Solace Store In Retail Sector in Bhubneswar

Presented By : Abhijit Dey,Asutosh Dash

December 2011

FEEL THE COMFORT

SOLACE STORE IN RETAIL SECTOR IN BHUBNESWAR

Prepared for FIN ELITISM

Prepared By

:- Abhijit Dey Ashutosh Dash

Certificate
This is to certify that the project entitled one Stop Store in retail sector in Bhubaneswar with reference help embodies the analysis by Abhijit Dey,Asutosh Dash under my supervision.

Date: Place: Bhubaneshwar

Lecturer

MEMORANDUM DATE: TO: 20TH December,2011 FIN ELITISM

FROM: ABHIJIT DEY,ASUTOSH DASH SUBJECT:ONE STOP STORE in retail sector In Bhubaneswar

Here is a report which we have prepared on the concept of one stop store which is a new of its kind in the business market.

This is whole new kind of business idea based on the retail. This idea is applicable to all the Colleges of Bhubaneswar, consisting of a store which would provide solution to all the needs of the college students. Most of the students need things such as print out ,photocopy ,copies,sheets,pens pencil, etc of daily needs and they find that the stores that they go is either sometimes open and mostly closed and the students have to face a hard time,along with that the students need some recreation facilities like: 24hrs coffee facility, buns, pizzas,burgers softdrinks etc. Guess if all these things they are going to get under one roof and apart from that facility that would be provided until the college closes down and that to under a BRAND NAME(which is the most essential) We thank Fin Elitism for giving us the opportunity to generate such a business plan and present it to you.

Acknowledgement

In writing this report , I have got immense help from my renowned and ever supportive lecturer and guide . She has provided me with continuous motivation and support to end my task successfully. She in a way took many of responsibilities, provided me with adequate reference helps. So she being a major source of success to this task. I am very grateful to my other teachers kind co-operation to the completion of my project work. Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and my classmates and my director for their manual support, strength, help and for everything .

Table of Contents
Acknowledgements------------------------------------------5 Abstract---------------------------------------------------------7 1. Introduction-------------------------------------------------8 2. Background--------------------------------------------------9 3. Impact on Retail sector---------------------------------10 4. cost of project and means of finance-----------------12 5. marketing strategy----------------------------------------13 6. unique selling proposition-------------------------------14

INTRODUCTION
In this era with the advent of the changing technology and marketing techniques every economy is striving for retail type of marketing. All the peoples now a days want to buy products according to their needs with their own choices this phenomenon has led to the development of the retail marketing. In todays world retail marketing such as wallmart and future group are flourishing and this indeed has made us to bring about this project.

Abstract
Today with the changing circumstances the life style of the students have changed to a large extent. Today the students with the advent of the growing colleges need grater services to satisfy their needs . if we consider the colleges in the Bhubaneswar area we come to know that the students contribute a lot towards the economy of Orissa and thats the reason why so many colleges are coming up in the area of Bhubaneswar . But no colleges in Orissa has a branded store where in they can get all the items that are needed in the day to day life of the students, and the worst part being they are operated on the account of the owner of the store as a result the students find it very difficult to get access to the things as sometimes the stores are closed and they also do not get the right things according to their needs. There comes the need of some store which will have a brand name and will provide the adequate items needed by the students and also some recreation facility which the students need at the most like facility of fast foods and indoor games. This Store would function for 24*7 There will be medicines available Earlier there was cafes and we will change this as most of the college students are being provided with laptops but they are not satisfied with the wi-fi facility of the college so we will also provide with the wi-fi service at a reasonable price. All the goods would be of some Brand and these brands would provide us with the initial capital as we are providing them with the 3ps such as price , place ,promotion techniques To know the situations and the know the demand we would employ the students who are studying in that particular colleges and are interested in part time jobs.

Impact on Retail sector

It will have a impact on the small retail outlets as we will provide all the items that they are providing at prices much cheaper to them as we are operating under a brand so we will directly approach the producer cutting down the cost of middlemen and also the students would avail the facility of choosing their own products. This would help them with the brand awareness as we would have brands such as ITC, PAPERMATE,MANORAMA, PIONEER for the list of the copies and apart from that there would be coffee machines of the NESCAFE ,pens etc There would be ambience which is lacking in the small retail outlets. As this is a brand so the promotion would be made by the word of mouth among the college mates.

COST OF PROJECT AND MEANS OF FINANCE

COST OF PROJECT LAND AND DEVELOPEMENT BUILDING CIVIL FURNITURE & FIXTURE MACHINARY(3 PHOTOCOPY MACHINES,3 COMPUTERS,4 PRINTERS,COFFEE MACHINE) ELECTRICAL INSTALLATION PRELIMNARY AND PREOPENING EXPENSES (IN LACKHS) 10.00 15.00 15.00

5.00

10.00 30.00

INDOOR GAMES EQUIPMENTS TOTAL MEANS OF FINANCE OWENERS CAPITAL TERM LOAN FROM BANK FROM FRANCHISEE HOLDERS

2.00 87.00

25.00 40.00 22.00

PROJECT AT A GLANCE

Name of the Project Form of Business Name of the Proprietor Site of Unit & Showroom

: : : :

solace retail joint venture. Ashutosh Dash & Abhijit Dey. some major colleges in Bhubaneswar

Product Commercial Production : Capacity utilization

: :

students utilities along with food & beverage 3 months from sanction of term loan 1sT Yr. 2nd Yr. 3rd Yr. 4Th yr. 5TH yr. 70% 80% 80% 80% 80%

Turn over (Rs. In lakhs)

1st Yr.

2nd Yr. 3rd Yr. 4th yr. 5Th Yr.

Working Capital : Project cost : a) Land & Site Development b) Building c) Plant and Machinery d) Furniture and Fixture e) Preliminary expenses and reserves

Rs.10,00,000.00 Rs.15,00,000.00 Rs. 5,00,000.00 Rs. 15,00,000.00 Rs. 30,000.00.00

Rs.75, 00,000.00

Means of Finance a) Term Loan

: Rs.40,00,000.00

b) c)

Franchisee contribution Promoters Contribution

Rs.22,00,000.00 Rs.25,00,000.00

Rs.87, 00,000.00

Financial a) b) c)

parameters : Debt Equity Ratio Debt service Coverage Ratio Break-even Point

Market

:The project has a ready market.

Promoter & Management

:The venture is dynamic Sufficient resources.

With

MARKETING STRATEGY
PRODUCT: The Product that we are going to produce in the market includes the following: 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Food & Beverages Photocopy and Print Out Carom board ,Chess & Table Tennis Wi-Fi Facility Medicines & Doctor Facility Notebooks, Pens & Other Stationary Items Photo Studio Gifts Corner Passport & Pan Card Facility, Railway & Flight Reservation at reasonable price and at time Mobile & Laptop Repairing

PRICE: The Prices are to be decided by the company but the margin at which we are going to sell are to be decided by us. As we know that the prices of the retailers are high due to the involvement of the middle men thus we can reduce this margin and sell our products initially at a lower price than the retailers. The prices of the Recreation facilities are to be decided by us thus implying we are the decision makers at this particular segment.

PLACE: The Place here is the college campuses around Bhubaneswar

PROMOTION: The promotional measures would be done through Event Sponsorship such as OPL , college fest , Giving students the opportunity to do internship with the companys we are collaboration with. Also we would provide advertise ment in the college magazines , Newspapers, Street Hoardings & electronic media Would Facilitate the Student Membership Card : each student can earn points on the card and get discount accordingly.

UNIQUE SELLING PROPOSITION

We would generate employment by employing students from the particular college in which we are functioning and providing them with part time job facility We would provide scholarship facility to the eligible students. We would operate for 24*7.

It is a one stop solution as you will find all of the needs of the students.

CONCLUSION

This project when becomes successful would be implemented on a lot many colleges of India and the retail chain would flourish as a result. This store is a unique concept among itself and could be implemented in every colleges of India as this is a new concept. This concept is basically focused to cater the needs of the youth in a organised manner.