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socially responsible
It makes sure that the business firms should
However any exceptions in the previous may Let us refer to the images presented
supposed to make a television premier of the much talked about controversial movie The dirty Picture at 8 PM- Prime time
However due to the adult content of the movie
it had to be cancelled
It again emphasizes the importance of social
Indian exception
government
is
also
no
make sure that they have the utmost respect such laws & acts
track of the economic factors as its effects the buying power & spending patterns of the consumers
All businesses get effected by economic factors
recession period business faces a tough time as consumer demand & spending are low due to low income & high unemployment
the political party in power & in the opposition & their ideologies
Just have look at the image..
decision making process of the companies is highly influenced by the technological forces
Companies round the globe constantly look to
consumers point of view their technical knowledge also influence their desire for goods & services
Suppliers
Competitors
Customers
An
organizations internal environmental factors include different departments of an organization & its employees
dept. etc.
From a marketing point of view the marketing
manger has to discuss the plans & strategies with other functional mangers & the top management before they can be implemented
variety of inputs. The individuals or firms who supply these inputs are called as suppliers
Before choosing the suppliers the companies
usually look to identify & then analyze potential suppliers to choose suppliers who can supply the best mix of quality, quantity & price
Usually a company look to maintain healthy &
environmental factors
Whatever products that are produced is for the
term relationship with the customers to increase profitability, market share etc. by providing quality products to the customers
A company not only looks to acquire new
existing customers as compared to acquiring new ones. Add to it a company also generates 65% form its whole revenue from existing clients
rivals
The modern
business world is extremely competitive & companies look to adopt aggressive marketing strategies to get competitive advantage
but while doing so the company must keep the ethical aspects in mind
Singh, Saif Ali Khan who are the endorsers of rival brand called Royal Stag