PGDM (2nd Semester)

QUESTION BANK of PGDM -2

nd

SEM

MARKETING MANAGEMENT (PGDM-201)

Q1. Define Marketing? Q2. Positioning? Q3. Segmentation? Q4. What is Marketing Mix? Q5. What is Brand? Q6. Marketing Intelligence System? Q7. Define Marketing Management? Q8. Marketing Research System? Q9. Packaging? Q10. Penetration Price? Q11. Push strategy? Q12. What is SBU? Q13. Meaning of SWOT? Q14. What is advertising? Q15. What is marketing Myopia? Q16. Pull Strategy? Q17. E-Commerce?

Q18. Relationship Marketing? Q19. Differentiate b/w marketing and selling? Q20. What is Marketing Planning? Q21. Strategic Planning? Q22. Mega Marketing? Q23. What is Consumer Behavior? Q24. What is Marketing Information System? Q25. Objectives of Marketing? Q26. Product concept? Q27. Meaning of Exchange? Q28. Societal Marketing Concept? Q29. Features of Services? Q30. Objectives of Advertising? Q31. Personal selling? Q32. Target Market? Q33. By Product Pricing? Q34. Penetration pricing? Q35. Brand Locality? Q36. Production Concept? Q37. Product Life Cycle? Q38. Reference Group? Q39. Component of Marketing Information System? Q40. Functions of Wholesalers? Q41. Function of Retailers? Q42. Functions of Marketing Management?

Q43. Benefits of Market Segmentation? Q44. What is Marketing Environment? Q45. Counter-Marketing? Q46. Differentiate between services and goods? Q47. Define Services? Q48. Product Diversification? Q49. Objectives of packaging? Q50. price Skimming Approach? Q51. Psychological Pricing? Q52. What is marketing channel? Q53. Elements of Promotional Mix? Q54. Merits of Advertising? Q55. Sales Promotion? Q56. Differentiate between Advertising and Publicity? Q57. Merits of Personal Selling? Q58. Demerits of Personal Selling? Q59. Public Relation? Q60. Features of Services?

FINANCIAL MANAGEMENT (PGDM-202) Q1. What do you mean by financial decisions? Q2. What is the scope for Finance Management?

Q3. What is capital budgeting? What is importance for C.B.? Q4. Write different steps of C.B. Process? Q5. Name various methods of C.B.? Q6. Define Payback period method? Q7. Define Net present value method? Q8. Define IRR? Q9. What do you mean by capital rationing decisions? Q10. Define Accept, Reject decisions? Q11. Define mutually exclusive project decisions? Q12. Advantages of Payback period method, disadvantages of payback period method? Q13. Difference between NPV and IRR? Q14. What are two forms of corporate securities? Q15. What are the characteristics of equality shares? Q16. Give advantages of Preference shares as a Source of finance? Q17. Write a short note on No Par Stock? Q18. Distinguish between a share and a debenture? Q19. Name the various types of preference shares? Q20. Write a short note on Convertible debentures? Q21. What do you understand by retained earnings? Q22. What is the need of ploughing back of profits? Q23. What do you by Self-financing? Q24. Write a short note on the nature of public deposits in the corporate sector? Q25. Give any three advantages of Public deposits? Q26. What is term financing?

Q27. Discuss the need of specified financial institutions? Q28. What is venture capital? Q29. Write a short note on lease financing? Q30. Compare operating lease with financial lease? Q31. What is direct leasing? Q32. Write a very short note on leasing versus hire purchase? Q33. What is sale and lease back? Q34. Define Capital Structure? Q35. Write a short note on the importance of Capital Structure? Q36. What is Optimal Capital Structure? Q37. Name various theories of Capital Structure? Q38. What are the essentials of sound Capital Mix? Q39. What is Capital gearing? Q40. What is the nature of Cash? Q41. Name various motives for holding cash? Q42. What are cash inflows? Q43. What is cash budget? Q44. Distinguish between a deposit float and bank float? Q45. What do you mean by receivable? Q46. Name various factors influencing the size of receivables? Q47. What is aging Schedule? Q48. Write a note on factoring? Q49. What do you mean by inventatory? Q50. Give 3 objectives of holding inventories?

Q51. Name various tools of inventatory management? Q52.Explain danger level of inventories? Q53. What is VED analysis? Q55. What is comprite cost? Q56. Name various method of computing cost of equities? Q57. Write a short note on cost of retained earnings? Q58. What is financial leverage? Q60. What are the limitations of financial leverage? PRODUCTION AND MATERIAL MANAGEMENT (PGDM-204)

Q1. Define Operations Management? Q2. What are the various functions of Operations Management? Q3. Define product design? Q4. What are the various characteristics of a good design? Q5. Define Product Life Cycle? Q6. What are the various phases in the product development process? Q7. What are the various product development techniques? Q8. Define process design? Q9. Define continuous process? Q10. Define job shop type of manufacturing system? Q11. What is concurrent engineering? Q12. What is computer-aided design?

Q13. What are the duties of production manager? Q14. Define product-process mix? Q15. What is project production? Q16. Discuss the importance of facility location? Q17. Evaluate the advantages and disadvantages of an urban site? Q18. What are the various factors affecting plant location? Q19. What are the various techniques of location analysis? Q20. What do you mean by facility layout? Q21. List the advantages of a plant layout? Q22. What are the various types of layout? Q23. Explain in detail the process layout? Q24. Define product layout? Q25. Explain in detail the project layout? Q26. Define capacity planning? Q27. What are the main factors that affect capacity planning? Q28. Explain the process of capacity planning? Q29. Explain the various types of capacity? Q30. Define production planning and control? Q31. What are the various objectives of production planning and control? Q32. What are the main functions of production planning and control? Q33. Explain the concept of work study? Q34. Define productivity? Q35. List the various objectives of method study?

MANAGEMENT INFORMATION SYSTEMS (PGDM-205)

1. 2. 3. 4. 5. 6. 7. 8. 9.

Explain the features on MS-Access. How can you add data in a table in MS-Access? What do mean by database? Explain the meaning of Tables, Fields and Data types? Reports. Features of Reports. What do mean by Files? Information technology. Information Systems.

10. Software and data. 11. Application of IT in Education. 12. Uses of Computers in Education. 13. Computers in Scientific use. 14. Meaning of Communication. 15. Electronic Web. 16. Network Applications. 17. Group Communication. 18. Computer Networks. 19. What are the various types of Networks? 20. Ethernet. 21. What are the various types of Network Topologies? 22. What do you mean by Star Topology? 23. What do you mean by Ring Topology? 24. What do you mean by Tree Topology? 25. What do you mean by Bus Topology? 26. What do you mean by Mesh Topology? 27. What do you mean by Hybrid Topology? 28. Explain the various features of Star Topology? 29. Explain the various features of Ring Topology? 30. Explain the various features of Bus Topology? 31. Explain the various features of Tree Topology? 32. Explain the various features of Mesh Topology? 33. Explain the various features of hybrid Topology? 34. Explain the disadvantages of Star Topology? 35. Explain the disadvantages of Ring Topology? 36. Explain the disadvantages of Bus Topology? 37. Explain the disadvantages of Tree Topology? 38. Explain the disadvantages of Mesh Topology? 39. Explain the disadvantages of Hybrid Topology? 40. Protocols. 41. IP addresses. 42. What is networking?

43. Range of Computer Applications in Railways. 44. Range of Computer Applications in Inventory. 45. Range of Computer Applications in Decision Support Systems. 46. Range of Computer Applications in Weather Forecasting. 47. TCP/IP. 48. Information Services. 49. Uses of Computers in Maths. 50. Why do we maintain Networking in Systems? 51. Meaning of Forms in MS-Access. 52. Distinguish between Save and Save As. 53. Decision Support Systems. 54. FAX. 55. Distinguish between Star and Ring Topology. 56. Distinguish between Star and Tree Topology. 57. Distinguish between Bus and Ring Topology. 58. Distinguish between Star and Mesh Topology. 59. Distinguish between Tree and Ring Topology. 60. Distinguish between Hybrid and Ring Topology.

HUMAN RESOURCE MANAGEMENT (PGDM-203)

Q1. Define HRM? Q2. HRM Vs HRD? Q3. Strategic role of HRM? Q4. Personnel Policies? Q5. Operative functions of HRM? Q6. How is HRM different from PM? Q7. What are Human Resources? Q8. Recruitment? Q9. Selection? Q10. Socialization of employees?

Q11. Define Job Analysis? Q12. What is Job Description and Job Specification? Q13. What is outsourcing? Q14. Define Downsizing? Q15. Importance of HRM? Q16. What is Human resource planning? Q17. Role of HRM as change agent? Q18. Source of Recruitment? Q19. Transfer and Promotion? Q20. Discharge and Dismissal? Q21. Placement and Induction? Q22. What is Attrition? Q23. Who is Whistle Blower? Q24. What is halo Effect? Q25. Assesment Center? Q26. Application Bank? Q27. What are Exit Interviews? Q28. What is Panel Interview? Q29. Training Vs Development? Q30. Learning Organizations? Q31. Knowledge Workers? Q32. Job Enrichment Vs Job enlargement? Q33. What is Job Rotation? Q34. Sensitivity Training

Q35. What is a Career? Q36. What is a Career Planning and Career Counseling? Q37. What is a Succession Planning? Q38. Define Plateauing? Q39. Job Evaluation? Q40. Performance Appraisal? Q41. 360 degree Feedback system? Q42. Potential Appraisal? Q43. What is BARS? Q44. Minimum Wage $ Living Wage? Q45. What are Fringe Benefits? Q46. What are ESOPs? Q47. Quality of Work Life? Q48. Quality Circles? Q49. What is HIRS? Q50. Human Resource Accounting? Q51. Human Resource Audit? Q52. What is Empowerment? Q53. What is Burnout? Q54. What is Mentoring? Q55. Head Hunters? Q56. What is Collective Bargaining? Q57. Workers Participation? Q58. What is Glass Ceiling?

Q59. What is Offshoring? Q60. Job Satisfaction.

CORPORATE AND LEGAL ENVIRONMENT (PGDM-206)

Q1. Define Company? Q2. Give any 4 features of a Company? Q3. What do you mean by separate legal entity? Q4. What is the difference between company and partnership? Q5. What are the kinds of companies? Q6. What are the privileges given to the private company? Q7. What is the difference between public and private company? Q8. What are the foreign companies? Q9. Who is a promoter? Q10. What is the liability of a promoter towards the company? Q11. What is the meaning of Memorandum of Association? Q12. What is capital clause? Q13. What is Articles of Association? Q14. What is the difference between Memorandum and Articles of Association? Q15. What do you mean by prospectus? Q16. What are the types of shares? Q17. What is a share certificate? Q18. What do you mean by share warrant? Q19. What is the difference between share warrant and share certificate? Q20. What is Annual General Meeting?

Q21. What is Extraordinary General Meeting? Q22. What are class meetings? Q23. What are the requisites of valid meeting? Q24. What are the objectives of Consumer Protection Act 1986? Q25. Define appropriate laboratory? Q26. Define meetings? Q27. What are the various kinds of meetings? Q28. What are the duties of the chairman in the company? Q29. What are the objects of Security and Exchange? Q30. List of 8 functions of SEBI? Q31. What is certificate of incorporation? Q32. What is Doctrine of ultra vires? Q33. What are the objects of Central Consumer Protection Council? Q34. What are the objects of State Consumer Protection Council? Q35. What is the difference between stock/shares/? Q36. What are the various kinds of preference shares? Q37. What are the duties of the Director? Q38. What are the kind of resolutions? Q39. What do you mean by winding up? Q40. What is defunct Company? Q41. What are the kinds of Share Capital? Q42. What are Sweat Equity Shares? Q43. What are the modes of winding up? Q44. What is statutory meeting?

Q45. What are the objects of National Protection Council? Q46. What are the government companies? Q47. What are holding and subsidiary companies? Q49. What are the contents of memorandum? Q50. What are the documents to be filled with registrar? Q51. A company is an artificial person created by law with a perceptual and a common seal. Do you agree with this definition of a company? Q52. Write a note on one man company? Q53. When and how the Memorandum of Association can be altered? Q54. What is the legal effect of articles of Association betweena) b) Members and the company. Members inter-se

Q55. What do you understand by Rule of Golden legacy? Q56. In what circumstances can a company reduce its share capital? Q57. What is the difference between transfer of share and transmission of share? Q58. What are bonus shares? Q59. How are the meetings classified? Q60. State the comparison between members and creditors voluntary winding up?