A design standards manual. For use by Ekse offices, agents & representatives.

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INDEX

INTRODUCTION
How to use the ekse Manual

1. IDENTITY ELEMENTS
1.1 Corporate Signature 1.2 Signature Symbol 1.3 Signature logotype & slogan 1.4 Signature Space & Proportion 1.5 Signature Colours_ standard colours 1.6 Signature Colours_ black & white 1.7 Signature Colours_grayscale 1.8 Signatue Colours_ background colour 1.9 Colour Palette 1.10 Corporate Typeface

2. STATIONERY
2.1 Bussiness Card 2.2 Recharge Voucher 2.3 Letterhead 2.4 Simcard Holder 2.5 Simcard 2.6 Simcard Package 2.7 Simcard Booklet 2.8 Flyer

3. OTHER APPLICATIONS
3.1 Email Signature 3.2 Stuff t-shirts 3.3 Shopping Bag 3.4 Usb Moderm 3.5 Cellphone Wallpaper 3.6 Ettkse Stores

INTRODUCTION

How to use the ekse Manual

This ekse Corporate Identity Manual contains the rules and guidelines as they relate to the correct visual portrayal of the Ekse as a Brand. There are guidelines for the official colours, fonts (typefaces), as well as other visual iconography, and how they may be merged into acceptable documents or communications. The logo may not be used if it does not conform to these guidelines. If you have any queries please contact Director: Corporate Services Tel: (264) 61 243 950 Email: eksesec@ekse.co.za Please note that scale = mm

The ekse corporate signature is our single most important identifier. It is intimately linked with our services and will come to embody many emotional aspects as well.

The corporate signature comprises of 3 elements, the logotype and symbol and the slogan, all which appear in specific proportional arrangements, and spacing and size relationships.

As such, the should be no attempt to alter the proportional arrangements of the signature elements, either by spacing or resizing

SIGNATURE SYMBOL

The unique Ekse symbol stands fo balance and harmony, and our commitment to quality and wholeness. It represents our tradition of integrating diverse ideas and solving complex problems

The tilt c shapes on top are basiccly and illustration of how fluent our nework is. When the shapes they make are a

Please note the illustration at the top bar are only the origin or the histor y of how the symbol came to be

The illustrations may never be confussed with tthe symbol, in addition the will be no manipulation of the symbol

combined

balance, harmony e like shape , which is tilted up.

SIGNATURE Logotype & Slogan

The logotype is a comic sans ms typeface simply, its a playfull typeface thus our tagert audience will find it appealing.

The slogan is centur y gothic regular typeface, This typeface is clean, simple,its qualities will reflect on the brand

As such it should never be replaced or changed The same goes for logotype.

SIGNATURE_SPACE AND PROPORTION

The corporate signature comprises of 3 elements, the logotype and symbol and the slogan, all which appear in specific proportional arrangements, and spacing and size relationships.

Clear

space

refers

to

minimum to

clear has

space been the

It is essential that the ekse signature remains free of all graphics, taglines, identities, and typography.

distance of X, as a unit of measurement, surrounding each side of the ekse signature. X equals 9.904 mm.

requirement established

ensure

prominence and clarity of the ekse signature.

minimum size of the signature with a slogan. the logo with a slogan cant be smaller than this size

minimum size of the signature without a slogan. the logo cant be smaller than this size

SIGNATURE COLOUR_standard colour

SIGNATURE COLOURS_ black and white

SIGNATURE COLOURS_ grayscale

SIGNATURE COLOURS _ background colour

COLOUR PALETTE

CORPORATE TYPEFACE

As with the corporate colours, the fonts are an integral part of our visual identity. The following fonts are to be used in all official documents or communications.

PRIMARY TYPEFACE
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Comic Sans MS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 0123456789

Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

SECONDARY TYPE -some of the primary typeface maybe used if available

Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Kalinga
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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STATIONERY BUSSINESS CARD

This page shows a typical layout for a business card as an example. Actual size: 90 x 50mm. Shown here at 40% of the actual size. The business card must always be printed in full colour.

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STATIONERY RECHARGE VOUCHER

This page shows a typical layout for a recharge voucher card as an example. Actual size: 54 x 63 mm. Shown here at 60% of the actual size. The recharge voucher card must always be printed in full colour.

front cover

back cover

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STATIONERY RECHARGE VOUCHER

This page shows a typical layout for an A4 letterhead as an example. Actual size: 210 x 297mm. Shown here at 55% of the actual size. The letterhead must always be printed in full colour.

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SIMCARD HOLDER

This page shows a typical layout for a simcard holder as an example. Actual size: 84 x 54 mm. Shown here at 100% of the actual size. The simcard holder must always be printed in full colour.

front side

back side

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SIMCARD

This page shows a typical layout for a simcard as an example. Actual size: 2.8 x 1.8 mm. Shown here at 400% of the actual size. simcard must always be printed in full colour.

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SIMCARD PACKAGE

This page shows a typical layout for a simcard package as an example. Actual size: 100.9 mm x 82.855 mm. Shown here at 67% of the actual size. The simcard package must always be printed in full colour.

back side

front side

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SIMCARD BOOKLET

This page shows a typical layout for a simcard booklet as an example. Actual size: 92 mm x 82mm. Shown here at 56% of the actual size. The simcard booklet must always be printed in full colour.

front side

back side

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FLYER

Actual size: 128 mm x 170 mm. Shown here at 70% of the actual size.

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EMAIL SIGNATURE

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OTHER APPLICATION_stuff t-shirt

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OTHER APPLICATION_shopping bag

This page shows a typical layout for a shopping bag as an example. Please not this is not the actual size.

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OTHER APPLICATION_usb moderm

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OTHER APPLICATION_cellphone wallpaper

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Ekse Stores

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