Surname/Family Name: _______________________

Given Name: _______________________

MKTG806, Applied Marketing Strategy

Case Journal

Vanguard Group
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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3

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Oasis of the Seas

Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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5

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Fashion Channel
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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7

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Marks & Spencer

Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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10

Westfield America
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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11

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UnME
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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12

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13

Bang & Olufsen

Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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15

Icebreaker
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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17

La Martina
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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19

Avaya (A)
Pre-discussion: Analyse the one or two major issues/problems you see in this case.
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Pre-discussion: What do you recommend to remedy the above issues? Discuss.
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Post-discussion: What did you learn about the case in particular or marketing in general from the
discussion? Tie in your initial position and use examples from the discussion to illustrate your learning.
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