BASTARD!

With Adam Khoo #1 Bestselling Author of Secrets Of Self-Made Millionaires

LUCKY
Adam Wong

How One 25-Year-Old Makes A Six-Figure Income... Working Four Hours A Day from Home!

Praise For Lucky Bastard!

Here I am on a two-hour train journey about to start reading Lucky Bastard - another bloody Internet marketing book. The 100th thousand and one! Well that's what it feels like. I start to read chapter one. Adam has me hooked. His story is awesome and cool! I want to be him! I get to chapter 6, after writing pages of notes (and this is me, someone who has been online for two years and thinks he knows everything!), I want to read more but my train journey is about to end. Train, please break down so I can just sit here and read the rest of this amazing book. I don't want the train journey to end. I've purchased numerous Internet marketing books and courses by world-famous Internet marketers - costing me $thousands by the way. Not one mentioned Adam's simple and easy way of finding a profitable market niche. Not one! Now I have two, new free tools to use to further boost my Internet income. Lucky Bastard is not just theory. Adam details the tools to use with examples of web sites to explore. He is not a lucky bastard, he is a clever Internet marketer and you should sit up and listen. I know Internet marketers who charge $2000 a month to tell you the same stuff that Adam has included in his book, Lucky Bastard! Andrew Rondeau
CEO, Great Management, UK www.GreatManagement.org

Adam Wong's Lucky Bastard is an informative, amusing and insightful read, providing a behind-the-scenes look at what it takes to start and build a successful business. Elements like being able to see business opportunities when everyone misses them, banking on your strengths and building a solid foundation for your business are covered in comprehensive detail. As a bonus, Adam goes into the elements needed to start an internet business, which will be a good foundation for would be internet entrepreneurs. Andrew Wee
Blogging, Affiliate Marketing, Social Media Expert www.WhoisAndrewWee.com

Praise For Lucky Bastard!

Hey Adam, I think it's high time you released this book. You have been keeping the secrets to yourself for far too long. Whoever reads this book will save themselves tons of time, money and effort. I am really surprised by the quality of your information and whoever gets their hands on Lucky Bastard is going to receive a no-frills and direct approach to building a long term successful business. Great work! Jaz Lai
CEO, Magnetic Marketing www.OpportunityPLR.com

It's about time! Adam not only tells his side of the story, but also shares the exact blueprint that took him from a complete Internet newbie to a six-figure success in little over a year! This is definitely going to move, touch and inspire the next generation of young entrepreneurs or those who have been calling out for a role model like this Lucky Bastard! Vince Tan
Internet Marketing Evangelist & Speaker www.VinceTan.com

"Hey Adam, Excellent work on the book! You've anatomized money making and reduced it to something that even a child could read and follow. That is not to say that the information is plain and basic - far from it! If you want to learn how to quickly build multiple income streams, you have to read Lucky Bastard! Dylan Loh
Co-Author of 'Secrets of Millionaire Students' www.ProfitingTips.com

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Praise For Lucky Bastard!

In life, there are those who wait for miracles to happen. And then, there are those who create their own luck. Adam Wong is a prime example of someone who invents his own luck. Lucky Bastard is a must read for anyone who is serious about taking full control of their financial lives and destiny rather than depend on their parents, employer or government. Edmund Loh
Co-Author, Secrets of Millionaire Students www.SecretsOfMillionaireStudents.com

"Lucky Bastard is one of the most complete, simple and easy-to-understand books on Internet marketing today. Adam boils down his entire Internet blueprint into a fuss-free, step-by-step system so that even a beginner can "copy and paste" and make money online. If you're a beginner to Internet marketing, then this book will help you towards earning your first pay cheque online. If you're a seasoned Internet marketer, you'll discover a few gems inside this book which will take your business to another level. Well done!" Ewen Chia
"The World's #1 Super Affiliate" www.InternetWealth.com

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Published by Adam Khoo Learning Technologies Group Pte Ltd 10 Hoe Chiang Road #01-01 Keppel Towers Singapore 089315

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Adam Khoo Learning Technologies Group Pte Ltd.

This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. Copyright 2008 by Adam Khoo Learning Technologies Group Pte Ltd

ISBN

Cover by Jason Chua Edited by Sau Yin Design & Layout by Esther Tan Project Coordinator: Chris Shia Printed in Singapore

DISCLAIMER No income guarantees or promises of any type are being made. Your results will vary due to circumstances that are outside of our control. While utmost care has been taken to ensure that all information provided has been tested up to the time of writing, all websites, products and services mentioned are provided, as is, without warranty of any kind. The author does not warrant, guarantee or make any representations about the use or results of the use of the websites, product, services or resources in this book. The reader acknowledges that the content provided here is for informational purposes and that risk of business failure is based on the strategies and plans devised and executed by the readers themselves. The entire risk as to the results and performance of these websites, products and services are assumed by the reader. The reader thus agrees that the author and publisher are not responsible for the success or failure of readers business decisions relating to any information provided. This covers all information in this book, and no further information provided within this book or through correspondence with the author or publisher on any platform is intended to supersede this disclaimer. Any links that lead to an opt-in page may or may not be secure. Please read terms and conditions of use of those pages to safeguard your own privacy.

COPYRIGHT NOTICE
Adam Khoo Learning Technologies Group. All rights reserved. Any unauthorized use, sharing, reproduction or distribution of these materials by any means, electronic, mechanical, or otherwise is strictly prohibited. No portion of these materials may be reproduced in any manner whatsoever, without the express written consent of the publisher.

LEGAL NOTICE
While all attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions or contradictory interpretation of the subject matter herein. The purchaser or reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, governing professional licensing, business practices, advertising and any other aspects of doing business in the reader s respective country of residence. Adam Khoo Learning Technologies Group Pte. Ltd. assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Any perceived slights of specific people or organizations is unintentional. 10 Hoe Chiang Road #01-01 Keppel Towers Singapore 089315

Dedicated with love and affection to Mum, Dad, Little Brother, and most of all Shuling. Thank you for everything.

And the risk that might break you Is that one that would save A life you dont live is still lost
Goo Goo Dolls (yeah... that rock band)

Acknowledgements
It's only after writing my own book that I realised that this page is really one of the most important parts of the book. Because without these extraordinar y people in my life, I wouldn't have the blessed opportunities I have today. First and foremost, to my dearest family, friends and loved ones - you all are what life's really about. At the end of the day, you wanna look back and know you spent a lifetime of fun, laughter, and love with the most special people in your life. To Adam Khoo, well for a whole heck of stuff! I want to express my truest gratitude to you and the role you have played in positively shaping my life. This book and its story is a prime testament of how much positive change you bring to the people around you. I could never thank you enough. To Stuart Tan for life coaching me way back when I was younger (and a lot more blur) and for dishing priceless advice about almost everything under the sun. I've learned tons of stuff from you and you're one huge role model. Thanks for all the help and guidance! To Ken Chee for always believing in my potential and giving me countless opportunities to learn and grow as a person and in business. Thank you for all the support and friendship! To Michel Fortin who saw, in his own words, 'the gold between my two ears' and for giving me the inspiration and belief that I should write this book and for being 100% confident that people would want to read it. Thank you! This book really happened. To the many other enlightened mentors I've had the good fortune to meet along the way - you people are so darn smart I'm just glad to be hanging around and learning from you guys and gals. To Chris Shia, Sau Yin, Esther Tan and everyone else who worked tirelessly to get this book edited, designed, printed and ready to go. Whew! Glad I didn't have to do any of that. And lastly to myself for actually writing a darn book - who ever thought I'd ever bloody write one!

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About The Authors

Adam Wong is a successful university dropout, member of Mensa, and six-figure Internet marketer. His passions include Internet marketing (for obvious reasons!), football, tennis, finding diabolical ways to irritate his younger cousins, investing, great books, great music, daydreaming, bodybuilding, video games, and jumping through proverbial hoops from time to time. He believes that some tongue-in-cheek humour and poking fun at life in general is a great way to go through life. He also eats anything but durian.

Adam Wong

To read more about his antics and whatever the heck he's up to on the World Wide Web on his blog at www.Adam-Wong.com. For bouquets, brickbats, and unlikely marriage proposals you can reach him at adam@adam-wong.com or alternatively you can find him on Facebook at www.Adam-Wong.com/facebook.

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About The Authors

Adam Khoo is an entrepreneur, a best-selling author and a peak performance trainer. A self-made millionaire by the age of 26, he owns and runs several businesses with a combined annual turnover of $20m. He is the Executive Chairman and Chief Master Trainer of Adam Khoo Learning Technologies Group Pte Ltd, one of Asia's Largest Public Training Companies and Education Group. He is also the Executive Director of Adcom Pte Ltd, and a director of the Singapore Health Promotion Board (HPB).

Adam Khoo

Adam is also the best-selling author of seven other books including 'I Am Gifted, So Are You!', 'How to Multiply Your Child's Intelligence', 'Clueless in Starting a Business', 'Secrets of Self-Made Millionaires', 'Secrets of Millionaire Investors', 'Master Your Mind, Design Your Destiny' and 'Nurturing the Winner & Genius in Your Child'. His books have consistently been placed on the National Best-Sellers list and have been translated into six other languages. Adam holds an honors degree in business administration from the National University of Singapore. As an undergraduate, he was ranked among the top one percent of academic achievers and became a pioneer in the Talent Development Program, which is the university's gifted program. In 2008, he was conferred the NUS Business School Eminent Alumni Award. Over the last 15 years, he has trained over 355,000 students, teachers, professionals, executives and business owners to tap their personal power and achieve excellence in their various fields of endeavor. His success and achievements are regularly featured in regional media like the Straits Times, the Business Times, the New Paper, Lianhe Zaobao, Channel News Asia, Channel U, Channel 8, Newsradio 938, The Hindu, The Malaysian Sun, The Star and many more. 'The Executive Magazine' ranked Adam among the 25 richest Singaporeans under the age of 40 in 2007.

Foreword by Adam Khoo

It is with great pride and pleasure that I write the introduction to this book that was conceived by Adam Wong, one of my most successful students. For the last seven years, I have passionately conducted seminars and workshops where I coach all kinds of people to achieve the success they want. I have the unique opportunity to help students score better grades in school, help depressed people to turn their life around, coach entrepreneurs to build successful businesses as well as teach people to achieve the financial freedom they seek. I have discovered that there are a handful of skeptics out there who ask the question, Can seminars really change your life? or, Do seminars really work? Well, let me be very straightforward and tell you that after conducting seminars for thousands of people, the answer is NO! No seminar can change your life. No guru (including myself) can make you rich and successful. People who go for workshops expecting the trainer/coach to motivate them or to make them rich, will be sorely disappointed because there is no miracle, get-rich-quick potion after all. No one can make you more successful and wealthy except yourself. No one can change your life except yourself. Acquiring more knowledge and information (which is one of the things a seminar can provide) will not change your life. What changes the life of all my past students is the massive action they take to apply what I teach them. Those who use the strategies that I share are the ones who create exceptional success beyond their wildest imaginations. Adam Wong is one such person. When we see individuals who achieve exceptional success and wealth, it is not uncommon for people to pass comments like, Wow! That person is so smart, so lucky/so talented. He/she was at the right place at the right time. Some people, I have found, even go so far as to despise their success! Filthy rich, lucky bastard, must be using the father's money, they would say. One thing I can say is that if you do not like rich and successful people, then you will never become one yourself. Your subconscious mind will never allow you to be someone you despise. If you ever want to become wealthy and successful, you have to respect and admire rich people, asking questions like, What can I learn from that person?, How can I deserve the same success?

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As Adam Wong will share with you in his story, his friends now call him a lucky bastard. While other people are slogging away at their jobs 12 hours a day, fighting the traffic going home, dealing with office politics and living under constant stress, this young punk is making more money than many senior managers/directors, working less than four hours a day at home. It is easy to think that Adam Wong was just lucky enough to have met me (Adam Khoo) and had the good fortune of being given the opportunity to start off marketing my books and programmes. The truth is that when Adam Wong first saw me at an entrepreneurship speech I gave to 500 students at his polytechnic, everyone had the same opportunity he had. The only difference was that Adam Wong knew what he wanted. He was committed to achieving financial freedom while he was still young and was willing to make his own luck by raising his hand and taking action. He asked if I would mentor him towards his goals and I said, Sure, but you would have to invest in my programmes just like anybody else. He then made his own luck again by investing his hard-earned money to attend my Patterns of Excellence and Wealth Academy seminars. After the programmes, he again made his own luck by setting his goals, taking as his models successful online business owners, and taking action. I always tell people that you do not have to be a genius or have the mind of a rocket scientist to be successful. You have to be like Forest Gump and NIKE and Just Do It! People who succeed are people who focus on what needs to be done and they just do it. They may not succeed the first time but they learn from their mistakes and doggedly pursue their dreams until they achieve them. People who never live their life to their fullest potential are those who learn things purely on an intellectual plane and give themselves all kinds of excuses why things cannot be done. I have met a fair number of these people in my talks as well. So, if you are one of those who have a strong desire for a better life and are willing to take massive action to make it happen, I believe the chapters that follow will truly inspire you and give you the initial roadmap to create your own success and join the elite few of us whom others call Lucky Bastards!

Adam Khoo
Executive Chairman Adam Khoo Learning Technologies Group Pte Ltd Best-selling author of eight books including Secrets of Self-Made Millionaires and Secrets of Millionaire Investors.

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TABLE OF CONTENTS

chapter

ONE

chapter ONE MOMENT THAT CAN CHANGE YOUR LIFE

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One Moment That Can Change Your Life

You lucky bastard!, thats what I imagine people are silently thinking about me whenever I mention that I make a full-time income working just four hours a day from home. I know youre the slightest bit interested in this book or you wouldnt have picked it up at all, so lets delve straight into the question thats foremost on your mind right now. How does this lucky bastard manage to generate a six-figure income working on a computer for just four hours a day from home? OK, first things first. I am an Internet marketer and if youre like most people I meet the first time, I bet you have this quizzical look on your face, wondering whatever the heck is an Internet marketer. Well, by the end of this book youll have a pretty clear idea of what Internet marketing is all about and how you can use it to create a stream of income for yourself. In the meantime, to put it in a nutshell I make money setting up websites selling products on the Internet. The first product I sold online generated US$10,011 in as little as seven days. I now make up to five figures a month and my internet business generates six figures in revenue a year. I work with one of the largest training companies in Asia and the best part is that I get to do this entirely from home. In fact, I can choose whatever time I wish to wake up. I dont suffer the Monday Blues, I dont have a boss harassing me to get work done and I can watch every single football match on TV thats shown in the wee hours of the morning without worrying if Im going to look like hell when I step into the office the next morning. Doctors give me an enquiring look
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whenever I say I dont need an MC. I can go for a holiday anytime I want, I dont need to beg the boss for leave on the days that I want and office politics are pretty much impossible for me (unless I decide to bitch about myself). Im in control of my time, the results I create and ultimately where I want to steer my life towards. So, if youre screaming in your head right now, Lucky bastard! then I think I really hit on the right title for this book. But the idea here isnt to make you envy my lifestyle or my income level. The point I want to make is: this whole super-dupermake-money-from-home-no-boss-required lifestyle is entirely possible for you as well. And thats the purpose of this book, to help you create your own Internet business that can generate enough monthly income so that it eventually replaces your normal 9-5 day job (or, if you like your job, you can still keep it if you want). So how did I stumble into Internet marketing in the first place and became successful? Well, it all began back in the year 2001 when one moment literally changed the course of my life. I know it sounds clich to say something as dramatic as that but as youll discover later, youd perfectly understand how and why just one infinitesimal second can steer your life in an entirely different direction altogether.

Blame It On My Parents...
Ever since I was young, I knew I never really wanted your normal 9-5 office job. Of course, as a wee kid you play those silly games where you say you want to be an astronaut, soldier (never!), pilot, policeman, fireman, blood-sucking lawyer, etc. By the time I was in secondary school, I was pretty clear that being your regular office worker wasnt going to get me anywhere far in life. I wanted to be a rich, highly-successful
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businessman, if not just for the ego trip at least I could sleep in to whatever time I wanted. You could say that this early decision was influenced by my parents and no, they arent business people at all. You guessed it, theyre just your regular everyday office worker. Even though theyre both pretty successful in their respective fields and make more than decent incomes, the amount of time and freedom that they had never appealed to me. I just couldnt understand how anyone could spend 12 hours a day slogging in the office 51/2 days a week. And the one day they did have to enjoy themselves, Sunday, was spent recuperating and resting for the week ahead! They just never had the time to enjoy themselves, which to me was entirely preposterous. Why work so hard when you dont even have the time to smell the roses? Of course, my parents told me they had no choice they had to feed the family, buy my toys, pay the bills, service the mor tgage, etc. Im obviously highly grateful to the both of them for working so hard because without their sacrifices I wouldnt be able to experience the opportunities that I have today. But, at the same time, my parents example convinced me think that there has to be another way to live your life. There has to be a way where you can make a more-than-satisfactory income, be successful and still have the time to enjoy life whenever and however you want it.

The Smallest Decision Can Change Your Life

So, ever since I was a teen I started to voraciously devour almost every wealth-building, personal-development book I could get my hands on. I read books like Rich Dad, Poor Dad, Unleash The Giant Within, Think And Grow Rich, The 7 Habits Of Highly Successful People, etc. I knew I wanted to become successful but I was clueless about how to achieve that goal. These books were my very first steps toward finding the answers I needed.
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In my final year at the polytechnic, I had the option of taking an elective module called Managing Small Businesses. Since I wanted to have my own business, it was right up my alley and I opted for it immediately. In one afternoon class I learned that, as part of the course, we had to attend an extra lecture given by a successful entrepreneur who made his first million dollars at the age of 26. His name was Adam Khoo. I remember the tutor in our tutorial class handing out printouts about Adam Khoo. As I took a copy, I was thinking to myself, Who the heck is this Adam Khoo fella? Who does he think he is, making me attend an extra lecture after class! I read the printout which listed all the achievements this young dynamo was supposed to have accomplished while in his mid-20s. After a while, I decided that I wasnt all that impressed with Adam Khoo (ignoring the fact that he was the millionaire and not me) and I would go straight home after class. As you can see, I wasnt too aware that my mindset and attitude back then could well inhibit my stated goal of becoming a successful businessman. But when class ended, for some reason I decided to stay back and attend Adam Khoos talk. Honestly, while sitting with my classmates in the hall waiting for AK to be introduced on stage, I was mentally preparing myself for a two-hour bore marathon. At that point in my life, after nearly three years in the polytechnic, I had become so used to lecturers giving coma-inducing sermons that I would doze off after 15 minutes of fruitless struggle (Im sure you know...). I was wrong! AK was refreshingly different and he was a dynamo on stage as much as he was in the business world. The entire hall of 500 students was laughing and participating with him as he gave his presentation about the mindsets and attitudes you needed if you wanted to achieve success in life.
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As he went on, I found myself being impressed by the man on stage; he made more sense in two hours than all the polytechnic lectures I attended in three years combined (haha! which is kinda sad). When the Q&A started, I was impatiently waiting for the whole business to finish so that I could hop on the bus and get home as soon as I could. And then suddenly, it just hit me. An authoritative voice boomed inside my head - I should ask a question myself (I swear it was James Earl Jones...). I should ask AK right there and then if he would become my personal mentor (I know... WTF!?). As I struggled with myself, feeling the sheer incredulity and the fear of me, a total nobody, asking a successful multi-millionaire such an audacious question in front of 500 of my peers, time was slowly slipping away. The reason I was so plain scared was because I was extremely introverted and shy as a kid (Im still shy. Really). The thought of speaking in front of 500 people was enough to make my knees shake and, proverbially speaking, pee in my pants. As I wrestled with my own nerves and the fear that this opening before me was only there for a while, I knew in a moment that if I took this chance, it was going to change my life. I realised that I had to seize this opportunity there and then or regret it the rest of my days (which at 19 is a really long time!). Finally, the emcee said that there was only enough time for one last question and in a second, I made up my mind and my hand shot up. Out of all the hands that went up in that room, she pointed in my direction and said, Can we have that gentleman in black over there? At that point in time, I was still scared, wanting to back out and I was hoping that she was actually pointing to someone behind me. But she wasnt. Shed picked me and by now my classmates were
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urging me to stand up and go ask whatever I had in mind (they had no idea, of course). So I stood up and made the seemingly long and lonely walk to the microphone. I reached the microphone, stood there in front of 500 people and hoped that no one would notice that my knees were knocking together. I cleared my throat and introduced myself to AK, who was standing there waiting, with his goofy smile. I can still remember the whole back-and-forth, word-for-word thing even though this incident happened almost seven years ago. Hi, Adam. My names.... Adam. Hi! I want to become a millionaire at age 25 (since Adam Khoo did it at 26 and I was just being a prick) and I was wondering if youd become my mentor. There was this slight pause as he contemplated the idea of ruthlessly rejecting me in front 500 eye witnesses, but finally the man uttered... Uhhhh... OK! I said my thanks, smiled and walked back to my seat and the whole blooming lecture hall cheered! I guess they were expecting someone to come up and ask another of those drab, what does entrepreneurship mean to the future of Singapores economy questions, like the ones before me. But here was this adolescent punk who actually had the nerve to ask a successful multi-millionaire to be his mentor in front of 500 people. (Oh, if they only knew I was wetting my pants...) Anyway, the whole thing ended and people started to make
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their way out of the lecture hall. I walked towards AK accompanied (very thoughtfully) by my classmates. After waiting for the guy to finish fielding several questions from those who had stayed behind, I finally managed to shake his hand. I was almost tearing up when I went up to him for the realisation finally hit me that this real-life millionaire was actually going to be my mentor. At the end of our chat, AK passed me his business card and said that I could call him anytime. That tiny piece of paper became the most important thing in my life. I slipped it into my school bag and thanked him for his time and generosity. I left for home feeling that my life had changed that day and later, youll see it really did. And you know what? I still have his business card kept safely in my drawer to this day.

Meeting Up With A Mentor

So, I had a millionaires verbal promise that he would be my mentor. What next? Truth be told, I had no idea what I was going to do with this bit of good for tune that had just landed on my lap. I was still in school, I didnt run any part-time business and I still received pocket money from my parents. But I knew I had to meet up with my mentor. Firstly, because I wanted to touch base and build a relationship with him and secondly, I needed to know if he was really going to be my mentor or he was just bullshitting me in front of 500 people. One afternoon I called AK and promptly told him I was the Adam who pulled that mentor stunt on him a few days back. He said he remembered, of course. I asked if he was free to meet up and true to his word, he told me I could meet him at his office and he graciously set up an appointment.
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When the day arrived, I turned up with a prepared a list of 20 questions to bug him with (and besides, I wanted to show off that I had actually done some work). The receptionist seemed a little surprised to see a kid in t-shirt and jeans requesting an audience with the CEO but after a short wait I was ushered into his room. As I walked in, I was warmly received. Quickly I took a seat and we started our very first mentoring session. I remember one of the first few things I mentioned to him was that I used to have another mentor of some sort, an old man whom I saw once in a while in some dingy, old office. But he died of a sudden heart attack. Whereupon AK, who was my mentor now, immediately remarked, Oh God, I hope that doesnt happen to me! That cracked me up and I instantly discovered that you can always count on AKs humour to liven things up. I then spent the next entire hour chatting with the master as he patiently answered every one of my questions. In fact, he went beyond that. He took several sheets of paper and started sketching all that he knew about achieving your goals in life. He shared more insights into his life and business than I had ever expected to receive. To say that I had a more than fruitful and eye-opening session with AK would be an understatement. I thoroughly enjoyed myself (even though I was as stiff and as nervous as a geek on an unlikely date with a bootylicious supermodel). After an hour, I decided that Id taken enough of his time and thanked him profusely. I also grabbed all that notes he scribbled on those sheets of paper they were like gold to me. I met up with AK many more times like this throughout the next year or so and each time he always found a slot in his schedule to pencil me in even though he was as busy as hell.
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This is one of the things I respect about the guy as successful as he is, he never seems to think that he is above helping someone brave enough to approach him. Even a gangly teenager like me was welcomed. And he never expected anything back in retur n I had absolutely nothing to offer him. He was doing it out of sheer goodwill and in doing so, hes also influenced me to remain modest no matter how successful I am, and to help people whenever I can as long as theyre humble and genuinely willing and eager to learn more. It was during this period that I was called up for National Service and thankfully, I got posted to a unit where I was able to book out everyday. I took this opportunity to sign up for AKs neuro-linguistic programming (NLP) seminars he had just launched and which he now calls the Patterns Of Excellence. I was seriously interested in neuro-linguistic programming because I knew that that was what tur ned Anthonys Robbins life around and AK himself was transformed from a juvenile delinquent into a millionaire at 26. So, if these guys got that much out of it, I figured I wanted a piece of the action as well. I wont go into the details of what NLP is all about in this book but I will say I attended all the NLP modules AK was offering. I also volunteered myself as a NLP coach for his seminars six times over the course of a full year. I still remember my encik in the army asking me why I had so many bloody seminars all the time whenever I asked him for time off. The reasons I went back to coach so many times were simple army was as boring as hell. I had nothing better to do anyway and I was really interested in honing my NLP skills. Further, I wanted to continue to build a stronger relationship with AK. (And, oh yes, there were lots of girls to meet at these seminars too!)
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Age Is No Barrier To Success

When I was in NS, I managed to achieve something remarkable in the romance department. While most of the guys were losing their hair and their girlfriends, rotting away inside camp, I, instead, got attached to a lovely girl. (What did I tell you? All that NLP coaching paid off!). And it was because of her that I was introduced to multi-level marketing. Actually, I faked an interest in that multi-level marketing mumbo jumbo so that I could get to know her better. Even though I was keeping my eye out for business opportunities while in NS, I was scarcely interested in getting involved with multi-level marketing. It had nothing to do with the industry itself, I just wasnt interested. Nonetheless, as a reluctant boyfriend, I had no choice but was pulled along to the meetings and group activities that all multi-level marketers seem to love attending. It was through these meetings that I got to know her MLM friends a little better. After a while, I discovered that one of my girlfriends MLM friends, a then 19-year old university undergrad, was challenging for some position in the MLM company. You know how it is in MLM, where you have all these ranks like associate, manager, director, super-super-supertriple-diamond-title-overkill director, etc. Well, my girlfriends MLM friend was aiming for a certain rank and to accomplish it, she had to generate over two-hundred grand in revenue in three months (which is no mean feat!). When I first heard about it I scoffed and told my girlfriend that it was impossible. There was no way that she, a full-time university student, could juggle school, exams round the corner and make two-hundred grand in three freaking months. I was so dead sure that she wouldnt make the grade that I would have bet my mortgage on it (except I had no mortgage to bet on). With seven days left to that three-month deadline, I got an update that she was short of
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a little over $30,000 to hit the target. Again I scoffed that the goal was impossible to reach. This time I was doubly sure because I felt that it was even harder to finish generating thirty-thousand grand in just seven days. And you know what? She bloody did it. She made that $30,000 in those last seven days and ultimately accomplished the challenge target of generating over two-hundred freaking grand in just three freaking months. I was stunned. Here was I nay-saying and bitching the whole time that the goal was nigh on impossible to achieve and this 19-year old girl just made me eat my words. With aplomb! You see, I believed that I was still too young to achieve success (I was 20 back then) and that only after I had reached a certain age would success be possible for me. And this is despite the fact that so many people had achieved success at a very young age (to name a few: Bill Gates, Richard Branson, Donald Trump, Adam Khoo, etc.), but they all seem so removed and far away from me as if they were superheroes from another galaxy. I never had an up-close and personal experience of seeing someone around my age, a peer, accomplish some significant sort of success before my very own eyes. Until this rather exceptional 19-year old came along, still studying full-time, who achieved two-hundred grand in three months and thankfully, proved me wrong. In the end, the most important lesson I learned from this was that the biggest obstacle to your own success is your own limiting beliefs about what is or isnt possible. Now I no longer had any excuse for thinking that I was too young to achieve success and that if I wanted it as badly as I said I did, I had to start working for it immediately.
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I still tease my friend about the merciless way she made me eat my words so emphatically. But Im pretty glad that she did.

Success Doesnt Always Come Immediately

So, knowing that I needed to start striving for my success early meant that when I finished my NS, I had pretty much decided that I wasnt going to the university to further my studies. I didnt see the point of spending three years in school working for a bachelors degree when a regular job wasnt what my heart was after at all. My parents, fortunately, didnt mind (not that they could do anything about it actually...) and they trusted me well enough to know that I knew what I was doing with my life. But in reality, I had no idea what I wanted to do! At first, I had a short-lived business venture with a friend that didnt work out. Then I tried my hand at being a real estate agent and found that I was just too direct a person to service clients the right way (just buy the damn flat!). In fact, I know now that any career which requires those softy-softy people skills, such as real estate/insurance agents, retail supervisors, restaurant managers, air stewards, circus clowns, etc., is just a really bad idea for me. Im not that patient at massaging peoples egos and two years of compulsory practice in the army was enough anyway. Then I thought about becoming a personal fitness trainer (heh! Just for women!) But I realised that as much as I loved hitting the gym, I wasnt interested in a career there. Next, I took an options trading course and to try my hand at being a maverick options trader, scalping the markets in my pyjamas at night. Now, even though I grasped the concept and strategies of options trading perfectly (in the seminar anyway), no matter what I did I lost money! I decided to stay
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away from something that obviously I wasnt too competent at doing. To this day, I still dont know how to make a successful options trade. I came across another seminar which introduced e-commerce to me (a prelude to my Internet marketing career, I suppose). Back then, I already loved the idea of using the Internet to make money from home and with that hook, the seminar sold me their crap system of a program and I started to build my first e-commerce website. I spent two months knocking the thing up and ultimately, you guessed it, I made no money. Then I tried my hand at being a tuition teacher. My first student was this kid from China who needed help with his primary school English. I thought itd be a cinch teaching him since my English is more than half-decent. But I forgot that being a great English tuition teacher also means that I have to be proficient in Chinese as well to translate and explain new words and meanings, especially if your student only knows Chinese! After 20 minutes, it was obvious our tuition session was looking like a mini United Nations conference gone wrong. Anyway, I flunked and mercifully lasted only two lessons. In the end, I succumbed to my pitiful lack of income and decided to get a JOB! (Im so ashamed to admit...) I looked through the newspapers and online classifieds and sent my resumes to some of the positions that I thought were interesting enough. But whenever I was interviewed and I was asked what my goals and ambition were, Id always reply bluntly that I wanted to have my own business and be my own boss (I know... really dumb thing to say in a job interview). Needless to say, I never got any job offers. Eventually, after one desperate year of running around like a headless chicken chasing one opportunity after another, the unpleasant truth was that I had zero results and zero income. So, despite all the personal-development books and seminars Id attended and the enviable luck of having a million-dollar
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mentor on my list of contacts, success was still many light years away. I cracked and decided that enough was enough and that I should be realistic and go back to school to earn my business degree (the real reason was that Id run out of pocket money and if I went back to school, I was pretty sure my Mum would give me some. I know, shameless...). So I capitulated and (holy moly!) signed up for a bachelors degree course in accountancy and finance. While I was all bummed out, disillusioned and dismally waiting for school to start, my girlfriend started to listen to a Tony Robbins audio programme called 30 Days To Personal Power. Now, at that time I was being your typical pain-in-theass because I was extremely frustrated about my lack of success (and pocket money) despite all my honest efforts and all the success seminars Id attended. I wondered if a 30-day audio programme was going to be of any use to her (or anyone!) at all. But I was wrong! (Hah! Again.) My girlfriend diligently applied herself to that Robbins programme and started setting her goals, drawing up her action plans, doing the whole success routine thing. She became this delightful, positive bundle of energy literally bouncing around the room all the freaking time (like that cute Energizer bunny). In fact, she was so extremely positive that it became contagious! Because of her, I started to see that instead of mulling over my past failures like a sore prick, I could simply choose to be positive, look forward and continue to strive towards my dream of success. Pretty soon, she became really interested in becoming an entrepreneur and star ting her own business. A friend recommended attending an entrepreneurship seminar and, as girlfriends are oft to do, she wanted me, the boyfriend, to come along as well. At that time I wasnt keen on the seminar but seeing how incredibly enthusiastic she was, I decided to sign up with her nonetheless. And, as youd know soon, this
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seminar was the one that would eventually lead me into the world of Internet marketing.

My First Taste Of Internet Marketing

This seminar was different. Instead of squashing all of us into a room to listen to some dreary sermon about entrepreneurship, we were put into a competition where we had to go out into the real world and to compete to make the most money over seven weeks, using the skills we learned in the seminar. Because of that, I started looking out for opportunities to make money. As I was snooping around, I chanced upon an advertisement in the newspapers about two guys who claimed they could make an obscene amount of money using the Internet. They would demonstrate this in front of a live audience. Needless to say, my curiosity was piqued. I went down to the free preview seminar and lo and behold, these two Internet marketers actually made over seven thousand freaking US dollars in just 45 minutes in front of a packed hall! I was blown away! Who doesnt want to make seven grand in less time than it takes to have a good lunch? I did and I wanted that kind of superpower! Promptly, I signed up for the full, two-day seminar so that I, too, could become a successful Internet marketer. And in that seminar I learned that the fastest and easiest way to start making money on the Internet is to create and sell a digital information product. Stuff like ebooks, audio MP3s, videos, etc., where customers could simply download their purchases from the Internet. Heres the really great thing I discovered from these Internet marketers you dont have to create the products yourself! All you have to do is to find someone who is an expert in his or her field, create info-products based on his or her expert
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knowledge and then market the products for a profit on the Internet. When I learned that great tip, I instantly thought of AK and working together with him to create products to sell on the Internet. At that point, I hadnt seen or spoke to him for well over a year but I called him up anyway and asked if we could meet up. As usual, AK was kind enough to set up a time for me and invited me over to his place. When we met, I pitched my idea of creating an info-product based on how he made his first million at age 26, selling it on the Internet and wed split the profits. He had nothing to lose and I was doing all the work. It was essentially free money for him if the whole project worked out. You know what? He rejected my idea and then he made me an offer I couldnt refuse. Instead of going through all the trouble of creating a new product from scratch, why dont I just market the products he already had? He showed me all his shiny CDs, books and home-study courses which could be easily digitized for sale on the Internet. I am sure my mouth was hanging wide open after AK hit me with that jackpot of a counter-proposal. You mean this multi-millionaire businessman wanted ME to sell his products online for him and have a share of the profits too? You got to be kidding me! I thought. But he wasnt. He was dead serious and he was willing to give me a chance even though I had zero experience with Internet marketing and zero results to back me up. I asked why hadnt he started selling his own products on the Internet himself and his answer was that he simply didnt have the time. He was too busy running his businesses and he was looking for a partner. Without a second thought, I readily agreed and AK handed me another Internet marketing home-study course called The Insider Secrets to Marketing Your Business on the Internet
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(www.insidersecretsprogram.com) and told me to read it through. I grabbed the course with both hands and told myself that Id better make the best use of this opportunity that was being given to me.

Making US$10,011 In 7 Days

With two full days of Internet marketing seminars under my belt and Insider Secrets by my side, I proceeded to absorb as much as I could from the study material I had collected. AK had placed his faith and his trust in me and in my mind, there was no way I was going to let him down (honestly, I think I would have died of sheer ignominy if I had screwed up). To start the ball rolling, the first thing I did was to revamp his personal website (www.Adam-Khoo.com). Back then, the website was a confusing mish-mash of personal development articles, information about AK, and a big photo of his goofy mug splashed right on the home page. Not very pretty at all (I mean the site, not AKs photo!). I overhauled the entire website and turned it into a blog where AK could continue to share his personal insights about his life, business and success. I figured that people would be highly interested in having a behind-the-scene look at how a successful businessman manages his day-to-day runnings and I was right. To this day, AKs blog enjoys a large and loyal following, which is an exceedingly important component of our online sales process. Next, I proceeded to build a mini site that would market AKs latest book being launched then Secrets Of Self-Made Millionaires (www.SecretsOfSelf-MadeMillionaires.com). At the same time, I was also building a database of opt-in leads collected from AKs blog. I took an entire month to write the sales letter and to finally complete www.SecretsOfSelf-MadeMillionaires.com. Now I was ready to release the product into the marketplace.
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(If youre confused about what a blog, mini-site, sales letter or an opt-in lead is, dont worry, Ill explain these terms later. Im just getting you familiar with them for now). I crafted an email telling my list of opt-in leads about the new product, Secrets Of Self-Made Millionaires that was being released, hit the Send button, crossed my fingers, and promised Santa Id be a really good boy for the rest of the year if I sold just one darn copy. Secrets Of Self-Made Millionaires sold more than one copy. It grossed over US$1,100 in the first 24 hours and eventually Secrets Of Self-Made Millionaires grossed US$10,011 in a little over seven days! To say that I was completely awestr uck by what I had just achieved would be an understatement. To this day, that Secrets Of Self-Made Millionaires mini site I created nearly two years ago has now generated over US$70,000 in sales and still counting. After that initial bang of a success, I repeated the same exact formula (which Ill reveal to you) with AKs other products. I wrote sales letters and created mini sites for each product. I continued to collect opt-in leads and I promoted each new product to them as it was launched. All in all, this entire project which started off with a simple proposal (that was actually rejected!) is now a successful six-figure Internet business. So if that stor y has whetted your appetite and youre now dying to know more about how you can start your own Internet business and generate $$$ for yourself, then youll be glad to know that as you go through the book, Ill be sharing a lot more details and providing you with easy to follow, step-by-step instructions on how to launch your very own Internet business. And oh yeah...I dropped out of school after three months.
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Why I Wrote This Book

Well, it all started when I was on this private coaching program with Michel Fortin. Michel's the #1 copywriter on the Inter net today and an extremely successful Internet marketer and businessman as well. S o o n e d ay, M i c h e l w ro t e a n e n t r y o n h i s b l o g (www.MichelFor tin.com) asking his readers to share their stories about how they got started in the world of Internet marketing. I read that blog post and decided to share my personal story (which you've just read) with Michel on our private coaching platform. And this is what Michel had to say:

Wow! It never occurred to me that my knowledge and expertise was something that people would be interested in or even pay for. I guess, like Michel said, it was something terribly basic to me and I didn't feel was actually doing anything really special. On hindsight, I think I must have been a really myopic buffoon because I now realise that almost anyone would kill to know how to generate a six-figure income online!
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So after about three months of procrastination and deliberation about whether I should undertake the painful task of writing a darn book (can you bloody imagine the amount of words I have to type?), I decided to heed Michel's brilliant advice and write a book to show people step by step what I do on the Internet, so you can produce the same kind of results I get online. And that's how this baby was born.

What You Can Expect From This Book

This book will give you a really good, solid overview of the whole Internet marketing thingamajig and also the steps you take to build a successful business in cyberspace. Ill be using many actual examples taken from my websites so that you have a real-life insight into this exciting, fast-moving, ever-changing .com world. Im not going to bullshit you by saying that by simply reading this book you are going to magically make money online starting tomorrow. You still need to follow the steps and get some work done (aww... did I scare you with the work bit?) before your Internet business is up and running. The moment you set it up right, it pretty much runs by itself with very little maintenance and overseeing from you. And the best part is that it still rakes in the dough. So, if you cant wait any longer, get ready to delve into the world of Internet marketing and discover how you can create your very own successful online business right now...

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