Euro Monitor Frozen Processed Product 18112011

FROZEN PROCESSED FOOD IN INDONESIA
Euromonitor International October 2011
PASSPORT
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Summary 1 Sales of Frozen Processed Food by Category: Volume 2006-2011 ............. 4 Sales of Frozen Processed Food by Category: Value 2006-2011................ 4 Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011 .................................................................................................... 5 Sales of Frozen Processed Food by Category: % Value Growth 20062011 ............................................................................................................. 5 Frozen Processed Fish/Seafood by Type: % Value Breakdown 20062011 ............................................................................................................. 6 Frozen Processed Poultry by Type: % Value Breakdown 2006-2011 .......... 6 Frozen Processed Red Meat by Type: % Value Breakdown 20062011 ............................................................................................................. 6 Frozen Processed Vegetables by Type: % Value Breakdown 20062011 ............................................................................................................. 7 Other Frozen Processed Food by Type: % Value Breakdown 20062011 ............................................................................................................. 7 Frozen Processed Food Company Shares 2006-2010 ................................ 7 Frozen Processed Food Brand Shares 2007-2010 ...................................... 8 Sales of Frozen Processed Food by Distribution Format: % Analysis 2006-2011 .................................................................................................... 8 Forecast Sales of Frozen Processed Food by Category: Volume 2011-2016 .................................................................................................... 9 Forecast Sales of Frozen Processed Food by Category: Value 20112016 ............................................................................................................. 9 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2011-2016 ..................................................................................... 10 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2011-2016 ..................................................................................... 10 Other Frozen Processed Food: Product Types .......................................... 11
Euromonitor International
PASSPORT

HEADLINES
Frozen processed food records current retail value growth of 14% in 2011 with sales of Rp4.6 trillion Expansion of modern chained retail outlets equipped with freezing facilities helps to widen the distribution network of frozen processed food Frozen processed poultry dominates frozen processed food accounting for a retail value share of 94% in 2011 Unit prices in frozen processed food increase by 3% in current value terms in 2011 due primarily to increases in the cost of raw materials Primafood International PT continues to lead in frozen processed food in 2010, accounting for a retail value share of 35% Frozen processed food expected to register continued strong growth over the forecast period, at a constant retail value CAGR of 10%
TRENDS
The growing Indonesian economy has helped to increase spending among Indonesian consumers and thus to provide an avenue to chained retailers to expand in Indonesia. As a result, modern retail outlets have flourished in strategic locations across major cities in Indonesia. For this reason, manufacturers of frozen processed food have been able to widen their distribution networks and to boost retail value sales of their products. All major supermarkets/hypermarkets retailers provide freezer facilities for the storage of products in frozen processed food. Hypermarket retailers in particular allocate a substantial amount of space to the storage and display of a wide range of products in frozen processed food by brand and by type. Frozen processed poultry dominates frozen processed food in terms of retail value sales and it is expected to account for a retail value share of 94% in 2011. Due to the strong popularity of frozen chicken nuggets among Indonesians, particularly young consumers, major manufacturers of frozen processed food offer at least one variant of chicken nuggets. Despite the many variants already available, manufacturers continued to engage in new product development at the end of the review period with innovation in terms of flavour, shape and mixture of ingredients, for example the addition of cheese or vegetables. In order to attract children, manufacturers also offer chicken nuggets in various shapes, such as animals, numbers and letters of the alphabet. Although chicken nuggets account for the largest retail value share of frozen processed poultry, other products are also popular such as sausages, coated chicken and spicy chicken wings. Products in frozen bakery remained limited to Chinese buns such as mantou and red-bean or meat filled buns at the end of the review period. The manufacturers of frozen bakery products are also few in number therefore in 2011 retail value sales of frozen bakery are expected to remain negligible. As for frozen desserts, the wide availability of fresh desserts in cake and bakery shops has been a major obstacle to the penetration of such products. There are only a few types of frozen desserts available, such as frozen fruit pies and frozen banana fritters, and these are limited in terms of demand and availability.
PASSPORT
Frozen processed fish/seafood comprises mainly of fishballs, fishcakes, crabsticks and breaded fish fingers. The rapid growth of modern retailing has paved the way for large manufacturers to offer their fishball products in plastic packaging, which can be stored in the freezer for longer shelf life. In addition to fish, prawn is also a popular ingredient therefore the manufacturers of fishballs have also launched shrimpballs in frozen processed fish/seafood. Only non-oven frozen potatoes are widely available in Indonesia as the concept of oven baked potato products is foreign to Indonesian consumers. Nevertheless, with growing acceptance of western cuisine, products in frozen processed potatoes are increasing in demand as satisfying accompaniments to western dishes, such as steak, sausages, hamburgers and chicken nuggets. However, frozen processed potatoes faces a tough challenge from operators in consumer foodservice which offer home delivery services. Frozen processed red meat in Indonesia consists mainly of beef balls, sausages and hamburgers. However, retail value sales of frozen processed red meat are expected to account for a very small share of frozen processed food in 2011. The majority of beef balls and beef sausages available in retail outlets in Indonesia are chilled processed products. Frozen processed vegetables, for example sweet corn, green peas, carrots and mixed packs of vegetables, is expected to remain niche in Indonesia in 2011. Fresh vegetables continue to be favoured over frozen vegetables due to wide availability of products at affordable prices and the perception among consumers that they are of greater nutritional value. Other frozen processed food in Indonesia comprises of products that are not available in other categories of frozen processed food, particularly those with mixed ingredients. The category comprises of products such as dim sum (small filled dumplings), chicken/shrimp shiumai (chinese dumplings), spring rolls, croquettes, and western macaroni. Retail value sales of frozen processed food continue to face major competition from freshly cooked food particularly owing to the rapid growth of consumer foodservice in Indonesia. Manufacturers of frozen processed food have also taken the opportunity to expand their offerings to suit operators in consumer foodservice, by offering customised products to the operators of fast food outlets, restaurant outlets and cafs/bars outlets. With regard to consumers, they tend to prefer products in chilled processed food due to the perception that shorter shelf life means fewer preservatives and thus fresher products. In addition canned/preserved food also provides an alternative to frozen processed food, especially in terms of ease of storage and availability of products. Unit prices in frozen processed food are expected to grow by just 3% in current value terms in 2011, primarily due to increases in the cost of raw materials. However, the increase is expected to be partially offset by the introduction of more economy products through traditional retail outlets which are targeted at low-income consumers. Strong competition from other categories of packaged food is another reason why manufacturers are keen to keep price increases to a minimum.
COMPETITIVE LANDSCAPE
Primafood International PT and Supra Sumber Cipta PT, with their respective flagship brands Fiesta and So Good, maintained their leading positions in frozen processed food in 2010, with retail value shares of 35% and of 31% respectively. These companies benefited from strong demand for their chicken nuggets owing to the growth of frozen processed poultry in 2010. Both Fiesta and So Good benefit from high profile marketing in Indonesia supported by strong financial support from the parent companies of Primafood International PT and Supra Sumber Cipta PT. Primafood International PT is owned by Charoen Pokphand Group and Supra Sumber Cipta PT is owned by Japfa Comfeed Indonesia Tbk PT. These two companies
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consistently pour investment into the promotion of the Fiesta and So Good brands with both above- and below-the-line activities. In 2010, So Good was promoted nationwide through TV advertising featuring the popular characters of Upin and Ipin while Fiesta was promoted in TV advertising featuring local celebrity Glen Alinskie. Through the acquisition of Belfoods Indonesia PT in 2009, Sierad Produce Tbk PT was able to account for the third largest retail value share of frozen processed food in 2010. In addition to securing the distribution of its products through major modern retail outlets in Indonesia, the company has also gained leverage through the expansion of its own Belmart outlets. The outlets offer a wide selection of products ranging from fresh chicken to frozen processed products that contain chicken. Frozen Food Pahala PT is also another large manufacturer of frozen processed food. It maintained its retail value share of 7% of frozen processed food in 2010 primarily due to the performance of its Yummy and The Home of Good Food brands. The company poses significant competition to the leading players in frozen processed food. These two brands are targeted at consumers of different income levels. The Home of Good Food with its higher pricing is targeted at high-income consumers while Yummy is targeted at low-income consumers with its economy pricing. Macroprima Pangan Utama PT is well known for its Kanzler and So Lite brands in frozen processed food. In frozen processed red meat, Kanzler is the leading brand offering premium sausages to high-income consumers. In 2010 the company introduced Kanzler breakfast sausages in order to widen its product range. The company is optimistic regarding the growth of its premium frozen sausages, despite catering to a limited base of high-income consumers, due to the increasing popularity of western cuisine in Indonesia. Under its other highly popular brand, So Lite, the company offers frozen chicken nuggets and frozen fish/prawn fingers. The popularity of low-priced products in frozen processed food continuously increased over the review period, especially among the wide base of low-income consumers in Indonesia. Several economy brands, such as Hemato Dagsap, Besto, Champ and Okeywidely have been launched in frozen processed food and they are widely distributed. Carrefour Indonesia PT also offers private label frozen chicken nuggets which are available in plastic packaging.
PROSPECTS
Frozen processed food is expected to register continued strong growth over the forecast period, at a constant retail value CAGR of 10%. The economic environment is expected to continue to improve in Indonesia and low-priced products in frozen processed food are expected to become increasingly available, as a result of which a greater number of low- and middle-income consumers are expected to be able to purchase these products. The expansion of modern retail outlets in Indonesia is also expected to be a key factor in boosting the growth of frozen processed food over the forecast period. Also, due to their increasingly hectic lifestyles, consumers in urban households are expected to increasingly purchase products in frozen processed food. However, this category is also expected to face competition from other categories of packaged food and this could act as a major obstacle to growth over the forecast period. Frozen processed poultry is expected to remain the largest category of frozen processed food over the forecast period. Chicken is by far the most commonly consumed type of meat in Indonesia and the price of chicken is significantly lower than that of fish/seafood and red meat. As a result of the growing popularity of chicken nuggets and the other types of products in frozen processed poultry, this category is also expected to record the strongest constant retail value growth in frozen processed food over the forecast period. Competition in frozen
PASSPORT
processed poultry is therefore expected to remain high over the forecast period with leading players trying to retain their competitive advantage through mass production and improvements in distribution. Demand for frozen processed red meat over the forecast period is expected to remain restricted by the preference among consumers for chilled processed products, particularly meatballs and sausages. In the minds of consumers, chilled processed products have an advantage over products in frozen processed red meat in terms of product freshness. Products in frozen processed red meat have longer shelf life and are thus often considered as old products while chilled products, having shorter shelf life, are regarded as fresh. Unit prices in frozen processed food are expected to grow by a low constant retail value CAGR of 2% over the forecast period due to increases in the price of raw materials as well as additional costs in terms of distribution and storage as freezer equipment is very costly. However the high competition among existing manufacturers as well as the increasing availability of economy products is expected to hamper the growth in unit prices. Existing manufacturers are expected to continue trying to boost retail value sales through innovative marketing and new product development over the forecast period. They are expected to expand their product offerings either under their existing brands or by launching new brands targeted at consumers in different income categories.
CATEGORY DATA
Table 1 tonnes 2006 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
Sales of Frozen Processed Food by Category: Volume 2006-2011
2007 8.7 1,530.0 659.1 659.1 35,790.3 370.0 209.8 216.0 394.6 39,178.5
2008 2.1 1,670.0 678.9 678.9 40,443.0 390.0 214.0 250.6 442.0 44,090.6
2009 1,810.0 695.8 695.8 44,487.3 420.0 217.2 285.6 464.0 48,380.1
2010 1,960.0 720.2 720.2 50,715.6 440.0 223.8 311.3 494.2 54,865.1
2011 2,100.0 743.2 743.2 56,547.9 470.0 228.2 338.1 522.4 60,949.8
14.7 1,400.0 636.8 636.8 31,395.0 340.0 204.7 180.0 320.8 34,492.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 2
Sales of Frozen Processed Food by Category: Value 2006-2011
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Rp billion 2006 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
2007 0.6 95.0 11.9 11.9 2,233.7 21.4 5.5 11.4 24.9 2,404.4
2008 0.2 109.2 12.8 12.8 2,769.8 23.9 5.7 13.5 29.4 2,964.5
2009 119.6 14.1 14.1 3,185.3 26.7 5.9 15.8 31.5 3,398.8
2010 131.5 14.9 14.9 3,758.7 29.7 6.3 18.6 34.1 3,993.9
2011 145.2 15.4 15.4 4,284.9 33.2 6.5 22.0 38.7 4,546.0
1.0 82.9 10.7 10.7 1,787.0 19.3 5.1 9.0 19.5 1,934.5
Table 3 % volume growth
Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011
2010/11 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
2006-11 CAGR 8.4 3.1 3.1 12.5 6.7 2.2 13.4 10.2 12.1
2006/11 TOTAL 50.0 16.7 16.7 80.1 38.2 11.5 87.8 62.8 76.7
7.1 3.2 3.2 11.5 6.8 2.0 8.6 5.7 11.1
Table 4
Sales of Frozen Processed Food by Category: % Value Growth 2006-2011
% current value growth
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2010/11 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
2006-11 CAGR 11.9 7.5 7.5 19.1 11.5 4.8 19.6 14.8 18.6
2006/11 TOTAL 75.1 43.7 43.7 139.8 72.3 26.6 144.5 99.0 135.0
10.4 3.3 3.3 14.0 12.0 2.3 18.1 13.5 13.8
Table 5 % retail value rsp
Frozen Processed Fish/Seafood by Type: % Value Breakdown 2006-2011
2006 Breaded fish fingers Coated prawns Crabsticks Fishballs Others Total
Source:
2007 16.0 10.0 7.0 44.0 23.0 100.0
2008 17.0 10.5 8.0 43.0 21.5 100.0
2009 17.5 10.5 8.5 42.5 21.0 100.0
2010 18.0 10.5 8.5 42.0 21.0 100.0
2011 18.2 10.0 8.7 43.0 20.1 100.0
14.0 9.0 6.0 46.0 25.0 100.0
Frozen Processed Poultry by Type: % Value Breakdown 2006-2011
2006 Chicken nuggets Coated chicken Sausages Seasoned Chicken Wings Others Total
Source:
2007 42.0 18.5 15.0 11.5 13.0 100.0
2008 41.5 18.0 15.5 12.5 12.5 100.0
2009 41.0 17.5 16.0 13.0 12.5 100.0
2010 41.0 17.0 17.0 13.0 12.0 100.0
2011 42.0 16.5 17.5 12.5 11.5 100.0
42.5 19.0 14.5 10.0 14.0 100.0
Frozen Processed Red Meat by Type: % Value Breakdown 2006-2011
2006
2007
2008
2009
2010
2011
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Beef balls Hamburgers Sausages Others Total

Source:
35.0 12.0 24.0 29.0 100.0
32.0 13.0 25.5 29.5 100.0
30.0 15.0 26.0 29.0 100.0
29.0 16.0 26.5 28.5 100.0
28.0 17.0 27.0 28.0 100.0
30.0 17.2 27.5 25.3 100.0
Frozen Processed Vegetables by Type: % Value Breakdown 2006-2011
2006 Carrots Green peas Mixed packs Sweet Corn Others Total
Source:
2007 14.0 18.0 32.0 25.5 10.5 100.0
2008 13.5 17.5 33.0 26.0 10.0 100.0
2009 13.0 17.0 34.0 26.0 10.0 100.0
2010 13.0 17.5 34.5 25.5 9.5 100.0
2011 13.1 17.3 35.0 25.7 8.9 100.0
15.0 20.0 30.0 25.0 10.0 100.0
Other Frozen Processed Food by Type: % Value Breakdown 2006-2011
2006 Croquettes Dim sum Dumplings Spring Rolls Others Total

Source:
2007 11.0 34.0 13.0 16.0 26.0 100.0
2008 10.5 35.0 12.5 15.5 26.5 100.0
2009 10.0 35.5 12.0 15.0 27.5 100.0
2010 12.5 35.5 12.0 15.0 25.0 100.0
2011 12.0 37.0 11.5 14.5 25.0 100.0
11.5 32.5 14.0 18.0 24.0 100.0
Table 10 % retail value rsp Company
Frozen Processed Food Company Shares 2006-2010
2006 33.2 28.9 2.3 6.9 2.7 1.0 0.4 0.3 0.2 0.3 0.2 0.1
2007 33.7 29.6 2.0 6.4 2.6 1.0 0.4 0.3 0.2 0.2 0.2 0.1
2008 34.3 30.2 1.9 6.4 2.6 0.9 0.3 0.3 0.2 0.2 0.1 0.1
2009 34.8 30.7 17.5 6.6 2.7 0.8 0.3 0.3 0.2 0.2 0.1 0.1
2010 35.2 30.8 17.3 6.6 2.9 0.8 0.3 0.2 0.2 0.1 0.1 0.1
Primafood International PT Supra Sumber Cipta PT Sierad Produce Tbk PT Frozen Food Pahala PT Macroprima Pangan Utama PT Sekar Bumi Tbk PT PTC Commercial Corp Kemang Food Industries PT Eloda Mitra PT Bumi Menara Internusa PT Simplot Agritama PT Hollindo Lezat Pratama PT
PASSPORT
McCain Foods Ltd Belfoods Indonesia PT Private Label Others Total

Source:
0.1 17.1 1.5 4.7 100.0
0.1 16.7 2.0 4.6 100.0
0.0 15.9 2.5 4.1 100.0
0.0 2.0 3.5 100.0
0.0 1.9 3.5 100.0
Table 11 % retail value rsp Brand
Frozen Processed Food Brand Shares 2007-2010
Company Primafood International PT Supra Sumber Cipta PT Sierad Produce Tbk PT Frozen Food Pahala PT Frozen Food Pahala PT Macroprima Pangan Utama PT Sierad Produce Tbk PT Sekar Bumi Tbk PT PTC Commercial Corp Macroprima Pangan Utama PT Eloda Mitra PT Macroprima Pangan Utama PT Kemang Food Industries PT Bumi Menara Internusa PT Simplot Agritama PT Kemang Food Industries PT Hollindo Lezat Pratama PT McCain Foods Ltd Belfoods Indonesia PT Primafood International PT Private Label
2007 33.7 29.6 3.3 3.1 2.1 2.0 1.0 0.4 0.3 0.2 0.1 0.2 0.2 0.2 0.1 0.1 0.1 16.7 2.0 4.6 100.0
2008 34.3 30.2 3.6 2.9 2.1 1.9 0.9 0.3 0.3 0.2 0.1 0.2 0.2 0.1 0.1 0.1 0.0 15.9 2.5 4.2 100.0
2009 34.8 30.7 15.9 3.7 2.9 2.3 1.6 0.8 0.3 0.3 0.2 0.1 0.2 0.2 0.1 0.1 0.1 0.0 2.0 3.6 100.0
2010 35.2 30.8 15.8 3.7 2.9 2.4 1.5 0.8 0.3 0.3 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.0 1.9 3.6 100.0
Fiesta So Good Belfoods Yummy The Home of Good Food So-Lite Delfarm Bumifood Golden Farm Kanzler Bernardi Besto Villa 777 Simplot Kem Chick Krokky McCain Belfoods Five Star Private label Others Total
Source:
Table 12
Sales of Frozen Processed Food by Distribution Format: % Analysis 20062011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery 100.0 100.0 71.0 29.0 11.5 17.5 2007 100.0 100.0 70.0 30.0 12.0 18.0 2008 100.0 100.0 69.0 31.0 12.5 18.5 2009 100.0 100.0 68.0 32.0 13.0 19.0 2010 100.0 100.0 67.0 33.0 13.5 19.5 2011 100.0 100.0 67.6 32.4 13.5 18.9 -
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Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total
Source:
100.0
100.0
100.0
100.0
100.0
100.0
Table 13 tonnes
Forecast Sales of Frozen Processed Food by Category: Volume 2011-2016
2011 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
2012 2,250.0 765.5 765.5 62,202.6 490.0 232.6 364.8 551.1 66,856.7
2013 2,400.0 787.7 787.7 68,111.9 520.0 236.8 388.9 580.9 73,026.2
2014 2,540.0 809.8 809.8 74,037.6 540.0 240.8 413.4 611.7 79,193.3
2015 2,680.0 831.6 831.6 80,256.8 570.0 244.6 438.2 643.5 85,664.8
2016 2,810.0 853.3 853.3 86,677.3 600.0 248.3 463.6 676.3 92,328.8
2,100.0 743.2 743.2 56,547.9 470.0 228.2 338.1 522.4 60,949.8
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 14 Rp billion
Forecast Sales of Frozen Processed Food by Category: Value 2011-2016
2011 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood 145.2
2012 155.4
2013 167.0
2014 178.7
2015 190.3
2016 203.1
PASSPORT
10
Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
15.4 15.4 4,284.9 33.2 6.5 22.0 38.7 4,546.0
15.2 15.2 4,717.7 35.4 6.5 23.9 41.9 4,996.0
15.0 15.0 5,213.0 37.7 6.6 26.0 45.3 5,510.7
14.8 14.8 5,765.6 40.3 6.6 28.1 48.8 6,083.0
14.7 14.7 6,382.5 43.0 6.7 30.4 52.6 6,720.1
14.6 14.6 7,084.6 46.0 6.7 32.8 56.5 7,444.3
Table 15
Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes - Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
2011-16 CAGR 6.0 2.8 2.8 8.9 5.0 1.7 6.5 5.3 8.7
2011/16 TOTAL 33.8 14.8 14.8 53.3 27.7 8.8 37.1 29.5 51.5
4.9 2.6 2.6 8.0 5.3 1.5 5.8 5.1 7.8
Table 16
Forecast Sales of Frozen Processed Food by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes 6.9 -1.1 2011/16 TOTAL 39.9 -5.3
PASSPORT
11
- Non-Oven Frozen Potatoes - Oven Baked Potato Chips - Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food
Source:
-1.1 10.6 6.7 0.8 8.3 7.8 10.4
-5.3 65.3 38.3 4.1 48.8 45.8 63.8
Summary 1 Product type Dim sum Spring rolls Dumplings Croquettes

Source:
Other Frozen Processed Food: Product Types

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FROZEN PROCESSED FOOD IN INDONESIA

Euromonitor International October 2011

FROZEN PROCESSED FOOD IN INDONESIA

LIST OF CONTENTS AND TABLES

FROZEN PROCESSED FOOD IN INDONESIA

FROZEN PROCESSED FOOD IN INDONESIA

FROZEN PROCESSED FOOD IN INDONESIA

FROZEN PROCESSED FOOD IN INDONESIA

FROZEN PROCESSED FOOD IN INDONESIA

Sales of Frozen Processed Food by Category: Volume 2006-2011

Sales of Frozen Processed Food by Category: Value 2006-2011

FROZEN PROCESSED FOOD IN INDONESIA

Table 3 % volume growth

Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011

7.1 3.2 3.2 11.5 6.8 2.0 8.6 5.7 11.1

Sales of Frozen Processed Food by Category: % Value Growth 2006-2011

% current value growth

FROZEN PROCESSED FOOD IN INDONESIA

10.4 3.3 3.3 14.0 12.0 2.3 18.1 13.5 13.8

Table 5 % retail value rsp

Frozen Processed Fish/Seafood by Type: % Value Breakdown 2006-2011

2007 16.0 10.0 7.0 44.0 23.0 100.0

2008 17.0 10.5 8.0 43.0 21.5 100.0

2009 17.5 10.5 8.5 42.5 21.0 100.0

2010 18.0 10.5 8.5 42.0 21.0 100.0

2011 18.2 10.0 8.7 43.0 20.1 100.0

14.0 9.0 6.0 46.0 25.0 100.0

Table 6 % retail value rsp

Frozen Processed Poultry by Type: % Value Breakdown 2006-2011

2007 42.0 18.5 15.0 11.5 13.0 100.0

2008 41.5 18.0 15.5 12.5 12.5 100.0

2009 41.0 17.5 16.0 13.0 12.5 100.0

2010 41.0 17.0 17.0 13.0 12.0 100.0

2011 42.0 16.5 17.5 12.5 11.5 100.0

42.5 19.0 14.5 10.0 14.0 100.0

Table 7 % retail value rsp

Frozen Processed Red Meat by Type: % Value Breakdown 2006-2011

FROZEN PROCESSED FOOD IN INDONESIA

Beef balls Hamburgers Sausages Others Total

35.0 12.0 24.0 29.0 100.0

32.0 13.0 25.5 29.5 100.0

30.0 15.0 26.0 29.0 100.0

29.0 16.0 26.5 28.5 100.0

28.0 17.0 27.0 28.0 100.0

30.0 17.2 27.5 25.3 100.0

Table 8 % retail value rsp

Frozen Processed Vegetables by Type: % Value Breakdown 2006-2011

2007 14.0 18.0 32.0 25.5 10.5 100.0

2008 13.5 17.5 33.0 26.0 10.0 100.0

2009 13.0 17.0 34.0 26.0 10.0 100.0

2010 13.0 17.5 34.5 25.5 9.5 100.0

2011 13.1 17.3 35.0 25.7 8.9 100.0

15.0 20.0 30.0 25.0 10.0 100.0

Table 9 % retail value rsp

Other Frozen Processed Food by Type: % Value Breakdown 2006-2011

2006 Croquettes Dim sum Dumplings Spring Rolls Others Total

2007 11.0 34.0 13.0 16.0 26.0 100.0

2008 10.5 35.0 12.5 15.5 26.5 100.0

2009 10.0 35.5 12.0 15.0 27.5 100.0

2010 12.5 35.5 12.0 15.0 25.0 100.0

2011 12.0 37.0 11.5 14.5 25.0 100.0

11.5 32.5 14.0 18.0 24.0 100.0

Table 10 % retail value rsp Company