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This paper is based on a literature review and case studies of successful brands in India. It suggests the framework for building brand identity in sequential order. The paper uses case studies of leading Indian brands to illustrate the importance of action elements in building brands in competitive markets.
Originalbeschreibung:
Originaltitel
Building Brand Identity in Competitive Markets- a Conceptual Model
This paper is based on a literature review and case studies of successful brands in India. It suggests the framework for building brand identity in sequential order. The paper uses case stud…