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Course Study Guide

2011–12

International Business Management

BUSI 1493

_____________________________________________________________________ Course Study Guide 2011–12 International Business Management BUSI 1493 ____________________________________________________________________________

____________________________________________________________________________

Contents

 
  • 1. WELCOME

3

  • 2. INTRODUCTION TO THE COURSE

4

 

AIMS

4

 

LEARNING OUTCOMES

4

  • 2.2.1 Knowledge and understanding of:

4

  • 2.2.2 Intellectual Skills:

5

  • 2.2.3 Subject practical skills:

5

Transferable skills:

5

 
  • 2.3 LEARNING AND TEACHING ACTIVITIES

5

 
  • 3. CONTACT DETAILS

5

 
  • 4. MODULE DETAILS

6

 
  • 4.1 SESSION READING

18

  • 5. ASSESSMENT DETAILS

19

 
  • 5.1 SUMMARY OF ASSESSMENT

19

  • 5.2 DETAILED DESCRIPTION OF ASSESSMENT

19

 
  • 6. OTHER DETAILS

21

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1. Welcome

Welcome to the exciting world of International Business Management!

In this era of globalization, there are very few companies that can say that they are not part of a global network. Every firm has to think of itself as a global company, if for no other reason than because it has to meet competition from global companies. This changes the entire strategy of the firm. In the future, we expect that all of you will be involved in managerial decision making that will take you beyond the realms of your geographical territory. This course on International Business Management will have the focus on helping you make better international decisions.

Aside from the opportunities offered by globalisation, there are also many risks in entering into the global market. This course will attempt to address, in a structured format, the ways and possibilities of addressing these risks. The basic philosophy behind this course is to develop a holistic understanding of international business, appreciating the risks, and developing competence in using tools to mitigate that risk.

In order to extract the most benefit from this course you will need to be actively engaged. You will gain marks, up to 10% of the total score for the course, by attending and participating in tutorials. In lectures, you will be encouraged to join in lively conversations. Like the old adage has it: “the more you put into it, the more you will get out of it!”

Dr Michael Wynn-Williams

wm97@gre.ac.uk

____________________________________________________________________________

2. Introduction to the Course

This course has been designed to draw on many of the business techniques you have learned elsewhere and apply them in a variety of international contexts. You will learn how to handle the complexities of international business and develop appropriate strategies.

We will start by looking at the opportunities for business offered by the international economic environment. We will then evaluate the risks of entering the international arena, using theories that have been developed to help formulate corporate internationalisation strategies. We will explore the the structures that firms may opt for as they expand into unfamiliar territories.

At the end of this course you will have gained an international perspective on the challenges facing business managers. You will then be equipped to take your place alongside them.

Aims

To give students a clear insight into the major external environmental factors governing international business management. To provide an understanding of various management functions in an international context at both a conceptual and a practical level.

Learning Outcomes

2.2.1 Knowledge and understanding of:

The rationale for 'going international'.

Measuring and managing environmental risk.

The rise of Foreign Direct Investment (FDI) – horizontal and vertical FDI, managing host regulation of FDI.

Managing strategic dilemmas.

Relationship between modes of entry, environment and strategy.

Managing international strategic alliances.

Organisational structure and culture.

Control systems and incentives in an international context.

National and international accounting standards and the consequences of differing standards.

Investment decisions and financing decisions.

Techniques for global money management, managing foreign exchange risk.

Human resource considerations in internationally-oriented companies.

____________________________________________________________________________

Managing international operations

2.2.2

Intellectual Skills:

Breadth of Outlook: Students will be able to address management issues from an international perspective. Students will develop self-awareness, openness and sensitivity to cultural diversity in dealing with international business issues and people from different cultural backgrounds.

Wisdom: Ability to present well balanced arguments in the context of management and international business theories. Appreciation of the impact of ambiguity on managerial decisions.

Personal Effectiveness: Effective self-management in terms of time, planning, motivation, individual initiative and enter-prise. Effective performance within a team environment including leadership, team building, influencing and project management skills.

2.2.3

Subject practical skills:

Abilities to conduct research into international business issues for a presentation and a review report.

Familiarity with a range of research sources and ability to apply international business and management related theoretical frameworks.

Transferable skills:

Critical Thinking: Be able to think globally and strategically in terms of identifying and solving business problems. The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations.

Information Management: Be able to search for, select and process relevant information guided by relevant theoretical frameworks.

Communication Skills: Communicate effectively within group work and team activities. Be able to present concise and coherent ideas, oral or in writing, in a professional manner.

2.3 Learning and teaching activities

The course will be delivered through a weekly lecture and a tutorial. Lectures will provide a comprehensive conceptual framework of the all key areas of international management. Tutorials will focus on the discussion of case studies, the exploration of issues, and student presentations and will involve tutor led discussions, group work and role play. Directed and self-managed learning and research will take place outside lectures and tutorials. Students will work in groups of 4-5 for preparation and presentations.

3. Contact Details

____________________________________________________________________________

 

Room

Email address

Phone number

 

Course Leader

     

Dr Michael Wynn-Williams

 

wm97@gre.ac.uk

  • 0208 331 8920

Tutors

     

????

   

????

@gre.ac.uk

  • 0208 331

????

 
     

Admin Programme Coordinator

     

Alex Kubit-Hope

QM245

Ka77@gre.ac.uk

  • 0208 331 9840

Please see your programme handbook for more detail

4. Module Details

TOPIC 1: Course Introduction and Foundations of International Business

LEARNING OUTCOME for this module:

 

Student will be able to:

Recognise information sources with academic credibility

Avoid plagiarism

 

EVIDENCE:

Discuss the merits of different data sources and approaches to avoiding plagiarism.

____________________________________________________________________________

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

19-Sep-11

1

 

Welcome back

 

26-Sep-11

2

Lecture

1.1: Course Introduction and assignment criteria

MWW

 

Seminar

Initial meetings, group allocation

Tutor

Self-

Reading Chapter 6 of the recommended course textbook

 

Study

Moodle

DRS (Daniels, Radebaugh & Sullivan) Lecture and tutorial materials

 

3-Oct-11

3

Lecture

1.2: International Trade

MWW

 

Seminar

Porter’s Diamond

Tutors

Self-

DRS Chapter 6

 

Study

Moodle

Lecture and tutorial materials

 

10-Oct-11

4

Lecture

1.3: Import and Export

MWW

 

Seminar

Export options

Tutors

Self-

DRS Chapter 6

 

Study

Moodle

Lecture and tutorial materials

 

ACTIVITY:

Chapter 6 of Daniels, Radebaugh and Sullivan (DRS) International Business.

Course Handbook – distributed in seminar groups and on the WebCT site

Tutorial materials: download from Moodle

RESOURCES:

Contribute actively during the tutorials and lectures.

DISCOURSE:

____________________________________________________________________________

TOPIC 2: Risk Analysis for International Business

LEARNING OUTCOME for this module:

Student will be able to:

 

Analyse the opportunities offered by international trade

Identify the risks related to globalization

Discuss the most important factors of balance of payments for investment purposes

Analyse political risk factors

Calculate the ERA (economic risk analysis) ratios

EVIDENCE:

 

Problem based learning tasks during the lecture

Tutorial activities:

 

o

The opportunities and risks of globalisation for countries

o

Calculation of the ERA ratios

o

Analysis of political risk factors

o

The application of Porter’s Five Forces model

____________________________________________________________________________

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

17-Oct-11

5

Lecture

2.1: Understanding the BOP system

Lecturer

 

Seminar

Classification and country risk analysis (CRA)

Tutors

Self-

DRS Chapter 6

 

Study

Moodle

Lecture and tutorial materials

 

24-Oct-11

6

Lecture

2.2: Political Risk Analysis

Lecturer

 

Seminar

Political risk analysis tasks

Tutors

Self-

DRS Chapter 3

 

Study

Moodle

Lecture and tutorial materials

 

31-Oct-11

7

Lecture

2.3 Economic Risk Analysis

Lecturer

 

Seminar

ERA for developing countries

Tutors

Self-

DRS Chapters 3 and 4

 

Study

Moodle

Lecture and tutorial materials

 

7- Nov -11

8

Lecture

2.4: Positioning Risk Analysis

Lecturer

 

Seminar

Porters 5 Forces model

Tutors

Self-

Porter (2008) journal article

 

Study

Moodle

Lecture and tutorial materials

 

ACTIVITY:

Chapter 6, 3 and 5 of Daniels, Radebaugh and Sullivan (DRS) International Business.

Porter (2008) The five competitive forces that shape strategy (WebCT download)

Tutorial materials: download from Moodle

RESOURCES:

Contribute actively during the tutorials and lectures.

DISCOURSE:

____________________________________________________________________________

TOPIC 3: Regulations and Responsibilities

Evaluate the necessity for corporate social responsibility

LEARNING OUTCOME for this module:

Critically analyse the steps to free trade

Student will be able to:

Critically analyse the limits of corporate social responsibility

Problem based learning tasks during the lecture

Discussion steps to free trade

Tutorial activities:

EVIDENCE:

o

o

Week

   

Session Title and Description

Staff member

beginning

associated

14- Nov -11

9

Lecture

3.1: The Regulatory Framework for Business

MWW

 

Seminar

Case study: two countries progress to FTA

Tutors

Self-

Free trade: ViamInvest (Moodle download)

 

Study

Moodle

Lecture and tutorial materials

 

21- Nov -11

10

Lecture

3.2: Corporate Social Responsibility

MWW

 

Seminar

Fairtrade

Tutors

Self-

Nicholls and Opal – Fair Trade (Google Books download)

 

Study

Moodle

Lecture and tutorial materials

 

ACTIVITY:

hl=en&lr=&id=Hmj6UlKhVDcC&oi=fnd&pg=PP10&dq=alex+nicholls+fair+trade&ots=5WbGN9Xk

http://e.viaminvest.com/B10CompetitionInProductMarkets/App10PerfectMarketModel/Exhi

Nicholls A & Opal C – Fair Trade (Google Books) <http://books.google.co.uk/books?

d1&sig=85eiXD_LeD3XfFsxZmp573_0j5A#v=onepage&q=&f=false>

Free Trade (ViamInvest) -

_Perf_market_econ.asp

RESOURCES:

Contribute actively during the tutorials and lectures.

DISCOURSE:

____________________________________________________________________________

TOPIC 4: International Growth and Operations

LEARNING OUTCOME for this module:

Student will be able to:

 

Discuss the pros and cons of growth

Critically analyse a diversification strategy

Evaluate a foreign market entry decision

Critically analyse different internationalisation strategies

Deconstruct industry supply chains

Apply Kotler’s 4 Ps model

Develop arguments concerning FDI from the point of view of corporations and governments

EVIDENCE:

 

Problem based learning tasks during the lecture

Tutorial activities:

 

o

Discussion of diversification strategies

o

Evaluation of a foreign market entry

o

Discuss the merits of various internationalisation strategies

o

Draw up industry supply chains

o

Use Kotler’s 4 Ps model as a conceptual framework

o

FDI by Unilever in Lesotho

o

Mitsubishi Motors network of alliances and license agreements

____________________________________________________________________________

ACTIVITY:

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

28-Nov-11

11

Lecture

4.1: International Growth by Diversification

 
 

Seminar

   

Self-

DRS Chapter 13

 

Study

     

5- Dec -11

12

Lecture

Revision topics for individual essay assignment

MWW

 

Seminar

Revision topics for individual essay assignment

Tutors

Self-

Revision topics for individual essay assignment

 

Study

     

12- Dec -11

13

Lecture

4.2: Market Entry Decisions

MWW

 

Seminar

Case study: Vietnam market entry

Tutors

Self-

DRS Chapter 12

 

Study

Read case study material (WebCT download)

Moodle

   
   

Winter Break 19 December – 6 January

 

9-Jan-12

17

Lecture

4.3: International Business Strategies

MWW

 

Seminar

Critical discussion: internationalisation strategies

Tutors

Self-

DRS Chapter 11

 

Study

Moodle

   

16-Jan-12

18

Lecture

4.4: International Supply Chain

MWW

 

Seminar

Examination of industry supply chains

Tutors

Self-

DRS Chapter 17

 

Study

Moodle

   

23-Jan-12

19

Lecture

4.5: International Marketing

MWW

 

Seminar

Application of Kotler’s 4 Ps model

Tutors

Self-

DRS Chapter 16

 

Study

Moodle

   

30-Jan-12

20

Lecture

4.6: Foreign Direct Investment

MWW

 

Seminar

Tripartite FDI decisions

Tutors

Self-

DRS Chapter 5

 

Study

Moodle

   

6-Feb-12

21

Lecture

4.7: Global Strategic Alliances

MWW

 

Seminar

Strategic alliances in the automotive industry

Tutors

Self-

Case study material: Mitsubishi

 

Study

Moodle

   

____________________________________________________________________________

RESOURCES:

Chapters 11, 17 and 16 of Daniels, Radebaugh and Sullivan (DRS) International Business

Management And Accounting Web (MAAW) <http://maaw.info/LearningCurveSummary.htm>

Download Route <http://www.downloadroute.com/VALUE-CHAIN-ANALYSIS-MEGA-

SOFTWARE-sqaki-com-16-VALUE-CHAIN-ANALYSIS-MEGA/image.html>

Williamson O E (1981) The economics of organization: the transaction cost approach in

The American Journal of Sociology 87, 3, November 1981 pp548-577

DISCOURSE:

Contribute actively during the tutorials and lectures.

____________________________________________________________________________

TOPIC 5: International Finance

Critically analyse different financial evaluation tools

Discuss the impact of currency devaluation

LEARNING OUTCOME for this module:

Complete a Balanced Score Card

Student will be able to:

Discuss the merits of NPV, IRR, pay-back period and cost-benefit analysis

Complete a Balanced Score Card for the University of Greenwich

Identify the main factors involved in currency devaluation

Problem based learning tasks during the lecture

Tutorial activities:

EVIDENCE:

o

o

o

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

13-Feb-12

22

Lecture

5.1: International Accounting

MWW

 

Seminar

Balanced score card

Tutors

Self-

DRS Chapter 18

 

Study

Moodle

   

20-Feb -12

23

Lecture

5.2: International Finance

MWW

 

Seminar

Financial evaluation tools

Tutors

Self-

DRS Chapter 19

 

Study

Moodle

   

27-Feb-12

24

Lecture

5.3: Foreign Exchange Markets

MWW

 

Seminar

Case study: currency devaluation (WebCT download)

Tutors

Self-

DRS Chapter 9

 

Study

Moodle

   

ACTIVITY:

____________________________________________________________________________

RESOURCES:

Chapters 18, 19 and 9 of Daniels, Radebaugh and Sullivan (DRS) International Business

Balance Scorecard (Kaplan & Norton):

<http://www.quickmba.com/accounting/mgmt/balanced-scorecard/>

Foreign exchange risk <http://www.exinfm.com/board/foreign_exchange_risk.htm>

Bank of International Settlements <http://www.bis.org/>

BIS Triennial Review 2004-2007

<http://www.bis.org/publ/rpfxf07t.pdf>

Bank of Korea <http://eng.bok.or.kr/>

Big Mac Index <http://www.economist.com/daily/chartgallery/displaystory.cfm?

story_id=15210330>

DISCOURSE:

Contribute actively during the tutorials and lectures.

Categorise national characteristics by cultural dimensions

Discuss human resource management (HRM) issues

Analyse an MNE structure at the local level

LEARNING OUTCOME for this module:

Student will be able to:

Analysis of a chosen case study company that illustrates structural adaptation to the local conditions, and the impact on the rest of the organisational structure

Selection of a case study country and presentation of two indicative cultural dimensions

Problem based learning tasks during the lecture

Tutorial activities:

HRM case study

EVIDENCE:

o

o

o

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

5-Mar-12

25

Lecture

6.1: Organisational Issues

MWW

 

Seminar

Student case study: MNE structure and adaptation

Tutors

Self-

DRS Chapter 15

 

Study

Moodle

   

12-Mar-12

26

Lecture

6.2: International Culture and Dimensions

MWW

 

Seminar

Student presentation: two cultural dimensions

Tutors

Self-

DRS Chapter 2

 

Study

Moodle

   

19-Mar-12

27

Lecture

6.3: International Human Resource Management

MWW

 

Seminar

 

Tutors

Self-

DRS Chapter 20

 

Study

Moodle

Lecture and tutorial materials

 

26-Mar-12

28

Lecture

Course conclusions

MWW

 

Seminar

Topics for revision

Tutors

Self-

Revision for exam

 

Study

Moodle

   
   

Spring Break 2 April – 20 April

 

ACTIVITY:

____________________________________________________________________________

 

RESOURCES:

Chapters 2, 15 and 20 of Daniels, Radebaugh and Sullivan (DRS) International Business

Ailon G (2008) Mirror, Mirror on the Wall: Culture's Consequences in A Value test of Its

Own Design in The Academy of Management Review Vol. 33, No 4 / 2008

pp.885 - 904

McSweeney, Brendan (January 2002). Hofstede's Model Of National Cultural Differences And Their Consequences: A Triumph Of Faith - A Failure Of Analysis in

Human Relations 55 (1): pp.89–118.

 

DISCOURSE:

Contribute actively during the tutorials and lectures.

 

____________________________________________________________________________

TOPIC 7: Revision

Request revision assistance and actively engage in the topics

LEARNING OUTCOME for this module:

Student will be able to:

Student feedback

EVIDENCE:

Week

Wk

 

Session Title and Description

Staff member

beginning

associated

23-Apr-12

32

Lecture

Revision

 
 

Seminar

Revision

 

Self-

Revision

 

Study

Moodle

Revision

 

30-Apr-12

33

Lecture

Revision

 
 

Seminar

Revision

 

Self-

Revision

 

Study

Moodle

Revision

 
   

14 May – 1 June Exam period

 

ACTIVITY:

Course reading list Module resources RESOURCES: ∑ ∑
Course reading list
Module resources
RESOURCES:

Prepare questions and request revision focus.

DISCOURSE:

4.1 Session Reading

____________________________________________________________________________

Reference

Key aspects to consider

Daniels, Radebaugh & Sullivan (DRS) International Business. London: Pearson

Core text. In particular Chapters 1, 3, 4, 6, 11 to 13 and 15 to 19

Porter (2008) The five competitive forces that shape

Download from WebCT

strategy Morrison J (2006) The international business environment: global and local marketplaces in a

Recommended alternative to DRS.

changing world. Basingstoke: Palgrave Wynn-Williams M (2009) Surfing the Global Tide. London: Palgrave

Available in the library. Overview of globalisation and alliances in the

Hill C and Hernandez-Requejo W (2011) Global Business Today. NY: McGraw-Hill/Irwin

automobile industry. Recommended alternative to DRS.

Other reading material as listed under the Resources section of each topic (see section above)

5. Assessment Details

Individual Essay - 30% 3,000 words (+/- 10%). An essay in response to a topic chosen from a given list (see below).

Exam - 60% 3 hours. A closed book exam consisting of a case study and some essay type questions.

Attendance - 10%. Attendance and participation is required at every tutorial.

Minimum course pass mark - 40%.

5.1

Summary of assessment

 

Assessment Title

Weight

Pass

Length

Due Date

Return

Header

towards

Mark

Date

Sheet #

final grade

Tutorials

10%

40%

NA

Every week

NA

NA

Essay

30%

overall

3,000

14.12.11

10.01.12

 

3PM

Examination

60%

3 Hours

May 2012

NA

NA

5.2

Detailed description of assessment

 
  • 1. Performance in tutorials: tutorials and seminars are an important part of your understanding of the course. Your performance will be assessed by your tutor both in terms of physical attendance, participation and preparedness. A maximum of 10% contributes to the overall course grade:

0.5 marks per attendance, maximum 7 marks

1 mark for engaging in the tasks

____________________________________________________________________________

1 mark for contributing ideas to the discussions

1 mark for making contributions that lead the discussions

  • 2. Essay: all students are to write an essay as part of the course assessment. The essay topics and evaluation criteria are listed below. Students are required to submit their essay electronically by 14 th December 2011 (3pm).

  • 3. Examination: the examination, held in May 2012, will be a comprehensive 3 hour closed-book examination aimed at evaluating the students understanding of the entire course. Students may refer to the past years’ examination papers as a guide to preparation. Copies of previous examination papers can be found on the Student Portal.

  • 5.2.1 Essay Topics

Choose ONE of the following six topics for your essay. The essay should be no longer than 3,000 words (+/- 10%) and submitted, with a header sheet, by 14 th December 2011 (3pm). Each response should demonstrate understanding of the relevant theory, with application to examples.

Students should make all efforts to avoid plagiarism by reading and reflecting on the information sources before committing their own thoughts to paper; there is never a reason to copy, although quotations may be occasionally appropriate. It is recommended that students should take note of the Turnitin similarity score when they submit. Correct Harvard style referencing should always be used.

Topics:

  • 1. As a management consultant advising a country of your choice, explain how you can use Porter’s Diamond model to evaluate and improve the nation’s competitive position.

  • 2. With reference to specific examples, explain the risks facing companies when exporting and discuss the various roles played by intermediaries.

  • 3. The recent global recession has shown that some countries show an imbalance between their exports and their imports. Using companies of your choice as examples, show how trade deficits and surpluses bring both risks and opportunities for businesses.

  • 4. Discuss the ways in which political risk may impact on companies of your choice. How can a company evaluate these risks before entering a market?

  • 5. With reference to a specific company of your choice, how can Porter’s Five Forces model be used when evaluating a new market?

____________________________________________________________________________

  • 6. Despite the apparent support for global free markets, explain why there are so many organisations that are responsible for regulating world markets. Identify these organisations and suggest how they can benefit companies of your choice.

Marks allocated to criteria:

Criteria

20%

Focus

Does the essay address the central problem? Does the essay stay within the topic parameters?

30%

Synthesis

Does the essay bring together the literature in a significant manner that

addresses the question? Is the relevant theory critically addressed?

30%

Comprehension

Does the essay indicate a comprehensive understanding of the topic area

and literature discussed?

10%

Essay structure

Is the essay well organised and logically constructed?

10%

Style

Is the essay clearly written, spell checked and grammatically sound and

referenced appropriately?

6. Other Details

The majority of information relevant to you while you study at the University has been brought together into your programme handbook. Please refer to your programme handbook for any further information you might require including methods of submitting assignments, advice and administrative procedures.

____________________________________________________________________________