Factors affecting the purchase of mobie phone

The brand of a mobile phone is one of the most important factor influencing consumers buying decision while most people dont really care about advice being offered by the sales person at the mobile phone shop. Cost too is an important consideration and goes on to explain why iPhone failed in India. In terms of features, multimedia (especially music) and camera quality of the phone do play an important role. Men or women who are single are much more likely to buy latest phone models and are also concerned about the looks of the phone when making a purchase while the 30+ group prefers "ease of use". This survey does give some idea about how India consumers make their mobile phone buying decisions but it definitely missed certain important parameters especially battery life, warranty, companys support network and internet connectivity.

1. Network One important factor many people consider when purchasing a mobile phone is the network on which it is available. Network coverage and no dropped calls is an important concern for most customers. Which network was favored also takes into consideration the availability of a family plan, payment options, free in-network calling and many other factors. Overall, the network a phone is available on is an important factor in a consumer's final decision.

2.Price Obviously, one of the most important factors for the average consumer when purchasing a mobile phone is the cost of the plan. This is primarily because this is the only long-term cost associated with purchasing a phone. All consumers want to find a phone they like within their monthly budget. For example, most data plan phones cost an additional $30 to $40 dollars a

month as of December 2010. Thus, some consumers are not interested in purchasing a mobile phone that requires a data plan.

3.Handset The handset itself is obviously an vital factor in which mobile phone a consumer picks. Even if a consumer does not like the network or price, some are willing to make an exception for a phone she truly enjoys having. The majority of younger consumers want to own a sleek, stylish phone. That is why the design and weight of a mobile phone are at the top of the most important features list.

4. Multimedia Capabilities One of the last factors a consumer look at when purchasing a mobile phone is the multimedia capabilities. Being able to send pictures through text messages and or watch TV on a cell phone are of some importance to the majority of consumers. (Reference 2) In fact, many people are willing to pay a lot more for their plans if it includes higher entertainment value. Thus, phone makers are constantly trying to improve the speed with which information is download, videos are streamed, and applications are run.

5. Customer Service Another important factor when considering which mobile phone to purchase is the quality of the carrier's customer service. A friendly and helpful customer service department ensures you are receiving all the benefits of joining its network and is always available if you need help. This is difficult to evaluate before joining the network, but many reviews and experiences from other customers can be found online

Objective of the study Primary objective To study consumer behavior , increase market share and create distance from competition. Secondary objective 1. To find the attributes which influenced the customers in selecting particular mobile handsets? 2. To study the consumer's behaviour towards different mobile handsets. 3. To know specific aspects related to the buying behavior of the mobile users. 4. To know the consumer preferences and choices. 5. To know the potential of the market and expand into new markets and business. Scope of the study The present study is conducted in delhi and it is decided as to consider different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Vodafone, Motorola, spice, , etc. rendered to the customers. In delhi, there are available different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Vodafone, Motorola, spice, , etc. The main objective of this study is to analyze the consumer behaviour during taking new mobile handsets. As there are a large number of customer preference different brand of mobile handset, the study was conducted in delhi to know consumer behavior towards different mobile handsets. So that it would help to different mobile companies to identify the consumer behaviour.

Chapter-II: Methodology and Theoretical Framework

Research always starts with a question or a problem. Its purpose is to question through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Marketing research (MR) is the function which links the consumer, customer and public to the marketer through information- information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions, monitor marketing actions, monitor marketing performance and improve understanding of market as a process. Marketing research specifies the information required to address the method for collecting information, manage and implemented the data collection process, analyses the results and communicate the findings and their implication . Data collection method There are two methods of data collections: 1) Primary data 2) Secondary data

Primary data: Primary data are those data which are collected for the first time, taking a sample, representing a population. It is not a published data, it is problem specific data collected by the researcher, first time.

a) Survey: Survey is most commonly used method in social sciences, management,

marketing an psychology to some extent. Surveys can be conducted in different methods. Survey has being conducted on the topic consumer behavior while buying a mobile phone

b)

Questionnaire: Questionnaire development is the critical part of primary data collection job. For this I have prepared a questionnaire in such away that it is able to collect all relevant information regarding the project. The questions were asked to the consumers covering perception towards their purchase, price of the product, purpose for using the product, characteristic of the product, brand image,effectiveness of the advertisements, sales promotional activities, overall opinion about the product, etc.

c) Interview: It is the most extensively used method. It enables better control of the

sample and ensures answers from the respondents. It also provides for a tactful approach to the respondent since it is based on a person-to-person talk. But this method is generally more expensive and time consuming. For this project each interview was taking 15 to 20 minutes to complete.

Secondary data: Published data and the data collected in the past or other parties is called Secondary data .When primary data is published by researcher, it becomes the secondary data for everybody, other than the researcher. Secondary Data is data or information that is already available. This data is collected by a person or organization other than the use of the data. Secondary data is data that is neither collected directly by the user nor specifically for the user, often under conditions not known to the user. Examples include Government reports.Secondary information has already been collected for some other purposes. It may be available from internal sources, or may have been collected and published by another organization. Secondary data is cheaper and more quickly available than primary data, but

likely to need processing before it is useful.secondary data has being collected from the following: a) Websites b) Daily newspapers c) Magazines d) Annual reports Methodology used for data analysis- Concepts, tools and techniques Concepts- The concepts used in the project is based on questionnaire. To analysis the perception of the consumers while buying a mobile phone.. To find on what basis did consumers buy mobile phone and which brand they prefer the most. Tools and Techniques- The tools and techniques used in project are charts, piecharts and graphs. Graphs- Graphs are used to help people visualize data. It is easier to understand something sometimes when you can see it in picture form. There are different kinds of graphs depending on what kind of data you are looking at.

THEORITICAL DESCRIPTION

The Cellular telephone (commonly "mobile phone" or "cell phone" or "handphone") is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones.Cellular telephone is also define as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a cordless telephone (which is simply a phone with a very short wireless connection to a local phone outlet). A newer service similar to cellular is personal communications services (PCS).

Brand preferences and advertisement

Students leant about cellular phone from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta & Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. Exposure of an ad is crucial to be effective in changing consumer knowledge, attitude and behaviour (Evans,Moutinho & Van Raaj, 1996). And for the ad to be seen, it must grab the attention of its target audience. Ads originality as defined from Pietes, Warlop and Wedel, (2002) were easier for customer to remember than ordinary ads by increasing attention to it. This thus increased attention to the brand being advertised.However, regardless of the content, ads for brand leaders are more successful due to the influence of the brand (Simon, 1970). Ads for less popular brands may be less successful even though the content may be good. Liking towards the brand itself can influence liking for the brand (Hawkins, Best & Coney, 1992). However according to study by Biehal, Stephens and Curlo (1992) whether consumers like or dislike an ad does not necessarily lead to brand acceptance or rejection. So, even though consumers may like the ad that they see, it does not necessarily mean that they will go out and buy the brand advertised.Usually the consumer uses their attitude towards the ad (Aad) in brand choice equaled that of attitude towards the brands (AB).

Advertisers must remember that advertising messages are interpretend differently between different genders (Maldonando, Tansuhaj & Muehling, 2003; Hogg & Garrow, 2003; Putrevu, 2001).Prevoius study have proven that females were more likely to engagae in elaboration than men (Maldonado & Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product. In building brand preferences, Alreck and Settle (1999) proposed six strategies: 1) Need association- the product/brand linked to need through repeated messages. 2) Mood associations- brands should be associated with good feelings through slogans,songs. 3) Subconscious motivation-use of symbol to excite consumers subconscious motives. 4) Behaviour modification-consumers are conditioned to buy the brand by controlling cues and rewards. 5) Cognitif processing-penetrating perceptual and cognitive barriers to create favourable attitudes towards the brand/product. 6) Model emulation- portraying idealized lifestyles for consumers to imitate.

However, this study focused only on the symbolic or tangible elements in influencing brand preference. It did not discuss tangible aspects (i.e product characteristics) of influencing brand preference. Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes ( Gwin & Gwin, 2003)

Brand preference and product attribute Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen & Minor, 1998) .Benefits is the positive outcomes that come from the attributes.People seek products that have attributes that will solve their problems and fulfills their needs (Mowen & Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin & Gwin, 2003). In the study by Gwin and Gwin (2003), the Lancaster model of consumer demand (1966, 1979), also reffered to as the product attributes model,was used to evaluate brand positioning.This model assumes that consumer choice is based on the characteristics (or attributes) of a brand.Each product is abundle of attributes and that choice is based on maximizing utility/satisfaction from the attritubes subject to budget constraints. However there were two limitataions of the model: (1) the model is static and deterministic and (2) the model does not explain how the preferences for attributes were formed.This article also also didi not mention if experience with the product played a part in influencing attributes preferences.

Both tangible nad intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk & Sharp, 2003). It was, found though, that the more attributes (non-negative) associated with a brand, the more loyal the customer (Romariuk & Sharp,2003).Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. However, this study did not specify what sort of attributes marketers should associate the brand with; i.e.

whether they should be relevant or irrelevant attributes, tangible or intangible etc.This is because it is important that consumer accurately lean about product attribute performances since it would influence their interpretations of product performance by causing memory encode and retrieval bias.Unfounded product attribute relationship beliefs can mislead them into expecting something that is not there.(Mason & Bequette, 1998). Hence if products fall short of customer expectataions,then dissactisfaction would result.Nevertheless, it was found that through irrelevant, some attributes may still be important in influencing consumer choice.Persistent preferences for product attribute soccurs when there is low ambiguity in the initial potential choice for salient attributes coupled with experience,although those attributes maybe irrelevant (i.e. an attributes usually not associated with favourable brand outcomes (Muthukrishnan & Kardes, 2001). Consequently, Mason and Bequette (1998) also said that perceptions on product performance based on salient attributes are more important in influencing the consumer purchase behaviour than actual product attribute performances. Similarly, Myers (2003) concluded that brand equity may be more influenced by attribute knowledge more than consumer preference. For low-involvement products, consumers have more objective view of the nature of the attrinutes (eg. food, cosmetics) because they are constantly being advertised and promoted.Similarly Rioo, Vasquez and Iglesias (2001) sugggeated that consumer evaluation of a product can be broken down into evaluation related to product (tangible or physical attributes) and brand name (intangible attributes, or images added to the product due to its brand names). In his study on the relationship between human values and consumer purchases, Allen (2001) found there was a significant association between human values (eg. hedonistic, achievement, self-direction, conformity, security etc.), product preference and tangible attribute importance with how consumers perceive the product (i.e tangible attributes) and how they evaluate the product (i.e symbolic meaning,tangible/intangible attribute

importance). Human values influence the importance of the products tangible attribute importances that are already important to consumers. However perception of product performance on the salient attributes are more important than actual performance (Mason & Bequette, 1998).Mowen and Minor (1998) suggested that marketing managers should know the attributes that consumers expect in a product and how positively or negatively they rate these attributes to help develop and promote a successful product.Retailers need to be knowledgeable of the product attributes perceived as the most important by each individual consumer group in order to build and maintain market share (Warrington & Shim, 2000). It is the consumer who determines which attributes matter to them. Different consumer groups place different importance on different attributes (Warrington & Shim,2000).It was found that consumers categoriez as LP/SB (low product involvement/strong brand commitment) placed greater importance on product attributes and product orientataions than LP/WB (weak brand commitment) consumers, which placed the most importance on price. Markerters should consider using advertisement, which may play a role in making attributee important to consumers that might not have been considered before (Gwin & Gwin, 2003),Romariuk & Sharp (2003) suggested two objectives of short-term and long-term brand building. In the short term, managers need to identify a specific attributes to be communicated to the market,based on which message gave the best execution.The key aim is to develop likeable advertisement.In the long-run,managers need to build up a bank of consumer perception about the brand to make it the one most often thought of and make it difficult for competitors to have access to the minds of consumers (Romariuk & Sharp, 2003). The brand name of the product itself is an important attribute. Brands have both functional (product-related) and symbolic dimensions (del Rio,Vasquez & Iglesiaz, 2001), On

the product related benefit side, consumer evaluate product performance based on its capabilities, usage effectiveness, value for money and reliability. The purchase and consumption of products is increasing regarded by consumers as an indirect way of communication to improve their self image and deliver certain impressions to other people in their environment (del Rio,Vasquez & Iglesiaz, 2001), Therefore the brand name benefits perceived by consumers is highly interrelated to the product-based benefits. Big brand means a better image and a better product (del Rio,Vasquez & Iglesiaz, 2001), Howevwer, as mention earlier, Mason and Bequette (1998) suggested that perceived product performance is more important than actual attribute performance. Similarly Myers (2003) concluded that brand equity might be influenced by attribute knowledge more than consumer preference. This may be due to consumer biasness and prejudice, Consumers product evaluations are influenced by memory. The biasness can be reduced by having current information, experience and knowledge (Mason and Bequette ,1998). Therefore, its not surprising that brands that consumers believe offer superior value are most preferred brands chosen often (Myers, 2003). Brands with higher equity resulted in greater preferences and high market shares.

Price is another form of attribute used by consumers to evaluate a product.Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen & Minor, 1998; Siu & Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu & Wong, 2002). Some consumers are highly price sensitive (elastic demand),whereby a high prices may shift consumers to competitive brands (Mowen & Minor, 1998). Therefore price can have a positive or negative influence on customers

CHAPTER-3 DATA PRESENTATION AND ANALYSIS

In this chapter the secondary data and primary is reduced to questionnaire along with bar graphs and pie charts. Questionaire

Respondent Details Name : Gender: Age: Mobile number: Q1 Which mobile phone do you prefer? a) Nokia b) Samsung c) Motorola d) Spice e) Sony Ericson f) Vodaphone g) micromax

Q2 How long ago did you purchase it? a) Less than three month ago b) 3-6 month ago c) 7-12 month ago d) Within past 2 years e) More than 2 years ago

Q3 Which of the following statement is best choice you when purchasing a mobile phone? a) Style b) Infotainment c) Multimedia d) Business e) Connected

Q4 Which one of the following option you choose when purchasing a mobile phone? a) b) c) d) e) f) g) h) Calls SMS Browse internet Take Photos Check emails Record video Music Mobile TV

Q5 For what reason you choose the mobile brand? a) b) c) d) Convenience Handset Cost control Value added Service Discounts

Q6 Which factors influenced you in purchasing the mobile brand you are currently using? a) b) c) d) e) Price/offers Brand name Availability in stores Battery size

Q7 You consider owing a mobile handset as a : a) Necessity b) Status c) Luxury

Q8 Which one of the following features you choose when purchasing mobile phone? a) b) c) d) e) f) g) h) i) Design Brand Durability Sound quality Battery life Display Camera Music Multimedia

Q9

which one of the following best describes your current employment status?

a) b) c) d) e)

Employed full time Employed part time Self employed Full time home maker Full time student

Q 10 Which mobile do you prefer considering attributes like design,brand,durability,sound quality, battery life, display, camera & music, multimedia? a) NOKIA B) sony ericsson C) Motorola D) Samsung E)Vodafone F )spice G) LG

ANALYSIS

Q1 Which mobile phone do you prefer? a) Nokia b) Samsung c) Motorola d) Spice e) Sony Ericson f) Vodaphone g) Micromax

Brand Nokia Sony ericson Motorola Samsung Vodaphone micromax Spice Total

No of respondents 20 6 4 7 3 8 2 50

% 40 12 8 14 6 16 4 100

nokia sony ericson motorola samsung vodaphone micromax

Figure 1

RESULT

40% respondent use nokia, 12% use sony Ericson, 8% use Motorola,14% use Samsung, 6% vodaphone,16% micromax and 4% spice.

Q2 How long ago did you purchase it? a) Less than three month ago b) 3-6 month ago c) 7-12 month ago d) Within past 2 years e) More than 2 years ago

period 0-3 months 6 months 7 months-1 year 1-2 year More than 2 years Total

No of respondents 3 6 7 10 24 50

percentage 6 12 14 20 48 100

period

0-3 months 6 months 7 months- 1 year 1-2 year more than 2 year

Figure 2

RESULT

6% respondants purchased mobile phone 3 months ago, 12% 6 months ago, 14% 1 year ago,20% 2 year ago and 48% more than 2 years.

Q3 Which of the following statement is best choice you when purchasing a mobile phone? a) Style b) Infotainment c) Multimedia d) Business e) Connected

Statement Style Infotainment Multimedia Business Connected Total

No of respondents 10 3 7 5 25 50

percentage 20 6 14 10 50 100

Sales

style infotainment multimedia business connected

Figure 3

RESULT

20% respondent says that style is the best statement while purchasing a mobile phone, 6% says infotainment, 14% say multimedia, 10% say business and 50% says connectivity.

Q4 Which one of the following option you choose when purchasing a mobile phone?

a) b) c) d) e) f) g) h)

Calls SMS Browse internet Take Photos Check emails Record video Music Mobile TV

Option Calls Sms Browse internet Take photos Check mails Record video music Mobile tv Total

No of respondents 15 5 4 6 7 3 8 2 50

Percentage 30 10 8 12 14 6 16 4 100

option

calls sms browse internet take photos check mails record video

Figure 4

RESULT

30% of respondent chooses calls as a option while purchasing a mobile, 10% choose sms, 8% choose browsing internet, 12% choose take photos, 14% choose check mails, 6% choose record videos, 16% choose music and 4% chooses mobile tv.

Q5 Which factors influenced you in purchasing the mobile brand you are currently using? a) b) c) d) e) Price Brand name Availability in stores Battery Size

factors Price Brand name Availaibility in stores size battery total

No of respondents 20 10 5 7 8 50

percentage 40 20 10 14 16 100

factors

price brand name availibility in stores size battery

Figure 5

RESULT

40% respondents says that price factor influenced them while purchasing a mobile phone, 20% says brand name, 10% says availability in stores, 14% says size and 16% says battery.

Q6 You consider owing a mobile handset as a : a) Necessity b) Status c) Luxury

consideration necessity status luxury total

No of respondents 30 15 5 50

percentage 60 30 10 100

consideration

necessity status luxury

Figure 6 RESULT

60% respondent considers there mobile as a necessity, 30% status and 10% luxury.

Q7Which one of the following features you choose when purchasing mobile phone?

a) b) c) d) e) f) g) h) i)

Design Brand Durability Sound quality Battery life Display Camera Music Multimedia

Feature design brand durability Sound quality Battery life display Camera and music multimedia total

No of respondents 10 7 8 3 2 5 4 11 50

percentage 20 14 16 6 4 10 8 22 100

features

design brand durability sound quality battery life display

Figure 7

RESULT

20% respondent ay that they consider design as feature while purchasing a mobile, 14% say brand,16% durability, 6% sound quality, 4% battery life, 10% display,8% camera and music and 22% say multimedia.

Q8 which one of the following best describes your current employment status? a) b) c) d) e) Employed full time Employed part time Self employed Full time home maker Full time student

Employment status Employed full time Employed part time Self employed Full time home maker Full time student Total

No of respondents 12 10 5 15 8 50

Percentage 24 20 10 30 16 100

employment status

employed full time empoyed part time self employed full time home maker full time student

Figure 8

RESULT

24% respondent were employed full time, 20% employed part time, 10% self employed,30% full time home maker and 16% full time student.

Q9

Which mobile do you prefer considering attributes like design, brand, durability, sound

quality, battery life, display, camera & music, multimedia ? a) NOKIA B) sony ericsson C) Motorola D) Samsung E)Vodafone F ) spice G) LG

Prefernce Nokia Sony ericsson Motorola Samsung vodaphone spice LG Total

No of respondents 20 10 8 2 4 5 1 50

percentage 40 20 16 4 8 10 2 100

preference

nokia sony ericson motorola samsung vodaphone spice

Figure 9

RESULT

40% respondent consider nokia while buying a phone,20% sony ericsson,16% Motorola,4% Samsung,8% vodaphone,10% spice and 2% LG.

Q10 For what reason you choose the mobile brand? a) b) c) d) Convenience Handset Cost control Value added Service Discounts

Reason Convenience handset Cost control Value added services discounts total

No of respondents 30 10 7 3 50

percentage 60 20 14 6 100

reason

convinience handset cost control value added services discounts

Figure 10

RESULT

60% respondent say that the reason for buying a specific mobile brand is Convenience handset,20% say cost control,14% say value added services and 6% say discount.

CHAPTER 4 SUMMARY AND CONCLUSION

This project tells us the behavior of consumers while buying a mobile phone. Behaviour of consumers varies from person to person but when it comes buying of a cell phone we cant judge that on what basis they will buy a mobile phone.from the following study we conclude that become want a phone which can fulfill their maximum needs at a low cost .we also found that majority of people prefer nokia over other brands because of its brand name, features and durability . many people buy phone just for the medium of communication whereas ,ay of them buy phone for music, multimedia, internet, camera etc. Many factors influence the consumer while buying a mobile phone such as cultural factors, economic factors etc. mobile phone is that thing which now a days a lower class person can also afford and without mobile our life is incomplete. Consumers are considered as king of market ie it is very necessary to satisfy the consumers. Consumer behavior is very complex in nature. Different consumers have different perceptions and expectations when they buy a mobile phone. For many consumers buying a phone is status whereas for other consumer buying a phone is a necessity.

BIBLIOGRAPHY

The information is gathered from internet and websites are: www.google .com www.yahoo.com www.wikipediafreeencyclopedia.com

Appendices

Annexure Questionaire

Respondent Details Name : Gender: Age: Mobile number: Q1 Which mobile phone do you prefer? h) Nokia i) Samsung j) Motorola k) Spice l) Sony Ericson m) Vodaphone n) Micromax

Q2 How long ago did you purchase it?

f) Less than three month ago g) 3-6 month ago h) 7-12 month ago i) Within past 2 years j) More than 2 years ago

Q3 Which of the following statement is best choice you when purchasing a mobile phone? f) Style g) Infotainment h) Multimedia i) Business j) Connected

Q4 Which one of the following option you choose when purchasing a mobile phone? i) j) k) l) m) n) o) p) Calls SMS Browse internet Take Photos Check emails Record video Music Mobile TV

Q5 For what reason you choose the mobile brand? a) b) c) d) Convenience Handset Cost control Value added Service Discounts

Q6 Which factors influenced you in purchasing the mobile brand you are currently using? f) g) h) i) j) Price/offers Brand name Availability in stores Battery size

Q7 You consider owing a mobile handset as a : d) Necessity e) Status f) Luxury

Q8 Which one of the following features you choose when purchasing mobile phone? j) k) l) m) n) o) p) q) r) Design Brand Durability Sound quality Battery life Display Camera Music Multimedia

Q9

which one of the following best describes your current employment status?

f) g) h) i) j)

Employed full time Employed part time Self employed Full time home maker Full time student

Q 10 Which mobile do you prefer considering attributes like design,brand,durability,sound quality, battery life, display, camera & music, multimedia? a) NOKIA B) sony ericsson C) Motorola D) Samsung E)Vodafone F )spice G) LG