Beruflich Dokumente
Kultur Dokumente
GHODASAR = 50
1(a) Which Hair Oil do they use? TYPE NUMBER Coconut 24 Amla 13 Homemade 8 Ayurvedic 4 Almond 1 TOTAL 50
Types
1(b)
Which brand do they use: BRANDS NUMBER Parachute 14 Dabur 11 Shanti Amla 1 Brahmi Amla 1 Kamani 1 Bajaj 1 Cocoraj 1 Local 4 Ayurvedic 16 TOTAL 50
Brands Used
18 16 14 12 10 8 6 4 2 0
14
11 1 1 1
Brands
NOTE:
13
12
23 TOTAL 139
3 Have you heard about parachute Here all the 50 respondents of Ghodasar has heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 33 Friends 15 Relatives 2 TOTAL 50
5 Number of Respondents using Parachute Oil: Parachute Oil users (In No)
29
40 20 0 Using
21
Not Used
Status
13
15
For Tours
Except the above reasons we also had other reasons like ECONOMICAL,AVAILABILITY and LESS STICKY, but none of the respondent s voted for these reasons.
7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 3 Quality 7 Availability 1 Tradition 10 TOTAL 21
Reasons for not using
Costly
3 10 7 1
Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 0 0 0 0 0 0 0 0 0 0 Rank 3 8 1 1 1 0 Rank 4 15 15 13 10 6 Rank 5 2 9 11 14 19
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.
Factors
2 8 11 10 20
Blue Bottle
Branded Product
Recognizes As
11 Male/Female Respondents:
3 1 8 8 18 12
21 to 30 31 to 40 41 to 50 51 to 60 60 & above
13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 4 Motor Cycle 30 Scooter 29 4 Wheeler 7
Type of vehicles Owned
Luna
7 4 29 30
Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R
NUMBER
Brands Used
16 4
NUMBER
Brands
Shalimar Vatika
NUMBER
NOMICAL,AVAILABILITY and
19
Rank 1
6 0 Availability
dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent
f parachute Oil
NUMBER
Branded Product
Gomtipur = 50
1(a)
Which Hair Oil do they use? TYPE NUMBER Coconut 19 Amla 18 Ayurvedic 6 Almond 2 Vatika 2 Hair & care 3
Type Of hair Oil using
2 2 6 3 19
18
1(b)
Which brand do they use: BRANDS NUMBER Parachute 14 Dabur 9 Shanti Amla 5 Malabar 3 Kamani 1 Bajaj 4 Cocoraj 1 Local 2 Homemade 2 Others 9
Brand Using
2 1 2 4
14 9
NOTE:
Here other oil includes Hair & care, Kishti & Navratna Oil.
2 Awareness Of the Brands: BRANDS NUMBER Malabar 31 Kamani 10 Parachute 49 Cocoraj 14 Nihar 35 Others 5
Brand awareness
5 35 14 31 10 49
14
49
3 Have you heard about parachute Here 49 respondents have heard about Parachute oil 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 49 Friends 14 Relatives 3
14
Source of awareness
49
3 13
7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 13 Sticky 6 Tradition 8
13
8 Ranks given by the respondents in following dimensions: Dimensions ank 2 R Price Quality Purity Packaging Availability Rank 3 5 3 2 0 0 8 3 4 2 0 Rank 4 9 7 8 11 7 Rank 5 0 11 8 10 19 Rank 1 0 0 0 0 0
8 9 0 Price 3 3
11 7 2 4
8 8 0 Purity Dimensions 2
1110 0 0 Availability
Quality
Packaging
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ra in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions mea respondent is satisfied with the dimension. Giving 3rd rank to any dimension means t is averagely satisified with the dimension.
9 Motivation for buying more Parachute Oil: FACTORS NUMBER Price Reduction 17 Extra qty 6 Buy 1get 1 16 Others 4
Motivational Factors
4 17 16 6
Note : Here other Includes MAKE IT LESS STICKY. 10 How do the respondents recognize Parachute Oil as: RECOGNITION NUMBER Blue Bottle 7 Branded Product 41
Recognition
41 11 Male/Female Respondents:
10 7
12
31 to 40 41 to 50 51 to 60
19
60 & above
13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 0 Motor Cycle 47 Scooter 34 4 Wheeler 9
Vehicles Owned by Respondents
9 34
0 47
Brand Using
Parachute Dabur Shanti Amla Malabar Kamani Bajaj Cocoraj Local Homemade Others
nd awareness
Nihar Others
rce of awareness
Not Used
13
19
Rank 2 Rank 3 Rank 4 Rank 5
7 0 Availability
her respondents have given the ranks by keeping rank to any of the dimensions means that the 3rd rank to any dimension means that the respondent
ational Factors
Others
21 to 30 31 to 40 41 to 50 51 to 60 60 & above
Owned by Respondents
Isanpur = 50
1(a)
Which Hair Oil do they use? TYPE NUMBER Coconut 20 Amla 17 Homemade 6 Ayurvedic 5 Almond 2
Type of Hair Oil Using
Coconut
5 2 6 20
17
Almond
1(b)
Which brand do they use: BRANDS NUMBER Parachute 12 Dabur 16 Shanti Amla 2 Brahmi Amla 2 Kamani 3 Others 15
3 2 2
Brands Used
Parachute Dabur
15 12 16
2 Awareness Of the Brands: BRANDS NUMBER Malabar 17 Kamani 14 Parachute 46 Cocoraj 28 Nihar 40 Others 12
Awareness of Brands
Malabar
12 40
17 14
46 28
Nihar Others
3 Have you heard about parachute Here 48 respondents have heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 39 Friends 3 Relatives 3 Others 1 Source Of Information
31
39
Others
40 20 0
34 16
Using
Not Used
Status
Reasons
Parachute
12 1 6
1
12
Sticky
Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 1 1 1 0 0 2 0 0 0 0 Rank 3 7 3 2 1 1 Rank 4 15 14 15 17 10 Rank 5 1 9 9 9 16
7 1 1 1 0 0 Rank 1 2 0 0 0 0 Rank 2
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.
Motivational factors
3
Price Reduction Extra qty
Price Reduction
Buy 1get 1
Extra qty
11
Buy 1get 1
10
11 Male/Female Respondents:
6 1 7 16
11 to 20 21 to 30 31 to 40 41 to 50
10
10
51 to 60 60 & above
13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 1 Motor Cycle 31 Scooter 22 4 Wheeler 10
Vehicles owned by the responents
Luna
10
1 31
31 22
4 Wheeler
Here 4 wheeler mainly include Zen, Alto, Esteem, Van, Santro, Accent, Matiz, Honda City.
Malabar
Parachute
NUMBER
NUMBER
Tradition Availability
16 9
Price Quality Purity
Rank 5
Packaging Availability
dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent
Price Reduction
Price Reduction
Branded Product
4 Wheeler
MANINAGAR = 50 1(a) Which Hair Oil do they use? TYPE NUMBER Coconut 26 Amla 10 Homemade 10 Ayurvedic 2 Almond 2 TOTAL 50
Type
1(b)
Shanti Amla
Brahmi Amla
Which brand do they use: BRANDS NUMBER Parachute 22 Dabur 9 Shanti Amla 1 Brahmi Amla 1 Nihar 1 Bajaj 2 Hiar & Care 1 Catheridine 2 Others 11 TOTAL 50
2 Bajaj
NOTE:
2 Awareness Of the Brands: BRANDS NUMBER Malabar 12 Kamani 8 Parachute 50 Cocoraj 16 Nihar 35 Others 7
Awareness Of Brands
7 35
12
50 16
16
NOTE : Here Other Oil Contains Vatika, Shalimar Brands 3 Have you heard about parachute Here all the 50 respondents of Ghodasar has heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 43 Friends 4 Relatives 2 Others 1
Source Of Knowing parachute
1 4 2
Advertisements Friends Relatives Others
43
40 20 0
28
22
Using
1 5
Tradition Economical
14
Less Sticky
7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 6 Quality 3 Tradition 13
Reasons for Not Using
Costly
6 13 3
Quality Tradition
Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 3 1 0 0 0 0 0 2 0 0 Rank 3 5 3 2 0 0 Rank 4 15 10 13 11 11 Rank 5 8 15 13 19 20
Ranks of Dimensions
25 20 15 10 5 0 19 15 3 5 0 Price 8 1 0 3 Quality 15 10 0 2 2 Purity Dimensions 1313 0 0 0 Packaging 11 0 0 0 Availability 11
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.
Motivational factors
NUMBER
FACTORS NUMBER Att Schemes 2 Price Reduction 6 Extra qty 6 Buy 1get 1 2
2 6 6 2 5 10
Factors
Blue Bottle
49
Branded Product
11 Male/Female Respondents:
24
0 26 20
Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R
ir oil using
NUMBER
NUMBER
Brands
s Of Brands
Malabar Kamani Parachute Cocoraj Nihar
Catheridine
Others
Nihar Others
Advertisements
ing Parachute
NUMBER
20
Rank 1
11 0 Availability
dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent
NUMBER
Gomtipur = 40 1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 27 Almond Oil 19 Amla Oil 27 Mustard Oil 12
27
2 Coconut hair oil Brands: BRANDS NUMBER Malabar 8 Kamani 9 Parachute 24 Cocoraj 2 Nihar 14 Other 18
18 14 2
8 9 24
NOTE
Here other contains Dabur Anmol, Cocopure, Vatika, kishti, himtaj, hair & Care, navratna Oil
13
Note: here Other includes Kishti, Dabur Amla & Vatika each.
5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 23 retailers voted for the same reason.
6 Costly and Salespeople not approaching were the two reasons given by the 2 retailers for not sto
Reordering Level
PERIOD NUMBER Weekly 6 15 Days 10 Monthly 5 Uncertain 3 Uncertain Period Monthly 15 Days Weekly 0 5 6 10 3 5 10
RANK 3 7 1 6 3 0 0 1 5 1 0
RANK 4 0 2 0 0 0
RANK 5 0 0 0 0 0
Parachute
Malabar
Kamani
9(a)
9(b)
Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer: Brands Number Parachute 12 Malabar 6 Kamani 7 Kishti 3 Nihar 1
Push Factor
Parachute
31 7 6 12
Yes No
19
ing Level
NUMBER
15
RANK 1
1 Kamani
TYPE NUMBER Coconut Oil 40 Almond Oil 31 Amla Oil 39 Mustard Oil 23 Others 16
16 23
40
39
31
Others
NOTE
Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc
2 Coconut hair oil Brands: BRANDS NUMBER Malabar 12 Kamani 12 Parachute 38 Cocoraj 11 Nihar 19 Other 10
Coconut Hair Oil Brands
10 12 19 11 38 12
NOTE
BRANDS NUMBER Malabar 2 Parachute 26 Dabur Vatika 2 Dabur Amla 2 Nihar 1 Cocoraj 2
Brnads
5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 38 retailers voted for the same reason.
6 Costly and Salespeople not approaching were the two reasons given by the 2 retailers for not sto 7 Reordering Level for parachute Oil:
Reordering Level
PERIOD NUMBER Weekly 14 15 Days 15 Monthly 6 Uncertain 3 Uncertain Period Monthly 15 Days Weekly 0 10 3 6 15 14
RANK 3 5 7 7 3 4 0 5 4 2 6
RANK 4 0 2 3 2 2
RANK 5 0 0 3 3 3
000
75
20
433
23223 Cocoraj
6 24 Kamani
Parachute
Malabar
Nihar Brands
9(a)
Parachute
Kamani Cocoraj
4 3
30
9(b)
Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon he/she wants.27 retailers voted for Parachute Oil.
31
7
Yes
33
No
2 Cocoraj
NUMBER
ng Level
NUMBER
15
20
RANK 1 RANK 2
4623 Kamani
RANK 3
RANK 4 RANK 5
Parachute
Isanpur = 40
1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 40 Almond Oil 36 Amla Oil 40 Mustard Oil 30 Others 20
Hair oil Stocking
Coconut Oil
20 30 40
40
36
NOTE
Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc
2 Coconut hair oil Brands: BRANDS NUMBER Malabar 12 Kamani 20 Parachute 38 Cocoraj 17 Nihar 17 Other 22
22 17 17
12 20
38
Nihar Other
NOTE
3 Most selling Brand: Most seeling Brand BRANDS NUMBER Kishti 1 Parachute 28 kamani 5 Cocoraj 5
1
Kishti Parachute kamani
5 5
28
Cocoraj
5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 38 retailers voted for the same reason. 6 Less Margin is the only reason for the retailer not to stock Parachute Oil. 7 Reordering Level for parachute Oil:
Periods
Reordering level
Uncertain Monthly 15 Days Weekly 0 10 1 6 14
8 Ranking the Coconut Hair oil Brands: BRANDS RANK 1 RANK 2 Parachute 29 Malabar 1 Nihar 0 Cocoraj 3 Kamani 5 RANK 3 8 6 5 6 4 2 4 6 4 6 RANK 4 0 3 2 2 1 RANK 5 0 2 2 2 1
8 200 Parachute 1
64
32
56
22
64
22
546
11
Malabar
Nihar Brands
Cocoraj
Kamani
9(a)
2 19
19
Nihar
9(b)
Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon He/she wants.20 retailers voted for Parachute Oil.
Role of offer
10
Yes No
30
3
Yes No
35
NUMBER
18 20
Cocoraj Nihar
Maninagar = 40
1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 40 Almond Oil 29 Amla Oil 33 Mustard Oil 20 Others 18
Hair Oil Stock
Coconut Oil
18 20
40
33
29
Others
NOTE
Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc
2 Coconut hair oil Brands: BRANDS NUMBER Malabar 15 Kamani 16 Parachute 39 Cocoraj 10 Nihar 14 Other 6
14 10
6 15 16 39
NOTE
11 2
36
5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 35 retailers voted for the same reason.
6 Salespeople not approaching is the only reason for the retailer not to stock Parachute Oil. 7 Reordering Level for parachute Oil:
Periods
Reordering level
Uncertain Monthly 15 Days Weekly 0 10 8 2 10
8 Ranking the Coconut Hair oil Brands: BRANDS RANK 1 RANK 2 RANK 3 Parachute 33 3 Malabar 0 4 Nihar 1 12 Cocoraj 2 2 Kamani 2 2 RANK 4 2 6 4 0 3 1 1 2 3 4 RANK 5 0 3 0 5 3
12 3210 Parachute 4613 0 Malabar 1 42 0 Nihar Brands 22035 Cocoraj 22343 Kamani
9(a)
5 3 4 20
Nihar
9(b)
Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon he/she wants.22 retailers voted for Parachute Oil.
8
Yes No
32
5
Yes No
35
Oil Brands
Malabar Kamani Parachute Cocoraj Nihar Other
ring level
NUMBER
19 20
RANK 1 RANK 2
43 Kamani
Nihar