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Brand Activation Manager - COLGATE

MBA marketing from a reputable business school Minimum 4 years of relevant experience Excellent interpersonal, analytical and computer skills

KEY RESPONSIBILITIES Activation Programs: Drive overall category activation program design: Develop category/brand consumption building programs growth solutions to create incremental demand. Design/Co-design activation innovation and customer collaboration programs based on consumer and shopper specific objectives and behaviors. Category Strategies: Develop category activation strategies with a focus on priority markets/customers: Integrate activation objectives, target profile and consumer insights supported by categories, brands and markets. Ensure execution of plans to prioritize growth and ROI; ensure strategic consistency and financial viability through ROI evaluation. Commercial Planning: Establish KPIs against all regional and national plans. Review activation programs performance vs. plan across all KPIs within monthly meeting and take corrective actions. Recommend annual category activation investment budget comprising of program costs, activation agencies, training, implementation etc. Link to Brand, Customer Marketing & Customer Development Teams: Collaborate with brand team in development of creative briefs, processes and brand activation communication vehicles. Actively collaborated with customer marketing and customer development teams for category's excellent in-market presence to power activation success. External Focus: Communicate competition activities across organization, recommend counter attack strategies. Maintain close liaison with relevant government offices and activation agencies for smooth execution of activation campaigns and outdoor branding. Stay current on how activation process evolves locally, regionally and globally. Position is based in Karachi at the head office. We are an equal opportunity employer offering competitive salary and benefits to the right individuals. Kindly send your resume tohr_pakistan@colpal.com latest by August 22, 2010 indicating the position applied for in the subject line. Only short listed candidates will be contacted.

Brand Activation & Planning Manager


Islamabad, Pakistan
Short Bio:
Brand Activation & Planning Manager with experience in Arts, Design, Entertainment, and Media industry. Responsilbilities: As the brand activation & planning manager, i was assigned numerous tasks and responsibilities which can be sum into the following: / - planning, and execution of direct consumer sales/pr campaigns for ufone / project manager for urock campaign / - bussiness development / - deliverance of company pitches / - streamline communication flow / - budgeting. Bsc(hons) Economics degree.

Brand Activation & Planning Manager with experience in Arts, Design, Entertainment, and Media industry. Responsilbilities: As the brand activation & planning manager, i was assigned numerous tasks and responsibilities which can be sum into the following: / - planning, and execution of direct consumer sales/pr campaigns for ufone / project manager for urock campaign / - bussiness development / - deliverance of company pitches / - streamline communication flow

Design/Co-design activation innovation and customer collaboration programs based on consumer and shopper specific objectives and behaviors Review activation programs performance vs. plan across all KPIs within monthly meeting and take corrective actions. Collaborate with brand team in development of creative briefs, processes and brand activation communication vehicles

A key team player and dynamic leader able to easily direct and lead others to produce desired results. Strong understanding of rural & urban consumer lifestyle.

Developed and streamlined the Brand Activation department in the company, hence developing specialized personnel in respective areas of responsibilities. Successfully conceived and implement Experiential Marketing campaigns for Regional Brands in sync with the Brand Thematic version on ATL, hence giving live brand experience. Relaunch of Tapal Danedar, Tezdum and Family Mixture in Hard Pack with degree Activation and Outdoor support contributing to % of the campaign budget. Successfully planned and executed over National level Brand activation campaigns, which cumulatively engaged . million consumers and hence increased % sales over previous year. Strategized Rural Development Program in over Rural Markets e.g. Thar, Gawadar across the country to extend the distribution and awareness of company brands. Initiated on store and in store merchandising and branding program covering , outlets in a period month, thus providing strong brand visibility at point of sale.

Renegotiated and revised the agency commission which saved Rs. . million to the Marketing Budget. Initiated the concept of Brand Conversion programs in Modern Trade outlets along with Makro & Metro Cash & Carry through various in store promotional activations. Initiated breakthrough Corporate Social Responsibility programs such as medical eye camps through our platform of Events and Outdoor advertising that enhance the corporate image of the company. Initiated effective strategy for Outdoor Media buying and monitoring on short term campaign wise basis which resulted in effective utilization of budget, while keeping the effectiveness of the campaigns.

Professional Training:

Marketing Management from LSE. Direct Marketing & Sales Promotion from UMT.. Decision Making from Training Solutions. Conflict Management from Azam Romi, Superior university

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