CUSTOMER

1 Which type of Hair Oil Do they Use?

Type/Area
Coconut Amla Home made Ayurvedic Almond Hair&Care Vatika

Total
89 58 24 17 7 2 3

Ghodasar 24 13 8 4 1 0 0

Gomtipur 19 18 0 6 2 2 3

Isanpur 20 17 6 5 2 0 0

Type of Hair Oil using

100 90 80 70 60 50 40 30 20 10 0 89 58 24 17

Type

2 Which Brand of Hair Oil do you use? Brand/Area

Parachute Dabur Shanti Amla Brahmi Amla Kamani Bajaj Cocoraj Local Malabar Nihar others

Total
62 45 9 4 5 7 2 6 3 1 56

Ghodasar Gomtipur Isanpur

14 11 1 1 1 1 1 4 0 0 16 14 9 5 0 1 4 1 2 3 0 11 12 16 2 2 3 0 0 0 0 0 15

Note: Here other category includes Homemade Oil, Ayurvedic Oil, Hair & Care & Catheridine. Ayurvedic Oil was the highest used followed by homemade oil included in the OTHER category.

Brand of Hair Oil Using

70 60 50 40 30 20 10 0 62 45

Brands

3 Awareness of the Coconut Oil brands

Brands/Areas Malabar Kamani Parachute Cocoraj Nihar Shalimar Vatika Kishti Total 73 44 195 81 146 13 13 3 Ghodasar 13 12 50 23 36 1 4 0 Gomtipur 31 10 49 14 35 4 0 1 Isanpur 17 14 46 28 40 5 5 2

Coconut Brands Awareness

250 200 150 100 50 0 73 44 13 81

195 146

Brands

4 Parachute Oil Awareness

Brand/Area Parachute Total 197 Ghodasar 50 Gomtipur 49 Isanpur 48

5 Source of Parachute Oil Awareness:

Sources/Areas Advertisements Friends Relatives Others Total 164 36 10 2 Ghodasar 33 15 2 0 Gomtipur 49 14 3 0 Isanpur 39 3 3 1

Sources of Awareness
180 160 140 120 100 80 60 40 20 0 164

36 10 Advertisements Friends Relatives Sources 2 Others

6 Total number of Respondents using parachute Oil

Brand/Areas Parachute Total 62 Ghodasar 14 Gomtipur 14 Isanpur 12

Respondents those who Previously used Parachute Hair Oil: Ghodasar Gomtipur Isanpur Maninagar Total 15 11 22 16 64

7 Reasons for using Parachute Hair Oil:

Reasons/Areas Quality Tradition Economical Less Sticky Others

Total 57 31 4 3 1

Ghodasar 15 13 0 0 1

Gomtipur 13 7 3 0 0

Isanpur 15 6 0 1 0

Reasons for Using parachute

Others Less Sticky Reasons Economical Tradition Quality 0 10 20 30 40 50 1 3 4 31

8 Reasons for Not using parachute Oil

Reasons/Areas Costly Quality Availability Tradition Sticky Total 22 13 2 43 12 Ghodasar 3 7 1 10 0 Gomtipur 13 0 0 8 6 Isanpur 0 3 1 12 6

Reasons for not using Parachute

12 22

Costly Quality Availability

13 43 2

Tradition Sticky

9 Rank Parachute Hair Oil in comparison with other coconut Oil brands:
Note: here 1 is the least rank and 5 is the highest.

R Dimensions
Price Areas/Ranks Ghodasar Gomtipur Isanpur Maninagar Areas/Ranks Ghodasar Gomtipur Isanpur Maninagar Areas/Ranks Ghodasar Gomtipur Isanpur Maninagar Areas/Ranks Ghodasar Gomtipur Isanpur Maninagar Areas/Ranks Ghodasar Gomtipur Isanpur Maninagar 1 0 0 1 3 1 0 0 1 1 1 0 0 1 0 1 0 0 0 0 1 0 0 0 0

A
2 0 5 2 0 2 0 3 0 0 2 0 2 0 2 2 0 0 0 0 2 0 0 0 0

N
3 8 8 7 5 3 1 3 3 3 3 1 4 2 2 3 1 2 1 0 3 0 0 1 0

Quality

Purity

Packaging

Availability

10 Motivating factors for buying parachute oil:

Factors/Areas Att Schemes Price Reduction Extra qty Buy 1get 1 Others Total 2 45 25 23 4 Ghodasar 0 11 8 2 0 Gomtipur 0 17 6 16 4 Isanpur 0 11 5 3 0

Motivational Factors
4 2 23 45
Att Schemes Price Reduction Extra qty Buy 1get 1 Others

25

11 Parachute Recognition
Recognized as/Areas Blue Bottle Branded Product Total 37 148 Ghodasar 19 31 Gomtipur 7 41

Recognition for Parachute

148 Branded Product Recognized As

37 Blue Bottle

50

100

150

200

12 Number of Male/Female Respondents

Gender/Areas Male Female Total 24 176 Ghodasar 5 45 Gomtipur Isanpur 3 11 47 39

Gender

24
Male Female

176

13 Age Of the respondents

Age/Areas 11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 60 & above Total 3 55 63 39 27 13 Ghodasar 1 12 18 8 8 3 Gomtipur 0 12 19 7 10 2 Isanpur 1 16 10 10 7 6

Age Segmentation

13 3
11 to 20

27

55

21 to 30 31 to 40

39 63

41 to 50 51 to 60 60 & above

14 Vehicles owned by the respondents

Type/Areas Luna Motor Cycle Scooter 4 Wheeler Total 5 134 105 50 Ghodasar 4 30 29 7 Gomtipur 0 47 34 9 Isanpur 1 31 22 10

Vehicles Owned
5 50 134 105
Luna Motor Cycle Scooter 4 Wheeler

Maninagar 26 10 10 2 2 0 0

Total

Maninagar
22 9 1 1 0 2 0 0 0 1 14

Parachute Dabur Shanti Amla Brahmi Amla Nihar Bajaj Hiar & Care Catheridine Others

22 9 1 1 1 2 1 2 11

vedic Oil, Hair & Care & Catheridine. de oil included in the OTHER category.

56
Total

Maninagar 12 8 50 16 35 3 4 0

Total

13

Maninagar 50

Maninagar 43 4 2 1

Total

Others

Maninagar 22

Maninagar 14 5 1 2 0

Total

57 60

Maninagar 6 3 0 13 0

her coconut Oil brands:

K
4 15 9 15 15 4 15 7 14 10 4 13 8 15 13 4 10 11 17 11 4 6 7 10 11

S
5 2 0 1 8 5 9 11 9 15 5 11 8 9 13 5 14 10 9 19 5 19 19 16 20

Maninagar 2 6 6 2 0

Isanpur 10 27

Maninagar 1 49

Maninagar 5 45

Maninagar 1 15 16 14 2 2

Maninagar 0 26 20 24