, 25 12.

Problems of shoppers

Its hard to navigate inside of mall Its hard to search for shops and goods inside of mall It might be hard to nd your car on malls parking lot Its hard to stay up to date on latest deals and discounts

, 25 12.

Solution
Mobile app that:

Positions you on malls map just like GPS navigator Helps you nd shops and particular items Remembers where you left your car and helps you nd it Displays current deals and discounts

, 25 12.

, 25 12.

Problems of retailers

Limited number of tools for assessing customers behavior Limited number of eective tools for targeted advertising

, 25 12.

Solution

Shop visitors statistics and qualitative analysis of their behavior Targeted advertising based on shoppers location and customer group

, 25 12.

Technology
Indoor positioning technology based on WiFi ngerprinting with up to 50 cm accuracy

, 25 12.

Marketing and sales

Alternative positioning market is estimated to be $ 2.5 billion by 2015 * In Moscow alone there are over 50 malls with over 50k shoppers/day, each with 100+ shops

* http://www.abiresearch.com/press/3530-Alternative+Positioning+Technologies+to+Generate+Over+$2.5+Billion+by+2015

, 25 12.

Business-model

Retailers pay for analytics and targeted ads Malls pay for analytics and get commission from ads

, 25 12.

Competition
Indoor positioning WiFiSlam Qubulus Wizee Shopper Google Maps Indoor Navigation
, 25 12.

Product API API Mobile App for malls Maps for Android Mobile App for malls

Analytics + + +

Focus on US Europe Russia US/Japan (positioning) Russia

+ + _ + +

Team
Sergei Surovtsev Studied navigation in Moscow Aviation Institute. Previously worked on Russian counterpart to GPS GLONASS. Now engineer in ostrovok.ru Studied marketing in The State University of Management. Previously head of marketing in executive search agency Contact. Now co-founder and CEO of executive photo company mnmf.ru Studied navigation in Moscow Aviation Institute. Now engineer at Research Institute of Aviation Systems (GosNIIAS) where he develops computer vision algorithms for UAVs.

Ilya Spasenov

Alexander Abramov

, 25 12.

Milestones
months 04 56 68 8 12 MVP development pilot project launch in one of Moscows malls business model evaluation in single mall public launch in top 10 Moscows malls

, 25 12.

Current status

We have developed indoor positioning technology and built prototype with it in real mall We talked with retailers and top mall owners to know what they really need Right now we negotiate with local investors (non-venture) who have deep understanding of mall market (property developers/owners)

, 25 12.

Summary

We are the only company in Russia that develops indoor positioning technology Our product already excites our customers: malls and retailers We want to hear from VCs info@indoornavigation.ru / +7 905 556 19 19

, 25 12.