M A G A Z I N E

E ngaging a sia s K Ey F inancial D Ecision M aKErs

For further information, please contact us: Hong Kong (852) 2573 6078 Singapore (65) 6887 4935 Or by email: sales@theasset.com www.theasset.com

Engaging financial decision makers in Asia

Authoritative financial information delivered through multi-media platforms
M A G A Z I N E

Asset Publishing and Research Ltd. is an integrated multi-media company serving C suite business decision makers of Asian corporates and global investors active in the region The best and most prestigious financial magazine from Asia
rahMat Walyanto
Head of the Debt Management Office, Ministry of Finance, Republic of Indonesia

The Asset Magazine Engaging Asias key financial decision makers TheAsset.com - cn.TheAsset.com - zh.TheAsset.com The essential financial information source for Asian corporates and investors in the language of their choice- English, Simplified & Traditional Chinese The Asset Newsletter - The Asset Key financial news updates delivered at work or on the move - English, Simplified & Traditional Chinese

M A G A Z I N E

The Asset Triple A Awards The preeminent recognition for those that have excelled The Asset Forum Insightful debate among Asias leading corporates, investors & regulators The Asset Benchmark Research Cutting edge financial market intelligence The Asset Training Educational tools of the trade

The Asset - Integrated multi-media:

Dedicated to improving communication and understanding between the users and providers of financial services in Asia. Committed to delivering the highest quality products and services available in the region. A reputation built by delivering trusted authoritative comment, in depth analysis and independent research. Unrivalled database of C suite level corporates, government and investment decision makers active in Asia, 100% vetted by independent auditors -BPA Business Audit.

The Asian Currency Bond Benchmark Survey 2006

The Asset Magazine

TheAsset.com

The Asset Newsletter

The Asset Awards

The Asset Forum

The Asset Benchmark Research

thE assEt - Engaging asias KEy Financial DEcision MaKErs

Trusted information source for essential business reading

Provides a premium environment to deliver your message
M A G A Z I N E

The Asset is an authoritative and well-read publication by investors and financial institutions in Asia
Mr liM chin BEng
Chairman, The Ascott Group

The Asset is the leading monthly finance publication for Asia. Recognized for our knowledge of each local market, The Asset specializes in providing in-house research, analysis and insight into the buying behaviour of institutional investors active in Asia, and our incisive interviews and case studies into how the regions leading companies raise and manage their capital. With one of Asias most experienced teams of financial journalists, researchers and contributors, The Asset provides valued commentary, research and insight that facilitates communication and understand among key financial decision makers in the region. The Asset is honoured to have a most loyal and committed readership:

Recent reader testimonials

The Asset has been an excellent resource for information for a finance man like myself. Its handy and informative, a helpful complement in decision making
JosE t sio
SVP-Finance, SM Prime Holdings, Inc.

The Asset magazine has become one of Asias most insightful financial publications
Paul c lo
President and CEO, SinoPac Holdings

The Asset stands out for the quality of its analysis. The Assets succinct explanation of complex structures certainly adds to the growing sophistication of corporate finance and treasury activity in Asia
W MichaEl VErgE
Group Treasurer, PCCW Limited On the Move

China

Upda

te

Marketplace Nuts & Bolts Investor Profile Asset Managemant

Cash Management

Asset Alternatives

Special Supplements

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M A G A Z I N E

More key financial decision makers subscribe to The Asset than any other Asian Financial monthly (source: BPA Business Audit, June 2011)
The Asset delivers the most C suite executives

Business
The Asset undergoes the most stringent and exacting magazine audit available The BPA Business Statement specifically designed to test controlled circulations Scrutinises the key businesses, job titles and the magazine subscribers buying influence.

Most C Suite executives 95% top management (source: BPA Business Audit, June 2011) 99% of The Assets circulation is sent to individuals by name and title and/or function (source: BPA Business Audit, June 2011)

Only The Asset can prove subscribers buying influence using their independent audit
Classification by job title (source: BPA Business Audit, June 2011) Classification by business and industry (source: BPA Business Audit, June 2011)

Total circulation: 17,998 (source: BPA Business Audit, June 2011)

Business/ Industry Breakout of Qualified Circulation
Others inc. Regulators & Policy Makers 3% Institutional Investors 38%

Job Title Breakdown of Qualified Circulation

Others Regulators/Policy Makers/ Government/ Lawyers/Brokers/Analysts 5% Finance Directors/ Chairman/ CFO/Treasurers/ CEO/President/ SFO/Management Board Directors 37% 46%

Geographical Breakdown of Qualified Circulation

Oceania 5%

A u D i T COMPLiAnT

Issuers/ Corporates 39%

Europe/North America Middle 7% East 6%

Hong Kong 20%

Indian Subcontinent 9%

North Asia 11%

Southeast Asia
International Banks 9% Asian Banks & Financial Institutions 11% CIO/Investment & Fund Manager/ Analyst 12%
(ex HK/SNG)

17%

China 8%

Singapore 17%

BENEFIT: Advertisers in The Asset target key decision makers and do not waste money advertising to the wrong people
BPA June 2011

Business

Ask to see The Assets latest audit statement BPA Business June 2011

thE assEt - Engaging asias KEy Financial DEcision MaKErs

Market comparison: Audited breakout by job title

The Asset delivers the most C suite executives
M A G A Z I N E

Business
Audit eligibility: BPA Business A business publication where every issue is sent to specific businesses, industries, or occupations within clearly defined limits.

Sources: The Asset - BPA Business June 2011 Competitor 1 - BPA Consumer June 2011 Competitor 2 - ABC HK - July 2009 - June 2010

Only The Asset can prove their subscribers buying influence with their audit Ask to see The Assets latest audit statement BPA Business June 2011
BPA June 2011

thE assEt - Engaging asias KEy Financial DEcision MaKErs

Market comparison: Audited breakout by business & industry

M A G A Z I N E

99% of The Assets circulation is sent to subscribers by name and title and/or function

Business
Scrutinises the key businesses, job titles and the magazine subscribers buying influence.

The Asset

Competitor 1

Competitor 2

Sources: The Asset - BPA Business June 2011 Competitor 1 - BPA Consumer June 2011 Competitor 2 - ABC HK - July 2009 - June 2010

Only The Asset can prove their subscribers buying influence with their audit Ask to see The Assets latest audit statement BPA Business June 2011
BPA June 2011

thE assEt - Engaging asias KEy Financial DEcision MaKErs

The Asset readers form an elite and elusive community

C level management who make the final buying decisions for their companies and whom are high net worth individuals
M A G A Z I N E

After reading The Asset, 92% pass their copy on to a colleague or keep for reference
Source: HMA - The Asset Subscriber Survey 2005

Top management coverage Average circulation Total readership Aged 26 to 55 Male Top management
(BPA Business Audit June 2011) (BPA Business Audit June 2011)

Who decide/recommended for their company 17,998 4.1 92% 81% 90% 75% 20% Banking services Investment in bonds Investment in other companies Strategy for raising capital Investment in equities Business travel arrangements Financial/Accounting software Computer products and services 50% 50% 41% 39% 34% 31% 29% 26% 73,792

Average numbers of readers per copy

Manage their own personal wealth Use a private bank

Source: HMA - The Asset Subscriber Survey 2005 unless stated otherwise

Lifestyle

Travel

Investment Banks Professional Services

Technology

Asian Banks

Transaction Banking

Corporates

thE assEt - Engaging asias KEy Financial DEcision MaKErs

Editorial Schedule July to December 2011

M A G A Z I N E

73% of readers regarded The Assets articles on CEOs very important/useful to their business
Source: HMA - The Asset Subscriber Survey 2005

Month July/August

Issuers Issuer Profile

Treasury & Trade Treasurer Comment Treasury & Asset Management SIBOS Government Financing Treasurer Comment Asia & Middle East

Capital Markets Marketplace Nuts & Bolts Project Finance Outsourcing Securitization

Trading & Markets Prime Broking

Investors Investor Insight Risk management for pension funds

Investor Operations & Asset Servicing Asset Management Securities & Fund Services - Supplement SIBOS

Country Reports China Update Hong Kong Mongolia

September

Issuer Profile

Marketplace Nuts & Bolts Capital Raising European Issuers in Asia Marketplace Nuts & Bolts Most Astute Asian Bond Investors Hybrid Capital Islamic Finance Directory Supplement Marketplace Nuts & Bolts Triple A Country Awards Benchmark Asian Bond Survey Marketplace Nuts & Bolts Asian Bond Yearbook Triple A Regional Awards Shipping Finance

Emerging Trading Venues

Investor Insight Triple A Investment Awards Asset Allocation Report ETF Report

Asset Management Collateral Management

China Update Brunei

October

Issuer Profile Outsourcing Triple A Corporate Awards

Treasurer Comment Treasurers Handbook

Commodities

Investor Insight Private Equity Private Banking Renewable Energy

Asset Management Transfer Agency Trends

China Update Sri Lanka Thailand Qatar

November

Issuer Profile Chinas Most Promising Companies

Treasurer Comment Trade Services

Foreign Exchange

Investor Insight Property Absolute & Total Return Strategies

Asset Management Securities & Fund Services Supplement

China Update Indonesia Korea

December

Issuer Profile

Treasurer Comment

Equity Derivatives

Investor Insight Ethical Investing

Asset Management Securities Lending Report

China Update China Property Market

For further information, please contact: Hong Kong (852) 2573 6078 Singapore (65) 6887 4935

Or by email sales@theasset.com

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Advertisement rates 2011

Independently verified controlled circulation, delivering the most cost efficient coverage of your target audience
M A G A Z I N E

The Rule of 7 ads Advertising is a process not a one-time event, frequency is the key to advertising success
Source: NFIB, Jeffrey Moses, 2003

Standard Positions 4 Colour Full Page 2/3 Page 1/2 Page 1/3 Page Half Page Spread Double Page Spread 1-Time Rate 16,150 11,390 9,105 6,830 16,755 29,070 3-Time Rate 15,505 10,925 8,745 6,555 16,085 27,910 6-Time Rate 14,860 10,475 8,370 6,290 15,415 26,745

(In US Dollars) 11-Time Rate 14,210 10,020 8,005 6,010 14,745 25,580

Prime Positions 4 Colour Rate Outside Back Cover Inside Front Cover Inside Back Cover Opposite Contents

(In US Dollars)

Sponsored Section 4 Colour

(In US Dollars) Rate 17,500 26,250 31,500 35,000

20,995 20,185 17,765 18,570

One Page Two Pages Three Pages Four Pages

A surcharge of 10% will be made to guarantee any special position which is not listed above.

Multi Currency Advertisement Rate Cards The Asset also provides a multi-currency advertisement rate card for Euro, Yen, Hong Kong Dollar, Renminbi and Sterling currencies Please let us know if you would prefer to pay using one of these other currencies

Sponsored Section The sponsor prepares and writes the chapter on a topic of their choice and The Asset assists in the design, lay-out and sub-editing. Additional Creative Formats Gatefolds Tip on cards Special distribution Bound-in inserts Loose inserts Handbooks

For more information please call +852 2573 6078

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Mechanical specifications
M A G A Z I N E

The bigger the ad, the greater the impact

Source: Stop/Watch, Medialogue 2005

Mechanical Details
Magazine size: (W) 210 mm x (H) 286 mm. Dimensions are given in millimetres, width before height

Full Page Non-Bleed 176 mm x 256 mm (Type area) Full page (Text area) 1/2 Page (Vertical)

Full Page Bleed 2/3 Page (Vertical) Trim: (W) 210 mm x (H) 286 mm 115 mm x 256 mm Bleed: (W) 218 mm x (H) 294 mm (Type area)

2/3 Page (Horizontal) 176 mm x 168 mm (Type area)

1/2 Page (Vertical) 85 mm x 256 mm (Type area)

1/2 Page (Horizontal) 176 mm x 125 mm (Type area)

1/3 Page (Vertical) 54 mm x 256 mm (Type area)

Double Page Spread

1/3 Page (Horizontal) 176 mm x 80 mm (Type area)

1/2 Page Spread (Horizontal) 386 mm x 125 mm (Type area)

Double Page Spread Non-Bleed 386 mm x 256 mm (Type area)

Double Page Spread Full Bleed Trim: (V) 420 mm x (H) 286 mm Bleed: (V) 428mm x (H) 294 mm

Printing: CMYK offset, four-colour separated positive films, right reading, emulsion side down, 175-line screen, please supply separated films with two sets of colour proofs. Should you wish to run any special colours, please supply the pantone reference number for colour matching purposes. Option: We also accept ad copy material in hi-resolution (300 dpi) soft copy form in PDF or JPG format (all fonts embedded). Booking Deadline: First day of the month. Material Deadline: Second Monday of the month. Issued on: Fifteenth day of the month.
1/2 Page Spread (Horizontal)

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