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The criteria included: Social commerce features: 1. Email To A Friend 2. Product Reviews 3. Share Via Social Media 4. Facebook Like 5. In-page Product Discussion or Q&A 6. Customer Tags 7. Customer Images Of Product 8. Facebook Send 9. Google +1 10. Pinterest 11. Video Product Reviews Purchase support features: 12. List Page, Rollover Alternate View 13. Alternate Images Visible on Detail Page 14. Expert Advice (Chat, Callback) 15. Coordinated Products, Outfit 16. Video Of Product Or Subcategory 17. Multi-Store Marketplace 18. Price Drop Alert 19. Express, One-Click Purchase 20. Virtual Try On Or Try Out Catalog navigation features: 21. Next, Previous Product In List 22. Category-Specific Filters (vary per category) 23. More Like This 24. Narrow Product List By Keyword 25. View Product Page In Spanish Multichannel shopping features: 26. Find Product In Local Store 27. Print Page 28. Save To List / Favorites / Bookmark 29. Order Online, Pickup In Store 30. BFF Us / Text Me
User experience design is a complex field that is not exactly discrete from all the others mentioned. In essence, user experience draws from each of these fields in order to address the various aspects of a users experience. If the user experience is meant to describe the users satisfaction with a product, there are a few key elements which need to be addressed. Some of these elements include:
The ability to easily input information A quick response time from the system An intuitive workflow
The comprehensibility of the information and features A quick and easy progression to feeling comfortable with the system (short learning curve) The accuracy of the information presented (correct computational output and proper conveyance)
When you watch someone do something, the same parts in your brain light up as though you were doing it yourself (called mirror neurons). We are programmed with our biology to imitate. If you want people to do something then show someone else doing it. You can only have strong ties to 150 people. Strong ties are defined as ties that with people you are in close physical proximity to. But weak ties can be in the thousands and are very influential ( la Facebook).
6. Attention
I am beginning to think that the whole idea of attention is a key to designing an engaging UI. I'll write more in future articles about that. Grabbing and holding onto attention, and not distracting someone when they are paying attention to something, are key concerns. People are programmed to pay attention to anything that is different or novel. If you make something different it will stand out. Having said that, people can actually miss changes in their visual field. This is called change blindness. There are some quite humorous videos of people who start talking to someone on the street (who has stopped them and asked for directions) and then don't notice when the person actually changes! You can use the senses to grab attention. Bright colors, large fonts, beeps, and tones will capture attention. People are easily distracted. If you don't want them to be distracted, don't flash things on the page or start videos playing. If, however, you do want to grab their attention, do those things.
8. Unconscious Processing
Most mental processing occurs unconsciously. If you can get people to commit to a small action (sign up for a free membership), then it is much more likely that they will later commit to a larger action (e.g., upgrade to a premium account). The old brain makes or at least has input into most of our decisions. The old brain cares about survival and propagation: food, sex, and danger. That is why these three messages can grab our attention. The emotional brain is affected by pictures, especially pictures of people, as well as by stories. The emotional brain has a huge impact on our decisions. People's behavior is greatly affected by factors that they aren't even aware of. The words "retired", "Florida," and "tired" can make even young people walk down the hall slower (called framing). Both the old brain and the emotional brain act without our conscious knowledge. We will always ascribe a rational, conscious-brain reason to our decision, but it's never the whole reason why we take an action, and often the rational reason isn't even part of the reason.
The most important reason to do user research is to get information about users' mental models.