Marketing Management Question Bank

Chapter 1 Introduction to Marketing. Section A 1. 2. 3. 4. 5. Define Marketing. Mention any two objectives of Marketing. Define Marketing Function. What is Need, Want and Demand in Marketing? Distinguish between Marketing and Selling. Section B 1. 2. 3. 4. 5. Briefly explain the factors affecting the exchange process. Distinguish between Marketing Orientation and Other Orientation. What is Marketing Mix? Explain different components of Marketing Mix. Define Marketing Management. Explain the steps in Marketing Management process. What is Strategic Planning? Explain the levels of Strategic Planning. Section C 1. Explain the importance of Marketing in Indian Economy. 2. Explain the Marketing implications of Liberalization in Indian Economy. Chapter -2 Marketing Trends Section A 1. 2. 3. 4. 5. What is Environment Scanning? Write any two characteristics of Marketing Information System. Define Marketing Information system. What are the elements of good marketing information system. Mention any two advantages of MIS. Section B 1. 2. 3. 4. 5. Distinguish between Marketing Intelligence and Marketing Research. Define MIS. Mention the advantages and disadvantages. What is Data Warehousing? Mention the characteristics of Data Warehousing. What is Data Mining? What are the components of Data mining? Define Environment Scanning. Mention its characteristics. Section C

1. What is Marketing Research? Explain the nature and types of Marketing Research. 2. What is Demand Forecasting? Explain the types and factors affecting Demand forecasting. Chapter 3 - Customer Concerns Section A 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. What is Customer Value? What is Customer Retention? Mention any two benefits of customer satisfaction. Define customer relationship management. Mention any two factors influencing consumer buying behavior? Section- B What are the factors of Customer Equity? What are the factors influencing consumer buying behavior? What is buying process? Mention the steps involved in buying decision process? What is customer equity? Mention the factors of customer equity? Difference between CRM and Relationship Marketing? Section- C 1. What are the key psychological processes? Explain with the help of a model? 2. Define consumer behavior and state the importance of study of consumer behavior?

Chapter-4- STP and the marketing mix Section-A 1. 2. 3. 4. 5. Mention any two importance of market segmentation? Define positioning. Define Branding. Mention three C s of Branding. What is brand equity? Section B 1. 2. 3. 4. 5. What is product mix? Mention the factors influencing change in product mix. What is product life cycle? Mention the stages of product life cycle. What is Pricing? What are the objectives of Pricing Decisions. Write a note on Marketing distribution channel. What is Retailing ? Mention the functions of retailing. Section - C

1. Explain the concept of Promotion Mix along with its elements. 2. What is Integrated Marketing? Explain the objectives of Integrated Marketing. Chapter -5 New Trends in Marketing Section A 1. 2. 3. 4. 5. Define Direct Marketing. Distinguish between direct marketing and conventional marketing. What is Tele-Marketing? Mention two advantages of direct marketing. What are the objectives of internet marketing? Section B 1. 2. 3. 4. 5. Mention the advantages and disadvantages of Direct marketing. What is online Marketing? Explain the 4 C s of Internet Marketing. What is network Marketing? Explain its advantages and disadvantages. What is Global Marketing? What are the features of Global Marketing? Write a note on impact of Marketing on society. Section C 1. What is Green Marketing? Why is Green Marketing chosen by most marketers? 2. Explain the concept of Global Marketing along with its characteristics and functions. Chapter 6 Rural Marketing Section A 1. 2. 3. 4. 5. Mention any two factors affection Rural buying behavior. What is Rural Marketing? Define Scattered Market? What is Transactional Marketing? Mention any two Strategies of Rural Marketing. Section B 1. 2. 3. 4. 5. Write a brief note on Rural Marketing. What are the problems in tapping rural markets? Mention the factors affecting rural buying behavior. What are the opportunities in rural marketing? Why Rural demand is more seasonal? Explain. Section C 1. Explain the E-Choupal Model of ITC.

2. What are the factors affecting Rural Marketing? What are the problems in tapping the rural market.