Assignment on:

Industrial Marketing of PHILIPS India

Submitted to: Prof. Shashank Submitted by: Aradhana Gupta Praveen Mayar Shubham Mohabe

3.5/5..should have named specific customers ..

Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics, is the leading Health and Wellbeing company. With main focus on Health and Wellbeing, Philips serve professional and consumer markets through three overlapping sectors: Healthcare, Lighting and Consumer Lifestyle. Throughout their portfolio, they demonstrate their innovation capacity by translating customer insights into meaningful technology and applications that improve the quality of peoples lives.

PHILIPS IN INDIA

Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a sales outlet for Philips lamps imported from overseas. In 1938 ,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After the Second World War in 1948, Philips started manufacturing radios in Kolkata. In 1959, a second radio factory is established near Pune.

In 1957, the company is converted into a public limited company, renamed "Philips India Ltd".

In 1965 on 3 April, the millionth Philips radio is manufactured in India. In 1970 a new consumer electronics factory is started in Pimpri near Pune. (This factory was shut down in 2006.)

In 1982, Philips brought colour television transmission to India with the supply of four outdoor broadcast vans to DD National during the IX Asian Game.

In 1996, the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus).

In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

PRODUCT PORTFOLIO

Electronics
Consumer durables: Sound & visions: Televisions Home theatre Blu-ray and DVD Audio parts MP3 and MP4 players Portable DVD and Tv Docking speakers for iphone/ipod Digital photo Personal care: Mens shaving Mens grooming hair removal hair care Mother & child care: Bottle feeding bags Pacifiers & teethers

Household products: Coffee makers & kettles Water purifier Irons Vacuum cleaners accessories Juicing & blending Food processor & mixing Toasting & making bread Cooking

Home lighting: Choose your luminaries ledino luminaries ecomoods luminaries lighting accessories

PC products & phones Webcam and headsets Monitors PC audio notebook and iPad

LED light bulbs Energy saving light bulbs

Accessories: Mobile phone accessories TV and monitor accessories Audio/ vedio/ gaming accessories Headphones Remote controls Mother and child care Notebooks and iPad accessories Power solutions

Health care Problems & solutions

Magnetic Resonance Mammography Mobile C-arms Monitoring

Nuclear Medicine Operation Theatre Lights Radiation Oncology Radiography Refurbished Systems Hospital respiratory Care Ultrasound

Lighting:
+ Home Decorative Lighting + Ledino LED Decorative Lighting + Lifestyle modular switches with protective technology + Professional Luminaires + Lighting Electronics

Institutional Customers of Philips

Philips, which derives over half its revenue from selling traditional lighting equipment, fixtures, etc to retail and institutional customers. In the professional segment, the Sector got the maximum share of the 2010 Commonwealth Games business; (a sizeable amount of Road and Airport Lighting business). In 2010, the Sector has focus more on the B2B sector through segment based marketing. Major customers are: Government Automobile manufacturers : Motorcycles Cars Trucks Retail outlets