Calor Gas is talked about for recreation and business

1. Prompts of conversation about Calor Gas

Heating
13.8%

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2. Sentiment towards Calor Gas

Trucks Modi cation
7.1% 6.1%

Cooking
13.3%

Price
12.8%

Camping
7.1%

TV advert
5.1%

Love 0%

Like 3.9%

Balanced 89.3%

Dislike 5.0%

Hate 1.8%

n = 196
Calor Gas is talked about as an alternative to central heating with no consensus as to whether its cheaper or more e ective. The price of both gas and accessories was a common theme throughout the search but there were only a few strong complaints about over-pricing. Discussions about cooking with Calor usually centre on barbeques and gas stoves used for camping or yachting. Safety issues concerning Calor were represented by a small number of results, with carbon monoxide from camping stoves and the Essex Calor Gas terminal leakage being two examples.

n = 281
Overall sentiment was overwhelmingly neutral. Those who stated that they hated or disliked Calor Gas mainly did so mainly because of cost-related issues and frequent price rises in particular. It could be of some concern that there is more negative sentiment than positive overall. However, complaint issues such as over-pricing, are not overriding and negative sentiment still only accounts for 6.8% of all discussion found in the search.

3. Products being discussed

Gas canister
45.2%

4. Locations of people talking about Calor Gas 5. Occupations of comentators

Gas stove
5.6%

Calor heater
22.2%

Calor Gas BBQ

7.9%

London
15%

Manchester
6%

Bath
4%

Cardi
4%

Marine 11%

Retired 7.3%

Property 7.3%

Engineer 6.1%

n = 126
Gas canisters constituted nearly half of all products mentioned which, as they are used for heaters and cookers, is consistent with the most prevalent dis cussion topics. Likewise, the next three most talked about products continue this trend as they are used for either heating or cooking. -

n = 72
London has the single largest population of people talking about Calor Gas which is not particularly signi cant as it is also the largest population centre in the UK. After these top four locations a fairly even spread of areas are represented including a wide range of rural areas. It is notable that a a number of locations primarily associated with wealthier middle class residents came up; Harrogate, Bath and Cheltenham being examples.

n = 82
Individuals and businesses talking about Calor Gas closely re ect groups which would need to purchase Calor products. Charter yacht companies and marine suppliers discussed Calor Gas heating and cooking products used on vessels while property developers and engineers also have to work with Calor Gas. The retired talked about Calor Gas for two clear reasons, either they were concerned with keeping warm during the winter or were thinking about outdoor recreational activities like camping, sailing or caravan touring. Sectors listed other than the four above also had clear links to Calor usage. They included re service, haulage and camping supply.

Methodology: The rst winter we were here we used only calor gas heaters, as we had to wait 4 months for the electricity to be connected, and we kept reasonably warm in quite a large house, with on heater upstairs and one down. ...
@altohb

Bought a two-ring camping stove Calor gas canister for the weekend. Feels like a f**k of a lot to pay for a cup of tea & an egg sarnie.
@sarahditum

... (the best thing ever!!) a calor gas heater. It just gets wheeled... was perishingly cold (hence the calor heater) and cost a king's...
@mizzbiz

The search used to form this analysis ran on 1 August 2011, focused on global english language content and produced XXXX results, 281 of which were relevant. A 'result' refers to the raw material our system generates when it scours the Internet. A 'relevant result' is a result that is deemed relevant to the subject of the analysis. 'Data' refers to a re ned relevant result - a result that has been considered, and topics and values applied to produce a piece of data. The 281 relevant results used in this analysis produced 757 pieces of data, a ratio of 2.69 pieces of data per relevant result. It should be noted that data is not linear, and not every result provides data to every topic. The 'n' value (n = X) indicates the volume of data used in answering each topic.

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