. Rising literacy rates. The number of potential readers is growing. Additionally, 359 million literate people in the country do not read any publication, which leaves further scope for improvement in penetration levels. Increasing spending on circulation. Penetration of print media is improving owing to growing income levels and aggressive marketing. Subscription schemes have not only accelerated penetration of dailies, but also have helped push multiple dailies into homes. Such factors have made a lot of people gung-ho about the business. Unlike in most parts of the world, readership is growing. The overall globalization, the growing interest in India, and the sheer size of the India market is driving the foreign media interest in India. This is no different from players from any other industry. This is quite evident with the fact that all the global publications are probably looking for is to get an increasing mind share of the large Indian middle class, which is becoming [more and more] global. The Hindustan Times was the first such business daily launched in India on 5th March 1961 in Mumbai, as a full fledged financial newspaper with an objective of functioning as a platform to promote economic debate. It had the legacy of The Times of India as it came form the same stable BCCL or Bennett Coleman and Company Limited. The Hindustan Times
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that is today the largest selling as well as the largest read financial newspaper in India. The masthead of print is going across to the broadcasting domain with HT Now the television channel which launched in June 2009. Historically from mid 90 HT had three competitors in Business Standard (Published by The HT Group), Business Line (The Hindu), Financial Express (The Indian Express).Hindi news paper (DAINIK JAGRAN) Clearly HT was way ahead of any competition was considered business daily that had robust advertising revenues as its main competition.
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DISTRIBUTION PROCESS OF NEWSPAPER INDUSTRY

The newspaper sales involve distributing highly perishable products under severe time constraints. The printed newspapers have to be dispatched to various distributors across the region. Transportation is normally through private contract carriers within local area, public transport in case of longer distances and through couriers in other cases. The newspaper distributor has the right to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to the hawkers. Hawkers, vendors and book stall owners are the last link of the supply chain before the newspaper finally reaches the readers. The hawkers remuneration is also based on a commission system and is generally the highest in the entire supply chain. Degree of responsiveness and efficiency play an important role in newspaper distribution channel. Responsiveness includes supply chains ability to respond to a wide range of quantity demanded and meeting short lead times. On the other hand efficiency is the cost of making and delivering the newspaper to the readers.
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The Selling Process of newspapers in India involves the following 8 steps:

1. Prospecting and Evaluation 2. Pre-approach 3. Approach 4. Need Assessment 5. Presentation 6. Meeting Objection 7. Gaining Commitment 8. Follow up
1. Prospecting
In this stage potential customers are found and evaluated. Potential customers are identified on the basis of their willingness, ability and authority to buy the product. In case of newspapers, the potential customers consist of Financial Institutions, Chartered Accountants, Banks, MBA students, Tax consultants, Hotels, Airlines and other educational institutions and knowledge firms. In case of direct sales, the first milestone or hurdle that we as a salesperson face, while approaching any of the firms are the security guards, though they dont hold interest and authority to buy the paper, but they pose a challenge to the ultimate sales from happening. Leads can be identified through Referrals from customers Referrals from internal company sources Referrals from external agencies Published directories Networking by the salesperson Cold Canvassing
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2. Pre approach: Planning the sales

This stage involves deciding on the approach establishing objectives of the sales call and preparing for the presentation. This involves thorough analysis of the product, its features and benefits that it gives to the prospective clients. It is essential to be thorough and well versed with our sales pitch and also bring across the important features that attract the customers interest and focus on those during the presentation.
3. Approach
This stage involves getting in initial contact with the customer either by phone or by personally meeting them and then generating interest amongst customers for the product. A good approach makes a favorable impression and establishes some degree of rapport between the salesperson and the buyer. All that a salesperson needs to focus on is developing a good eye contact during the conversation and sounding confident, which comes with efficient pre-approach/ planning of sales. The customers need to be made aware of the characteristics of the paper, the discounts and the magazines that are on offer. While selling to Financial Institutions, sales representatives focus on presenting the various business magazines that the customer will get if he subscribes, whereas while pitching to younger customers, salesperson focuses on the monthly magazines which are enticing to them. While making presentations to corporate the focus is on the operational efficiency and convince the facilities manager that the newspaper will be starting in 2 weeks time from when the employees start signing up for the subscription.
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4. Need Assessment
This is the stage in which the salesperson must discover, clarify, and understand the buyers needs. The best way to uncover and understand needs is by asking questions. It is very important to understand the customers requirements. A salesperson should not present his/her product until the need in clear. It is crucial to ask questions to customers in order to: Understand the customers need Gather general information Build a rapport Give customer the time to think about the offer being presented The questioning technique being used in the project, while selling subscriptions included closeended questions and open-ended questions. Close-ended questions- are more limited, that restrict customers response to yes or no. Close-ended questions can be used for clarifying facts, verifying information already given or simply controlling a conversation. Example: 1. Question: Do you subscribe for Hindustan newspaper? Answer: No 2. Question: Which newspaper do you subscribe for newspaper? Answer: Hindustan Open-ended questions- encourage the customer to speak freely. They help us gather information, qualify sales opportunities, and establish rapport, trust and credibility. Considering myself as a thorough sales professional, to own a repertoire of powerful open-ended questions, that are answered by more than a simple yes or no, questions where the prospect/ customer gets directly involved in the sales discussion.
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Example: Question: What are the important factors that you look for in your Hindi newspaper? Answer: Yes
5. Presentation
This step is undoubtedly the main body of the sale which provides an opportunity to the salesman to personally meet the customer and present his/ or her product physically before the potential buyers. I found this step to be one of the most crucial and significant phase in the entire selling process right from generating leads over the phone call to finally closing the sale. It is much easier to generate a lead and take an appointment over the phone, but personally meeting and presenting before the prospective client involves a lot of skills and off course desired smartness. Many a times, customers compare various articles and their respective features before they actually buy the product. And therefore, presentation provides them an opportunity to compare and choose the best product that suits their specific need. Following are the various essential features that I felt important and had personally incorporated my presentations: Arousing interest It is very important in the beginning, for a salesman to arouse interest amongst the customer. For example, while selling the newspaper subscription, I emphasized on the Special features and the benefits that the subscription provided i.e. in-depth analysis of Daily news, annual magazines such as HH 1000, Banking Annual, Fund Manager and the monthly subscription of HH Motoring. Also drew emphasis on the features of the daily Hindustan Hindi newspaper, its content and supplements such as Smart Investors, Strategist and Weekend issues, and explained about the benefits and saving that the customers, if they subscribed for the annual subscription.
Promptness in Presentation It is very important as a salesman to be prompt in presenting the product to the customers; this indicates our willingness and eagerness to serve. Such an attitude creates a favorable impression in the minds of the customers and their response becomes spontaneous and positive. And this is only possible, if we have a perfect product knowledge, like the exact price, how our product is different from the competitors and whats in it for the customer, as in how much would they save, them a rough calculation and list down clearly the benefits that come along with our subscription, only then would a prospective client think about taking/ or may go for the subscription being offered. Clarity in Presentation It is important that the presentation is clear and complete in every respect so as to win the confidence of the customers. This helps in removing all sorts of doubts about the product from the prospects mind. If customers are interested and ask about, comparing their product with that of the competitors, then salesman should try and explain the advantages and specialties of his product as compared to those of competitors. For example, while pitching in for my subscription, I always put across the strong points of Business Standard and tried to highlight the weak points in other financial daily newspapers like Business Line, Economic Times or Mint. Demonstration And finally it is important in case of some products to demonstrate and show the features of the product to the customer, which attract the interest and arouse the desire amongst them. Demonstration provides an opportunity of proving as to what the salesman is claiming about the product. Thus, conviction of the prospective buyers is secured more readily by demonstration.
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6. Objection Handling
It is but natural that at any stage of the sales process, the salesman is confronted by objections. There are a number of reasons behind the objections raised by the prospects, this includes: 1. People have a tendency of natural aversion to new and unfamiliar ideas and products. 2. Some prospects raise objects because they are not fully convinced about the product or service offered for sale or because of lack of product knowledge. 3. Often prospects also raise objections, to simply test the salesmens knowledge and patience. 4. Sometimes objections are raised because of unconvinced presentations, and are not convinced about the possible benefits and services of the proposed purchase. 5. And, many a times objections get raised because of pre-conceived notions in the minds of customers, or some kind of prejudice or ego or indecisive nature. Handling Objection Objections are nothing but merely an invitation to the salesmen to explain more clearly and describe in details, removing all possible doubts arising in the minds of the prospects regarding the benefits and advantages of a product or service. Overcoming objections is one of the most crucial and delicate stages in the selling process. The success of a salesman in fact depends to a great extent on the successful handling of objections raised by prospects.
The most common objection which is encountered during newspaper subscription selling is that customers who are regular readers of other newspapers are loyal towards those and are mostly unwilling to make a change. This is the time when clearly distinguishing features of the products need to be highlighted. For example, Hindustan highlights its discrete sections such as good newspaper. Some customers are worried about the implementation time, as in how long or from when would the subscription start and this is where salesperson needs to assure and make him convince about the newspaper to begin almost after a 20 days from the date of picking the cheque, since it takes time to collectively get the cheques processed and thereafter deliver them the subscription coupons. It is important to ensure the customers that they would get a regular supply of Hindustan by interacting with their vendors.
7. Closing
At this stage the customer is more or less aware of the product and has made up his mind to either go ahead with the sale or not. If the subscription are attractively priced most customers prefer to go for the plan offered and want to first get a look at the service being provided. Thus, most people will either back out at the middle of the presentation, while some others show interest or try to see what they are getting for their money. Successful closing provides tangible results of a sales proposition.
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Objective & Scope Of Study OBJECTIVES:PRIMARY OBJECTIVE 1) To compare the qualitative service of Hindustan & Dainik Jagran. 2) To study in details the reading habits of Readers. 3) To find out the attributes which influences the buying decisions of consumers SECONDARY OBJECTIVE 1) To know what is the level of penetration of Hindustan newspaper in KANPUR. 2) To compare the brand preference among the Daily newspaper. IMPORTANCE OF STUDY This project will help the Hindustan Ltd. to implement necessary steps to improve the market share especially in Kanpur. It will also help to Hindustan to find out weak points compare to Dainik Jagran. The study is about Comparative Analysis between Hindustan and Dainik Jagran. The main competitor of Hindustan is Dainik Jagran therefore this study will help to Hindustan Ltd. to know the readers view about both the newspapers and what Consumer wants from Hindustan newspaper. SCOPE OF THE OBECTIVE This project will help us in understanding the areas from where the Hindustan is influenced by its biggest competitor Dainik Jagran in Kanpur. It will also help us to understand the consumer behavior and
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perception towards the Hindustan & Dainik Jagran among the target segment. The project also helps us in dealing and acknowledging the possible areas where these two news paper are leading and require improvement. This research will also help us in gaining the information which will influence the sales of the Hindustan. This research will also serve as a reference material for those researchers who are going to conduct studies in the related field.
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Research Methodology
A careful critical inquiry or examination in seeking facts or principles; diligent investigation in order to ascertain something -The Websters International Dictionary Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. That plays a key role in project work. It consists of series of action or steps. The study of research methodology gives student the necessary training in gathering materials & arranging or card indexing them, participating in field work when required, & also training in techniques for the collection of data appropriate to particular problem, in the use of statistics, questionnaires & interpreting the knowledge of research methodology is helpful in various fields. Research methodology plays a key role in project work. PROBLEM STATEMENT:What is the level of penetration of Hindustan newspaper through Direct Subscriptions? Research Design:Research design is a catalogue of the various phases and facts related to the formulation of a research effort. It is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. -Holt Rinehart Without a research design, research work becomes unfocussed and aimless; an empirical wandering. The researcher would find it difficult,
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laborious and time consuming to make adequate discrimination in the complex interplay of factors before him; he may not be able to decide what is relevant and what is not, and may get lost in a welter of irrelevancies. The use of a research design prevents this kind of a blind search and indiscriminate data gathering and acts as a guide for proceeding in right direction. Type of Research Design Used:Descriptive Research:Descriptive research design means research design in case of descriptive studies which is concerned with describing the characteristics of a particular individual or of a group. Descriptive study is a fact-finding investigation with adequate interpretation. It is the simplest type of research. It is more specific than an exploratory study, as it focuses on particular aspects or dimensions of the problem being studied. It is designed to gather descriptive information and provides information for formulating more sophisticated studies. Data are collected by using one or more appropriate methods like: observation, interviewing and mail questionnaire. Census surveys are examples of such research. This type of research is also called Expost facto research. Our project is descriptive because it involves fact finding investigations with adequate interpretations. It is designed to gather descriptive information and provides information which may be helpful for implementing various marketing strategies. Sampling Design:Sampling is the selection of a certain percentage of a group of items according to a predetermined plan BOGRDUS Meaning A definite plan for obtaining a sample from a given population is called as Sample Design. It is a technique of selecting items for the sample. It lays down the number of items to be included in the sample. Sampling
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design refers to the technique or the procedure the researcher would adopt in selecting the sample. It is nothing but a definite plan for obtaining a sample from a given population. Sampling design is determined before data are collected. There are many sample design from which a researcher can choose. a) Sample Universe:Population refers to the total items about which information is desired. The attributes that are the objects of study are called the characteristics and the units that are used to process the attributes are called the elementary units. The aggregate of such units is the population. These two terms are used interchangeably but the researchers should define these terms precisely. Population refers to the elements about which we wish to make some inferences. Sample universe for this project is People reading newspaper in MUMBAI . b) Sample Frame:It is also known as source list. It contains the names of all the items of a universe. Items for a sample are selected or collected from this source list. In other words the sample frame is a list of elements in the population from which the sample is actually drawn .If the population is finite and the time frame is in the present or past, then it is possible for the frame to be identical with the population .But in most of the cases, it is not identical as it is not possible to have an identical population. So, this frame is constructed by the researcher for the purpose of his study and may contain some existing list of population.
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Sample Frame for this project is people reading Business newspapers in Mumbai. c) Sample Unit:A decision has to be taken concerning a sampling unit before selecting a sample. Sampling units are usually of the following types a) Geographical units such as state,districts,town etc b) Construction units-such as house flats etc c) Social units-such as family club schools etc. Sample units for this project are Industrial samples like stock brokers, mutual fund distributors, IRDA agents. d) Technique of Sampling:Mainly there are two techniques, Probability and Non Probability sampling. a. Probability Sampling- Probability is a mathematical term .Random means that every element in the total population has equal chance or probability of being chosen for the sample and that each of these elements is independent of the others b. Non Probability Sampling-Are those samples which are based on the choice of the researchers.(Accidental sampling. Quota sampling,Convinience sampling) Sampling technique used for this project is Non-Probability sampling ( DELIBERATE). e) Sample Size:-By size of the sample, we mean the number of items that need to be selected from the universe to constitute a sample. The size
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of the sample should not be excessively big nor to small-it should be optimum. Sample size for this project is 70. Sources of Data:PRIMARY DATA The primary data are those which are collected fresh and for the first time and thus happen to be original in character. Primary data for this project was 1. 100 fill up questionnaire 2. Telephonic interview. SECONDARY DATA Secondary data means data that are already available i.e. they refer to the data which have already been collected and segregated by someone else. The researcher has to determine the various sources of obtaining secondary data. Secondary data may be published or unpublished in nature. Published data are available in ; Publications of central, state and local newspapers. Publication of foreign government. Technical or trade journals. Books, magazines and newspapers and internet. Public record and statistics, historical documents and sources public information. Data Collection. Data used for the project was the secondary and primary data. Methods of Data Collection Personal Interview Telephonic Interview Questionnaires
Analysis of Data
Analysis of data can be of two types Quantitative analysis Qualitative analysis. Limitations:There were quite some limitations that we faced when we actually went about selling. They were as follows: 1) Market Share: Market Share of Dainik Jagran is very high. It is the first choice of many people because its a paper by The Jagran Group, a very old and trusted brand. It is considered as the king of hindi newspaper in India 2) Cost competition: As mentioned earlier, the cost of hindustan newspaper is Rs720/- for a yearly subscription. This figure is quite high compared to other newspapers. This was a major constraint in the way of buying decisions of consumer. 3) Entry in apartments: The target customer for an Hindi Daily newspaper is all class people. But entry in those apartments was quite a burdensome task. 4) Distribution network Customers were reluctant to take yearly subscription because they did not completely trust the distribution network. They felt that they may not receive paper after some months and some even had bad experience regarding this. So making them believe that something like this wont happen to them was quite difficult.
Data analysis
& Interpretation
Q1) Which is the most easily available mode of getting news information? Interpretation:According to the research it was found that the most easily available mode of information is newspaper, out of the 100 respondents a total of 57% rating was for newspaper because it is the cheapest available source and one can read it anywhere and anytime. Next to it is 17% respondents who found Television to be the second most available source of news information. INTERPRETATION:- From the above data collected, we came to know that since past one year HINDUSTAN is preferred more than DAINIK JAGRAN. Q2) From where do you get your daily copy of newspaper? Interpretation:From the above graph we can see that most of the people get their daily copy from vendors (43%) and the remaining majority buy it from railway stations (32%) followed by some who buy it from book stalls (11%). Q3) HINDI NEWSPAPER PREFER SINCE HINDUSTAN, DAINIK JAGRAN Less Than 6 Months 9% 6% More Than 6 Months But Less Than 1 Year 18% 10% More Than 1 Year 73% 84% INTERPRETATION:- From the above data collected, we came to know that since past one year HINDUSTAN is preferred more than DAINIK JAGRAN
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Q4) How much money do you spend daily on the newspaper?Rs 2-3 More than 3 Interpretation:Out of 100 respondents that were interviewed 5% said that they spend less than 2 rupees, and 65% said that they spend between 2-3, followed by 30% which spend more than 3 Rs.
Q6) Where do you usually read hindi newspaper? Interpretation:Of the 100 respondents that were interviewed, majority of them i.e 57% people read their newspaper at Office, followed by 31% people which read at Home, 5% of the total sample prefer reading while travelling. FACTORS INFLUENCING SALES 60 No. of Consumers Contents 65% Availabilty 15% Cost 10% Services 7% Others 3% INTERPRETATION:- From the above study, we came to know that sale of newspaper is influenced by content by 65%, availability by 15%,cost by 10%, services by 7%, and others by 3%. Please rate the following attributes for the hindi newspaper you read, Rate this on a scale of 1 to 5, (1 Excellent, 2 Good, 3 Average, 4 Bad, 5 Worse).
DAINIK JAGRAN HINDUSTAN Interpretation:MBA 3rd SEM 107257022 SHARDA INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 55
As far as these features are concerned Dainik Jagran is the leader followed by Hindustan. COMPARISON BETWEEN HINDUSTAN AND DAINIK JAGRAN HINDUSTAN DAINIK JAGRAN Very Good 40% 30% Good 30% 35% Average 30% 35% INTERPRETATION :From the above comparison, we came to know that HINDUSTAN has upper hand in the market as compared to DAINIK JAGRAN. Stock & commodity market news Hindustan Dainik jagran VeryGood 50% 45% Good 30% 30% Average 20% 25% INTERPRETATION:From the above data collected, we came to know that Hindustan has the upper hand in Stock & Commodity market news , as compared to Dainik Jagran. International Trade News ratings Hindustan Dainik Jagran Very Good 20% 35% Good 36% 30% Average 44% 35% INTERPRETATION:From the above study, we came to know that the International Trade News is better in DAINIK JAGRAN than HINDUSTAN. Hindustan Dainik Jagran Editorial Section ratings Hindustan Dainik Jagran Very Good 38% 31% Good 36% 26%
Average
26% 43%
INTERPRETATION:From the above study, we came to know that the Editorial Section in Hindustan is better as compared to Dainik Jagran. Supplements ratings Hindustan Dainik Jagran Very Good 29% 36% Good 34% 25% Average 37% 39% INTERPRETATION:From the above data collected, we came to know that Supplements are better for DAINIK JAGRAN. Would you like to subscribe to Hindustan for a year or two? Interpretation:When this question was raised to the respondents 19% gave a positive response and the remaining refused to subscribe for the paper, competition was the major reason for the refusal because there were many cheaper subscription plans offered by the competitors.
Observations & Findings

FINDINGS:MBA 3rd SEM 107257022 SHARDA INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 57
After analysis of the data found through research we got following major findings1) As far as Hindi newspapers are concerned Dainik Jagran is ahead of all its competitors. 2) Compared to Dainik Jagran, brand awareness of Hindustan is less. 3) Majority of the people feel that newspapers are the most easily available mode of getting news information. 4) Content is the most important factor that make people read a Hindi newspaper. 5) A good content in all news and a wide coverage of headlines are two important features of a hindi newspaper that are looked for by readers. 6) During the survey the data shows that Hindustan is having excellent quality and content as compare to any other news paper. 7) Hindustan is lacking brand awareness in some area and lacking in service in some areas. 8) Individual office and home are the majority users of Hindustan among all the respondents. 9) Dainik Jagran has the benefit of Jagran distribution channel because of which it is able to save more distribution expenses. 10)Most of the hindi daily readers are reading it from more than 1 year. 11) It is found that Hindustans editorial part is better than any other hindi daily. 12) Hindustans daily supplements influence most to Individual home/ student to purchase it.
13)Most of the readers are also want Hindustan daily because they like to read newspaper daily and this is only hindi daily which is not having subscription in Kanpur. SWOT ANALYSIS:This analysis is done to understand the strength, weaknesses, opportunities and threat of HINDUSTAN. This analysis gives an opportunity to the company to understand there market rating and adopt strategies accordingly. It also involves identifying the internal and external factors that are favorable and unfavorable to achieve the desired objectives. Strengths: Attributes of the person or company those are helpful to achieving the objectives. Weaknesses: Attributes of the person or company those are harmful in achieving the objectives. Opportunities: External conditions those are helpful to achieving the objectives. Threats: External conditions which could do damage to the objectives.
Strengths: Providing in-depth analysis and wide corporate and market coverage
The only paper to give HH 200 wherein top 200 companies are evaluated across 22 key parameters. This is a big attraction for investment savvy readers. Gives 6 dedicated pages on stock markets Only paper to give detailed analysis on money markets Topics such as STUDENT, Brand World, Careers are look forward by the readers
Weaknesses: Price is slightly higher, and thus less attractive to customers compared to market leader (DAINIK JAGRAN). Fewer offerings available for distributors. Low advertising over TV and newspapers Comparatively less brand recall among corporate Low customers retention Information System of the Company Needs Improvement. Distribution Channel should be improved. Low visibility in market. Lack of co-ordination between Customer care and customers
Opportunities:
MBA 3rd SEM 107257022
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Increasing number of share broking firms and investors Increasing number of management educational institutes and students
Threats: Threat from new rivals such as Mint Different types of attractive discount offerings given by competitors. Changing customer taste Dainik Jagran is a big rival of Hindustan.
Conclusion
After going through painstaking research and data analysis following conclusions were driven.
1) Price is slightly higher, and thus less attractive to customers compared to market leader (Dainik Jagran). 2) Fewer offerings available for distributors. 3) Low advertising over TV and newspapers 4) Comparatively less brand recall among corporate. 5) Threat from new rivals such as Mint 6) Different types of attractive discount offerings given by competitors. 7) In most of the students the demand of Hindustan is high because of its content and articles on Marketing, HR, Daily news etc.Not only in the field of education but also for business purposes its been preffered by the people of Kanpur more. 8) Quality of service is very important in this industry to get success. In this, Hindustan is lacking behind when compared to other hindi dailies. 9) The market value of Hindustan has been arise in last one year Because of some of its new features and content taken up by the team for making it a better newspaper. 10) Hindustans content, quality and supplements are very good and was liked by Hindi daily customers. The company should follow the saying..If you are not updated, than you are outdated
Suggestions
1) Achieve visibility: carry on promotions a) Carry on promotional activities for college students, investors etc.
b) Organize the events like Mock Stock, Business Quizzes and TV Interviews. 2) Give the attractive offers to the distributors Give non-monitory as well as monitory benefits like corporate gifts, holiday passes and more margins to distributors. Distributors and vendors should be provided credit benefits. 3) Make the changes in product a) Include more colorful pages, and improve on the appearance to make the paper look more attractive. b) Include topics on career and household so that the newspaper can cater to a large audience. 4) It can target the management students by organizing some brain storming events and by giving discounted subscription offers. 5) It can target a much wider population by dropping free issues for the whole month in banks and other financial institutions, so that people know about the newspaper. 6) The company should focus on retention of customers because getting a new customer is more costly. 7) hindustan should start its Sunday edition with some better strategies than its competitors who is charging more on the Sunday edition. 8) The Stock Market analysis in Business Standard is excellent and considered to be the best among all the papers. So must use this strength in marketing.
References
1) IRS report 2010 & 2009 2) Wikipedia
3) www.auditbureau.org/ 4) http://www.indialib.com/news_media/newspapers_financial.htm 5)http://www.ibef.org/artdisplay.aspx?cat_id=60&art_id=14741&re er=n18 6) Business Standard Ltd. 7) www.business-standard.com 8) www.timesofindia.com
ANNEXURE:-1
Questionnaire:MBA 3rd SEM 107257022 SHARDA INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 64
1. What is your profession: Students & Professor 2. Which financial news paper you are reading daily: Hindustan Dainik Jagran Dainik Bhasker Amar Ujala 3. Which is the most easily available mode of getting news information? Newspaper ____ Radio____ Internet____ Television____ Friends____ 4. From where do you get your daily copy of newspaper? Vendor____ Book Stall____ Railway Station____ Others____ 5. For how long you are reading this paper? Less than 6 months 6 to 12 months Above 12 months 6. How much money do you spend daily on the newspaper? Less than 2____ Rs 2-3____ More than 3____ 7. Where do you usually read hindi newspaper? Office____ Home____ Travelling____ Library____ Others____ 8. Which of these factors influence the sale of newspaper? Contents Availability Cost Services Others 9. Please rate the following attributes for the business newspaper you read, Rate this on a scale of 1 to 5, (1 Excellent, 2 Good, 3 Average, 4 Bad, 5 Worse).
Dainik Jagran Hindustan Content and relevance Word of mouth Breadth of coverage Analysis and conclusions Stocks guidance Other(specify) 10. According to you which newspaper is better? Hindustan Dainik Jagran Very Good Very Good Good Good Average Average 11. How do you rate Hindustan and Dainik Jagran over Stock & commodity market Hindustan Dainik Jagran Very Good Very Good Good Good Average Average 12. How do you rate Hindustan and Dainik Jagran over International Trade News Hindustan Dainik Jagran Very Good Very Good Good Good Average Average 13. How do you rate Hindustan and Dainik Jagran Section? Very Good Very Good Good Good Average Average over Editorial
14. How do you rate Hindustan v/s Dainik Jagran over Supplements? Very Good Very Good Good Good
Average Average 15. What are the extra additions you would like to include in the newspaper? 16. Would you like to subscribe to Hindustan for a year or two? Yes____ No_____
MBA 3rd SEM 107257022
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Comparative Study of Hindustan and Dainikjagran Hindi Daily Newspaper

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Comparative Study Of Hindustan And Dainikjagran Hindi Daily Newspaper

MBA 3rd SEM 107257022

SHARDA INSTITUTE OF MANAGEMENT & TECHNOLOGY