INTRODUCTION OF

HINDUSTAN UNILEVER

LIMITED

HUL The Journey so Far. .1 MARKET STRUCTURE ANALYSIS HUL is indias largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HULs bran ds, speard across 20 disticnt consumer categories, touch the lives of two out of three indians. They endow the company with a scale of combined volumes of about 4 millian tonnes and sales of Rs. 13,718, The Misson that inspires HULs over 15, 000 employees is to add vitality to life. With 35 Power brands, HUL meets every da y needs for nutrition, hygiene, and personal care with brands that help people f eel good, look good and get more out of life. It is a mission HUL shares with it s parent company, HUL, which holds 52.10% of the equity. A fortune 500 transnati onal, HUL sales Foods and Home and Personal care brands in about 100 countries worldwide.

HULs SOAP MARKET SHARE HULs TOOTHPASTE MARKET SHARE .2 PERFORMANCE ANALYSIS Performance Trends Hindustan Unilever Limited is one of the leading FMCG company i n INDIA which having the following past financial records we have taken for the analysis as follows: Past 10 years Financial Data of HUL

By the following three graphs (data collected from a research made by govt. of INDIA) We can expect increase future demand of FMCG Products , the g raph showing the increasing percapita income, percapita disposable income and po pulation of India respectively are as follows:

(Above graph showing percapita income of INDIANS throughout Yr2000-2008) As shown in the above graph the percapita income of an INDI AN increased throughout years, and if this trend will continue in future the peo ple can purchase more FMCG Products.

(Above graph showing increased percapita disposable income from Yr2002-2007)

(Above graph shows the past population and expected future population rise, data are collected from the research made by govt. of INDIA) Here by the above graph s we can see that there is huge scope for FMCG Products and since HUL is the mar ket leader in INDIA hence it can gain the most out of it.

CATEGORY WISE SALE GROWTH OF FMCG SECTOR OF HUL IN INDIA CATEGORY Soaps & Detergents Personal products Ice Cream Processed Foods Beverages Others AGE(%) 19.3 22.4 15.7 13.7 13.6 19.4

(Above graph shows the data of MARCH08 Quarter % growh of different products of H UL) .3 COMPARATIVE ANALYSIS The Comparative Data of % Market Share of HUL and its Competitor In quarter Ende d June08

(Above graph showing %age market share of HUL and its Competitor in different ca tegories of FMCG products) As mentioned in the above graph, HUL is enjoying the leader position in the mark et and is having highest market shares which are followed by the market challeng ers like Dabur India Ltd, Nestle India Ltd, and ITC LTD etc. in different categor ies of FMCG products like shampoo, skincare, deo, jams, coffee,,etc

In some category these market challengers are g iving high level competition in different product line such as ketchup and tooth paste. (As shown in the graph below).

(Above graph showing the two category of products in which HUL percentage market share is less than its competitor in Quarter ended JUNE 2008) So we can see that in overall FMCG business HUL is distantly ahead of rest of th e other competitor. So that it is the best and also a NO 1 company of India. SWOT Analysis