Do business with a targeted group of studios, broadcasters, TV platforms and technology developers

June 6-7, 2012, San Francisco

Smart TV Summit USA 2012

RegISTeR eARlY, SAVe MOneY!

Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms eXPeRT SPeAKeRS InClUDe:
Win the battle for the audience: Make the most of premium
content through strategic partnerships, companion apps and social integration to retain and engage todays TV audience Effective strategies to seamlessly integrate OTT content with linear broadcasts to maximise viewer engagement and retention

Survive the colliSion betWeen content & technology:

tv everyWhere and Second Screen monetization StrategieS: Discover how best to control content across multiple devices
and the latest DRM tools for on-the-go delivery

the imPortance of Search: Hear how to ensure viewers can find

what they want to watch... and understand the solutions that make it easy to search for content effective brand advertising across multiple screens

Smart advertiSing: Recapture advertising dollars by enabling highly

Studios, broadcasters and TV platforms discuss winning strategies for content distribution, social innovation and multi-screen experiences for maximum viewer engagement Its a battlefield out there! The rise of OTT content, multi-screen companion experiences and on demand services have challenged traditional TV players across the ecosystem are in a fight for audiences!

SPOnSORS:

The conversation starts here

You know that the future of TV hinges on content and technology coming together to create compelling viewer experiences. Thats why the Smart TV summit is all about: Delivering an effective plan of attack to out-flank the competition Forging killer-partnerships to help you conquer the Smart TV space Interactive demos to experience companion apps and social
innovation first-hand

SUPPORTeD bY:

Cool on site social innovation and multi-screen demos

This is San Frans only summit focused on how content and technology can best come together to maximize viewer engagement across connected devices!

OPEN NOW! FOR THE FULL SUMMIT PROGRAM!

the uSas leading Smart tv Summit

bOOK YOUR PlACe nOw FOR SAn FRAnS leADIng SMART TV SUMMIT, wheRe COnTenT OwneRS AnD TeChnOlOgY DeVelOPeRS COMe TOgeTheR TO bUIlD The bUSIneSS MODelS AnD PARTneRShIPS neeDeD TO DO bATTle In The bIggeST ShIFT In TV eVeR eXPeRIenCeD!
Smart TV raises some scary topics: missing the boat; having the industry shift out from underneath you; making a tactical blunder; becoming irrelevant; or backing the wrong horse. Premium content has long been delivered through linear broadcasts with standardized practices in place. But, as we all know, the traditional TV model has today been shaken-up by the likes of Netflix, Hulu, speculation around Apple TV and many other on demand services.

explore the dynamic range of opportunities available, then delve deeper to harness and identify specific ways to engage todays audience
We know what works Smart TV Insiders focus on the coming together of content and technology, provided by leading studios, broadcasters and exciting TV platforms, makes this the only summit to: Develop your plan of attack (...strategies to out flank the competition) Benchmark your strategy (...know whats going on behind enemy lines!) Form effective partners (...as you cant conquer the Smart world alone!) Quite simply the conversation starts here! From OTT consumption habits; to brand extension, to right ownership and management: come and drill down into the merits and lessons learned, so you can comfortably identify a strategy/solution that best fulfils your needs. We guarantee high quality content and plenty of candid discussion among studios, broadcasters and TV platforms on audience engagement, social innovation, TV everywhere and thats just for starters!

Plus - taking part is the quickest way to see what works for youengage with live multi-screen and social innovation demonstrations on site. Develop your plan of attack!
Instead of long spells trying to identify whos doing what, youll be face to face with a room full of broadcasters, TV platforms and technology developers with the experience, insight, and contacts needed to give you the edge. Over two days, the focus is on audience engagement and OTT consumption habits; brand extension via companion apps and social innovation; monetization strategies; and right ownership and management. This is designed specifically to assist each and every content owner make an appropriate choice based on their objectives personally arranged meetings facilitate a unique opportunity to delve deeper into how technology can enhance your content. Its all about valuable, quality insight from the front line in the fight for the audience!

Its a battlefield out there!

The living room is being turned upside-down as new platforms and multi-screen practices re-invent the TV experience. The way viewers engage with content is changing and the fight is on to capture their attention! With the Smart TV global market predicted to grow to $49 billion by 2015 the battle looks set to intensify. Players across the broadcast landscape face some tough questions: How to respond to OTT content delivery? How best to engage todays audience? And how to monetize content across multiple platforms? The answers are out there. But disparate partnerships and limited research prove to be the stumbling block. For the industry to move forward players across the TV ecosystem need to unite; from content owners; to TV platforms; to OTT providers; and app developers. The Smart TV summit is designed to do just that. The Smart TV summit is a forum for content owners and technology developers to talk about solutions, compare experiences and forge effective partnerships. With so much happening so fast, just ask yourself: How long will it take to gauge who is doing what? And how much of the audience will you lose while competitors integrate engaging experiences? Then consider the potential cost of not being as informed as you can be to make the right strategic decisions.

network with the worlds leading content owners and TV platforms

Innovation Managers, TV Solution Managers and Marketing Directors from Hollywood studios to TV platforms, and national broadcasters will all be present at the summit. Making this a once-only chance to discuss how best to capture todays audience This is an unprecedented opportunity to forge effective partnerships, and profit from knowledge and expertise that is, quite frankly, not available from any other source. It is brought to you by Smart TV Insider, a market leader in Smart TV events designed to help successful organizations define their future strategy and direction, develop growth opportunities, and solve the problems facing their business. Tickets for the Smart TV Summit are sold on a first come-first-served basis and are going fast. Immediate booking is therefore strongly recommended. We all know the Smart TV disruption presents challenges across different areas of the business, so were pleased to offer group discounts - book your team in today at a heavily reduced rate.

Join a targeted group of studios, broadcasters, TV platforms and technology developers who are meeting to network, learn and share their experience
Through a series of talks, panels and round tables, youll be able to pick the brains of those on the front line! Speakers include Tina Hoover, endemol USA; David Jones, Shazam; Jim DeFilippis, FOX; Christy Tanner, TV guide to name but a few. Together, they will share insight on how to: Capture and retain todays audience Ensure content and technology can best come together to maximise viewer engagement Deliver effective brand extension with TV everywhere and social innovation Effortlessly search for content on Smart TVs Roll out smart advertising on second screens to recapture advertising revenues

be part of a network driven summit focused on content and technology working together to engage todays audiences
The Smart TV Summit is not the complete solution.but it is a proven vehicle to help you take significant strides in the right direction a launch pad of contacts and strategic insight to help you maximize viewer engagement This summit will help you deliver winning business models and forge effective partnerships to capture and retain todays audience.

Contact george Kiley on 1800 814 3459 ext 7545 for details

ensure youre in the conference hall and not left on the waiting list, book now at www.smarttvsummit.com/san-francisco or call 1800 814 3459

Switch-on! the benefits are clear hand-picked speakers from hollywood istudios, national broadcasters and tv iplatforms share their experience and ipractical know-how:
Scott Maddux is a founder and Senior Vice President for Media-Sync, a joint venture between The Nielsen Company (NLSN) and Digimarc (DMRC). Media-Sync is changing the way people experience television and Scott is responsible for the product leadership and development of the Media-Sync platform enabling TV viewers, content owners and brand advertisers to engage in new ways. His Media-Sync team along with ABC and Gravity Mobile garnered an Emmy Nomination for their work on the breakthrough Greys Anatomy Sync app. David Jones joined Shazam in April 2010, bringing over 20 years experience in marketing, business development, and product and business strategy. At Shazam, David is responsible for all aspects of Marketing, including consumer marketing, segmentation, research, business intelligence, brand, PR, communications, events and partner marketing. David focuses on driving customer acquisition, engagement, activity and retention and building the brand and reputation of Shazam in its respective industries and with consumers through a wide variety of programs and initiatives. David is based in Shazams Palo Alto, California office.

Smart tv summit iprovides a onceionly chance to:

Unite studios, broadcasters and TV platforms for a frank discussions on how best to engage viewers across connected devices live demonstrations see the latest multi-screen developments and social innovations all in one place and get the answers you need to make your next tech purchase pay Form effective partnerships with the developers who can extend your content beyond the TV Quite simply, the conversation starts here! The Smart TV Summit remains the only meeting of its kind dedicated to both high quality content and one-on-one networking. This summit is a proven vehicle for unparalleled insight and valuable business connections. On June 6-7, 150+ studios, broadcasters, technology providers and world experts will come together to network, learn and share their knowledge. be there.

Tina Hoover, endemol USA, is a social media expert with over 13 years in the fields of gaming, broadcast television, interactive television, social applications, digital media and advertising. She is particularly interested in studying how social media can enact social change. Tina is currently the VP of social media & interactivity at endemol USA, the largest independent TV production company in the world. In this role she created, and is responsible for managing, Endemol USAs social gaming and social app business which has launched social games based on Endemol shows.

Christy Tanner is General Manager and Executive Vice President of TV guide Digital, a leading entertainment innovator with more than 24 million monthly unique visitors on TVGuide.com and more than 3 million downloads of TV Guide Mobile apps. She is responsible for the companys strategy and day-to-day leadership of its sales, technology, business development, product development, marketing, and editorial teams. Since joining the company in 2006, Ms. Tanner led a transformative integration of TVGuide.coms social media, marketing and editorial practices, with a goal of engaging entertainment fans wherever they are connected. As a result, TV guide Digitals audience has surged more than 600%, and its user engagement metrics are the highest in its competitive category.

Make sure you secure a place by registering today.

expert Speaker iline-up

James DeFilippis has worked in radio and television broadcasting for 25 years including the AbC Radio network, the AbC Television network, the Advanced Television Test Center, the Atlanta Olympic broadcast Organization. Currently he is Senior Vice President and Principal Engineer, Digital Television Technologies and Standards, for the FOX Technology group. His main focus is on HD television, digital file based work flows and Mobile DTV.

we all know the Smart TV disruption presents challenges across different areas of the business, so were pleased to offer group discounts book-in your team today at a heavily reduced rate.

for more information on whom you will meet at the Smart tv Summit in San fran, please visit: www.smarttvsummit.com/san-francisco

June 6-7, 2012 - Deliver winning business models and partnerships

SeSSIOn One: SMART TV PlATFORMS & hOw VIeweRS engAge wITh COnTenT TODAY
get the latest on viewer engagement and content delivery
Understand how Smart TV platforms fit into the viewing experience, what audiences really want to see and how the biggest players are delivering that to them Steps to avoid missing the boat, making a tactical blunder, becoming irrelevant or backing the wrong horse Expert tips on how to make the most of premium content where viewers can connect to services as diverse as Netflix and Sky Go Learn about the devices on which audiences are seeing your programmes and who is in control of the connected device experience

Smart TV: leading a new era of audience engagement

Discover the latest on broadcast interactivity and how to provide viewers with immersive, interactive and real time experiences Understand the rewards for broadcasters and advertisers in engaging the viewer with interactive experiences Professional insight on the seamless integration of OTT with linear broadcasts Jack Myers, Media Business Report, Media Advisory group

Adopting new connected services for increased creativity: leading case study
Professional tactics on synchronising technology for a 360 degree experience Find out the latest on cloud connectivity across multiple rooms, on multiple devices for a unified viewer experience without the need for a set-top box Examine the implications of offering content online VS subscription TV services VS pay-per-view for content owners Jeff goldstein, VP Connected Products and Services, , Sony electronics

Survive the battlefield with a winning business model as technology and content collide!
Expert suggestions on how to win the fight for the audience as everyone from pay TV operators to TV manufacturers are offering multiple services on a variety of devices Get the low-down on live, premium and archive content rights and what business models are giving the best return to content owners Professional insight on most innovative branded entertainment in the digital space and new interactive opportunities for branded content Tina Hoover, Endemol USA Sheau ng, Head of Technology R&D, nbC Universal

The low-down on viewer consumption habits for OTT delivery

Expert insight on the content delivery landscape and the leading players Understand what types of content viewers are actually consuming Find out what the OTT model for consumption will actually be and where it is heading Martin Conan, Access Box, Orange

YouTubes perspective on smart TV strategies

Discover what YouTube have concluded from current video consumption patterns Find out how this research fed into YouTubes connected TV strategy Expert insight on whether or not OTT a real threat to traditional broadcasting Shiva Rajaraman, Group Product Manager, YouTube

SeSSIOn TwO: MOneTIzATIOn STRATegIeS FOR COnTenT OwneRS AnD bROADCASTeRS In The new wORlD
Monetization panel: Competing for attention and increasing the value of content in todays connected ecosystem
Find out how to increase the value of premium content in todays connected, multi-screen world Professional insight on ways you can monetize content to provide high consumer value Learn about new search and navigation tools that help viewers access content, discover new content and interact with content nathan Coyle, General Manager, Cambio (AOL) Dan goodman, Co-Founder, believe entertainment group Stephen white, President, gracenote Alex babin, CEO & Founder, Clickberry

SeSSIOn ThRee: bRAnD eXTenSIOn wITh MUlTIPle SCReenS AnD SOCIAl TV

Integrating interactivity as part of the service appeal
Identify what devices viewers are using to access content and how to optimise distribution across different platforms Strategies to expand your portfolio of partners to increase your content reach Recognise the benefits of mobile TV and OTT offerings for the content producer Scott Maddux, SVP Product Development, nielsen

ensure youre in the conference hall and not left on the waiting list, book now at www.smarttvsummit.com/san-francisco or call 1800 814 3459

s to maximize viewer engagement across connected TV platforms

A targeted dual screen app: leading case study
Understand the innovative approach of the a leading second screen app Expert suggestions for how to deliver an interactive consumer experience that complements the sporting experience Strategies to target a specific demographic in order to build brand awareness Recognise the value in converging gaming and the viewing experience

SeSSIOn ThRee: RIghTS OwneRShIP AnD MAnAgeMenT

Panel: DRM and the challenges involved in acquiring, licensing and launching worldwide content
Understand how studios, channels and OTT platforms analyse the rights territories Professional insight on content protection: how much effort should be spent on trying to protect content from unlicensed use? Expert suggestions for creating global content equilibrium Practical information on the tipping point between the rights of the content owners and the annoyance of the consumer Strategies to take advantage of the early release windows for increased revenues through video on demand Understand launch plans for new branded channels across multiple platforms DRM is only a small part of the stack: who builds and pays for the rest of infrastructure?

brand extension via live interaction with events

Strategies to embrace disruptive technologies in order to evolve brand perception Discover ways to encourage the use of the companion screen to interact digitally with live events Expert tips on the opportunities for talent contests, sports, reality TV and quiz shows Strategies to make your content social: Twitter feed aggregation and live rating and commentary in real time Kevin McDonagh, Director, novoda

who owns the user experience in a multiscreen world?

Find out how the second screen can engage more than disrupt Recognise the impact of the second screen on programming strategies for popular entertainment Useful ideas for content search and discovery; learn how consumers are straying from traditional methods of finding content Practical information on data capture and who owns who? Christy Tanner, TV Guide EVP TV guide ,

SeSSIOn FOUR: ADVeRTISeMenT AnD hOw TO Re-CAPTURe YOUR AUDIenCe

win your audience back through interaction make your advertising more engaging
Identify the potential future advertising revenues device interaction brings Strategies to enhance advertisements with interactivity - what works for B2C versus B2B advertising on connected devices? Recognise the huge opportunity around couponing on Smart TVs James DeFilippis, SVP & Principle Engineer, Digital Television Technologies & Standards, FOX Technology group

Interact with existing viewers and reach new audiences with smart social strategies
Recognise the power of the companion app to extend the brand and drive viewer engagement Understand whether or not social recommendations can be the new TV guide Learn how existing social networks are being integrated into the Smart TV experience Creating a chatter environment and making the most of social advertising

gROUP DISCOUnTS
We all know that Smart TV disruption presents challenges across different areas of the business, so were pleased to offer group discounts book your team in today at a heavily reduced rate. Tickets for the Smart TV Summit are sold on a first come-first-served basis and are going fast. Immediate booking is therefore strongly recommended. Ensure youre in the conference hall and not left on the waiting list, book now at
www.smarttvsummit.com/san-francisco

encouraging the convergence between entertainment devices

Understand the power of the app to drive viewer engagement Professional tips on how apps on TV should differ in design from those on desktops, tablets and smart phones Recognise the potential future advertising revenues device interaction brings David l. Jones, Executive VP Marketing, Shazam

or call 1800 814 3459

for more information on whom you will meet at the Smart tv Summit in San fran, please visit: www.smarttvsummit.com/san-francisco

the uSas leading Smart tv Summit

At this summit, youll network with Innovation Managers, TV Solution Managers and Marketing Directors from leading studios, national broadcasters, the big TV manufacturers and new platforms.
below is a breakdown of recent attendees:
ADB Polska Adobe Advanced Digital Broadcast Agora Media Innovation Alcatel-Lucent Anywab Arbitron Asoka USA AT&T Ateme Audible Magic Auditude Axel Springer Digital TV Guide GmbH BBVA Bloomberg News Boxee Brightcove CBS Interactive Cinematografica Blancica Cisco Systems Common Sense Media Conexant Systems Consumer Reports Corning Cox Communications Danish Broadcasting Organization DES Discovery Communications Disney Dolby DR EBU Ensequence Ericsson Evergent Exozet Berlin Franhofer FOKUS Fujitsu Laboratories of America Gala-Net GeniusTV Global Takeoff GoerTek USA Goldmedia Innovation Google Google TV Intel Intenuum Intertrust IPTV-Anbieter KIT Digital LAPTV LG Electronics LGI Logitech LOL Comedy Mediaset Microsoft MIPS Technologies mocalliance.org NBC Universal NDS Netgear never.no Nielsen Nikkei Electronics, Tech-On! Nokia Siemens Networks Oldmedia OnCubed Orca Interactive PacketVideo Pandora Papitv.com Patisserie Film Perfectstream Technologies Philips PointGrab RAI Christian Witt Razorfish Rovi Corporation Sagemcom Broadband Samsung Samsung Electronics Samsung Information Systems America Seagate Technology Shazam Siemens Siemens CMT Sierra Telephone Simulmedia Smartclip Smartvideo Sony Electronics Sorenson Media Strategy Analytics Symantec Teracom Group The Bitsource Thebrainbehind Topology Tout Trident Microsystems TunedIn TV Next bermind Viacom International Media Networks Voxeo Labs vTuner Walt Disney Studios WLC Yahoo Connected TV Yahoo! YuMe

Sponsorship opportunities
how you can promote your platform...? look no further!
Sponsorship and exhibition at the Smart TV Summit, is a cost effective and invaluable tool to help promote your platform to content owners and TV manufacturers The Smart TV Summit in San Fran provides the perfect stage for you with the big TV manufacturers and leading content owners in attendance, what better setting for you to promote your platform? With flexible sponsorship or exhibition packages providing any level of involvement and exposure, you can be sure that youll reach the right audience whatever your budget!

networking drinks
Come join us for a party! Take discussions further, forge lasting relationships and meet those you missed earlier! The drinks party takes place in the cool Hotel Kubuki, right after the conference finishes on June 6.

Possible opportunities include:

Present your ideas and promote your business with a speaking slot on the main agenda Get face-time with key clients by hosting a roundtable networking session Demonstrate your knowledge of viewer engagement and highlight your story with a panel speaking slot Advertise your expertise on the event website and in the on-site show guide Cement your industry leading position with full conference branding

Promote your business to TV manufacturers and content owners and benchmark your business among the key platforms in the TV ecosystem. The conference will also give you a central point of contact from which to develop business and raise your profile in the evolving connected climate.

There are limited opportunities available to be involved, so call us today!

See what we can do for you.

contact ravi virpal on ravi@fcbusinessintelligence.com or 1800 814 3459 ext 7522

ensure youre in the conference hall and not left on the waiting list, book now at www.smarttvsummit.com/san-francisco or call 1800 814 3459

Smart TV Summit USA 2012 June 6-7, 2012, San Francisco

1. SeleCT YOUR RegISTRATIOn PACKAge:
Pass Features
Access to post conference audio recordings Access to presentation slides post conference (please note, some slides may not be available at the request of the speaker and their company) Full access to conference, workshops & exhibition early bird Price - expires April 20th, 2012 last Chance Price - expires May 18th, 2012 Standard Full Price Post Conference Materials

RegISTeR eARlY, SAVe $$$!

DATe & VenUe
June 6-7, Hotel Kubuki, San Francisco.

regiSter noW in 3 eaSy StePS:

Business PAss BAsic PAss

gROUP DISCOUnTS
We all know the Smart TV disruption presents challenges across different areas of the business! Were pleased to offer group discounts bookin your team today at a heavily reduced rate. Contact the team 1800 814 3459 or email gkiley@fcbusinessintelligence.com for more details.

$995 $1,195 $1,295 $300

$895 $995 $1,095

hOTel DISCOUnTS
Smart TV Insider has negotiated a special rate for delegates of the summit. Full details will be sent to you upon registration.

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1800 814 3460

Do business with a targeted group of studios, broadcasters, TV platforms and technology developers

June 6-7, 2012, San Francisco

Smart TV Summit USA 2012

RegISTeR eARlY, SAVe MOneY!

Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms eXPeRT SPeAKeRS InClUDe:
Win the battle for the audience: Make the most of premium
content through strategic partnerships, companion apps and social integration to retain and engage todays TV audience Effective strategies to seamlessly integrate OTT content with linear broadcasts to maximise viewer engagement and retention

Survive the colliSion betWeen content & technology:

tv everyWhere and Second Screen monetization StrategieS: Discover how best to control content across multiple devices
and the latest DRM tools for on-the-go delivery

the imPortance of Search: Hear how to ensure viewers can find

what they want to watch... and understand the solutions that make it easy to search for content effective brand advertising across multiple screens

Smart advertiSing: Recapture advertising dollars by enabling highly

Studios, broadcasters and TV platforms discuss winning strategies for content distribution, social innovation and multi-screen experiences for maximum viewer engagement Its a battlefield out there! The rise of OTT content, multi-screen companion experiences and on demand services have challenged traditional TV players across the ecosystem are in a fight for audiences!

SPOnSORS:

The conversation starts here

You know that the future of TV hinges on content and technology coming together to create compelling viewer experiences. Thats why the Smart TV summit is all about: Delivering an effective plan of attack to out-flank the competition Forging killer-partnerships to help you conquer the Smart TV space Interactive demos to experience companion apps and social
innovation first-hand

SUPPORTeD bY:

Cool on site social innovation and multi-screen demos

This is San Frans only summit focused on how content and technology can best come together to maximize viewer engagement across connected devices!

OPEN NOW! FOR THE FULL SUMMIT PROGRAM!