Vol ume 25, Number 10 - May 4, 2012 Pr i cel ess

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The Insomnia Wakeup Call: Sleep Deprivation Is A Serious Health Risk
(ARA) - Its 3:30 a.m. and youve just rolled over in bed
for what seems like the 500th time. As you watch the min-
utes on the clock tick by, all you can think about is how
tired you are going to be tomorrow. While the cause of your
insomnia may vary night to night, the outcome is still the
same: youre not asleep. Youre also not alone.
The U.S. Centers for Disease Control and Prevention report
that somewhere between 50 and 70 million adults in the
United States have chronic sleep and wakefulness disor-
ders.
According to the National Institutes of Health, sleep disor-
ders account for approximately $16 billion in annual health
care costs, and Cornell University psychologist and sleep
expert James Maas estimates that sleep deprivation and
sleep disorders cost the American economy at least $150
billion a year.
Sleep deprivation is not only costly, but dangerous too. Af-
ter a review of national behavioral health data, the CDC
found that one in 20 adults reported nodding off or falling
asleep while driving at least once in 30 days.
Short term sleep loss can lead to slower reaction times,
headaches, aches and pains, irritability, shorter attention
span and hindered decision making.
The health effects of chronic insomnia are more diffcult
to study, largely because individuals with insomnia are
oftentimes simultaneously suffering from other health ail-
ments, and it becomes diffcult to determine the difference
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between a direct correlation and a mere statistical associa-
tion. However, there is documented association between
sleep deprivation and diabetes, weight gain, hypertension,
and lower immunity. All of these maladies can lead to even
greater health problems, including heart failure, stroke,
kidney disease and death.
Considering the risks of not sleeping, it is not surprising
that so many people turn to pharmaceuticals for help. Ac-
cording to IMS Health, Americans spent about $2 billion
on prescription sleep drugs in 2010. In 2010 alone, 60 mil-
lion prescriptions for sleep aids were written.
Unfortunately, sleep aids carry their own medical risks. As
is the case with many prescription drugs, there is a chance
of increased tolerance and physical and psychological de-
pendency. Many sleep aids on the market come with side
effects that range from bizarre to dangerous. Sleep aids
have been connected with various incidents of sleep walk-
ing; everything from night eating to actually getting into
vehicles and driving, while still asleep.
Most recently, a study by researchers at Scripps Clinic Vit-
erbi Family Sleep Centre in San Diego has linked hypnotic
sleeping pills to a 4.6 percent greater risk of death and a 35
percent increased risk of cancer among regular pill users.
So is there another answer to alleviating insomnia? Mau-
rice Bard, founder and CEO of Medifow Inc., a company
that makes waterbase cervical pillows, is hopeful. Before
turning to prescriptions or other more drastic measures,
you should examine some non-pharmaceutical remedies
that could help your sleep problems. The answer to your
insomnia may be simpler than you think.
Consider the following sleep tips:
Think of a relaxing place
Go on a virtual trip in your mind by picturing a place from
childhood. Trace the roads and paths of this region until
you arrive at a certain place. Usually, youll be sleeping
before you arrive at your destination.
Expose yourself to bright lights when you wake up
Exposure to bright light early in the morning, typi-
cally for 30 to 40 minutes, has been shown to promote
healthy habits and a good nights sleep.
Change your pillow
The ideal pillow is one that helps you maintain natural
alignment between your neck, head and spine as you
shift positions during the night. Because people tend
to change sleeping positions at multiple times during
the night, fnding the right pillow is not always easy. A
waterbase pillow is a good solution, because the wa-
ter gently disperses and flls the region between your
shoulder and jaw, to maintain proper cervical support
- no matter what position you sleep in.
Establish a routine
By keeping a regular bedtime, your body becomes
trained to ritually wind down and speed up, thus
bringing on sleep more consistently. Consider avoid-
ing daytime naps, as they may alter your bodys natu-
ral sleep cycle. Abstaining from naps helps to keep the
body on schedule.
There is no single answer to insomnia, Bard says.
But at Medifow, we understand the importance of
a good nights sleep. We frmly believe that combin-
ing the right products with a healthy lifestyle can help
individuals create an overall sleep strategy that should
help lessen sleep woes.
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Political Ad paid by Anette Carlisle for Texas State Board of Education
Don Powell, Campaign Treasurer PO Box 2733, Amarillo, TX 79105 1-806-370-0839
www.anettecarlisle.com
It's about our kids. It's about our communities.
It's about our economy.
Kids: Texas students need a great education to be competitive in the job market of the future.
Community: Schools belong to the communities they serve. Strong partnerships between
schools and communities ensure an educated workforce.
EConomy: Education is our number one economic development tool for a stronger Texas.
Stronger schools lead to a stronger economy for our great state.
When you put all of that together,
youve got TEXAS.
It needs to be a Texas we are proud
to live in, proud to leave to our children
and grandchildren.
that is why i need your
vote on maY 29th in the
2012 republican primarY.
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Young & Co. Funer al Home
Bur i al
I nsur anc e
Pr e-Ar r anged
Funer al Pl ans
822 Roosevel t St r eet
Wi c hi t a Fal l s, TX 76301
(940) 766-1941
Fax : (940) 767-1319
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NWF1 NWF1
NISSAN OF WICHITA FALLS
4000 Kell 691-6888
Sales: Mon-Fri 8:30-7 Sat 9-6
Service: Mon-Fri 7:30-6
Check out our prices at www.nissanofwichitafalls.com
Y
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Nissan Altima
Credit Management Tips For First-Time Professionals
(ARA) - Youve landed the right job, youre earning good
money and your career is poised to take off. When every-
thing is lining up in your professional life, its natural - and
smart - to think about fnancial planning and the future.
While youre working toward building an emergency fund,
saving for a down
payment on a house or
car and setting aside
something for retire-
ment, dont overlook
another important
aspect of fnancial
planning - looking af-
ter your credit. Even
young professionals
who have a grasp on
other aspects of their
fnances may be un-
sure how credit fts
into the mix.
Generally, people
starting out in their
careers have one of
two experiences with
credit: theyve either
never used it at all, or over used it (in the form of credit
cards or student loans) to the extent that theyre already
deeply in debt. In either scenario, it can be diffcult to know
what you need to do to monitor your credit.
If youre a credit novice, congratulations! Your clean slate
means you have a great opportunity to start out on the right
foot. Your initial steps toward credit management should
include:
* Obtain your credit report and familiarize yourself with
whats on it.
* Educate yourself on how a credit score is calculated and
what factors infuence your score. These include: payment
history for bills in your name, how much you owe, the
length of your credit history and the variety of types of
credit you use. Since youre a credit beginner, youll need
to start building a credit history.
* Start making small, judicious uses of credit. For example,
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you may choose to obtain a credit card and use it to make a
modest purchase of a piece of technology or an appliance.
Pay off the balance immediately. Or, if you need a new ve-
hicle, an auto loan can help you build your credit history.
* Get into the habit of monitoring your credit regularly with
a product like CreditReport.com, which offers its members
valuable tools to help manage their credit for a monthly fee.
If you already have some credit history, the beginning of
your career is a great time to review it and take steps to bet-
ter manage your credit. Your regular tasks should include:
* Reviewing your credit history to get an idea of what
youve done right so far, and what you need to improve.
* Learning what factors infuence your credit score in both
positive and negative ways. For example, paying down the
balance on credit cards can improve your utilization ratio.
* Eliminating credit card debt and making responsible use
of other types of credit, such as an auto loan or home mort-
gage.
The early days of your career can be a busy with a lot of
adjustments, but its also a ripe opportunity to plan for your
fnancial future. Learning the benefts of monitoring your
credit and seeing how it fts into your overall fnancial well-
being is an important aspect to grasp early on.
Page 13
The Experienced Choice
Since before being elected to his post as President
of the WFISD School board, Rev. Reginald Blow
has proven to be an infuential and valuable mem-
ber of the WFISD team.
As a child of educators, Rev. Blow possesses a
unique perspective on what and how the educa-
tional system should and can be.
Rev. Blow has served on the school board since
1999. During that time 11,134 students have grad-
uated, and that number is likely to grow exponen-
tially.
Just as he has in the previous 12 years, he will
work hard as Wichita Falls Independent School
District President.
Do your part and vote in the coming elections, and
please vote for the more experienced leader.
Page 14
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1505 8th Street Wichita Falls, TX
www.redriverhospital.com
940-322-3171
200157
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We Bought Alot So You Can Save Alot
by Breegle
Serving The Area Since 1947
Truckload sale!
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*Finance offer subject to credit approval, applies to purchases of new Yamaha Motorcycles, ATVs & Scooters made on a Yamaha Installment Financing loan account from 10/1/11-12/31/11. Minimum contract length is
24 months and maximumlength is 36 months. Minimumamount fnanced is $5,000. Fixed APR of 3.99%or 12.99%will be assigned based on credit approval criteria. Monthly payments per $1,000 fnanced based on 36
month termare $29.52 at 3.99%and $33.69 at 12.99%. **Customer Cash offer good on select 2011 (and prior year) models between 10/1/11-12/31/11. Offer good only in the U.S., excluding the state of Hawaii.
Dress properly for your ride with a helmet, eye protection, long-sleeved shirt, long pants, gloves and boots. Do not drink and ride. It is illegal and dangerous. Yamaha and the Motorcycle Safety Foundation encourage
you to ride safely and respect the environment. For further information regarding the MSF course, please call 1-800-446-9227. ATVs with engine sizes over 90cc are recommended for use only by riders age 16 years
and older. Yamaha recommends that all ATV riders take an approved training course. For safety and training information, see your dealer or call the ATV Safety Institute at 1-800-887- 2887. ATVs can be hazardous to
operate. For your safety: Always avoid paved surfaces. Never ride on public roads. Always wear a helmet, eye protection and protective clothing; never carry passengers; never engage in stunt riding; riding and alcohol/
drugs dont mix; avoid excessive speed; and be particularly careful on diffcult terrain. Professional riders depicted on closed courses. 2011 Yamaha Motor Corp. U.S.A. All rights reserved. yamaha-motor.com
*Finance offer subject to credit approval, applies to purchases of new Yamaha Motorcycles made on a Yamaha Installment Financing loan account from 1/1/12-6/30/12. Minimum contract length 24 months, maximum
36 months. Minimum amount fnanced $5,000. Fixed APR of 3.99%, 4.99%, 5.99% or 12.99% will be assigned based on credit approval criteria. Monthly payments per $1,000 fnanced based on 36-month term are
$29.52 at 3.99%, $29.97 at 4.99%, $30.42 at 5.99% and $33.69 at 12.99%. **Customer Cash offer good on select 2011 (and prior year) models between 1/1/12 - 6/30/12. Offer good only in the U.S., excluding
the state of Hawaii. Dress properly for your ride with a helmet, eye protection, long-sleeved shirt, long pants, gloves and boots. Do not drink and ride. It is illegal and dangerous. Yamaha and the Motorcycle
Safety Foundation encourage you to ride safely and respect the environment. For further information regarding the MSF course, please call 1-800-446-9227. Professional riders depicted on closed courses.
2012 Yamaha Motor Corp. U.S.A. All rights reserved. yamaha-motor.com
+
ONSELECT MODELS
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CUSTOMER CASH
$
750
UPTO
FORQUALIFIEDBUYERS
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APR FOR 36 MONTHS
3.99
%
AS LOWAS
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Experience counts. And, when
it comes to making a business
decision that impacts your
companys performance, you
want an experienced banker by
your side. Matching the right
fnancial product with your most
immediate business need in the
timeliest manner possible is what
Fidelity bankers do best. Put
our experience to work for you!
Contact a Fidelity Banker today.
Tommy McCulloch
President & CEO
Danny Cremeens
Sr. Vice President
Wichita Falls-Kell
2525 Kell Blvd, Ste 100
940.763.2100
Wichita Falls-Downtown
909 8th Street, Ste 101
940.322.5600
Burkburnett
301 South Ave D
940.569.9000