Concept

This design implores prospective students to choose Leeds College of Art as their destination for study and Leeds as their creative platform/community. We aim to show throughout the publication what Leeds can offer the art student. The term Loiner will spark discussion due in part to its rarity and by the juxtaposition caused by its proximity to the word Londoner. A brief explanation of the term Loiner allows us to impart the statistics that Leeds has 800,000+ inhabitants, providing a superb creative environment for study. TEAM +44 (0)7769 948 026 hello@arthurcarey.co.uk Aaron Skipper Arthur Carey BA (Hons.) Graphic Design III

Tone
The statement on the cover is intentionally strong. It is provocative. It will spark dialogue, it will challenge perceptions and encourage individuals to visit Leeds College of Art. This design will brilliantly represent and promote the Leeds College of Art in its more competitive new higher education environment. HERITAGE Proud of Leeds, using term loiner References to several artist movements in punchy cover design and colours. TEAM +44 (0)7769 948 026 hello@arthurcarey.co.uk Aaron Skipper Arthur Carey BA (Hons.) Graphic Design III

PUNCHY The strong message in the copy will be supported by the bold choice of GFSmith colourplan Tabriz blue stock which will make the red foiled type pop beyond belief, truly stunning.

Detailing & specification

CONTEMPORARY AND INTERNATIONAL Typeface designed by a Dutch friend, typographer, and part time lecturer at University of Arts Mainz, Germany, Johannes Breyer. It is called JB Heureka and was created in 2011. Another contemporary touch is the asymmetric page numbering as well as the use of superscript. PRINT SPECIAL Red foil type on cover: determination drive energy passion excitement PUNCHY The strong message in the copy will be supported by the bold choice of GFSmith colourplan Tabriz blue stock which will make the red foiled type pop beyond belief, truly stunning. TEAM +44 (0)7769 948 026 hello@arthurcarey.co.uk Aaron Skipper Arthur Carey BA (Hons.) Graphic Design III

Some context shots

FOILING / COLOUR / BOLD Work from design studio OK-RM as well as work from Swedish studio Ritator. There are various examples of foiled typography as well as well-considered layout and colour. ACADEMIC / CONSIDERED This work combines the vibrance and punch and colourful feel with a sensibility through a beautiful typographic treatment of the important academic content. Flawless. CREATIVE COSTS Prospectus Re-Design + 5 sets of amends Additional Foiling Cost (to confirm) 250 per day collaborative costs. x 5/6 days at ten hours per day EST. 1200 TEAM +44 (0)7769 948 026 hello@arthurcarey.co.uk Aaron Skipper Arthur Carey BA (Hons.) Graphic Design III