MAJOR RESEARCH PROJECT

Topic: Role of motivation and employee satisfaction in retail industry

Synopsis 1)introduction 2)detail about the company 3)literature review 4)Research methodologies: a)tools for data collection (primary and secondary data) b)variables c) hypothesis d)tools for data analysis 5)suggestions Submitted by:Nupur maheshwari

1) INTRODUCTION
Retail industry:
Retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.all the industries which provide retail services are called retail industries . Key Players in the Indian Retail Sector: important participants in the Indian Retail sector are Bata, Big Bazaar, Pantaloons, Archies, Cafe Coffee Day, landmark, Khakis, Crossword etc.

Motivation:

One of the most important factors that lead one to their goals is the drive. This drive is known as motivation. It is a zest and determination with a kind of excitement that leads one to persevere to reach greater heights, in no matter what avenue of their life; be it personal or professional. The drive may come from an internal or external source. The individual determines this. We can summarize by saying that motivation is important both to an individual and a business. Motivation is important to an individual as: 1. Motivation will help him achieve his personal goals. 2. If an individual is motivated, he will have job satisfaction. 3. Motivation will help in self-development of individual. 4. An individual would always gain by working with a dynamic team. Similarly, motivation is important to a business as: 1. The more motivated the employees are, the more empowered the team is. 2. The more is the team work and individual employee contribution, more profitable and successful is the business. 3. During period of amendments, there will be more adaptability and creativity. 4. Motivation will lead to an optimistic and challenging attitude at work place.

Employee satisfaction: Employee satisfaction

is the terminology used to describe whether employees are happy and contented and fulfilling their desires and needs at work. Many measures purport that employee satisfaction is a factor in employee motivation, employee goal achievement, and positive employee morale in the workplace. 1. Importance of employee satisfaction for organization Enhance employee retention. Increase productivity. Increase customer satisfaction Reduce turnover, recruiting, and training costs. Enhance customer satisfaction and loyalty. More energetic employees. Improve teamwork. Higher quality products and/or services due to more competent, energized employees. 2. Importance of employee satisfaction for employee Employ will believe that the organization will be satisfying in the long run They will care about the quality of their work. They will create and deliver superior value to the customer. They are more committed to the organization. Their works are more productive.

2) Detail about the company Big bazaar: Big bazaar is a chain of shopping malls
in India. Currently, there are 148 big bazaar stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet and 1,60,000 square feet, Big Bazaar Express stores in smaller towns measure around 30,000 square feet. Most of the Big Bazaar stores are multi-level and are located in stand-alone buildings in city centres as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges

Big Bazaar

Type Industry Founded Headquarters Products Employees Parent Divisions

Public Retailing 2001 Mumbai, Maharashtra, India Department store More than 2000 people Future Group ~100

3)Literature review
Big Bazaar: a Review chillibreeze writer Deepika Mital

The country wide chain, Big Bazaar is Indias answer to WalMart, by the retail savvy Kishore Biyani, CEO Future Group. A quintessentially Indian experience, it doesnt promise more than it delivers. Basic worth allied with reasonable pricing is their USP. The store itself and the products it stocks may not be on the cutting edge of technology or sometimes even retail but the customer can be assured that he/she is getting their moneys worth. Their first store opened in Calcutta in 2001, on VIP Road, in the ground floor of a residential building. This was the first departmental store that offered regulated parking services, apparel, steel vessels and electronics under one roof, and all at the most competitive prices! The format got bigger and better with the introduction of fresh food and vegetables Food Bazaar, introduced as a shop in shop concept, which then went on to become a very successful standalone store around India. A super quick roll out of stores across India followed with this format becoming a huge hit with the middle and lower middle class a huge client base. Of course, now the Future Group is about many more brands and formats like Pantaloons, Central, HomeTown, eZone, Depot, LootMart, Brand Factory, Scullers, Urbana, Indigo Nation, One Mobile, Staples, Etam, Lee Cooper Sports Bar, Copper Chimney and F123. The next watershed for brand Big Bazaar was the introduction of the Sabse Sasta Din in January 2005, when the Indian Republic Day holiday was utilized to make sure that hordes of consumers descended on all Big Bazaars across the country to buy all kinds of household items cheap. There were scenes of customers actually vigorously fighting over items in-store, long queues and this was followed by another unique initiative the Juna do aur naya lo where customers were

encouraged to bring in their old clothes, utensils, furniture and electronics, sell them at a predetermined price and receive coupons that enabled them to receive a discount on goods in store. Even with preconditions like the customer has to buy four times the value of the coupon, the coupon is valid only for seven days, the mounds of old clothes and items outside these collection centres were testimony to the success of this gambit. Big Bazaar was also the first to designate Wednesday as the hafte ka sabse sasta din with extra special discounts offered to lure the customer into the store midweek with the usual result, a crowded store! This naturally has been copied by every retailer in the same bandwidth, pronto. Kishore Biyani is reported to have said that the word bazaar was mandatory for the name as they wanted to replicate the Indian mandi or market feel, and big came about because this was a much larger concept than just a regular market. The clarity of ideas is evidenced by the fact that they had frozen the punch line Isse Se Sasta Aur Achha Kahi Nahi much before any meeting with creatives to design the final logo of Big Bazaar. It was intentional then and has been kept up to date as the stores reflect India and Indianness by keeping tabs on the local culture, diversity and customs to grow with society rather than as a separate entity. Starting 2008 with six million square feet of retail space with stores in 51 cities pan India, they ended the year with over 11 million square feet of retail space and over 1,000 operational stores across 63 cities and towns and 65 rural locations in India. They opened 25 Big Bazaar stores in 2008 and carried the total store count to 104. The company saw a 52 per cent increase in its total income from Rs 33.29 billion in FY 200607 to Rs 50.53 billion in FY 2007-08.

Of course the experience in each store varies as individual stores are treated like a small family with its own head of the family Karta the store manager. This is sometimes a negative thing if the influence of the head or karta cannot be perceived or counted upon and leads to vastly varied customer interactions, where one store scores over the other, within the same locality, a very confusing thing for the customer. The standardization that one expects with a multi city and store operation is somewhat lacking whether in terms of merchandise stocked, service offered or even just the overall intangible feel of vibrancy that exists in some stores and is completely absent in others. This in spite of Kishore Biyani inculcating the habit of observing and understanding customers behavior in every employee of the group. But this is definitely sidelined by the continuing success story of this store, where even a recession has not dented their customer base probably because they are perceived as being on the customers side. Amen to that.

Chillibreeze's disclaimer: The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. Big Bazaar to greet shoppers with new look Samidha Sharma, TNN Jun 3, 2011, 12.34am IST MUMBAI: The country's largest hypermarket chain Big Bazaar, part of the Kishore Biyani promoted Future Group, is undergoing an overhaul. Big Bazaar, popular for its deals and

discounts, will now be seen in a new avatar, as it looks to enhance customer experience in the wake of growing competition. These stores, six of which have opened in cities like Chennai, Hyderabad and Delhi, are in the pilot stage currently but will eventually become a pan-India model, said an official from the group. The new model of Big Bazaar stores will have an upgraded sense of space, furniture, fixture along with an increased focus on fresh farm produce, fruits and vegetables, bakery products and live kitchen. These changes are also being made to Food Bazaar, the food retail outlet from the Future Group.

4)RESEARCH METHODOLOGIES A)Tools for data collection

1) Primary data collection through observation method
In observation method we have considered the following things in organization: 1) Roles and positions in organization and employees at each job level 2) Extent of specialisation 3) Communication channels 4) Control system 5) Coordination and span of control 6) workflow system

7) Superiors in organization 8) Participation in decision making 9) Client systems 10) Rewards provided by organization 11) Opportunities for advancements in organizations 12) Companys tolerance of employees taking time of from the job

2) Secondary data: we have collected the secondary data

through books, periodicals, census data, the media, annual reports of company, newspapers etc.

b) Variables:
Independent factors: 1 motivation in work place 2 employee satisfaction Dependent factor: 1growth of the company

c) Hypothesis (directional)
Motivation and employee satisfaction leads to growth of the company

d) Tools for data analysis

We will apply the parametric test like Z test, T test, F test and non parametric test like ANOVA ,chi-square ,rank correlation etc to test the hypothesis.

5) Conclusion
Retailing has seen such a transformation over the past decade that its very definition has undergone a sea change. No longer can a manufacturer rely on sales to take place by ensuring mere availability of his product. Today, retailing is about so much more than mere merchandising. It is about casting customers in a story, reflecting their desires and aspirations, and forging longlasting relationships. As the Indian consumer evolves they expects more and more at each and every time when they steps into a store. Retail today has changed from selling a product or a service to selling a hope, an aspiration and above all an experience that a consumer would like to repeat. The retail sector has played a phenomenal role throughout the world in increasing productivity of consumer goods and services. It is also the second largest industry in US in terms of numbers of employees and establishments. There is no denying the fact that most of the developed economies are very much relying on their retail sector as a locomotive of growth. The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the countrys GDP and around 8 per cent of the

employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry

Bibliography : From internet sites : www.big bazaar.com www.chillibreeze.com from news TNN writer:Samidha sharma

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