An analytical study on the topic Marketing survey of IT hardware in PRIVATE & GOVERNMENT Institutes in Guwahati

Conducted at

To be performed in partial fulfillment of the Requirement For Masters of Business Administration `Of Dibrugarh University, India Submitted by Name: Bidyut Bikash Gogoi Registration No:

NEF College of Management & Technology, Anand Nagar, Christianbasti, Guwahati- 781005, Assam, India.
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ACKNOWLEDGEMENT
No work can be completed successfully without the inspiration, encouragement, cooperation and guidance of Well-Wishers. There are many people I need to thank for their encouragement, guidance and support that had helped me to carry out this project. First of all, I would like to thank my parents who have always encouraged and pushed me to learn and for their blessings. I consider myself fortunate enough to get this much-required assistance from certain persons whom I would like to thank from the deepest core of my heart. As part of our M.B.A. curriculum we had been assigned to undertake a Project Report, I have assigned to undergo the project on HCL Pvt. Ltd. I like to express my gratitude to Mr. Pradeep Paul sir, Regional Branch manager of HCL Pvt. Ltd. (Guwahati) for guiding and rendered all possible assistance. I indeed am very grateful to Mr. Parwez Washi (Marketing Account Manager) sir for his helping hand. I would like to thank from Mrs. Momina Zahan, HOD of our college for helping, guiding and correcting me in every step of my project and also for their invaluable suggestions. Besides these, I would also like to thank my friends Ashif, Kaushik Kiran Gogoi (brother), Rekib Ahmed for their wonderful cooperation and kind help and all others who helped me in every possible way in completing my project. Mr. Bidyut Bikash Gogoi. MBA 3th Semester Roll no: 05 NEF College of Management & Technology, Guwahati

PREFACE

Management education talks of synchronizing the theoretical studies with practical applications in most effective way. The summer training figures prominently in the course curriculum as it impart practical knowledge to the student aspiring for this professional degree. It grooms an individual to find himself feet in the corporate world. As a student of Management, practical relates to the condition prevailing in the corporate world. That is why undertaking of summer training is mandatory in MBA curriculum of Dibrugarh University hence this project report has been prepared to meet the requirement and sincere attempt has been made to the analysis on the topic.

EXECUTIVE SUMMERY
Topic of the Project: Analytical study on the topic Market Survey of IT Hardware in private & Government institutes in Guwahati. Name of the Organization: HCL Pvt. Ltd. Name of the Researcher: Mr. Bidyut Bikash Gogoi Organizational Guide: Mr. Pradip Paul Regional Branch Manager HCL Pvt. Ltd. & Mr. Parwez Washi Marketing/Account Manager HCL Pvt. Ltd. Institutional Guide: Mrs. Momina Zahan HOD of NEF College of Management & Technology Guwahati. Major Objective: To find out the awareness about various IT hardware among the private & government institution in Guwahati. To find out the satisfaction level of respondents about IT hardware they are using. To find out the awareness of HCL products among the respondents. To find out whether there is any further requirement of computers/printers etc.

DECLARATION
I hereby declare that the project report entitled AN ANALYTICAL STUDY ON THE TOPIC MARKETING SURVEY OF IT HARDWARE IN PRIVATE & GOVERNMENT INSTITUTES IN GUWAHATI Of Hindustan Computer Limited (HCL) Submitted in partial fulfillment of the requirements for the degree of Masters in Business Administration (MBA) To Dibrugarh University is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes.

Mr. Bidyut Bikash Gogoi MBA 3th Semester Roll no: 05 NEF College of Management & Technology, Guwahati

CONTENTS
Introduction Aims and Objective Methodology Analysis Conclusion Recommendation

Part-1 An Overview of the Organization Introduction History of the Organization Special Features Departmental Study Detail Study of depth related to Specialization Competitors Detail

Part-2 Project Overview Introduction Aims and Objective Methodology Findings Analysis Conclusion Recommendation Scopes and Limitations Part- 3 Appendix Bibliography References

Introduction:
Aims and Objective of the study: To find out the market positioning of the use of IT hardware in various government and private school, colleges and institutions. To find out whether there are any requirements of computers, printers and laptops in the government and private school, colleges and institutions. To find out the ratio of institutions, school and colleges using IT hardware in Guwahati. To encourage and accelerate the use of Information Technology in schools, colleges and educational institutions in the state to enable the youth to acquire necessary skills and knowledge in this sector making them highly employable. To encourage training institutes in the private sector and the joint sector in order to prepare skilled manpower within the existing system. Methodology: Research methodology is a descriptive research followed to gauge the effectiveness of the development of a project. A research design is a logical and systematic plan prepared for directing a research study. It consists of the blue print for the collection, measurement and analysis of data. It is a plan, structure and strategy of investigation conceived so as to obtain answer to research questions. A research design is the program that guides the investigator in the process of collecting, analyzing and interpreting observations.

Survey method: A business organization engaged in any commercial activity depends heavily on its customers for growth and development, measured in terms of volume of sales. Survey method is a primary data research provides valuable information on people opinion and perception about the issue surveyed. It basically consist of: PILOT TEST: This is specially done to assure that the questions are designed in an appropriate way that best suites the need of the project.

SURVEY RESEARCH: Survey research is the study of attitudes, beliefs, and behavior of people and their settings through questionnaires.

DATA COLLECTION: Data collection is a term used to describe a process of preparing and collecting data. Types of data collected are: Primary data: They are the first hand information collected through various methods such as observation, interviewing etc. Secondary data: Secondary sources consist of readily compendia and already compiled statistical statements and reports whose data may be used by researcher for their study.

PART-1

AN OVERVIEW OF THE ORGANIZATION

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INTRODUCTION

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THE NEED
HCL has strong businesses aligned to grow with the market trends of today and tomorrow. It is a result of its ability to adapt itself ahead and make strategic investment in each business over time - ahead of external realities or market inflexion points. In the emerging net economy, IT infrastructure Plays the role of a Powerful business enabler to improve your business processes, to help you focus on your goals and strategies and more importantly, to help you serve your customers better. IT Infrastructure demands constant change latest technology, reliable operations and high availability. Leaders like you, in the process of selecting the best of breed in technology, require integrating different solutions from various vendors. Thus a situation where you need a strong reliable and trusted partner committed to deliver beyond just services.

HCL ADVANTAGE
HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 5 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies ( www.hcltech.com ) and HCL Infosystems (http://www.hclinfosystems.in/).

Staying competitive in todays dynamic business environment means finding new ways to reduce costs while maximizing the value of your technology and personal resources. More than ever, your ability to "do more
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with less" determines how successful your organization will be. Thats way HCL Insys helps you achieve. By channeling our in-depth expertise gained from over 28 years of IT Domain experience. We provide a full bandwidth of services specifically designed to meet your complete IT needs. And as a single window for completing business solutions wherever you are located.

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6 S Offerings for Business Empowerment (to the power n) SOLUTIONS: The one stop shop solution center for all your IT needs, customized to meet and scale with your unique Business Needs. SERVICES: A range of value added services in IT infrastructure operations and management. SUPPORT: Pan-India footprint of support and logistics locations. Over 260 Direct service support locations. Technically sound workforce of over 1700 certified professionals. STANDARDS: World Class Quality standards maintained for PPP (People, Processes & Performance). Alliance with global technology leaders. SAVINGS: We help you find new ways to reduce costs & "do more with less" by maximizing the value of your technology and personal resources, thereby reducing your total cost of ownership (TCO). SATISFACTION: Complete Satisfaction for the customers through the HCL 6S offering that

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enables one to maximize system uptime through rapid response and resolution services, thereby optimizing your IT investments.

HCL STORY
HCL Info systems Ltd are one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, it has developed and implemented solutions for multiple market segments, across a range of technologies in India. It is the forefront in introducing new technologies and solutions. Vision, bravado and grit have seen HCL evolve from a dream of eight youngsters in 1977 to the country's top IT group today, with revenues closing in on Rs 5,000 crore 1975: Six young men get together over a cup of coffee and snacks. The conversation veers from cars and travel to jobs, career and the future. Since they all work together, its only natural that they talk shop. They also explore the possibility of starting a company of their own-one rooted in values,

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directed at creating a market for its products in a segment hitherto unexplored, hardware. Micro comp is born. The initial investment-all their savings, making up capital of Rs.1.87lakh.

"Six of them, all with DCM, wanted to start a computer company. But they didn't have enough funds. They decided, therefore, to settle for a close second-we set up a calculator company, Micro comp. They were, of course, working our way upward, towards creating a computer company, till someone informed us that we would need a license for the same. The Uttar Pradesh government was offering an open license of this nature around that time. We acquired it and created Hindustan Computers Ltd (HCL). The name itself had a reason behind it-it denoted largeness, it was Indian, it was patriotic, and it was perfect Two more of our friends joined us later to set up Hindustan Computers in August 1976-that took the number of people who started HCL up to eight," remembers Ajai Chowdhry, one of that original group of eight and now President and Managing Director. "They dreamt of working in an industry that would revolutionize businesses, an industry that gave everyone an equal chance to succeed We also knew we wanted to dominate it. Through these years, they have retained the number one position and sustained our growth. The one business strategy that has dominated and been at the core of their business is constant adaptation and renovation. They have also developed new paradigms for new opportunities. A teething problem faced by the company-getting imports through. The regulations and laws of the time did not allow the import of technology. Components and sub-assemblies, however, could be imported. "The latter
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was a very expensive affair. This led to a sharp focus on in-house design. The first product they came out with was targeted at the engineering research market-Micro 2200, based on a 4-bit microprocessor from Rockwell. With Micro 2200, orders poured in for HCL.

HISTORY OF THE ORGANIZATION

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HCL Group: How the Dream has evolved

1976 -Foundation of the Company was laid. It introduces microcomputer-based programmable calculators with wide acceptance in the scientific / education community. 1977 -Launch of the first microcomputer-based commercial computer with a ROM based for Basic interpreter. 1980 -Formation of the Far East Computers Ltd, a pioneer in the Singapore IT market, for SI (System Integration) solutions. 1983 -HCL launches an aggressive advertisement campaign with the theme ' even a typist can operate' to make the usage of computers popular in the

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SME (Small & Medium Enterprises) segment. This proposition involved menu-based applications for the first time, to increase ease of operations. 1985 -Bank trade unions allow computerization in banks. However, a computer can only run one application such as Savings Bank, Current account, and Loans etc. HCL sets up core team to develop the required software - ALPM (Advanced Ledger Posting Machines). The team uses reusable code to reduce development efforts and produce more reliable code. ALPM becomes the largest selling software product in Indian bank HCL designs and launches Unix- based computers and IBM PC clones. 1991- HCL enters into a joint venture with Hewlett Packard HP assists HCL to introduce new services: Systems Integration, IT consulting, packaged support services. HCL establishes a Response Center for HP products, which is connected to the HP Response Center in Singapore. 1996- HCL set up the STP (Software Technology Park) at Chennai to execute software projects for international customers.

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1997- Kolkata and Noida STPs set up, HCL buys back HP stake in HCL Hewlett Packard. 1999 -It acquires and sets up fully owned subsidiaries in USA and UK -Sets up fully owned subsidiary in Australia. HCL ties up with Broad vision as an integration partner. 2000- HCL bags Award for Top PC Vendor in India. It becomes the 1st IT Company to be recommended for latest version of ISO 9001: 2000. It also bags MAIT's Award for Business Excellence. Rated as No. 1 IT Group in India. 2001-Launched Pentium IV PCs at below Rs 40,000. IDC rated HCL Info systems as No. 1 Desktop PC Company of 2001.

2002- Declared as Top PC Vendor by Dataquest.HCL Info systems & Sun Microsystems enters into an Enterprise Distribution Agreement. 2003-HCL became the first vendor to register sales of 50,000 PCs in a quarter. First Indian company to be in the commercial PC market.

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 Launched Home PC for Rs 19,999. HCL Infosystems' Info Structure Services Division received ISO 9001:2000 certification. Launches Infiniti Mobile Desktops on Intel Platform, Launched Infiniti PCs, and Workstations & Servers on AMD platform. 2004-1st to announce PC price cut in India, post duty reduction, offers Ezeebee at Rs. 17900. IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in Desktop PCs. Maintains No.1 position in the Desktop PC segment for year 2003.

Enters into partnership with Port Wise to support & distribute security & VPN solutions in India. Partners with Microsoft & Intel to launch Beanstalk Neo PC. Becomes the 1st company to cross 1 lac unit milestone in the Indian Desktop PC market.

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 Partners with Union Bank to make PCs more affordable, introduces lowest ever EMI for PC in India. Launched RP2 systems to overcome power problem for PC users Registers a market share of 13.7% to become No.1 Desktop PC Company for year 2004. Crosses the landmark of $ 1 billion in revenue in just nine months.

2005-Launch of HCL PC for India, a fully functional PC priced at Rs.9, 990/ Rated as the No.1 Desktop PC Company by IDC India Dataquest. 'The Most Customer Responsive Company in 2005.

Top 50 fastest growing Technology Companies in India' & 'Top 500 fastest Growing Technology Companies in Asia Pacific' by 'Deloitte & Touch'. By 'Deloitte & Touch'. Indias 'No.1 vendor' for sales of A3 size Toshiba Multi Functional Devices for the year '04 -'05 by IDC.

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'Most valued Business Partner' Award for projectors by in focus Corporation in 2005.

2006-75, 000+ machines produced in a single month. HCL Infosystems & Nokia announce a long-term distribution strategy. HCL the leader in Desktops PCs unveils India's first segment specific range of notebooks brand - 'HCL Leaptops'.

IDBI selects HCL as SI partner for 100 branches ICT infrastructure rollout. HCL Infosystems showcases Computer Solutions for the Rural Markets in India.

HCL Infosystems First in India to Launch the New Generation of High Performance Server Platforms Powered by Intel Dual - Core Xeon 5000 Processor. HCL Forms a Strategic Partnership with APPLE to provide Sales & Service Support for iPods in India.

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 HCL Infosystems rated as number one Desktop PC Company by IDC, sixth year successively.

HCL creates Dual Core Xeon Server at a price point of RS. 43,900/. HCL completes 30 years in India.

Enters into partnership with Casio. HCL launches Beanstalk 2007 collection. A range of four new HCL Beanstalk Digilife-enablers, Beanstalk Nano, Beanstalk Slim, Beanstalk Lifestyle & Beanstalk Dominator. 2007-HCL introduces eco-efficient Notebook PCs complying with RoHS directive. HCL unveils initiative to create industry ready ICT professionalslaunches HCL career development centers. Kodak and HCL ink agreement to distribute digital cameras in India. HCL launches Indias first multilingual POS printer HCL star - TSP 700, designed exclusively for the needs of rural retailers.

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 HCL unveils enterprise class 16-core server - Indias first server with 16 computing cores in a 7- inch (4u) form factor. Launches a new range of eco-efficient desktop PCs, complying with RoHS directive. HCL launches NETMAX; suite of networking products and solutions expands its portfolio for emerging enterprises.

HCL announces '360-degrees technology refresh program'- new initiative aimed at capturing latest trends in technology and delivering them to Indian enterprises. 2008- HCL unveils the future of personal computing. Launches next generation, ultra portable, Sub Rs. 14,000/- laptops MiLeap Series for the first time in India. HCL strengthens its BFSI System Integration Portfolio - Acquires a niche Banking Software Product Company.

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SPECIAL FEATURES

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The HCL Family

At HCL, people are not just employees but family. So, like an important member of the family should, people get endless freedom to experiment, unlimited empowerment to execute their dreams and the rare opportunity to an entrepreneur. HCL Infosystems is the progenitor of the HCL Group and is known as the Entrepreneurial Incubator in the Indian IT industry. It believe in empowering people to help achieve their goals goals that are achieved by the coming together of talent and innovation, powered by ownership and freedom to experiment, leading to tremendous growth. Its HR philosophy is beyond HR Practices and Systems, where they ceaselessly create the HCL Family, whose DNA is Pride, Passion, Performance and People, with an inexhaustible Spirit of Entrepreneurship.

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Objectives Its objective has always been to acquire quality people and groom them to become entrepreneurial Leaders. HCLites are people who take pride in continually doing better than their best; people with a passion to succeed; people who have a fire within to perform and realize results. People who

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want to WIN (W Work hard, I- innovate and N-never giver up) are the strategy. Learn

HCL training facility in the city of Hyderabad is spread over a sprawling 16 acres with

Residential facility to accommodate 165 employees at the same time in training. Equipped with classrooms, labs, canteen, a recreation center and dedicated faculty with vast experience in the IT industry. Classroom trainings are further complimented through Enable Leadership Enrichment and Development - which provides a comprehensive automated learning tool to each employee through various online learning options. 360 Degree Feedback for a holistic quality improvement and individual development plans. Learn from Leaders who have a three-decade rich history of inventions and innovations.

Grow

IPerform, online Performance Management System tracks result achieved through daily to weekly to monthly to quarterly review system for Career Planning and Position planning.
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Mindia TechXperts, a fast-track career growth programme identifies and groom young engineers for leadership positions in a short period of 18 months. 80% of its top management today is people who joined straight from campus.

Own

Pioneer in IT industry for ESOP started in 80s. Profit Sharing Scheme since 1997 for all employees. HCL One Quarterly Awards Night is a gala celebration every quarter when the HCL family gets together to celebrate achievements of individual and team performances. Bottom up communication channels providing opportunities for employee opinion. HCL Towers - Houses for employees.

HCL DNA
The TIME magazine has referred to HCL as an "intellectual clean room where its employees could imagine endless possibilities". The fact is, over

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the last thirty years that HCL has been operational; the company has stood by its values and core philosophy.

Ever since HCL entered into an alliance in 1970s, partnerships and HCL have been inseparable. Bonds have been forged with partners to co - create value. Strong inorganic growth is a testimony to the spirit of partnerships.

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This entrepreneurial and win-win relationship driven culture continues to guide HCL in all its endeavors.

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Culture at HCL
With its open and entrepreneurial environment, every HCLite is synonymous with passion for performance, high need for achievement and commitment to job. HCL core value of high integrity with a Never-Say-Die approach is ingrained and visible in all people, practices and processes. a) Diversity and Inclusion

HCL strives to attract and retain the best talent and provide an environment where each individual is given the opportunity to build a rewarding career. It value the uniqueness of each individual, relying on the diversity to drive innovation, growth and performance

b) HCLs Community Involvement recognizing the important role of business in society, HCL supports and encourages the active involvement of its people in community volunteer initiatives.

Services Networks are multiplying day by day in every organization. Systems are becoming more & more dependent on the availability of data resources of various departments / divisions / locations of an organization and thereby increasing the load and requirements of Networks. The well known networked applications such as Email, Internet / Intranet, GroupWare

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solution, Relational Databases render the users completely in-effective services, in the event of network shutdowns. Network Management involves Network Monitoring of Bandwidth Utilization, Network Errors / Collisions, Network Troubleshooting, Day-today Network Operations, Network performance monitoring, Tuning

Network Operating System and advise action plan.

SERVICE OFFERINGS

Liaison with networking hardware support provider for all hardware related problems. Use the NMS (Network Management Software) tool available with the customer (if not, then to be made available) to monitor the functioning of Network. Use the special device/software tool for monitoring the port/network traffic and take appropriate action or recommend preventive actions. (Device / Software tool to be made available by the customer.) Co-ordinate with cabling warranty providers for repair of faulty points / cables and other related issues. Setup Network File System - NFS - Configuration of files and folders for sharing across the network. Setup Network Information Service - NIS Setup Domain Name Service - DNS

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Setup Heterogeneous Networking Setup Dynamic Host Configuration Protocol - DHCP Provide detail documentation for all the above-mentioned activities.

Philosophy of Quality
"We shall deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time. To exist as a market leader in a globally competitive marketplace, organizations need to adopt and implement a continuous improvement-based quality policy. One of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors.

HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for continuous improvement, total employee participation in quality improvement and customer satisfaction. Its concept of quality addresses people, processes and products.

Over the last 30 years, we have adapted to newer and better Quality standards that helped us effectively tie Quality with Business Goals, leading to customer and employee satisfaction.

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QUALITY AT HCL INFOSYSTEMS LTD

The history of structured quality implementation in HCL Infosystems began in the late 1980s with the focus on improving quality of its products by using basis QC tools and Failure Reporting and Corrective Active Systems (FRACAS). We also employed concurrent engineering practices including design reviews, and rigorous reliability tests. In the early 90s, the focus was not merely on the quality of products but also the process quality systems. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by Bureau Veritas Certification in 1994 and later on to ISO 9001:1994 in 1997. As of now, all our manufacturing units are certified by Bureau Veritas Certification as per ISO 9001:2000. In early 1995, a major quality initiative was launched across the company based on Philip B. Crosby's methodology of QIPM (Quality Improvement Process Management). This model was selected to because it considered the need and commitment by an organization to improve but more importantly, the individual's need towards better quality in his personal life. Under our Quality Education System program, we train our employees on the basic concepts and tools of quality. Our employees, whereby process deficiencies and bottlenecks are identified, have undertaken a number of improvement projects and Corrective Action Projects (CAPs) are undertaken. This reduces defect rates and improves cycle times in various processes, including personal quality.

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We have received MAIT's 'Level II recognition for Business Excellence' for our initiatives in the Information Technology Industry, adding another commendation to our fold. MAIT's Level II recognition is based on the 'European Foundation for Quality Management' (EFQM), for gaining quality leadership and business competitiveness. Their certifications / awards in 2003 include ISO 9001-2000 by Bureau Veritas Certification for our Info Structure Services and award of First Prize by ELCINA (Electronic Component Industries Association) for Quality, 2002-03. The ELCINA award criteria consider two aspects. (1) Enablers (Leadership & Management commitment, Resource Management, Product Realization, Measurement Analysis & Improvement) and Results (Product Quality, Customer / Stake holder satisfaction, Business results).

The tryst for continuous quality improvement is never-ending in HCL Infosystems. We always strive to maintain high quality standards, which help us fulfill our mission to provide world-class information technology solutions and services, to enable our customers to serve their customers better.

Alliances and Partnership

HCL has always prided itself on its partnership engagements. Partner models are also evolving in the technology industry. Innovation has extended into the ecosystem and community based engagements are coming into play. HCL has also enhanced its relationships with partners and is creating a

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variety of innovative partnership models, with various approaches to riskreward sharing. Some of the notable partner engagements

To provide world-class solutions and services to all customers, HCL have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung and Novell.
These alliances on one hand give access to best technology & products as well enhance the understanding of the latest in technology. On the other hand they enhance HCLs product portfolio, and enable to be one stop shop for customers.

1977
Leading position on office Automation and Laptops in India

1981
Scripting an era of computing across the Microprocessor

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1996
Dominant position in mobile handset market in India

2004
Partnering in computing and providing IT Services

1991 96
Created in India the HP brand for computers

2001 2005
First Indian BPO Global Delivery Centre, currently employing 2000 UK nationals

2006
Industry First "End-To Product Lifecycle Solution for OEMs
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End"

2005
First Japan- India hi-tech JV for Product Engineering Services

Awards

HCL Infosystems Ranked Top 3 for the Fourth Consecutive Year in the Best Employer Study by IDC-DQ 2008 Times Ascent Asia Pacific HR Congress felicitated Mr. Ajai Chowdhry, Chairman & CEO, HCL Infosystems Limited with the CEO WITH HR ORIENTATION award during the Global HR Excellence Awards 2008-09. HCL received The Platinum Certificate of Excellence Award in August 2008 from HDFC Standard Life Insurance Co Ltd. in appreciation of its contribution & efforts towards continued success of HDFC SLI. HCL won Top Market Share Award for highest market share amongst all countries. HCL won The Most Innovative Franchisee Award by Franchise Plus in Feb 08.
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Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems Limited, honored with 'CEO of the year 2008 ' award by IT People Awards for excellence in IT. Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems Limited, was declared IT Person of the Year 2007 by Dataquest. HCL won The Best Retailer Award in Consumer Durables category by Asia Retail Congress in Dec 07 HCL Infosystems Ranks No.1 in the Employee Satisfaction in DQIDC Best Employer Survey 2007 HCL Infosystems Ranked Top 15 Best Companies to Work for in India by TNS, Mercer and Business Today 2007 Indias Most Preferred Personal Computer Brand by CNBC AWAAZ Consumer Award 2007. HCL bagged IMM 'Top Organization Award 2007' for Excellence at 34th World Marketing Congress. HCL won Toshiba Colour Copier Champion Award 2007 for improving overall customer approach and better technical capability. HCL won the Best Indian Branded PC & Best IT Retail Company award at the 6th VARIndia Star Nite Awards 2007. HCL has been recognized by Nokia, consecutively for last two years with the Nokia Excellence Award for Sales & Distribution, Asia Pacific 2007. HCL Digilife retail chain won the 'Most Admired Retailer of the Year' award in Consumer Durables and Electronics category at the 2007 IMAGES Retail Awards.

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HCL Infosystems was presented with the Top Organization-2006 award by Institute of Marketing Management (IMM) in recognition of its innovation in marketing management. HCL won the 'Amity Corporate Excellence Award 2006' in the Computer hardware category. Business Standard ranked HCL at no. 21 in BS 1000 ranking in 2006. HCL has been ranked amongst the Top 5 Groups in the DQ Top 20 and Top 3 Most Preferred Brands in CNBC Awaaz Survey, 2006. Most Valued Business Partner Award for Projectors in 2005. Toshiba Super Award 2005 & Platinum Award 2004 towards business excellence in distribution of Toshiba Multifunctional products consecutively for 3 years in a row. Indias 'No. 1 vendor' for sales of A3 size Toshiba Multi Functional Devices for the year 2004-05 by IDC Dataquest. 7th IETE Corporate Award 2005 for performance excellence in the field of Computer & Telecommunications Systems. 'No. 1 Vendor of Infocus MM Projectors by Pacific Media Associates Survey 2005. Best Bhoomi Brand 2005 by 360 magazines in the PC Category and in the LCD Monitor Category.

Other Awards includes:

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Indias most Preferred Personal Brand by CNBC AWAAZ Consumer Award 2007.

India's 'No. 1 PC Vendor' consecutively for six years. HCL among the Top 3 IT companies for the last 3 years, DQ IDC, Best Employer Survey, 'Best employer 2005' with Five Star Ratings.

'Top 50 in ET Top 500 Companies' Listings for 2006

Top 21 companies in Business Standard 1000 Ranking 2006

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Top 50 Fastest Growing Technology Companies in India & 'Top 500 Fastest Growing Technology Companies in Asia Pacific' by 'Deloitte & Touch'

'The Most Responsive Company 2005' - IT Hardware Category by the Economic Times - Avaya Global Connect

'7th IETE - Corporate Award 2005' for performance excellence in the field of Computer & Telecommunications Systems

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DEPARTMENTAL STUDY

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Marketing Strategy

Made-in-India strategy works for HCL Insys

Even as everyone was all set to bury Indian PC brands, HCL Insys came out with a stellar performance last year that proved that Indian brands still had the ability to win on home turf. Theres a lot that other Indian players could learn from HCL Insys strategy in PCs and other segments. Just when the whole PC industry was in the throes of a recession and analysts were screaming negative growth rates, HCL Infosystems surprised quite a few when it registered a 27 percent growth rate over the last year. The company gained the No 1 PC desktop vendor ranking for the year 2001, with a market share of 8.6 percent. In fact, today it is one of the few Indian brands that continue to hold their own against the MNC brigadeZeniths the only other name that comes to mind. From a company that used to sell boxes, HCL Insys has now emerged as a leading systems integrator, selling solutions, while also offering IT services and consulting services.
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Different strategies for different segments

The strategy to gain market share in difficult times and reap benefits when the industry recovers has come at a cost. For instance, industry analysts say that HCL has given massive discounts in the products business to gain market share. Evidence lies in the fourth quarter (AMJ 2002) performance of the company, where though the products and related services business contributed 95 percent of sales at Rs 382.94 crore, profits before interest and tax stood at just Rs 7.24 crore56 percent of total profits before interest and tax (PBIT). In addition to the PC segment, the company also took several innovative initiatives in other sectors to boost revenues. For instance the strategy of the company in the notebooks segment. The move to enter newer segments like education and consulting in the notebooks business has yielded great results. Proof of success lies in the fact that HCL Insys has already bagged big orders from the Indian School of Business and PricewaterhouseCoopers. The second part of the notebooks strategy has been to aggressively woo the SME segment with newer, cost-effective models. The telecom business has also recorded impressive growth. For instance, the company bagged telecom equipment orders from IIT Kanpur for 5,000 lines of MD Ericsson EPBAX and 500 lines of an ADSL solution. Looking at the robust growth from this segment, the company has set up the India remote support center for providing support services to all HCL Infosystems customers.

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To take advantage of the boom in the call center business, the company has also started a unit that it terms as call center consulting. Under this initiative, the company will help prospective clients wanting to enter the call center business with its knowledge base of hardware and systems integration, and experience in call center operations itself.

Other Strategies:
In line with offering competitive pricing keeping in mind the price-sensitive nature of the Indian market, HCL Insys has made significant investments in the Professional Services Organization (PSO), the Support Services Organization (SSO) and in its manufacturing plants at Noida and Pondicherry. The build-up of the services business (both PSO and SSO) enables HCL Insys to offer complete solutions as well as raise manufacturing volumes in line with international standards. The increasing focus on integrated enterprise solutions has also strengthened HCL Infosystems SSOs capabilities in supporting installation types ranging from single to large, multi-location orders. One more important arm in HCL Insys strategy has been the Frontline division that markets national and international brands of computer systems (including Toshiba notebooks) and peripherals within the country. With its extensive network of 800 resellers across 300 cities, the division actively promotes the penetration of PCs in the home and the small office/home office (SOHO) segments.

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Impact of the HP-Compaq merger

The HP-Compaq merger is one of the greatest factors of concern for the companyfor that matter, for every hardware vendor. This is because of the change in market dynamics, which is expected to help HP-Compaq become the next hardware powerhouse. But HCL thinks this development also has some positive aspects for them. Any development has two sides. In this case, the plus side is that there is one competitor less to deal with. Because of the HP-Compaq merger, today there is only HP and IBM for its to compete with. However, as many analysts have pointed out, some positive aspect of the merger is that the new entity has the Compaq brand of PCs and HP printers under one umbrella.

Customers the king

In a market like India, where customer relationship management is still emerging as a niche segment, HCL Insys has set examples for others. The company today boasts of being able to retain more than 60 percent of its customers. To achieve this figure, the company adopted a three-tier approach. The most important strategy as far as customer satisfaction is concerned, is the technology strategy. Over the years, HCL Insys has ensured that it came out with latest technologies for Indian customers.

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Another strategy that the company uses is ensuring it reaches the customer where he is. Today, HCL has built a 900-strong partner reseller infrastructure, apart from its 150 retail outlets. Using this structure, the company has direct sales and the commercial space strategy in place. The third part of the strategy is the services strategy. Over the years, the company has put in place a support infrastructure that spreads out across 150 support locations in the country with principal support engineers stationed at these locations. The company has also set up a number of call centers for the services business. In almost every state in India, HCL Insys has call centers, and in some of the larger states, there are multiple call centers. And towards becoming a dominant player in providing global IT services HCL Insys has plans to further consolidate its hardware and services businesses. It has set up overseas subsidiaries in the US, the UK, Singapore, Malaysia and Australia.

The bottom line

While the real effects of the HP-Compaq merger will only be evident with time, HCL Insys has definitely ensured that it wont just simply disappear, as so many Indian PC vendors have done. Rather, by using innovative strategies, entering new business areas to de-risk the box business, and spreading its tentacles as far as possible in this vast country, HCL Insys has ensured that it will remain a potent force even in the future. And again, while only time will tell if HCL will regain the No
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1 tag from HP-Compaq, it has definitely ensured that it remains within striking distance.

Advantages of HCL

01 Touching Lives: From aeronautics to life sciences, HCL touches millions of people through technology across the world everyday.

02 Future-Proofing the World: One of the pioneers in modern computing, our expertise spans globally and we make a difference.

03 Pioneering Heritage: We are proud of our pioneering heritage in India and take forward the pioneering spirit to all our ventures

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PRODUCTS & SOLUTION

HCL Infosystems' portfolio of products covers the entire spectrum of the information technology needs of its customers. By virtue of the immense diversity of markets and customers that it addresses, HCL Infosystems' products offerings include everything from high-end enterprise level servers for mission critical applications to multimedia home computers.

PRODUCTS & SOLUTIONS DESKTOPS & NOTEBOOKS

Business PCs Home PCs Business Notebooks

Home Notebooks WORKSTATIONS

Infiniti Challenger Workstations

SERVERS Overview of Servers Intel Servers Back-end Datacenter Servers

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HCL Datacenter in a Box Rack Optimized Server Solutions Pedestal Server Solutions Entry Level Servers

Infiniti Xcel Line Servers Infiniti Xcel Line 1200 PR with nVIDIA geforce 6150 chipset Infiniti Xcel Line 2200 YA with nVIDIA MCP 55 Pro chipset Infiniti Xcel Line 2200AT with AMD 8131/8111 chipset Infiniti Xcel Line 2200SY with Nvidia nForce Professional 2200 chipset Infiniti Xcel Line 4200TL with AMD 8131/8111 chipset HP Risc Servers & Workstations

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TECHNOLOGY PRODUCTS

WINBee Thin Clients o WINBee 3000VX o WINBee 4000BV o WINBee 4000BVX o WINBee 5000VX HUTS o HUTS-8000 V2 Terminals o Turboterm 2000 o Turboterm 2000E o Turboterm 2020C o Turboterm 2020E o Turboterm 2020R o Graphterm POET o MLT2000 o Multilingual Terminal 2000
o

Turboterm 2020R DISPLAY PRODUCTS

HCM 580M HCM 985RFM HCM 510LSA

HCM 582 NETWORKING PRODUCTS HCL Passive Products HCL Active Products HCL Wireless Products HCL Gateway Products HCL DSL Products

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HCL Media Converters SECURITY PRODUCTS HCL InfoWall HCL InfoSecuAccess HCL InfoVPNe HCL InfoSurveillance HCL InfoSecuDesk - Biometric Logon HCL InfoSecuDesk - SmartCard Logon HCL InfoLoadBalancer HCL InfoAttendance HCL InfoAttendance - Biometric BNx Series HCL InfoAttendance - Smart Card SNx Series HCL InfoAttendance - Biometric BNx-SC Series HCL InfoVMS HCL Smart Library Management System HCL Asset Management HCL EAS System (Electronic Article Surveillance) HCL Stand Alone Door Access Solution - (NDL 600) HCL Stand Alone Door Access Solution - (NDL 100) HCL Hand Geometry Recognition HCL Hand Geometry with Smart Card HCL Smart Card Reader HCL Dual Interface Smart Card Combi Readers STORAGE SOLUTIONS HCL Storage Solutions HCL FDA 1500 HCL NAS 2700 SO HCL ECO Stor SCSI-SATA RAID Array HCL Infostor SCSI JBOD

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Quantum Storage Solutions Library

o o o o

PX 502 Tape Library Scalar 24 Scalar i500 PX720

Autoloader
o

Superloader3

Standalone Drivers
o o

LTO Gen III LTO Gen II

Qlogic Storage Solutions(HBA Cards) QLA 2460 QLE 2460 QLA 2462 Ingrasys NAS Storage Solutions 8420 R 4420 R Brocade Switches 200 E 4100 EMC Storage Solutions TOSHIBA NOTEBOOKS Product Line-up SOLUTIONS Infostructure Services Networking Services Security Services Facilities Management Services Domestic Hardware Services

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SOFTWARE LICENSES

HCL ADVANTAGES
HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the ever changing IT scenario, strong customer relationships, ability to provide the cutting edge technology at best-value-for-money and on top of it, an excellent service & support infrastructure. Today HCL is country's premier information enabling company. It offers one-stop-shop convenience to its diverse customers having an equally diverse set of requirements. Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home, HCLI has a product range, sales & support capability to service the needs of the customer. Their strengths can be summarized as: - Ability to understand customer's business and offer right technology - Long standing relationship with customers - Pan India support & service infrastructure - Best-vale-for-money offerings Technology Leadership HCL Infosystems is known to be the harbinger of technology in the country. Right from inception we have attempted to pioneer the technology introductions in the country either through R&D or through partnerships with the world technology leaders.

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Using own R&D it have - Created own UNIX & RDBMS capability (in 80s) - developed firewalls for enterprise & personal system security - launched own range of enterprise storage products - launched own range of networking products HCL strive to understand the technology from the view of supporting it post installation as well. This is one of the key ingredients that go into strategic advantage.

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DETAIL STUDY OF DEPTH RELATED TO SPECIALIZATION

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Introduction:
Marketing is one of the fundamental things in business because a business cannot stand without it. This is due to the fact that what is produced must be marketed at a profit for the survival of the business. Marketing consist of those efforts, which effects transfer in ownership of good and care for their physical distribution. The marketing process involves both mental and physical aspects; mental in that seller must know what buyer wants and buyer must know what is for sale and physical in that, goods must be moved to place at which they are wanted by the time they are wanted. Marketing involves the design of a product acceptable to customers and the conduct of these activities, which facilitates the transfer of ownership between seller and buyer. Marketing management is the heart and soul of any business organization. The marketing philosophy of business assumes that an organization can best service, prosper and profit by identifying and satisfying the needs of a customer. To apply the marketing concept an organization must meet three basic needs: It must truly believe in its customers importance. Marketing efforts must be integrated. Specific and measurable goals should be set; all marketing activities should be coordinated. Management must accept the assumption that profit goal will be reached through satisfied customers.

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Key assumption of marketing concept:

Marketing Concept (Achieve goals by meeting customers need)

Customer Orientation (All marketing activities are focused on providing satisfaction)

Integrated Marketing (All marketing activities are coordinated)

Profit follows customer satisfaction. (Profit aims will be meet when the needs of market place are successfully served.

The marketing mix consists of four elements:

Product: A product is anything that satisfies the need and wants or can be offered in exchange. It can be a good, service or idea. Product could be consumer or industrial product. Price: Pricing your product sounds like a straightforward process but the reality is that it is a very complex process. At what stage in the life cycle is the product? Product life cycle stages will influence price. Are we the high cost, high value provider? Or the low cost, high volume provider? Does your product have unique attributes that cannot be easily duplicated? Does your product have a competitive advantage not easily overcome? Are we trying to buy our way into the market? Be very careful with this 'buy-in' strategy --it is often very challenging to move a low price up. Is this product a loss leader for our sales of another, more profitable product? There are still more questions to consider when developing our price and we must analyze each answer carefully before determining the price for our product. Typically it is a good idea to plot our price attributes on a grid we can visually see where you are on a grid and better assess if that is the right place to be.

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Promotion: It includes a number of marketing communications tactics. Should you build a direct mail program (is your product conducive to a printed description; do we have a good targeted mail list)? Can we market our product online? Are traditional advertising methods (print, radio, television) the most appropriate? What kind of budget do you have? Does our product have a strong enough brand? If not focus on building a stronger identity and brand. How can public relations efforts help us promote our product? Can we successfully participate in trade shows and industry events to sell our product? How will we craft our sales story: from sales letters to sales pitches? Have we build measurements into each of our promotional vehicles? Do we truly understand our market and our audience? Recognize that we will need to use more than one of these tactics to launch a successful marketing campaign.

Place: Place is how we product moves to market. What distribution channel will we use? Will it be a business-to-business channel or a business-to-consumer channel? Will we sell using our own sales staff, or will we outsource sales and use distributors or sales agents? Can we sell our product online or must it be offline and in-person? Is our market geography wide or narrow? What are the implications of the answers to these questions on our marketing mix?

Importance of Marketing: Modern business cannot stand without

marketing. Its importance can be specified as: The work of business establishments concerned with production or distribution cannot be said to be complete until their product and services are transferred to their buyers. Marketing activities will supplement the form utility by time, place, and possession utilities of goods and services. Marketing activities, which include the activities of selling or distributing, are of vital concern to every enterprise both for satisfaction of sellers need and buyers want.

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 Mass production of large-scale enterprise will have no meaning unless it is supported by effort of large-scale marketing for mass sales. Successful marketing activities eliminate risks by effecting sales of anticipated demand through market survey and research.

Functions of marketing: The main functions of marketing are as

follows:

Buying: It is the first step of marketing. Here buyer is required to determine the quality to be purchased according to the need of business, the time when the purchase is to be made, the price at which the purchase is to be effected, and the seller from whom the purchase is to be made. Assembling: It acts as an important aid to buying. It is the process by which goods from different sources or of different kinds are brought or collected at the centrally located place for their economical handling, manufacturing, transporting and selling. Selling: It is a marketing function which make available the goods or services to the customer who need them. Selling is done at a profit and it is the source of income of the seller. Transportation: The goods produced or manufactured and meant for sale are required to be transferred for the seller to buyer through some means of transportation. Storage: It has become an important adjunct of marketing function. It secures time and place utilities of goods. Financing: Marketing requires finance for its various operating expanses such as purchase, storage, advertising, credit to traders, collection of debts, payment of salaries, wages and commissions and transporting etc.

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Risk bearing: Risk is inherent in marketing function. Marketing is to discharge its function keeping in view the different kind of risks. Standardization: It is concerned with quality. It is the selection of a small number of types or sizes that are most suitable and the specifying of them in every possible instance, so as to secure uniformity of production on a large scale. Grading and Branding: Grading carries the idea of uniformity. Branding involves giving a name to the product to distinguish it from similar other products of rival products. Market information: It may be obtained from sources. They are generally internal, external and market research. Packaging: It involves the putting the merchandize in tins, bottles, boxes and cans. Advertising: It may retain the goodwill of customer and secure the patronage of new ones.

Marketing Research: Marketing research is one of the important aspects

of marketing or sales management. It studies the nature and composition of the market and gauge the sales potential of the product in such a market under study. Efficient market research helps a marketing manager in planning the volume of business. Scope and function of market research are: Market research determines the area to be served, the buyer to be approached, the nature of quality of demand of product, the buying habit and purchasing power of consumer. In its approach either through questionnaire or survey method, experimental method or field investigation, it covers a wide field of study, namely, consumer, dealer, media, product, market, selling, advertising, and public opinion. By consumer research, it makes a correct estimate of saleable products to be put in the market and the class of consumer to be approached.

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 Consumer research will reveal consumer preference in regurd to certain product. By product research, it is possible for the marketing manager to know the quality of products, its packaging, unit of sales, proper price range and so on liked by consumer. By public opinion research, it is possible for the marketing manager to know what the public think about the firm, the step to be taken to influence favorably the attitude of the public, the position of the firm in the respect relative to its competitors, the extent of gain or loss in public favor. Marketing research is thus a comprehensive term used to study all problems concerned with the transfer and sales of goods and services from the producers to the consumers. It is an essential tool in the hand of management to find solution of a complex business problem. It supplies the facts upon which marketing decision and planning can be based. The following methods are usually vogue to face the complex problems of market research:

Questionnaire or Survey Method: here a number of questions of simple and pleasing nature are prepared and typed or printed for circulation among different respondents from whom the answer of these questions is sought. Observational method: Here the research workers collect information not through questionnaires but through personal observation of facts and figures regarding the market and the buying habits of the consumer. Experimental method: It is usually applied to test sales promotional schemes and effectiveness of advertising themes or package presentation. Internal sources: Here the records and data are prepared and accumulated within the concern. Such records and data reveal total sales total cost and profit earned from sales.
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External Sources: It consist of:

Information and data blushed by public bodies, chamber of commerce and various trading and manufacturing institutions and associations. Annual reports, balance sheet and profit and loss accounts published by individual enterprise. Results of research and survey carried out by government and non-government bodies. Census report and sample survey. The major contribution of market research are to keep a business in touch with the trend of markets, guard against unforeseen changes in the market, develop new products or markets, develop new products or markets, enthuse the personal with scientific knowledge of markets, guides sales promotion activities and above all eliminate waste by devising best marketing methods.

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COMPETITORS DETAIL

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THE COMPETITION
The fact that the company has not only withstood the MNC attack but has actually managed to upstage them speaks volumes about the effectiveness of the companys strategies. A three-pronged approach has helped the company to keep the MNC attack at bay. For instance, for the home segment, the company has tried to woo the consumer with multimedia-rich PCs. For the commercial segment, there is the Infinity range packed with features that any office would require. The third part of the strategy is to totally focus on Intel servers. HCL works very closely with Intel in this area, and was the first to offer an Titaniumbased server in India. Intels game plan is to dominate the lucrative high-end 64-bit space where the enterprise moolah lies, and HCL has cleverly ensured that it will get a piece of this action too. But still the company is facing tough competition from assembled computer industry and other major players in the market like HP, LG etc.

About HP
HP is a technology company that operates in more than 170 countries around the world. They explore how technology and services can help people and
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companies address their problems and challenges, and realize their possibilities, aspirations and dreams. They apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. No other company offers as complete a technology product portfolio as HP. They provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. They offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps them match the right products, services and solutions to the customers' specific needs

Facts about HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. Hewlett-Packard Company (NYSE, NASDAQ: HPQ) Headquarters: Palo Alto, California HP serves more than one billion customers in more than 170 countries on six continents. HP has approximately 156,000 employees worldwide. HP's 2006 Fortune 500 ranking: No. 11 HP's mission is to invent technologies and services that drive business value, create social benefit and improve the lives of customers - with a focus on affecting the greatest number of people possible.

HP dedicates $3.5 billion (U.S.) annually to its research and development of products, solutions and new technologies. As of 2006, HP is:

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#1 globally in LaserJet and Inkjet printers, all-in-one and single function printers, mono and color laser printers, largeformat printing, scanners, print servers and ink and laser supplies* o #1 globally in x86 Windows and Linux servers* o #1 globally in notebook PCs* o #2 globally in Pocket PCs, desktops, workstations and blade servers* o Awarded Outstanding Customer Service for Consumers** o #1 position in server brand loyalty for ProLiant servers*** o Listed on all four FTSE4Good Index lists U.S., Global, UK and Europe which rate the performance of companies meeting globally recognized corporate responsibility standards. o HP ranks A+ for management of investment risks arising from material, environmental, social, employment and ethical impacts by Core Ratings. o #8 in the first global index that evaluates how well the world's 100 largest companies account for their impact on society and the environment. HP is the only U.S. company to appear in the top 10 of the Accountability Rating developed by Accountability and csrnetwork. o #1 in computer and peripherals industry for intangible value analysis reporting including governance, human capital and emerging market issues by Innovate Strategic Value Advisors, Inc., a leading independent research firm for the SRI community. HP ranked fifth for environmental reporting. o #10 globally and #1 in the U.S. in Environment, Social Impact Ratings by The Economist
o

It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained.
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 Dave Packard HP's Corporate Objectives have guided the company in the conduct of its business since 1957, when first written by co-founders Bill Hewlett and Dave Packard. Customer loyalty To provide products, services and solutions of the highest quality and deliver more value to the customers that earns their respect and loyalty. Underlying beliefs supporting this objective:

Their continued success is dependent on increasing the loyalty of our customers. Listening attentively to customers to truly understand their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty. Competitive total cost of ownership, quality, inventiveness, and the way they do business drives customer loyalty.

Profit To achieve sufficient profit to finance their company growth, create value for their shareholders and provide the resources they need to achieve their other corporate objectives. Underlying beliefs supporting this objective:

Profit is the responsibility of all. Balance of long-term and short-term objectives is key to profitability. Profit allows us to reinvest in new and emerging business opportunities. Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost. Profit enables the achievement of our corporate objectives.

Market leadership To grow by continually providing useful and significant products, services and solutions to markets we already serveand to expand into new areas that build on their technologies, competencies and customer
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interests. Underlying beliefs supporting this objective:

There are more places we can contribute than we will be capable of contributing: We must focus. To be average in the marketplace is not good enough, to play to win.

We must be No. 1 or No. 2 in our chosen fields. Growth

To view change in the market as an opportunity to grow; to use their profits and their ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs. Underlying beliefs supporting this objective:

Growth comes from taking smart risks, based on the state of the industrythat requires both a conviction in studying the trends, but also in inducing change in our industry. Our size (and diversity of businesses) gives us an ability to weather economic cycles and turn them to our favor.

Employee commitment To help HP employees share in the company's success that they make possible; to provide people with employment opportunities based on performance; to create with them a safe, exciting and inclusive work environment that values their diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work. Underlying beliefs supporting this objective:

HP's performance starts with motivated employees; their loyalty is key. We trust our employees to do the right thing and to make a difference. Everyone has something to contribute: It's not about title, level or tenure. An exciting, stimulating work environment is critical to invention. A diverse workforce gives us a competitive advantage.

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Employees are responsible for lifelong learning.

Leadership capability To develop leaders at every level who are accountable for achieving business results and exemplifying their values. Underlying beliefs supporting this objective:

Leaders inspire, foster collaboration and turn vision and strategies into actionwith focused, clear goals. Effective leaders coach, relay good news and bad, and give feedback that works. Leaders demonstrate self-awareness and a willingness to accept feedback and continuously develop. Leaders speak with one voice and act to eliminate busy work. It is important to measure people on the results they achieve against goals they helped to create.

Global citizenship Good citizenship is good business. They live up to their responsibility to society by being an economic, intellectual and social asset to each country and community in which they do business. Underlying beliefs supporting this objective:

The highest standards of honesty and integrity are critical to developing customer and stakeholder loyalty. The betterment of our society is not a job to be left to a few; it is the responsibility to be shared by all. This objective is essential to delivering on the brand promise.

PRODUCTS OF HP
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Desktop PCs for Home & Home Office HP Pavilion Home Desktop PCs HP TouchSmart Home Desktop PCs Compaq Presario Home Desktop PCs Desktops PCs for business Business Desktop PCs Workstations Workstations Thin Clients Thin Clients Notebooks & Tablet PCs Notebook PCs for Home & Home Office HP Pavilion Home Notebook PCs Compaq Presario Home Notebook (Laptop) PCs Notebook PCs for business Business Notebook (Laptop) and Tablet PC Supplies & Accessories for Notebooks & Tablet PCs For Home & Home Office For Business Options & Accessories for business For Business

Printers and Multifunction

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For Home and Home Office Color Inkjet Printers Mobile Inkjet Printers Color Laser Printers Black and White Laser Printers Specialty Photo Inkjet Printers Color Multifunction and Allin-One Black and White Multifunction and All-in-One Supplies & Accessories For Business Color Inkjet Printers Mobile Inkjet Printers Color Laser Printers Black and White Laser Printers Specialty Photo Inkjet Printers HP Designjet Printers HP Designjet Commercial Printers Color Multifunction and Allin-One Black and White Multifunction and All-in-One Network Print Servers Supplies & Accessories Handhelds and Calculators Handheld PCs for Home & Home Office Handheld PCs Handheld PCs for Business Handheld PCs Calculators Calculators Monitors
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Monitors Business Monitors

Scanners Scanners Scanners for Home & Home Office Scanners for Business Multifunction & All-In-One for Home & Homeoffice Color Multifunction and Allin-One Multifunction & All-In-One for Business Black and White Multifunction and All-in-One Color Multifunction and Allin-One Supplies & Accessories For Home & Home Office For Business Digital Photography Photo Scanners for Home & Home Office Scanners Photo Scanners for Business Scanners Photo printers for Home & Home Office Specialty Photo Inkjet Printers Storage

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 Networked storage Internal server storage PC storage products HP Renew Products Servers HP ProLiant Servers and BladeSystem HP Integrity servers (U.S. link) HP 9000 servers HP Integrity NonStop servers (U.S. link) HP AlphaServer systems (U.S. link) Telco and carrier-grade servers (U.S. link) HP e3000 servers (U.S. link) HP Renew Products Supplies & Accessories Printing and digital imaging products - Supplies & Accessories For Home & Home Office For Business Computing products - Options & Accessories for Home & Home Office Desktops & Workstations Notebooks & Tablet PCs Computing products - Options & Accessories for business Desktops and Workstations Notebooks and Tablet PCs Servers Networking

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 ProCurve Networking by HP Networking Unix server connectivity (U.S. link) Wireless solutions (U.S. link) NonStop networking products (U.S. link) Software Software and operating systems for tasks such as network management, client management, storage management, clustering technologies, and security.

ABOUT ASSEMBLED COMPUTERS:

This is a debate that has been raging a long time since the inception of the idea of assembling a computer. There are many reasons why we could buy a branded computer but there are many reasons also, why we had rather go for an assembled one. It is a difficult fight and the outcome will be a series of advantages and disadvantages on both sides. But the concern is really what we are comfortable with and what is to our advantage. Basically an assembled computer is one where we buy all the parts of a computer separately and assemble them on our own. For this type of a computer we will need to know what we have to buy and what we want to buy. We will have to buy also the monitor, the mouse and the keyboard on our own. An operating system will also need to be bought and we will do installed separately. So all the work will be done without any professional help. For a branded computer the scenario is pretty much the same. The only difference is that all the parts of the machine will be pre-assembled saving us the trouble of assembling it on our own. Our operating system will be loaded and every other detail would be already attended to when we buy it. All we need to do is to take it home and plug it in. Our new computer will work without us having to do anything. We may think that this is the best as we have to take no headache, but it is not so. Any branded computer will not
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have all the parts from that company. Generally the case of the computer and the monitor will be of the branded company while all other parts inside the CPU will be from other manufacturers. The biggest advantage that any assembled computer has is that we get to take the parts of our choice and that too at a very cheap price. It is never a problem with the money. For those who know nothing about assembling but are attracted to it, they should check the Internet for assembling tips and steps. It is very easily available and goggling it will give us multiple hits. Assembled computers are far better than the branded ones since we will have to buy an OS CD, which most branded computers, don't come with. Also performance of any assembled computer is better than the branded ones and the speed is great. The machine is simply very worthy of all the trouble. Assembled computers also give value for money as we can choose the parts to be used in our machine.

Advantages of assembled machine: 1. Assembled computers are cheaper than branded. 2. We can upgrade our machine whenever we want. 3. We can do the configuration of our choice. Disadvantages of assembled machine: 1. Warranty is from the manufacturer of particular part and we have to run to their service center.

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PART 2 PROJECT OVERVIEW

Introduction
Information Technology (IT) occupies a key position in our modern age and is one of the fastest growing sectors in the world economy. Applications of IT have become pervasive, covering all spheres of life. Government of Assam has recognized this fact and has formulated the policy below keeping in mind all facets of IT. The IT hardware industry has emerged in a gigantic way. Several companies have come out with their specialty in this business. Not only bigger companies, but also the favoritism of assembling of IT hardware is giving IT hardware companies a bigger toss.

Aims and Objective of the study: To find out the market positioning of the use of IT hardware in

various government and private school, colleges and institutions.

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To find out whether there are any requirements of computers,

printers and laptops in the government and private school, colleges and institutions. To find out the ratio of market share of HCL products in the government and private institute/schools and colleges. To find out the total ratio of institutions, school and colleges using

IT hardware in Guwahati. To encourage and accelerate the use of Information Technology in

schools, colleges and educational institutions in the state to enable the youth to acquire necessary skills and knowledge in this sector making them highly employable. To encourage training institutes and colleges in the private sector

and the joint sector in order to prepare skilled manpower within the existing system.

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METHODOLOGY
RESEARCH METHODOLOGY:
Research methodology is a descriptive research followed to gauge the effectiveness of the development of a project. A research design is a logical and systematic plan prepared for directing a research study. It consists of the blue print for the collection, measurement and analysis of data. It is a plan, structure and strategy of investigation conceived so as to obtain answer to research questions. A research design is the program that guides the investigator in the process of collecting, analyzing and interpreting observations. It is a series of guideposts to keep one going in a right direction. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts.

SURVEY METHOD:
A business organization engaged in any commercial activity depends heavily on its customers for growth and development, measured in terms of volume of sales. It is very essential for the company to understand the needs and aspirations of its customers because a business opportunity is generated on the basis of customer needs and feedback obtained from them. After undertaking market survey, a company launches new products and services and brings awareness about them amongst a group of people. Survey method is a primary data research provides valuable information on people opinion and perception about the issue surveyed. It basically consist of:

PILOT TEST: This test is done before any survey research is conducted. This is specially done to assure that the questions are designed in an appropriate way that best suites the need of the project. It also helps us to analyze whether the respondents will be able to answer each of the questions comfortably. SURVEY RESEARCH: Survey research is the study of attitudes, beliefs, and behavior of people and their settings through questionnaires. It is a method of collecting information by asking a set of pre-formulated questions in a predetermined sequence.
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DATA COLLECTION: Data collection is a term used to describe a

process of preparing and collecting data. It is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. Types of data collected are: Primary Data: Primary sources are original sources from which researcher directly collect data that have not been collected previously. Primary data are firsthand information collected through various methods. Primary data are obtained by communication or by observation. Communication involves questioning respondent either verbally or in written. Observation involves recording of action by the person. In this project study, some common type of primary data shell be collected by Direct interviewing methods Fact-finding survey Psychological characteristic Attitude and opinion Awareness and knowledge about the products Intention such as purchase intention etc.

Secondary Data: Secondary sources consist of readily compendia and already compiled statistical statements and reports whose data may be used by researchers for their studies. It has an advantage of saving time and reducing data gathering cost. Here, secondary sources of data shell be: Internet Relatives Friends Newspaper etc.

SELECTION OF SAMPLE:

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(I)

Sampling Technique: The sampling technique adopted in the study is simple random sampling technique.

(II)

Sampling size: 100 persons

(III)

Sampling frame: The sampling frame consists of the following-

PERSON Schools Institutes Colleges

NO. OF RESPONDENT 32 47 21

RESEARCH TOOLS - Questionnaire SOURSES OF DATA -Data collected to accomplish the project are both primary and secondary in nature. (1) Primary data (a) A questionnaire consisting of altogether 14 questions.

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(2) Secondary data (a) Booklet (b) Websites (c) Family & Friends

FINDINGS
FINDINGS SL. NO. NAME SCHOOLS /COLLEGES/ 1 INSTITUTES SADBA Training 2 3 4 Center Handique Girls 31 College Angles of God 22 High School Maharishi Vidya Mandir 5 6 (Shilpukhuri) B.Baruah 51 38 19 74.5 67.8 13 9 25.49 32.1 23 31 20 5 100 90.9 21.7 0 2 18 0 9 78.26 30 27 OF TOTAL OTHERS AVERAGE HCL (%)OF OTHER SHARE 90 3 AVERAGE HCL 10

QUANTITY SHARE

SHARE (%)OF

College Happy Child 28 High School

85

7 8

Dispur College 17 K.C.Das 26 Commerce College Arya Vidyapeeth College Modern

7 16

41.2 61.5

10 10

58.82 38.46

100

10 11 12 13 14

High 8

5 8 26 11 6

62.5 100 72.2 42.3 85.7

3 0 10 15 1

37.5 0 27.7 57.7 14.2

School C.E.C. 8 L.C.B. College 36 Pragjyotish 26 College Pragjyotish English High High 28 11 School Nichols School Y.W.C.A. 7

15 16 17 18

0 0 8 7

0 0 100 41.1

28 11 0 10

100 100 0 58.8

English School Lords English 8 School Guru Nanak 17 National High School ICE, Institute 15 of Computer & Education

19

15

100

20

Research Angelica High 6 School

33.3

66.67

86

21 22 23

Epitome 46 Don Bosco 170 High School Cotton College 50 (Computer Dept.) S.B. Deorah 9 College G.E.A. T.C. 30 Girls 10

11 155 50

23.9 91.1 100

35 15 0

78.08 14.01 0

24 25 26 27

7 7 6 11

77.8 23.3 60 68.75

2 23 4 5

22.2 76.6 40 31.25

College N.I.C.(National 16 ICFAI College) Darwin School 15 of Business Govt. Banikanta College Teacher Education Maharishi Vidya Mandir of 3

28 29

6 3

40 100

9 0

60 0

30

17

17

100

31 32 33 34

(Betapara) South Point 200 School Modern School Little Academy National High 24 Bird 3 2

158 19 3 1
87

79 79.2 0 50

42 5 0 1

21 20.8 0 50

35 36 37 38 39 40 41 42

Academy Aastha Academy Purvasha

1 6

1 4 9 12 3 14 4 12

100 66.7 45 0 100 70 66.7 0

0 2 11 0 0 6 2 0

0 33.3 55 0 0 30 33.33 0

Vidya Niketan Gyan High 20 School Asian InfoTech 12 Institute Capital Public 3 School Cambridge Public School Guwahati Institute Maharishi Vidya Mandir 20 6 12

43

Public School Institute of 10 Electronic Engineers Scared Heart 2 High School Assam Engineering 230

40

60

44 45

2 113

100 49.1

0 117

0 50.8

46 47

Institute Disney Land 5 High School Babyland Montessori School 1

5 1

100 100

0 0

0 0

88

48 49 50 51

R.G.Baruah

10

3 13 7 6

30 65 100 100

7 7 0 0

70 35 0 0

College Sishu Niketan 20 School Angles English 7 High School Sterlite Foundation 6

52 53 54 55

(KRB College) Blue Bird 6 English School Oakland 2 English School C.E.C. 8 (Maligaon) Tally Academy, D.S. 12

1 0 8 12

16.7 0 100 100

5 2 0 0

83.33 100 0 0

56 57 58 59 60 61 62 63

Infosystems Orion InfoTech 4 Epitome 6 R.J.Junior 12 College R.N.S. Academy Province 10 2

4 6 11 10 2 1 0 25

100 100 91.6 100 100 100 0 100

0 0 1 0 0 0 1 0

0 0 8.3 0 0 0 100 0

College S.K. Hazarika 1 Junior College Shri Sankra 1 College I.C.A. 25

89

64

Chandmari Sikkim Manipal University, Futuo Computer I

80

48

60

32

40

65 66

Education Aics Computer 9 Institute Institute Computer Accountants IACM, Institute Advanced Computer Management C.E.C. Panbazar Institute Computer Accountants (Panbazar) Career Concern College IIJT IITA MIIT (Maligaon) of of 12

6 4

66.6 33.3

3 8

33.33 66.67

67

24

21

87.5

12.5

68 69

12 of 20

12 18

100 90

0 2

0 10

70

18

15

83.3

16.66

71 72 73

10 12 15

6 12 15

60 100 100

4 0 0

40 0 0

90

74 75 76

MIIT

(Zoo 20 36 12

18 22 10

90 61.1 83.3

2 14 2

10 38.8 16.67

Road Tinali) IIHT BDPS Computer Institute Epitome

77 78 79 80 81

13

13 12 0 9 1

100 100 0 100 11.1

0 0 3 0 8

0 0 100 0 88.89

(Ulubari) Orion Caltech 12 Institute Compulan 3

System GEA National 9 College Ascent Academy High School Assam Professional Academy NIIT 9

82

21

18

85.7

14.3

83 84 85

124

124 4 5

100 57.1 71.4

0 3 2

0 42.8 28.57

(Chandmari) GIT Institute 7 Pvt. Ltd. Assam Industrial Training Center Institute 7

86

of 6

66.7

33.33

Compute Jobs

91

87 88 89

Training Central College Godwins

IT 54 15

43 0 18

79.6 0 62.1

11 15 11

20.3 100 37.9

English School Regional 29 College Higher Education Brainware Computer Academy Info Gyan C.M.C. Ltd. C.E.C. of

90

100

91 92 93 94 95

8 25 6

0 14 3 5 4

0 56 50 100 66.7

8 11 3 0 2

100 44 50 0 33.3

(Ulubari) Orion Caltech 5 Assam Info- 6 Tech Management Institute National &

96 97 98 99 100

P.G. 60 24 12 5 21

0 22 12 4 8

0 91.7 100 80 38.1

22 2 0 1 13

36.6 8.33 0 20 61.9

College IIES College Epitome (Ganeshguri) I.C.S.A. Aryabhatta Junior Science College

TOTAL

2231

1558

69.83%

673

30.16%

92

ANALYSIS OF DATA

93

ANALYSIS OF DATA - The process of systematically applying statistical and logical techniques to describe, summarizes, and compares data. It also means the processing of marketing research findings to summaries a situation; discover relationships between elements of the information, or to draw conclusions from them. The collected data are carefully studied and analyzed by using tables and satisfied tools like bar diagrams & pie diagrams. 1.Number of school/colleges/institutions Sl.no. Institution visited 1 School 2 3 College Institutes Number of respondents 32 21 47

50 45 40 35 30 25 20 15 10 5 0 Institution Visited

No. of R es pon den ts

School College Institute

From the total number of respondents, 32% of respondents are from schools, 21% of respondents are from colleges & 47% are from computer training institutes, which uses IT hardware.

94

2.Our 2nd question to the respondents is based on total number of computer they are using Sl.no. 1 2 3 4 5 Number of computer in use Below 20 20 - 30 30 - 40 40 - 50 Above 50 Number of respondents 71 16 3 2 8

80 No . of Respo nd ents 70 60 50 40 30 20 10 0 No. of Computer below 20 20 - 30 30 - 40 40 - 50 above 50

Among the total number of respondents 71% of respondents uses below 20 computers, 16% of respondents uses between 20-30, 3% uses between 3040, 2% uses between 40-50 and 8% of respondents uses above 50 computers.

3.The 3rd question asked to the respondents is about the total number of printer/scanner they use

95

Sl. No. 1 2 3 4 5

Printer Below 2 24 46 Above 6 NIL

Number respondent 42 27 6 2 23

of Scanner Below 2 24 NIL

Number of respondent 16 7 77

45 No . of Respo nd ents 40 35 30 25 20 15 10 5 0 1 2 3 4 5

N o. of Printer/Scanner

96

Among the total number of respondents, 42% (for printer) and 16% (for scanner) of respondents are using below 2% of the total, along with 27% (of printer) and 7% (of scanner) of respondents are using between 2-4% of the total.6%(for printer) of respondents are using between 4-6% of the total 2% (of printer) of respondents are using above 6% of the total.23%(for printer) and 77% (for scanner) are non-users. 4.The 4th question we asked to respondents is the Brand name of Computer they are using-

97

Sl. No. 1 2 3 4 5 6 7 8 9 10

Brand Name of Computer HCL HP LG Zenith Compaq IBM Wipro Philips Acer Others

Number Respondents 66 9 7 2 1 1 5 2 2 5

of

70 N o. of R es p on den ts 60 50 40 30 20 10 0 Brand Name of Computer

HCL HP LG Zenith Compaq IBM Wipro Philips Acer Others

98

From the total number of Respondents HCLs share is 66%. HPs share is 9%, LGs share is 7%, Zeniths share is 2%, both Compaqs and IBMs share is 1%, Wipros share is 5%, Philips share is 2%, Acers share is 2% and other brands share consist of 5% of the total.

5.Our 5th question we asked to the respondent is whether there is a use of Assembled Computer or not Sl. No. Whether Assembled Computer Number of 1 2 Yes No Respondents 67 33

99

70 No . of Respo nd ents 60 50 40 30 20 10 0 Assembled Computer Yes No

Among the total number of Respondents 67% uses Assembled Computer and 33% uses different Brands of Computer. 6.The 6th question we asked to our respondents is the Brand name of Printer/Scanner-

100

Sl. No. 1 2 3 4 5

Brand name of Printer HP Canon Epson Wipro Others

No. of Respondents 48 28 5 3 7

101

NIL

102

50 45 40 35 30 25 20 15 10 5 0 Brand Name of Printers

No . o f Resp on dents

HP Canon Epson Wipro Others NIL

From the total number of respondents 48% uses HP printer, 28% uses Canon, 5% uses Epson printer, 3% uses Wipro printer, 7% uses Other Brands of printer and 9% respondents have no printer

103

Sl. No. 1 2 3 5

Brand name of Scanner HP Canon Epson Others

No. of Respondents 4 12 4 3

104

NIL

77

105

80 No. of Res pondents 70 60 50 40 30 20 10 0 Brand Name of Scanner HP Canon Epson Others NIL

From the total number of respondents 4% uses HP scanner, 12% uses Canon, 4% uses Epson scanner, 3% uses Other Brands of scanner and 77% respondents have no scanner.

7.Our 7th question is the total no. of HCL Computer use-

106

Sl No. 1 2 3 4

HCL Computer 0 10 10 20 20 30 Above 30

No. of Respondents 40 17 3 4

107

NIL

34

108

40 35 30 25 20 15 t d n p s e R f . o N 10 5 0 No. of HCL Computers

0 - 10 20-Oct 20 - 30 above 30 NIL

Among the total number of Computers, between 0 10% of respondents, 40% of HCL Computers are used, 17% of HCL Computer are used by 10 20% of respondents, 3% of HCL computers are used by 20 30% of respondents, 4% of HCL Computers are used by above 30% of respondents and 34% of other Brands of Computer are used. 8.Our 8th question we asked to our respondents is the total number of Assembled Computer they are using-

109

Sl. No. 1 2 3 4

No. of Assembled Computer 0 25 25 50 50 100 Above 100

No. of Respondents 61 4 1 1

110

NIL

33

111

70 No. of Respo ndents 60 50 40 30 20 10 0 Assembled Computer 0 - 25 25 - 50 50 - 100 above 100 NIL

From the total number of respondents 61% 0f respondents uses Assembled Computer between 0 25, 4% uses between 25 50, 1% uses between 50 100 also 1% uses above 100 and 33% of respondents did not use Assembled Computer.

9.The 9th question we asked to respondents is whether they are using Laptop or not-

112

Sl. No. 1 2

Using Laptop Yes No

No. Respondents 23 51

of

113

NA

26

114

60 No. of R es pon den ts 50 40 30 20 10 0 Laptops Yes No NIL

Among the total number of respondents 23% of respondents use Laptops, 51% did not use Laptops and 26% data is not available.

10.The 10th question we asked to respondent is about the Brand name of Laptops they are using-

115

Sl. No. 1 2 3 4 5

Brand name of Laptop HCL HP Lenovo Dell Compaq

No. of Respondents 6 8 4 1 2

116

Others

117

8 No. of Respo ndents 7 6 5 4 3 2 1 0 Brand name of Laptops HCL HP Lenovo Dell Compaq Others

From the total number of respondents 6% uses HCL Brand of Laptop, 8% uses HP Brand, 4% uses Lenovo, 2% uses Compaq Brand and 6% uses other Brand of Laptops. 11.Our 11th question is the number of other competitive Brand of Computer other than HCL-

118

Sl. No. 1 2 3 4 5 6 7 8

Brand name of Computer LG HP Wipro Zenith Compaq IBM Acer Philips

Number of Respondents 11 11 7 5 3 5 3 3

119

Others

11

120

12 No. of R es pon den ts 10 8 6 4 2 0 Computer Brands Name LG HP Wipro Zenith Compaq IBM Acer Philips Others

Among the total number of respondents excluding HCL Brand, 11% of respondents are using LG Brand of Computer, again 11% is using HP Brand, 7% uses Wipro Brand, 5% uses Zenith Brand, 3% uses Compaq Brand, Again 5% is used by IBM, and Acer users are 3%, 3% is again used by Philips and 11% are using other Brand of Computer other than HCL. 12.Our 12th question is whether Hardware using is under warranty period or not-

121

Sl. No. 1

Hardware under Warranty period Yes

Number Respondents 31

of

122

No

69

123

No. of Respondents

70 60 50 40 30 20 10 0 Hardware Under Warranty Period Yes No

From the total number of respondents 31% of Computer is under warranty period and 69% of Computer is not under warranty.

13.Our 13th question to the respondents is whether there is any further requirement of Computer/Printer/Scanner/Laptops-

124

Sl. No. 1 2

Any further requirement Yes No

No. of Respondents 25 75

No . o f R es p o nd ents

80 70 60 50 40 30 20 10 0 Any further requirement Yes No

From the total number of respondents 25% of respondents have further requirement of Computer and 75% of the total number of respondents have no any further requirement of Computer.

14. Total number of Hcl share and other share in the market ?

125

SHARES

30.16 Hcl Share Other Share 69.83

Considering the total share of hardware in the market, Hcl share is 30.16% out of the total share and others share is 69.83%.

126

CONCLUSION

127

CONCLUSION:
Information technology is turning into a global cloud accessible from anywhereThe pace of change brought about by new technologies has had a significant effect on the way people live, work, and play worldwide. HCL infosystem, which was incorporated 30 years agoas Hindustan Computer Limited, has over the year metamorphos itself into a complete provider of ithardware products and services that crossed across segements spanning from home to enterprise. From our survey it is found that ther are various players in guwahati market in it hardware sector like HP, LG etc, and the market share of assembled computer are giving a tough competition to branded computers. This is because the comfort zone customer feel in terms of commercial implication. The mindset of the respondent shows that assembled computers give greater value for money as they know what are the parts they are installing in their system. As the value of assembled computers are cheaper then branded ones, greater care should be taken in terms of price decisions of the branded computers as the customer always wants greater quality at lower price.

128

RECOMMENDATION

129

RECOMMENDATION HCL Pvt. Ltd. is a premier organization; the company has a huge scope in the Northeastern region. Following are some recommendation listed in this context Much emphasis is to be given in the local newspaper, holdings, local ads etc. to create awareness among the people for this brand. It is also very important to create awareness among the people about the various HCL products and services like security products, networking products etc.

It should create awareness not within Guwahati but also outside of it. Client relationship should be preferred first and maintained by the company more and more. Greater emphasis is to be given in the pricing factor, and new it hardware products/ models to be launched keeping in mind the needs of consumer and their capacity to spend money. Campaigns/ free demonstrations should me made in school /colleges about the products and advantages of buying HCL products.

130

SCOPES AND LIMITATIONS

131

SCOPES
The scopes of this project are: It shall help in finding out the market position of IT hardware in school and colleges of Guwahati. It shall help in finding out the knowledge and awareness of the companys product in the field of school and colleges in Guwahati. It shall help in finding out the companys competitors position in the market of school and colleges in Guwahati. It shall help in finding out if there is any further requirement of IT hardware in the school and colleges, their preference, budget, choice etc. It shall help in spreading awareness about the companys existence in the IT hardware industry.

132

LIMITATION This project like every project study has certain limitations; my project was also not exception. The major limitations of the project are: 1) It is very difficult to carry out an extensive survey within the short time period. 2) The survey in mostly depended on primary data. Obviously, it is restricted and limited by the degree of authenticity of the respondents. 3) Sample size of hundred may not give a true picture of entire population.

133

PART III

134

Appendix QUESTIONNAIRE 1. School/College/Institutes name2. Address 3. No. of computers in useBelow 20 40 50 4. No. of Printer/ScannerBelow 2 68 24 above 8 46 20 30 above 50 30 40

5. Brand name of ComputerHCL Zenith Wipro Others 6. Whether Assembled ComputerYes No HP Compaq Philips LG IBM Acer

7. Brand name of Printer/Scanner-

135

HP Wipro

Canon Others

Epson

8. No. of HCL Computers0 10 Above 30 9. No. of Assembled Computer0 25 Above 100 10.Whether using LaptopsYes 11.Brand name of LaptopHCL Dell HP Compaq Lenovo Others No 25 50 50 100 10 20 20 30

12.No. of Computers of other Competitive BrandsLG Zenith Acer HP Compaq Philips Wipro IBM Others

13.Whether Hardware using are under warrantyYes No

14.Whether any further requirement of Computer/Printer/Scanner/Laptops

136

Yes

No

Bibliography and Reference

137