A STUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN SHARE MARKET WITH REFERENCE TO UNICON INVESTMENT SOLUTION Ltd.

CHENNAI By GOWRI SANKAR GOUD P.V (Reg. No.:3511010227) UNDER THE GUIDANCE OF Mr. KUMARESH A PROJECT REPORT Submitted to the department of MBA SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements For the award of the degree Of MASTER OF BUSINESS ADMINISTRATION

In SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR, CHENNAI AUGUST 2011 BONAFIDE CERTIFICATE

Certified that this project report titled A STUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN SHARE MARKET WITH REFERENCE TO UNICON INVESTMENT SOLUTIONS Ltd. CHENNAI .Under the guidelines of Mr. KUMARESH, SRM School of Management is Bonafide work of Mr. GOWRI SANKAR GOWD P.V who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form a part of any other project reports or dissertation on the basis of which a degree or award was Conferred on an earlier occasion on this or any other candidate.

Internal Guide (Mr. KUMARESH)

Signature of Dean-MBA Dr. Mrs. Jayshree Suresh

Submitted or viva voice to be held on

Internal Examiner

External Examiner

DECLARATION

I,GOWRI SANKAR GOUD P.V, hereby declare that the project work entitled A STUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN SHARE MARKET WITH REFERENCE TO UNICON FINANCIAL SERVICES Ltd. CHENNAI. submitted in partial fulfillment of the requirements for the award Of the degree of Master of Business Administration is a record of work done by me during the academic year 2010-2012 under the guidance of Mr. KUMARESH, Lecturer, Department of Business Administration, SRM UNIVERSITY, Kattankalathur. And it has not formed the basis for the award of any Degree / Diploma / Associate ship or other similar title to any candidate in any University.

Signature of the Candidate GOWRI SANKAR GOUD P.V PLACE: DATE:

ACKNOWLEDGEMENT

If words are considered as symbols of approval and tokens of knowledge then the words play the heralding role to express my gratitude. I extend my deep gratitude to Md. Israrul Haque and Md. U. Abdul Khadir and all the staff for permitting me to undertake the providing the incessant guidance and support throughout the project. I am extremely grateful to Dr. Mrs. Jayashree Suresh, B.A., M.B.A., PhD, HOD for her invaluable help rendered throughout the project. I would like to express my grateful thanks to my guide Mr KUMARESH, Lecturer, for his excellent guidance and suggestions to complete my project Words are inadequate to express my gratitude to my parents who have been pillars of strength and moral support to me. Above all, my heartfelt thanks to the Almighty God for His presence and guidance in every moment in completing this project successfully.

TABLE OF CONTENT
Chapter No Chapter-1 Introduction Title Page No 1-8

Chapter-2 Chapter-3 Chapter-4 Chapter-5 Chapter-6 Chapter7 Chapter-8 Chapter-9

Objective of the study Review of Literature Research Methodology scope of the study Company Profile Product & service Profile Data Analysis and interpretation Findings &Suggestions Conclusion Appendices Bibliography

9-11 12-13 114-20 21-22 23-34 36-49 50-54 54-55 55-60

LIST OF CHARTS
Chart No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Particulars Respondents by sex wise distribution Respondents by age wise distribution Respondents by income wise distribution Respondents opinion about online share trading Respondents objective behind investing in shares Respondents awareness about UNICON securities Respondents objectives behind investing in shares Respondents frequent investment in shares Respondents felt dissatisfaction with services of UNICON Respondents satisfaction level for brokerage charges Respondents satisfaction level of the option Respondents satisfaction with dervices of unicom Respondents awareness of the absence of AMC Respondents opinion about shares Page No. 37 38 39 40 41 42 43 44 45 46 47 48 49 50

CHAPTER 1
(INTRODUCTION)

Unicon Investment Solutions

UNICON is a financial services company which has emerged as a one-stop investment solutions provider. It was founded in 2004 by two visionary and hard working entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the field of Finance. The company is headquartered in New Delhi, and has its Corporate office in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida

UNICON is a professionally managed company led by a team with outstanding managerial acumen and cumulative experience of more than 400 man years in the financial markets The Company is supported by more than 4500 Uniconians and has a extensive network of over 500 business offices in 235 cities across India. With a customer base of over 200,000 the Unicon Group has an eye for the intricate

financial needs of its clients and caters to both their short term and long term financial needs through a comprehensive bouquet of investment services. It has been founded with the aim of providing world class investing experience to the investing community. These services range from offline & online trading in equity, commodities and currency derivatives to debt markets to corporate finance and portfolio management services. The company has a sizable presence in the distribution of 3rd party financial products like mutual funds, insurance products and property broking. It also provides expert Advisory on Life Insurance, General Insurance, Mutual Funds and IPOs. The distribution network is backed by in-house back office support to provide prompt and efficient customer service The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. The UNICON group also has a PCG division providing investments solutions for High Net Worth Individuals. The Corporate Advisory Services arm Unicon Capital Services (P) Ltd offers entire gamut of Investment Banking services to corporates. UNICON can boast of some of the most respected names in the private equity space like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

INVESTORS BEHAVIOUR
It is a well documented empirical fact in the finance literature that there is significant heterogeneity across individuals in investment behaviours such as the decision to invest in the stock market and the choice of asset allocation. 1 Are individual investors genetically predisposed to certain behaviours and born with a persistent set of abilities and preferences which affect their decisions in the financial domain Or is investment behaviour to a signifcant extent shaped by environmental factors, such as parenting or individualspecific experiences? These questions are fundamental for our understanding of the behaviour of individual investors, but so far existing research has not offered much systematic evidence on them. In this paper, we seek to ll this void by estimating the extent to which nature, i.e. ,genetic variation across individuals, versus nurture or other environmental treatments explain the observed heterogeneity in investment decisions. To decompose the variance of three important

measures of investment behaviour stock market participation, the relative amount invested in equities (share of equities) and portfolio volatility into genetic and environmental components, we examine identical and fraternal twins. The intuition of our identification strategy is right forward: if individuals who are more closely related genetically(e.g., identical twins) tend to be more similar on measures of investment behaviour, then this is Evidence for that behaviour being, at least partially, caused by a genetic factor. Using data on twins Allows us to identify an unobservable genetic component and environmental components that are either common (shared) or non-shared among twins. Our data on 37,504twins are from the Swedish Twin Registry, which maintains and manages the worlds largest database of twins. Until the abolishment of the wealth tax in Sweden in 2006, the law required all financial institutions to report information to the Swedish Tax Agency about assets an individual owned as of December 31 of that year. This allows us to compile a matched data set of twins and their complete financial portfolio

CHAPTER 2 (OBJECTIVE OF THE STUDY)

OBJECTIVES OF THE STUDY

1. To study the perception of the customers with reference to the share market. 2. To analyze the level of satisfaction of customers transacting business through Unicon 3. To offer suggestions for increasing the level of satisfaction of the customers. 4. To study the customers satisfaction with reference to Unicon shares. 5. Various services offered by Unicon

The Main purpose of conducting the Survey for UNICON

To identify the target consumer for share business. To get a feel of the Customers perception about UNICON services products. To find an appropriate communication message for attracting the people to UNICON INVESTMENT SOLUTION.

CHAPTER 3 (REVIEW OF LITERATURE)

Stan Weinstein Stan Weinstein is a financial expert. His company, Global Trend Alert, is located in South Florida, USA. It is a financial consulting investments firm. Its clientele has faced some of the most difficult financial and management problems in business and industry, and Weinstein Associates has helped them navigate this landscape. The firm itself is strictly an invesmtnet advistory service directed at the institutional money manager. . 70% of its clientele is based in the United States, but with the world doing business globally on more and more frequent basis, Weinstein Associates expects to expand operations globally, too. In fact, Stan Weinstein stock advice is so timeless that in 1988 he wrote a book called Weinstein's Secrets For Profiting in Bull and Bear Markets. Even though it's more than 20 years old at this point, this is considered a bible of sorts to those in the trading industry. Weinstein's stock advice is based upon four market cycles or "stages" for that stock. Instead of trading as many investors do today by betting on current events or "today's news," the idea is to trade on future trends as the professionals do. This particular type of investing has revolutionized the way people invest their money, as long as they follow Weinstein's system. Proponents say that you can literally glance at a price chart and find a good trade immediately, once you know what you're doing. The key is to look for recurring patterns and trends; a little practice lets you see where there can be money made. Among the principals in his stage analysis technique is that, for example, it's better to buy stocks during uptrends, and better to sell short during downtrends. When put that starkly, of course, this sounds like good common sense, but in fact, many small investors actually do the opposite. Hisashi Kaneko Senior Quantitative Analyst Financial Knowledge Research Division Nomura Research Institute(Chartered Member of the ecurity Analysts Association of Japan) Although institutional aspects in Japan have been improved to encourage the holdingof investment trusts by individual investors, it cannot yet be said that investment trusts havepermeated the individual investor market. One reason for this is that the improvement of related systems was conducted without sufficient understanding of the reasons behind the investment behavior of individual investors. By focusing on the buying and selling of investment trusts by individual investors, and examining such behaviour from a behaviouralfinance perspective, phenomena such as realize profits quickly when in the black, but defer taking losses when in the red and selecting funds based on the level of unit price can beobserved. If these characteristics of buying and selling behaviour by individual investors aretaken into consideration, it is clear that many investment trusts have room to rethink the wayin which they manage their funds. In addition, to promote t he holding of long-term positionsin investment trusts, purchasing methods such as the dollar-cost averaging method may beeffective.

This report conducted an analysis focusing on investment trusts. However, other assets including savings deposits and shareholdings must be considered when analyzingindividual asset management decisions. Sales methods applied to investment trusts should be considered in the light of the above points, on which subject future debate is also necessary.

CHAPTER 4 ( RESEARCH METHODOLOGY)

RESEARCH METHODOLOGY

Research design Statistical tools Research instrument Questionnaire Contact method Method of data collection Sampling method Sampling type Sampling unit Sampling size

- Descriptive research - Percentage method - Questionnaire - Open ended and close ended - Survey - Personal interview - Online interview - Primary data and secondary - Non-probability sampling - Area sampling - Consumers - 150

data

RESEARCH METHODOLOGY
Research is simply a scientific search for knowledge especially in the areas related to functions of marketing. Marketing research as a separate department can be a source of great help to make its decisions on the basis of intuition much what is based on past experience secondary information collected at random and everything molded by ones own mental makeup. According to the American management association defines marketing research as the systematic gathering recording and analysis of data about the problem related to the marketing of goods and services. Marketing research includes all the activities that enable an organization to obtain the information it needs to make decision about its environment. Its marketing mix and its present or potential market. Research involves considerable time and money and need specialized personnel. The cost of research must be justified by the benefits of research findings. Research in marketing refers to the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. As such the functions involved Are: Systematic collection of data and information. Properly recording them for use and Analyzing and interpretation the recorded facts and figures to arrive are useful conclusions.

Research Design
There are three types of research design. They are Descriptive Exploratory Explanatory In this research the research design adopted is Descriptive research design.

Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumers who use the products. It deals with determining frequency with something occurs or how two variables vary together. This study is also guided by an initial Hypothesis.

Importance of Descriptive Study

During the analysis of characteristics of certain groups, for e.g. users of a product with different age, sex, education etc. To forecast the future trends, e.g. sales of a companys product in each of next five years. To study whether certain variables are associated, e.g. income and usage of a product.

Questionnaire Design
Designing and implementing the questionnaire is one of the most interesting and challenging tasks of conducting research. Questionnaire designing also becomes important and necessary when he/she observes that unless the data discussion or otherwise is noted down, is basic form will be distorted. The questionnaire is the backbone for obtaining data during a personal interview, telephone survey, and mail survey.

Meaning of Questionnaire
A questionnaire is a form prepared and distributed to secure response to certain question. The term questionnaire refers to a self administration process here by the respondent himself/herself reads the questionnaire and records his/her answer assistance of an interviewer. Purpose of questionnaire is two fold To collect information from the respondent who are scattered in a vast area. To achieve success in collecting reliable and dependable data.

Determining Type of Question

After specifying the required data, the researcher must decide the type of question required to be asked from the respondents to collect this data. He/she must understand various existing types of question and decide which of these would suit the most of his/her project situation. There are different types of questions they are as follows: Direct question Direct question are just what their name indicates e.g. Have you ever purchased brand?

Indirect question Indirect refers to those whose responses are used to indicate or suggest date about respondents other than the actual facts given in the answer. For e.g. why you think most other people buy prefer UNICON? Open ended question Sometimes these question are called free answer questions the respondent answer in his/her words, for e.g. and open ended question on a study on Orange squashes can be asked as what suggestion do you make for improving orange squashes? In this case no answer choice is given to the respondent and he/she may give any answer he/she thinks. Close ended question Such guests are also called fixed alternative questions. The alternative questionnaire may take the form of dichotomous question multiple choice question checklist and rating scales, such as ordinal scale nominal scale etc. Question method of data collection is quite popular and consists of question printed or typed in a form or set of forms. Care was taken in the main aspect as general form. Question sequence, question formulation and wording, the study was associated with both the question i.e., closed ended and open ended questions. Free responses were invited from the respondents.

Types of Questionnaire
The study conducted by using structural and undisguised questionnaire. It comprises of both open and closed ended questions. Questions are rather framed for the customer attitude including the multiple choice and dichotomous questions. The following are the contact method generally user for a survey.
1. 2. 3.

Mail survey Telephone interview Personal interview

Among these three methods mail interview was used for the research study.

Mail Survey
Mail interview is the most versatile of the three methods, as it is the most expensive method and requires more administrative planning and supervision. Interviewers bias. Also in order to get the accurate data the researcher went to all the order to get the accurate data the researcher went to all the respondents and its units and spent sufficient time with the customers. The entire respondents may or may not be willing to fill up the questionnaire through this method effective and accurate information can be collected by asking question in a way that could be easily understood and answered by the respondents.

Method of Data Collection

The task of collecting data being after a research problem has been defined and plan is chalked and plan is chalked out. This study pertains to collect data from primary sources primary data and from secondary sources secondary data. Primary data Primary data are that information which is collected, fresh and fir the first time thus happens to be original in character primary data can be collected in marketing by three basic methods, viz., survey, observation and experiments.

Secondary data On the other hand are those, which have already been passed through the statistical process. The secondary data are that information which is collected from internal sources as well as external sources, Wizs from the company own the records and documents. Secondary data was collected from the registers, manuals, information bulletins maintained by the personnel department and other records, information collected in this manner was immediately complied processed manually and a statistical structure was given to the data to help interpretation of the statistical data.

Sampling Size
150 consumers are taken as samples.

Contact Method
The respondent was contacts directly and personally interviewed. The statistical tools used for analysis are: Percentage method

PERCENTAGE METHOD
Percentage method is used in marketing comprehension between two more series of data. Percentages are used to compare the relatives terms, the distribution of two or more series of data and are presently by way of bat diagram and pie diagrams in order to have a better understanding. In this method frequency of the various criteria factors are tabulated and the percentage for each value with respect to the total is found out. They are presented pictorially by way of graphs in order to have better understanding. The formula is No. of respondent % of respondent = ---------------------- 100 Total respondent

CHAPTER 4
(SCOPE AND LIMITATION OF THE STUDY)

SCOPE OF THE STUDY

Globalization of the financial market has led to a manifold increase in investment. New markets have been opened; new instruments have been developed; and new services have been launched. Besides, a number of opportunities and challenges have also been thrown open. Online share trading is new to Equity market in India. Mainly two exchanges are involved in online trading in India BSE & NSE.

LIMITATIONS OF THE STUDY

The study was conducted in Chennai city and the findings are applicable only to the city. Most of the customers were busy and some of them were not in a position to give complete data. Researcher had to proceed with incomplete data.

CHAPTER 5 (COMPANY PROFILE)

COMPANY PROFILE UNICON INVESTMENT SOLUTION

UNICON is a financial services company which has emerged as a one-stop investment solutions provider. It was founded in 2004 by two visionary and flamboyant entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the field of Finance. The company is headquartered in New Delhi, and has its Corporate office in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida. UNICON is a professionally managed company led by a team with outstanding managerial acumen and cumulative experience of more than 400 man years in the financial markets The Company is supported by more than 4500 Uniconians and has a team of over 900 business offices in 235 cities across India. With a customer base of over 200,000 the Unicon Group has an eye for the intricate financial needs of its clients and caters to both their short term and long term financial needs through a comprehensive bouquet of investment services. It has been founded with the aim of providing world class investing experience to the investing community. These services range from offline & online trading in equity, commodities and currency derivatives to debt markets to corporate finance and portfolio management services. The company has a sizable presence in the distribution of 3rd party financial products like mutual funds, insurance products and property broking. It also provides expert Advisory on Life Insurance, General Insurance, Mutual Funds and IPOs. The distribution network is backed by in-house back office support to provide prompt and efficient customer service. The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. The UNICON group also has a PCG division providing investments solutions for High Net Worth Individuals. The Corporate Advisory Services arm Unicon Capital Services (P) Ltd offers entire gamut of Investment Banking services to corporates. UNICON can boast of some of the most respected names in the private equity space like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

MISSION: To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of team work, efficiency and integrity

VISION:
To provide the most useful and ethical investment solutions guided by values driven approach to growth, client service and development

MANAGEMENT TEAM
MR. GAJENDRA NAGPAL MR. RAM M GUPTA MR. Y.P. NARANG MR. SANDEEP ARORA MR. VIKAS MALLAN MR. SUBHASH NAGPAL MR. RAJEV B SHARMA MR. VIJAY CHOPRA MR. MANMOHAN TIWARI MR. ANURAG NAYAR MS. ANJALI MUKHIJA FOUNDER & CEO CO-FOUNDER & PRESIDENT HEAD - FIXED INCOME GROUP CHIEF OPERATING OFFICER CHIEF FINANCIAL OFFICER, HEAD DISTRIBUTION DIRECTOR - STRATEGIC PLANNING & IMPLEMENTATION COUNTRY HEAD, WEALTH MANAGEMENT NATIONAL HEAD, BUSINESS ALLIANCES COUNTRY HEAD , EQUITY SALES CHIEF TECHNOLOGY OFFICER CHIEF COMPLIANCE OFFICER

GROUP COMPANIES

1.

PRODUCT & SERVICES OFFERED BY UNICON

Unicon deals with a numbers of products & services: Equity Commodity Depository Distribution NRI Services Back Office Fixed Income Currency Derivatives Portfolio Management

EQUITY
Unicon offers a unique feature of a single Screen Trading Platform of NSE, BSE & Derivatives. Unicon offers both Offline & Online trading platforms. You can Walk in or place your orders through telephone at any of our branch locations

ONLINE TRADING PRODUCTS: Unicon Easy Unicon plus Unicon Swift

UNICON EASY
Browser based trading terminal that can be accessed by a unique ID and password. This facility is available to all our online customers the moment they get registered with us.

UNICON PLUS
Browser based trading terminal that can be accessed by a unique ID and password. This facility is available to all our online customers the moment they get registered with us.

UNICON SWIFT
Application based terminal for active traders. It provides better speed, greater analytical features & priority access to Relationship Managers.

COMMODITY
Unicon offers a unique feature of a single screen trading platform in MCX and NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in or place your orders through telephone at any of our branch location Online commodity internet trading platform through uniflex.

Live Market Watch for commodity market (NCDEX, MCX) in one screen. Add any number of scrips in the Market Watch. Tick by tick live updation of Intraday chart. Greater exposure for trading on the margin available. Common window for market watch and order execution. Key board driven short cuts for punching orders quicklyon Real time updation of exposure and portfolio.

Facility to customize any number of portfolios & watchlists. Market depth, i.e. Best 5 bids and offers, updated live for all scripts. Facility to cancel all pending orders with a single click. Instant trade confirmations. Stop-loss feature.

DEPOSITORY
Unicon Depository Services offers dematerialization services as a participant in Central Depository Services Limited (CDSL), through its Depository operations. The company believes in efficient and cost-effective and integrated service support to its brokerage business. Unicon Securities Private Limited, as a depository participant, will offer depository accounts for individual investors as well as corporates which will enable them to transact in the dematerialized segment, without any hassles.

Depository offer a safe, convenient way to hold securities as compared to holding securities in paper form. Our service provides an integrated single platform for all our clients ensuring a risk free, efficient and prompt depository process. FACILITIES OFFERED BY UNICON

DE-MATERIALIZATION: You can submit your physical shares at the Unicon branch for dematerialization into electronic form.

RE-MATERIALIZATION: You can also request for Re-materialization which enables you to convert the dematerialized shares into physical form.

TRANSFER: Inter and intra depository services are available through which you can transfer shares.

IPO: You can apply for IPO using your demat account details and on allotment the securities are transferred directly to your demat account.

CORPORATE ACTIONS: While holding your stock in demat account, in case you are eligible for any bonus and rights issues the allotment would be transferred to your demat account.

EASI:

You can view your demat account over the Internet and avail a host of services. This facility empowers our clients to view, download, print updated holdings with respective valuations

ESTOCK LOGIN PROCESS: Enter your client id as your Demat account number. The password would be your bank account number linked with your Demat account. Please change the password as soon as you login. This is in your own interest and security.

DISTRIBUTION
Unicon is fast emerging as a leader in the Insurance and Mutual Funds distribution space. Unicon has over 100 branches and a huge number of Business Development Executives who help to source and service the customers throughout the country. Unicon is fast becoming the preferred Vendor Independent distribution houses because of providing efficient service like free pick-up of collection of cheques/DDs, Keeping track of the premiums etc to its customers.

Unicon offers the following distribution products:

IPO's Mutual Funds Insurance Properties

NRI SERVICES
With India becoming the epicentre of growth the Global Indian feels the need to be connected to the domestic growth story. Unicon now offers a convenient and hassle-free way of Investing in the Indian Securities Market to the people who are living outside India and wish to participate in the Indian Growth story.

BACK OFFICE
Unicon through its online back-office aims to increase the transparency and provides you the link to view the details of your account online anytime and anywhere. Here you have the advantage of viewing the following reports online

Sauda Details Financial Ledger Net position for the day Net position Detail (for the complete financial year) E-Contract Note

FIXED INCOME
OFFERINGS
The Fixed income vertical of UNICON Group deals in Sovereign Paper and Money Market/Fixed Income Instruments Broadly, it undertakes following:

Dealing in all types of money market instruments viz. Commercial paper (Origination & Placement), Certificate of Deposit and Treasury Bills both in Primary and Secondary market.

Dealing in Government securities (including securities of Oil, Fertilizer & Food Bonds) and other PSU/ Corporate bonds with counterparties like Banks, Primary Dealers, Mutual

Funds, Insurance Companies, Regional Rural Banks, Cooperative Banks, Central & State PSUs, Housing Finance Companies, NBFCs & Corporates.

Retailing of Central, State Government Securities and Bonds to PF Trusts, Universities Advisory Services to PF Trusts. Arrangers for Private placement of Bonds & placing it with Banks, Mutual funds, Insurance Companies & Corporates.

Securitization of receivable portfolio of Housing Finance Companies, Banks & NBFCs by way of Pass through certificates.

CURRENCY DERIVATIVES
CURRENCY FUTURES
Currently in India, futures contracts of 4 currencies are traded against the Indian Rupee (INR). US Dollar Indian Rupee (USD INR) currency futures were the first to be introduced in Aug 2008 and have seen a 1500% burst in volume growth in this period. On Feb 1, 2010 the trading of Euro () Rupee (EUR INR), Pound Sterling () Rupee (GBP INR) and Yen () Rupee (YEN INR) was introduced in India. As in the case of USD INR, trading happens on 2 exchanges NSE and MCX-SX. Unicon offers clients the opportunity to trade these products, either in online or offline mode as per their needs. The products provide ample liquidity to function both as a speculative tool and as a hedging instrument for exporters and importers.

PORTFOLIO MANAGEMENT
PORTFOLIO MANAGEMENT SERVICES
Gone are the days when an investor could directly participate in the capital markets, for they have not only become far more complex in terms of compliances, methodologies, effects and

analysis but also need a constant tracking mechanism. As is the case globally, the Indian investor has also realized the advantages of seeking professional advice in order to not only manage but also augment his portfolio. We at Unicon in our constant endeavor to bring to our esteemed clients global methodology have developed a proprietary model that has enabled us to outperform all major indices with a fair degree of consistency, over the longer term. We continue to be positive of both our approach and the Indian capital markets in general and especially so after UPAs landslide mandate to guide the country over the next 5 years. However, we believe that the out-performance is more stock-specific and the major indices only provide a barometer for evaluation. This view is expected to only be enhanced going forward, with larger players entering the markets with globally fine-tuned analytical tools. The Portfolio Management Schemes of the Company offer Discretionary Schemes (Unicon Optimizer & Unicon Growth) for Individuals, Corporate Bodies, Partnership firms, Proprietors, Non Resident Indians etc. The Company is registered with SEBI enabling it to undertake Portfolio Management activities under a specific license. The Schemes, duly approved by SEBI, are managed by a highly competent team comprising of portfolio managers and equity strategists, backed by a team of fundamental, technical and derivatives analysts. The principle objectives are to identify investment opportunities through globally recognized analytical methodologies, given pre-defined risk parameters construct portfolios to incorporate client objectives periodically review of portfolios in order to consistently deliver returns surpassing the benchmarked index and tailor-make portfolios to incorporate a judicious mix of equity, quazi-equity, money market instruments and derivate products.

CHAPTER 6 (ANALYSIS AND INTERPRETATION)

ANALYSIS AND INTERPRETATION

Table No. 1 RESPONDENTS BY SEX WISE DISTRIBUTION
S. no. 1 2 Total Category Male Female No. of respondents 120 30 150 % 80 20 100

INFERENCE:

From the above table 20% of the respondents are from the female and 80% of the majority respondents are male category.

Table No. 2

RESPONDENTS BY AGE WISE DISTRIBUTION

S. no. 1 2 3 4 Total Age 20-30 30-40 40-50 Above50 No. of respondents 25 50 30 45 150 % 16.67 33.33 20 30 100

INFERENCE: From the above study the result is that 16.67% of the respondents are below age group of 20 30 years; 33.33% of respondents are from 30 40 years; 20% of the respondents are from 40 50 years; 30% of the respondents are above 50 years. From the study the result is that 33.33% of the majority are from 30 40 years.

Table No. 3

RESPONDENTS BY INCOME WISE DISTRIBUTION

S. no. 1 2 3 4 5 Total Category Below 10000 10000-25000 25000-40000 40000-55000 Above 55000 No. of respondents 18 50 33 20 29 150 % 12 33.33 22 13.33 19.33 100

INFERENCE: From the table, 12% of respondent are from income level below 10000, 33.33% of respondent are from income level 10000-25000, 22% respondent are from income level 25000-40000, 13.33% of respondent are from income level 40000-55000, 19.33% of respondent are from income level above 55000.

Table No. 4

RESPONDENTS OPINION ABOUT ON LINE SHARE TRADING

S. no. 1 2 Total Category YES NO No. of respondents 120 30 150 % 80 20 100

INFERENCE: From the study, the result is that 80% of the respondents say yes and 20% of the respondents say no respectively.

Table No. 5 RESPONDENTS AWARENESS ABOUT UNICON S. no. 1 2 3 4 Total Category Share brokers Bankers Friends Online Advt. No. of respondents 60 20 20 50 150 % 40 13.33 13.33 33.33 100

INFERENCE: From the table, 40% of the respondents are got aware from share brokers; 13.33% of the respondents got aware from friends and 33.33% of the respondents got aware from online advertisement respectively.

Table No. 6 RESPONDENTS OBJECTIVE BEHIND INVESTING IN SHARES S. no. 1 2 3 4 Total Category Low risk Earn high dividends Easy liquidity Capital appreciation No. of respondents 30 60 40 20 150 % 20 40 26.67 13.33 100

INFERENCE: From the table, 20S% of the respondents main objective to invest in shares is tax savings; 40% of the respondents main objective to invest in shares is earn high dividends; 26.67% of the respondents interested in shares is easy liquidity and 13.33% of the respondents main objective is capital appreciation in long run respectively.

Table No. 7 RESPONDENTS FREQUENT INVESTMENT IN SHARES S. no. 1 2 3 4 Total Category Monthly Every 3 month Every 6 month Others No. of respondents 25 75 40 10 150 % 16.67 50 26.67 06.67 100

INFERENCE: From the table, 16.67% of the respondents invest share monthly; 50% of the respondents invest in share every 3 months; 26.67% in every 6 months; and 6.67% invest occasionally.

Table No. 8 RESPONDENTS FELT DISSATISFACTION WITH SERVICES OF UNICON. S. no. 1 2 3 4 Total Category Slow operation Delayed correspondence Inaccessibility to the service centre Fund transfer facility No. of respondents 40 30 40 40 150 % 26.67 20 26.67 26.67 100

INFERENCE: From the table, 26.67% of the respondents dissatisfied with the slow operation; 20% of the respondents dissatisfied with delayed correspondence; 26.67% of the respondents dissatisfied with inaccessibility to the service centre and fund transfer facility respectively.

Table No. 9 RESPONDENTS SATISFACTION LEVEL FOR BROKERAGE CHARGES S. no. 1 2 3 4 5 Total Category Highly satisfied Moderate Satisfied Dissatisfied Highly dissatisfied No. of respondents 60 30 20 40 00 150 % 40 20 13.33 26.67 00 100

INFERENCE: From the table, 40% of the respondents highly satisfied with brokerage charges; 20% of the respondents are moderate with the brokerage charges; 13.33% of the respondents are satisfied with the brokerage charges; 26.67% of the respondents are dissatisfied with the brokerage charges and none have highly dissatisfied respectively.

Table No. 10 AWARENESS ABOUT ONLINE TRADING S. no. 1 2 Total Category YES NO No. of respondents 108 42 150 % 72 28 100

INFERENCE: From the study, the result is that 72% of the respondents aware of the online trading and 28% of the respondents are not aware of the online trading.

Table No. 11 RESPONDENTS AWARENESS OF THE ABSENCE OF AMC (ANNUAL MAINTENANCE CHARGES) S. no. 1 2 Total Category YES NO No. of respondents 120 30 150 % 80 20 100

INFERENCE: From the study the result is that 80% of the respondents aware of the AMC of the company and 20% of the respondents are not aware of the AMC respectively.

TABLE 12 TYPE OF PRODUCT RESPONDENT LIKE TO INVEST ON IN NEXT 3 MONTHS

S. no. 1 2 3

Category Wealth management Equities & derivatives Commodities

No. of respondents 10 60 70

% 6.66 40 46.66

4 Total

Real estate

10 150

6.66 100

Inference : From the table 6.66% of respondent would like to invest in wealh management, 40% of respondent would like to invest in equities & derivatives, 46.66% of respondent would like to invest in commodities, 6.66% of respondent wold like to invest in real estate.

TABLE 13 RESPONDENT SATISFACTION LEVEL ABOUT THE SERVICES PROVIDED BY UNICON S. no. 1 2 3 4 5 Total Category Highly satisfied Satisfied Moderate Dissatisfied Highly dissatisfied No. of respondents 40 40 60 10 00 150 % 20 20 40 6.66 00 100

Inference : From the table, 20% of the respondent is highly satisfied, 20% of the respondent is satisfied, 40% of the respondent is moderately satisfied, 10% is dissatisfied and non of respondent is highly dissatisfied.

TABLE 14 RESPONDENT OPINION ABOUT SHARES

S. no. 1 2 3 4 Total

Category Shares offer an investment solution Shares make earn quick profit/gain Shares is a part of investment solution Shares offer easy liquidity

No. of respondents 65 30 35 10 150

% 43.33 20 23.33 6.66 100

Inference: from the table 43.33% of the respondent belives that shares offer an investment solution, 20% of the respondent belives that shares make an earn quick profit/ gain, 23.33% of the respondent believes that shares is a part of investment solution, 6.66% of the respondent believes that shares offer easy liquidity.

CHAPTER 7 (FINDINGS)

FINDINGS

With the increasing competitive environment in the share industries, the market potential and promotional strategy is changing from time to time. So there is a need to analyze the market efficiency and promotional strategy prevailing in the market For the development of UNICON. It is found from the study customer awareness toward UNICON in different aspects are as follows: 1. As UNICON deals with online shares, 80% of the customers are aware of the online shares and 20% of the respondents are not aware of online shares. 2. Maximum no. of customers got knowledge about UNICON through share brokers that is 40%, next to that they come to know through the online advertisements that is 33% and rest of the customers through friends and bankers. 3. Majority of the customers main objective is to invest in shares is earn high divdents that is 40%, easy liquidity around 27%, 20% of the respondents invest because of the tax-saving rest to capital appreciation in long run. So over all result is people invest shares only for earning high dividends and easy liquidity of cash. 4. Around 50% of the customers invest shares in the time gap within 3 months. 26.67% of the customers feels slow operations, inaccessibility to the service centre and fund transfer facility and 20% very few customers are dissatisfied for their delayed correspondence. 5. The brokerage charges are highly satisfied by 40% of the customers, 26.67% says dissatisfied, 20% are moderate and 13.33% are satisfied. Only 26.67 of the customers say dissatisfied so almost 74% of them are satisfied with the brokerage charge. 6. 72% of the customers are satisfied with the BTST provided by the company; only few customers that are 28% are not satisfied and said no. 7. most of customers like around 27% of customers are dissatisfied with the slow operation, inaccessibility to the service and delay in fund transfer facilities. 8. AMCs absence in the company is aware to 80% of the customers and less is not aware that is 20%. 9. most of customers that are around 72% of the customers are aware of the online trading and vey few dosent knw abt it. 10. around 40-46% of the customers would like to invest in equities , derivatives and commodities rest very less percentage invest in wealth management and real estate.

CHAPTER 8 (SUGGESTIONS)

SUGGESTIONS
From the survey;

1. Most of the customers got information about the company only through the share brokers. The company should take necessary steps to concentrate on the advertisements. Through they are advertising online, it is necessary to advertise in TV, radio, presses; only when they give these kinds of advertisements they can get lots of customers. Also they have to go for boarding, which can be viewed by everyone passing by. 2. The majority of the customers invest in shares to earn high returns in the short run. This is facilitated through the demat account. All new issues are issued only in the demat form. The benefits of having a demat account must be explained to the customers. 3. It was found that maximum no of customer is investing in shares after a time gap of 3 months. The company should explain the benefits of intraday (buy today and sell today) operations certain customers invest in shares with a long term on capital apperceptions. The benefits of short term trading can be explained to the customers so that they may be persuaded to go in for the same. 4. There is a favorable feedback from the customers about brokerage charges as per transactions. This fact must be emphasized in advertisements and promotional leaflets mailed to potential customers. 5. Many of the customers are not aware of my broker software. This usefulness should be explained to them. 6. Customers with money to invest may be living in isolated areas with no proper telephone or computer facility, the company may think of deputing relationship managers to help the customers through proper guidance and by passing on relevant information. 7. UNICON should concentrate on increasing their transaction time and services. 8. it was found that most of the customers dont have knowledge about the benefits of share trading they should be given time to time knowledge about it.

CHAPTER 9 (CONCLUSION)

CONCLUSION:
Share trading as a whole is now considered as a specific sources of investment. With the advent of new online based trading customers are very much satisfied. Share trading industry has reviewed up its standards once again investment centers.

It can be explicitly noted from the project that the awareness level are high with the present youngsters and the middle-aged group which can be observed as a positive sign for the growth of the industry. The effectiveness of the other supporting instrument like client relationship can be further improved so that the impact will be high. It doesnt end at just opening the demat account but the actual implementation is considered with the customer related services. The customer should be updated on recent trends market news and the value of the investment that increases their satisfaction and awareness and trust on the company.

APPENDIX (QUESTIONAIR)

QUESTIONNAIRE
1. Name: 2. Age: a) 20 30 b) 30 40 c) 40 50 d) above 50 3. Sex: a) Male b) Female 4. Occupation: a) student b) Pubic sector c) Professional d) Pvt. Sector employee e) Investor in stock market 5. Are you aware of online trading? a) Yes b) No 6. What is your opinion about shares? a) Shares offer an investment opportunity b) Shares make earn quick profit/ gain c) Share is a part of an investment d) Shares offer easy liquidity 7. How did you come to know about UNICON online trading share? a) Share broker b) Bankers c) Friends d) Online Advertisement 8. What is your objective behind investing in shares? a) low risk b) Earn high dividends c) Easy liquidity d) Capital appreciation in the long run 9) How much you trade? a) Only 1500 b) 2000 c) 5000 d) 10,000 e) not yet traded

10. How frequently you invest in shares? a) Monthly b) Every 3 months c) Every 6 months d) Others 11) How much risk can you take at a time? a) Your whole money b) Half of money c) Depends on market D) on particular brand only e) cant say 12. Have you ever felt dissatisfied with any of the services of our company UNICON? a) Slow operation b) Delayed correspondence c) Inaccessibility to the service centre d) Fund transfer facility

13. what type of product would you like to invest on in next 3 months?
a.

Wealth management b) equities & derivatives c) commodities d) real estate

14> how much you are investing in share market? A) below 10000 b)10000-25000 c) 25000-40000 d) 40000-55000 e) above 55000 15. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied 16. What is the level of satisfaction regarding the minimum balance compared with other competitors? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied 17. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the company? a) Yes b) No 18. Are you aware of the absence of AMC (Annual maintenance charges) with reference to UNICON? a) Yes b) No 19. Are you satisfied by the overall services provided by UNICON? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied 20. Suggestions to improve our present level of system in UNICON? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Thank you for your valuable time GOWRI SANKAR GOUD P.V SRM School Of Management SRM UNIVERSITY.

BIBLIOGRAPHY

Bibliography
Books: K.Aswathappa Unicon Trainee Hand Book Philip Kotler

Internet: http:/www.moneycontrol.com http:/www.uniconindia.com http://www.google.com http://www.nseindia.com http://www.bseindia.com http://www.wikipedia.org