Stanford Smith

154 Arbor Ave , Monroe, Mi 48162, Phone: 734-430-4922 E-Mail: stansmith@pushingsocial.com | Blog: www.PushingSocial.com | Twitter: @pushingsocial

Objective
Join a team of aggressive, focused, and ambitious marketers passionate about the potential of social business.

Highlights
n Founder of PushingSocial.com a leading blogging and social media resource recently named a Top 10 Social

Media Blog by Social Media Examiner.com

n Architect of the Pure Michigan social media strategy that successfully grew the States Facebook community

from 0 to 300,000 Facebook fans and Twitter followers to over 12,000+ within 18 months.
n Marketing and strategic leadership enabled Fluency Media to attract global clients seeking best-in-class social

media and digital marketing expertise.

Relevant Experience
Fluency Marketing| VP Marketing / Strategy
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2007 - Present

Lead Digital and Social Media Strategist supporting business development and client services operations. Strategies were instrumental in attracting and retaining key clients such as Michigan Economic Development Corporation, National Association of Realtors, Brinks, Beaumont Hospitals, and Cartus. Developed, launched and implemented a comprehensive marketing plan generating client leads from email, social media, and search engine channels. The plan has powered agency growth generating qualified leads for the Fluency sales team. 2006-2007

Campbell-Ewald | VP Management Supervisor

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Lead Account Manager for Alltel Wireless: Managed and launched award winning online and social media initiatives. Provided day-to-day direction and management of online media, social media, and search engine optimization programs. Successfully launched 4 retail products resulting in increased market share and retail sales. Researched and deployed ground-breaking viral marketing programs 2003-2006

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Y&R / Wunderman | Account Supervisor

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Lead Digital Account Manager for Lincoln/Mercury: Successfully used digital media to launch Mercurys first hybrid vehicle. Digital program featured integrated tactics from direct marketing, print, and broadcast channels Coordinated cross-discipline initiatives that leveraged digital program to extend the impact of broadcast and print campaigns Supervised, managed, and trained team of digital account managers

Terrasi Marketing | Managing Director

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Page 2 2001-2003

Led business development efforts resulting in a 200% revenue jump within 6 months Organized creative, account management, and outside sales departments Acted as lead account manager on 7 of 10 accounts and directly responsible for clients representing 75% of agencies revenue 1999-2001

Bates USA | Managing Director

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Handled day-to-day account management for Hyundai Motor America account. Directed 26 member cross-disciplinary team composed of creative (graphic designers, Web designers, and IT), account management, and technical (software engineers and coders) Successfully expanded Internet services to include email marketing, event planning, and wireless marketing which generated $6 million in revenue within 12 months. Streamlined account management processes and implemented financial controls, which resulted in a 12% profit margin boost

Doner | Senior Account Executive

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1996-1999

Lead interactive strategist for Ford Motor Company and Mazda Prepared strategic marketing plans for agency clients Created and executed traditional promotional and point-of-sale programs

Education
Miami University Bachelors Degree - Political Science 1991 - 1995

Skills
Wordpress and other blogging CMS platforms (Expert) Paid Search buying, evaluation, copywriting, and placement Expert Search Engine Optimization (Moderate) Direct/Database Marketing (Expert) Email Marketing (including customer segmentation) (Expert) Online Media Negotiations (Expert) HTML/CSS Coding (Moderate)