PROJECT REPORT A study of Consumer preferences and perception towards the Coca cola or Pepsi in the Urbanites areas

In partial fulfillment of the requirement for the Award of degree of Master of Business Administration (MBA) (2010-2012) Submitted By: Akshdeep Singh M.B.A. Fourth Semester Submitted to the PUNJABI UNIVERSITY (PATIALA) Under the guidance of Mata Gujri College Fatehgarh Sahib (PUNJAB) PREFACE A study or research done on the topic In depth Study of Information Technology Outsourcing in India Context is very helpful to judge the todays soft d rink market. The project Comparison Study between the Coke cola & Pepsi in the urbanites area & Consumer Perception regarding Pepsi & Coke is based on the information collecte d by the survey in the city like Patiala & Sirhind. The research methodology adopted is survey and general discussion with the relat ed concern. The report is made by me only but with the help and guidance and sug gestion of some very experienced and intellectual person. Akshdeep singh

Acknowledgement This project was possible only because of the spontaneous guidance and generous cooperation of many people. At the outset, we highly thankful to our Lect. Ms. P reeti Singh Kang, Department of Management studies, Mata Gujri College whom had been a source of inspiration to us. Our sincere and heartfelt thanks are also due to all the respondents to our ques tionnaire who took pain to exclusive spent time for us and made this project a s uccess.

Akshdeep singh

DECLARATION I, Akshdeep Singh Gill hereby declare that the project report entitled CONSUMER P REFERENCE TOWARDS THE COCA COLA & PEPSI IN THE URBANTISE AREAS AND THEIR PERCEPT ION REGARDING PEPSI & COCA-COLA has been carried out and submitted to the Punjabi University Akshdeep Singh Gill. Under the guidance of honorable coordinator Ms. Preeti Singh Kang. Place: Fatehgarh sahib Date: ________ Gill ROLL NO.:Akshdeep Singh

Certificate It is to certify that Mr. Akshdeep Singh Gill of MBA-IV semester has done a proj ect on CONSUMER PREFERENCE TOWARDS THE COCA COLA & PEPSI IN THE URBANTISE AREAS A ND THEIR PERCEPTION REGARDING PEPSI & COCA-COLA under my guidance

Date: _____ ingh Kang

Ms. Preeti S

TABLE OF CONTENTS CHAPTER CONTENT PAGE NO Preface Page 2 Acknowledgement Page 3 Declaration Page 4 Certificate Page 5 Ch-1 Introduction to the Project 1.0 Introduction Page 7-30 1.1 Introduction of Cold Drinks 1.2 Consumer perception 1.3 Brand loyalty 1.4 Advertising effectiveness 1.5 Coca-Cola History 1.6 The Pepsi Story Ch-2 Review of Literature 2.1 Review of Literature 2.2 Objectives Page 31-36 Ch-3 Need and Scope of the Study 3.1 Need of the Study 3.2 Scope of the Study Page 37-38 Ch-4 RESEARCH METHODOLOGY 4.1 Research Type 4.2 Sampling technique 4.3 Methods of Data Collection and Analysis Page 39-42 Ch-5 Data Analysis and Interpretation Page 43-52 Ch-6 Findings, Limitations and Recommendations 6.1 Findings 6.2 Limitations of the Study 6.3 recommendation Page 53-57 Conclusion Page Annexure (Questionnaire) Page Bibliography Page

CHAPTER: I INTRODUCTION

1.1 Introduction of Cold Drinks Brands occupy a particular niche in consumer min d. Powerful brands influence consumer so much that it becomes difficult for them to shift their preference to other product, Coca-Cola, Pepsi, Limca, Maaza are powerful brands in soft drinks industry. These brands enjoy high brand equity. I n 2003 the Colas turned into weapons of mass destruction as according to study of

Center for Science and Environment (CSE) reported that level of pesticides in C oke was thirty times more and in case of its rival Pepsi it was thirty five time s more than the levels stipulated by European Economic Commission norms. In this regard two studies had been conducted to know about firstly, the brand preferen ce of soft drinks among urbanites in Punjab and Secondly to know whether Ban on soft drinks had any effect on the consumer brand loyalty. We would not be true t o our deepest convictions if we did not open this feature by suggesting that wat er is the very best beverage you will ever find. Water lubricates the body and h elps the system to flush away toxins. Just as we would never wash our clothes in cold drink, so we should not attempt to wash our bodies with sugary cold drinks and/or beverages. Americans drink more cold drink perhaps than any other nation , and yet it has been discovered that 75% of Americans are dehydrated. Which jus t goes to prove that as far as the needs of the body are concerned, cold drink j ust does not do the job. It has also been shown that a lack of pure, plain water is the major cause of daytime fatigue. So fuel up on water - and you will feel the difference. Whatever your choices may be as far as beverages are concerned, make sure you start every day with 2 - 4 glasses of water and than take 2 to 4 g lasses between breakfast and lunch and again between lunch and supper. This will suppress the craving for other beverages, and for between-meal snacking, and wi ll give a wonderful boost to your energy levels. If you follow the above suggest ion you will also not feel any need to take liquids together with your meals and this will aid your digestive processes and greatly improve your vitality.When b everages become a habit (and all hot drinks are habit-forming) then we have a pr oblem, when beverages are taken as an occasional spoil - then we have a pleasure . So here are a few better alternatives for the occasional pleasurable occasion. SOFT DRINK INDUSTRY At the core of the beverage industry is carbonated soft drink category. Soft drink is preferred to any other beverage. Now, its presence is must in a pa rty, in picnic, in welcoming a guess or any gathering., the history of soft drin k industry could be traced even before World War I. The pioneer of this industry is Coca-Cola. Though there are number of soft drinks but the dominant players i n this industry are Coca-Cola and Pepsi, both US based companies. Coca-Cola was born in 1887 and Pepsi in 1898, in India Coca-Cola was forced to close its shop in 1970s.its rival Pepsi entered Indian market in1989. Coca-Cola had its second e ntry into India in 1993. To make its stand in India market Coca-Cola paid about Rs.175 Crores to buy Thums-up, Limca ,Citra and Gold Spot brand. Cola wars keep expanding. The pespi and Coca-Cola keep rolling out big guns, dueling films stars, Cricketers regional celebrities and new branded products in the forms of Vanilla Cock and Pepsi Blue The year 2003 was controversial for both Pepsi and Coca Cola. They were accused of using pesti cides in their soft drinks. In an effort to tap name segment in order to recover from this controversy, the companies adopted aggressive advertising against the pesticides report of CSE and also adopting aggressive pricing strategy. The com panies have slashed their prices to all time low i.e. Rs.5/- for 200 ml, Rs.8/-f or 300ml, Rs.15/-for 500ml, Rs. 30/-for 1.5 liters. And Rs.35/-for 2ltrs. Bottel .This cut throat price war was initiated by Coca-Cola in India when it launched its 200ml bottle, pepsi India was left with no choice and had to follow suit. The Indian Soft drinks Industry is a 1800 crore Rupee Industry comprised of consumers through out the country, and the multinational Coco-cola up to 1976.from 1976 to 1990, the industry only comprised of Indian manufactures , namely, Parle, Campa-Cola. The former is 11th in the fortune 500 List and later 44th, hence their shear siz e has led to a totally new marketing game in the soft drinks Industry, The comin g of Coke and Pepsi into India has meant the elimination or the take over all Ind ian manufactures apart from Campa-Cola. The Development in the Soft Drink industry in India

1977 Refusing to dilute its equity stake, Coca-Cola winds up operations in th e country-ThumsUp from Parle and Campa Cola Pure Drinks launched.1986 an appl ication for soft drink-cum snack food joint venture by Pepsi, Voltas and Punjab A gro is submitted to the Indian government. 1986 An application for soft drink-cum snack food joint venture by Pepsi, Voltas and Punjab Agro are submitted to the Indian government. 1988 Final approval for the Pepsi foods Limited Project granted by the cabine t committee on economic affairs of the Rajiv Gandhi govt Coca-Cola south Asia Holding Inc. of the US files an application to manufacture soft drinks concentrate in Noida (Delhi) free trade zone. 1990 Pepsi cola and 7-up launched in limited markets in North India. The government clears the Pepsi Project again but with the brand name changed to Lehar Pepsi, simultaneously, it also rejects the application of Coke, Citra hit s the market from the Parle stable. 1991 Britco foods files an application before FIBP to set up a new 50 Crore facilities Maharashtra. Pepsi extends its soft drinks reach on a national scale. Product launched in Del hi and Mumbai. Britco foods application cleared by the FIBP. Pepsi and Parle start initial nego tiations for a strategic alliance but talks break of after a while.

1992

Pepsi launches Teem to counter Limca from Parle and Slice to counter Maaza from. Pepsi captures about 30% market share in about two years. Coke files an application for a 100% owned soft drinks Company with FIBP. Voltas pulls out of the PFL joint venture. Pepsi launches 1 liter bottle in Pepsi cola, Mirinda and Teem flavours, and swee ps of the 100ml segment over pure drinks. Coca-Cola buys out Parle, the major leader in the soft drink market Fountain Pepsi launched in the Northern part of India. 1993 1995 Pepsi 250ml replaced by Pepsi 300ml. Pepsi buys out Punjab agro share of 85 and its equity increase to 100%. Fanta 300ml launched by Coca-Cola. Mirinda upgraded from 250ml to 300ml.

1.2 CONSUMER PERCEPTION As diverse individuals, we all tend to see the world in our ow n special ways. Four people can view the same event at the same time, and will r eport in total honesty a story different from all the others. For example, the c

lassic Japanese film Rashomon tells The story of the abduction and rape of Woodc utters Wife and the murder of her husband, First from the point of view of the ba ndit, the that of the wife, then the husband and, finally, that of the bystander . Each story varied because each participant perceived the events that occurred in a different way. Hard to believe? Not really for each individual, reality is a totally personal phenomenon, based on that persons needs, wants, values, and pe rsonal experiences. Reality to an individual is merely that individuals perception of what is out there- of what has taken place. Individuals acts and react on the basi s of their perceptions, not on the basis of objective reality. Thus, to the mark eter, consumers perceptions are much more important than their knowledge of the o bjective reality For if one thinks about it, its not what actually is so, but wh at consumers think is so. That effects their actions, their buying hobbits, thei r leisure hobbits, and so forth. And ,because individuals make decisions and tak e action based on what they perceive to be reality, it is important that markete rs understands the whole nation of perception and its related concepts, so they more readily determine what factors influence consumers to buy. Consumer is the focus of all marketing activity .It is now widely recogn ized that the study consumer is useful testing ground for theories and methods o f various types. Consumer behavior is defined as the acts of individuals directl y involved in obtaining and using consumer goods and services, including the dec ision process that precedes and determines these acts. So, it is a behavior that consumers display in searching for purchasing , evaluating and indisposing of p roducts services and ideas which they expects will satisfied their needs, purchase forms only one part of this process . Many psychological and environmental factors from the part of the process and need to be understood by a marketing man to develop good marketing strategy. Beh avior is not totally random or beyond understanding. Tastes change and sometimes rapidly but their are principles which explain those changes. It is a dynamic a rea the essence of which is crucial to decisions made by business management, pu blic agencies, non profit organizations, and publicly elected official. Individual factors (such as motivation attitude, perception, learn ing and personality) are important influences and they always shape the nature o f the decision and behavior of the consumer. They are internal to an individual and explain why the consumer acts as he is acting, why he consumers in a particu lar way than other. The process of giving meaning to the stimuli is referred to as perception. Perception can be defined as the process by which the individual rec eives stimuli and gives them meaning based on previous learning, memories, expec tations, beliefs, attitude and his personality. Thus perception deals with the m anner in which and individual relates himself to the external environment. To provide satisfaction in market place, marketer has to understand how marke ting activities are perceived by consumers. Consumers perceive products in term of:1) 2) 3) Brand image Product price, and Perceived risk.

Consumers always try to minimize risk by making decision based on a nalyses of situations. Consumers reaction to product. Advertising and selling env ironment are shaped by factors of perception. Similarly consumers perceptual proc ess screens out impertinent and irrelevant information. Perceptions may vary in their stability overtime. Although relatively little is known about this beyond the findings that perceptions of frequently purchased products are more stable t

han perceptions of infrequently purchased products. Having an unstable perceptio n means that the consumer perceives that product differently from time to time. The issue of perceptual stability is important for product positioning and segme ntation strategies. 1.3 BRAND LOYALTY Most marketing efforts are aimed at development a group of people w ho will repeatedly purchase and even search for a particular brand. Consumers le arn from their purchase experiences and will not purchase unsatisfactory product again if there are alternatives which would precede satisfaction. Advertising a nd product development costs are too high to warrant aiming only for one-shot us e by consumers. Many gimmicks and even hoaxes can be used to persuade consumers to purchase something ones by every time. Brand loyalty is one type repeat purchase A person who always buys and uses a ce rtain brand of toothpaste and who would go to a different store if one store was out of that brand is highly brand loyal. A person, who prefers and usually buys one brand of apple juice but will occasionally purchase another brand when the preferred brand is not in stock, is some what brand loyal. Thus consumers differ in their brand loyalty for any particular product. The definition is expressed by a set of six necessary and collec tively sufficient conditions. These are that brand loyalty is:1) 2) 3) 4) 5) and 6) The biased (non-random) The behavioral response (i.e. purchase) Expressed over time By some decision making unit With respect to one or more alternative brand out of a set of such brand Is a function of psychological (decision making, evaluation) processes.

1.4 ADVERTISING EFFECTIVENESS The advertisers keen interest in measuring advertisement effectiveness seems logical; but many have raised doubts about its validity. They argue that, for the most part, advertising is an art not a science, the effectiveness of whi ch cannot be measured with a mathematical or empirical formula. They further arg ue that any attempt at testing artistry will only stifle its creativeness. Testi ng for the effectiveness of advertisement will lead to conformity; and it will b e deficient in creativeness. Some ad people feel a test of their work is unneces sary interference in what they do. But the purpose employing creative art in adv ertising is to communicate effectively and, at the same time, influence the buyi ng decision of the consumers. If the purpose is not served, however high the cr eativity and artistry content may be, advertising cannot have much value. The other view point is that advertising is only one part of the mar keting mix. It alone cannot sell the product. There are many other factors produ ct quality, price, packaging, product characteristics, and easy availability etc . Which contribute to the sale of product. Therefore, it is rather difficult to establish a direct link between an advertisement and its effect on the sale of p roduct. Whatever the reasons against testing advertising effectiveness, two th ings are certain one, that advertising has become potent tool for increasing sal es, and, second, that large sum of money are spent on it. Since each advertiseme

nt is a costly affair, the object is to minimize the possibility of costly mist akes in terms of poor advertisements, which not only cost money to a firm but w hich result in lost opportunities for pushing and selling extra quantities of th e product, or in the loss of market to the competitor. Advertisement testing may be done either before or after the Ad has run in the media. The first one is referred to as protesting, and the other one refe rred to as post-testing. However, the basic purpose of testing advertisement eff ectiveness is to avoid costly mistakes, to predict the relative strength of alte rnative advertising strategies, and to increase their efficiency Testing costs normally more money to the advertiser; but the amount spent on it will save him from making costly mistakes. Feedback is always useful, even if it means some extra expenditure for advertiser. This feedback process in advert ising is known as advertising research. Through such research, one tries to find an answer Polo how and why advertising succeeds or fails. Without feedback, an a dvertiser is like a hunter with an expenses high-powered rifle who fires madly a t a moving target in the darkness of the night and then moves on complacently wi thout bothering to find out whether he has actually hit the target. A research a pproach to advertising is necessary if it is to become increasingly effective. Advertisement testing In advertisement testing, the researcher is concerned with the measur ement of advertisement effectiveness. Now the question that arises is : What con stitutes effectiveness? In other words which variable is to counted or measured which will indicate the degree of advertising effectiveness? Effectiveness, ther efore, should be measured in terms of a dependent variable, as weight is measure d in kilograms or height is measured in centimeters. The ultimate criterion of ad effectiveness is, of course, increased sales, b ut sale is an ultimate action, and a result of either change in consumer awarene ss, his knowledge of product, or a change in his attitude, or the development of certain motivating factors. Favorable consumer responses behavioral, physiologi cal or verbal are employed as measurements of advertisement effectiveness. For e xample, a person, after being exposed to an advertisement, visits a local dealer , or discusses the product with his friend, or borrows it from his friend for tr ail, or buys the product. these are examples of behavioral responses. The physio logical responses are: a change in the heart beat, sweating the movement of the eyeballs etc. A verbal response is the answer given to a question, written or sp oken. Time of testing advertisement An advertisement should be put to test before it is run so that any corrective step, if required, may be taken at the right time. Most ideally, tes ting should be carried out at an appropriate stage in the advertising process. F or example, the effectiveness of an ad appeal or theme should tested before prep aring an advertisement. Similarly, the effectiveness of alternative means of pre sentation should be put to a test before the final selection of the media. Howev er, this may not be feasible or advisable. Advertisement testing before it is ru n may provide indications of what will happen during and after its running. Thi s is known as pre-testing. Testing after an advertisement has run to measure its effectiveness is called is post-testing. There is also concurrent testing, whic h refers to testing during the running of an advertisement. 1.5 Coca-Cola History Coca-cola was invented by a Dr. John Stitch Pemberton in 1886. It was the doctors second drink with coca leaves and the kola nut as a basis. The doctors first co ca leaf drink, Pemberton s French Wine Coca, was actually an imitation of Vin Ma riani, a coca-wine drink invented by Angelo Mariani in 1883. Although there were several immitators of the French Coca-Wine, Pemberton s formula was superior. H e was actually quoted saying "I believe that I am now producing a better prepara tion than that of Mariani." Pemberton was not very good health, not to mention he was a morphine adict. So i n 1887 he begins to sell parts of the company off. On July 8th he sold a third o f the company to Willis Venable and another third to George Lowndes. Neither man

had the time to market, make or sell Coke so they sold their portion of the com pany to Woolfolk Walker and his younger sister Margaret Dozier. Dozier owned two -ninths and Walker four-ninths of the formula rights. Now here is where it gets interesting. Venable somehow disposed of his portion of Coca-cola twice. During some time in 1887, he gave his share of Coca-cola to Joseph Jacobs, owner of Jac obs Pharmacy. In early October 1887 Pemberton ran a blind ad looking for additi onal investors. WANTED: AN acceptable party with $2,000.00 to purchase one-half interest in a ve ry profitable and well-established manufacturing business, absolutely no risk, a nd guaranteed a 50 per cent profit on investment, with possibilities of much lar ge profits and rare opportunity to right party. He was able to get three investors with this ad. He took $2,000 from each of the m. Their names were J.C. Mayfield, A.O. Murphey and E.H. Blood worth. In late De cember the three new partners moved to Atlanta, ready to produce all of Pemberto n s wonderful medicines. At this point the formula of Coca-cola was officially owned by Pemberton, Walker and Dozier, but several others had interest in it. Enter Asia Candler, an ambit ious Atlanta druggist. Candler some how acquired control of the company later in the month of December although he probably didn t own any part of the company u ntil 1888. He acquired the drink in return for debts owed him by certain "gentle men." Things got a little sticky for a while with Charley Pemberton (John s son) claiming his right to the drink. This kicked off two coke clones by the names o f: Yum Yum and Coke. Pemberton grew even more ill, but continued with his work. He was developing a n ew drink, a modified cola with celery extract. The drink was never finished. Pem berton died on August 16, 1888. Candler serveda as a pallbearer at Pemberton s f uneral and spoke very highly of him. In later years he was quoted saying "Why, I suppose Dr. Pemberton felt I was one of his best friends in town." Exactly two weeks after Pemberton died Candler bought the remaining interest of Walker and Dozier for $1,000. With the exception of the Walker, Candler & Compan y ownership, Asia Candler had legal rights to Coca-Cola. He was calling himself the drink s sole proprietor by May 1, 1889. By the turn of the century Candler w ould become one of the wealthiest men in Atlanta and Coca-Cola would become the most popular soft drink in America. History in India With bottled water so widely available, you may have no need of soft drinks (kno wn as cold drinks in India). These have long been surprisingly controversial in India. Coca Cola and Pepsi returned to India in the early nineties after being b anned from the country for seventeen years. That policy was originally instigate d, in part, to prevent the expatriation of profits by foreign companies; since t heir return, militant Hindu groups such as the RSS have threatened to make them the focus of a boycott campaign against multinational consumer goods. The absenc e of Coca Cola and Pepsi spawned a host of Indian colas such as Campa Cola (inno cuous), Thums Up (not unpalatable), Gold Spot (fizzy orange), and Limca (rumoure d to have dubious connections to Italian companies, and to contain additives ban ned there). All contain a lot of sugar but little else: adverts for Indian soft drinks have been known to boast "Absolutely no natural ingredients!" None will q uench your thirst for long.

Coca-Cola in India Introduction After a 16-years absence, Coca-Cola returned to India in 1993. The Company s pre sence in India was cemented in November that year in a deal that gave Coca-Cola ownership of the nation s top soft-drink brands and bottling network. Coca-Cola India has made significant investments to build and continually improve its busi ness in India, including new production facilities, wastewater treatment plants,

distribution systems and marketing equipment. During the past decade, the Coca-Cola system has invested more than US$ 1 billion in India Coca-Cola is one of the country s top international investors In 2003, Coca-Cola India pledged to invest a further US$100 million in i ts operations Coca-Cola business system directly employs approximately 6,000 local peo ple in India In India, we indirectly create employment for more than 125,000 people i n related industries through our vast procurement, supply and distribution syste m Virtually all the goods and services required to produce and market Coca -Cola locally are made in India The Coca-Cola system in India comprises 27 wholly-owned company-owned bo ttling operations and another 17 franchisee-owned bottling operations A network of 29 contract-packers also manufactures a range of products f or the Company The complexity of the Indian market is reflected in the distribution fle et, which includes 10-tonne trucks, open-bay three-wheelers that can navigate th e narrow alleyways of Indian cities, and trademarked tricycles and pushcarts Various Brands of coca-cola in India Coca-cola The world s favorite drink. The world s most valuable brand. The most recognizab le word across the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it i s now the flagship brand of the largest manufacturer, marketer and distributor o f non-alcoholic beverages in the world. In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies nec essitated its departure. Coca-Cola made its return to the country in 1993 and ma de significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Thums up Strong Cola Taste, Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India. Ori ginally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 19 93. Thums Up is known for its strong, fizzy taste and its confident, mature and uniq uely masculine attitude. This brand clearly seeks to separate the men from the b oys.

Limca Lime n lemoni Limca , the drink that can cast a tangy refreshing spell on anyon e, anywhere. Born in 1971, Limca has been the original thirst choice, of million s of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and Limca cont

inues to be the leading flavor soft drink in the country with a market share of1 2%.

Fanta Internationally, Fanta - The orange drink of The Coca-Cola Company, is see n as one of the favorite drinks since 1940 s. Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as "Th e Fun Catalyst". Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting tas te and tingling bubbles that not just uplifts feelings but also helps free spiri t thus encouraging one to indulge in the moment. This positive imagery is associ ated with happy, cheerful and special times with friends.

Sprite Worldwide Sprite is ranked as the No. 4 soft drink and is sold in more than 190 countries. In India, Sprite was launched in year 1999 and today it has grown to be one of t he fastest growing soft drinks, leading the Clear lime category. In 4 years, it has managed to capture a market share 5.4%. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the yout h, Sprite has stood for a straightforward and honest attitude. Its clear crisp r efreshing taste encourages the today s youth to trust their instincts, influence s them to be true to who they are and to obey their thirst. Maaza Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fr uit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like "Taaza Mango, Maaza Mango" and "Botal m ein Aam, Maaza hain Naam". Consumers regard Maaza as wholesome, natural, fun dri nk which delivers the real experience of fruit. The current advertising of Maaza positions it as an enabler of fun friendship moments between moms and kids as m oms trust the brand and the kids love its taste. The campaign builds on the exis ting equity of the brand and delivers a relevant emotional benefit to the moms r ightly captured in the tagline "Yaari Dosti Taaza Maaza" Diet coke Diet Coke was born in 1982 and quickly became the No. 1 sugar-free drink in diet -conscious America. Known as Diet Coke in the U.S., Canada, Australia and Great Britain, and as Coca-Cola light in other countries, it s now the No. 3 soft drin k in the world. It s the drink for people who want no calories, but plenty of ta ste. Ad campaigns around the world for Diet Coke share a playful, sophisticated and sexy attitude.

1.6 THE PEPSI STORY Caleb Bradhum, a north Caroline pharmacist, structed Pepsi Cola in the 189 0s as a cure of dyspepsia. In 1902, Bradham applied for a trade mark, issued nine ty seven share of stock and began selling Pepsi syrup in earnest. From the begin ning Bradham understood that marketing would be the key to Pepsi Colas prosperity in his first year of business he spent $1900 on advertising a huge sum when you consider that he sold only 8000 gallons of syrup. Bradhams advertisement worked in 1905 he built Pepsis first bottling plant. Soon he needed three more. By 1907 he was selling 10000 gallons a year; two ye ars later, he hired a New York advertising agency. After passing through many tr ouble for some period now Pepsi is a market leader in international arena and is available in 187 nations throughout the world in 18 flavors having its Head off ice in New York, united States. Pepsi has 13 bottlers with 26 plants in India. Through this compared with 60 plus plants of Coke is quiet less, yet the market share of Pepsi has increased quiet significantly. Pepsi had almost penetrated al l over India. Pepsi started its commercial production in 1990 with two plants, one at chhanno (Sangrur) and other at Jahura (distt. Hoshiarpur) Pepsi drinks which was introdu ced six year back, has now become the hold name throughout the country. Voltas who were the equity partner in Indian venture of Pepsi were bottling and m arketing Pepsi products in the western region. These two partners separated and Voltas has withdrawn his stake out of Pepsi. Its marketing efforts in the first three years was so successful, that Pepsi has taken major market share of Parle and Parle had to face hard times. It was also finding it through to take on Dukes a small Mumbai based manufacturer of lemon and mango drinks. After the arrival of Coke sudden change in soft drinks scenar io was seen and coke acquired Parle and Pepsi acquired duke. Pepsi History PepsiCo is a world leader in convenient foods and beverages, with revenues of ab out $27 billion and over 143,000 employees. The company consists of the snack bu siness of Frito-Lay North America and the beverage and food businesses of PepsiC o Beverages and Foods, which includes PepsiCo Beverages North America (Pepsi-Col a North America and Gatorade/Tropicana North America) and Quaker Foods North Ame rica. PepsiCo International includes the snack businesses of Frito-Lay Internati onal and beverage businesses of PepsiCo Beverages International. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo s brand names are over 100-years-old, but the corporation is rel atively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oat s Company, including Gatorade, in 2001. PepsiCos success is the result of superior products, high standards of performanc e, distinctive competitive strategies and the high integrity of our people. Our mission is to be the world s premier consumer products company focused on co nvenient foods and beverages. We seek to produce healthy financial rewards to i nvestors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everythi ng we do, we strive for honesty, fairness and integrity.

Various brands of Pepsi in India

Pepsi Mirinda orange Slice 7 Up Mountain Dew Mirinda lemon Diet Pepsi Tropicana.

Residues of toxic pesticides in 12 soft drink brands: CSE NEW DELHI AUG. 5. The Center for Science and Environment (CSE) today announced t hat 12 soft drink brands collected for testing from in and around Delhi containe d residues of four extremely toxic pesticides and insecticides lindane, DDT, mal athion and chlorpyrifos. The multinational companies Coca-Cola and PepsiCo immed iately challenged the report and indicated that they might consider legal action . Presenting the findings at a press conference here today, the Director, CSE, Sun ita Narain, said that in all the samples, the levels of pesticide residues far e xceeded the maximum residue limit for pesticides in water used as "food as set down by the European Economic Commission (EEC). The tested soft drinks include Pepsi, Coca-Cola, Mountain Dew, Diet Pepsi, Mirin da Orange, Mirinda Lemon, Blue Pepsi, 7Up, Fanta, Limca, Sprite and Thums Up. Ms. Narain said that according to the findings, Coca-Cola and Pepsi had almost s imilar concentration of pesticide residues. While contaminants in Pepsi were 37 times higher than the EEC limit, Coca-Cola overstepped the norm having 45 times the prescribed limit of pesticide contamination. Faring the worst in the "health test , according to her, was Mirinda Lemon foll owed by Coca-Cola, Pepsi, Fanta, Mirinda Orange, 7Up, Mountain Dew, Limca, Thums Up and Sprite. It was also found that pesticides in soft drinks were similar to bottled water, which the CSE had tested earlier this year. Releasing the report, Ms. Narain said: "The inference drawn from the tests is th at groundwater used for making soft drinks is infested with pesticides. Another interesting find was the fact that the same brands found and tested abroad did n ot contain these pesticides. Why these companies are never booked in India is simply because one cannot tak e them to court since the norms that regulate manufacture of cold (soft) drinks here are not well defined. The food sector is virtually unregulated, she sai d. Reacting to the CSE report, both the multinational companies Coca-Cola and Pepsi described it as "unreliable and indicated that they might resort to legal act ion. The chairman of PepsiCo, Rajiv Bakshi, said, "Our company is well within the lim its of the pesticide residue norms set by the European Union for water used in p roducts within public domain. We conform to all norms and are open to all testin g by an internationally-accredited independent laboratory and by experienced peo ple. The chief executive officer of Coke, Sanjiv Gupta, said, "Our product is world c lass and is the same we sell in Europe and the U.S. These are tested by top grad e labs like Vimta in Hyderabad and TNO in the Netherlands. Claiming that this was a "bigger controversy than the previous drinking water report, Mr. Gupta s aid his company had not moved the court previously because it thought "the contr oversy did not directly threaten the reputation of the company .

February 5, 2004 JPC report sets a "reform agenda" for environmental and public health action in India, says CSE Welcomes the report wholeheartedly Says its recommendations have far-reaching consequences for public health and fo od safety regulations in India New Delhi, February 5, 2004: Center for Science and Environment (CSE), the New D elhi-based NGO whose August 2003 study exposed the presence of deadly pesticide residues in popular soft drink brands, has welcomed the report of the Joint Parl iamentary Committee (JPC) released yesterday. In a press briefing held today, Su nita Narain, director, CSE, said: "The report provides a reform agenda on food s afety and water security in India." The JPC had been set up following the CSE study to examine the issue of pesticid e residues in, and safety standards for, soft drinks, fruit juices and other bev erages. It was the first-ever JPC to have been convened on public health in post -Independence India. CSE has always maintained that the issue of pesticides in soft drinks -- or bott led water, for that matter -- is about public health: about food safety and wate r security and the necessity of overhauling the nations outdated regulatory frame work in both these areas. In its depositions to the JPC, CSE has repeatedly argu ed for the implementation of stringent regulations and norms on this sector in t he larger interest of public health. It had also expressed to the Committee the urgent need for setting legally enforceable drinking water standards in India, a nd for bringing about fundamental reforms in pesticide regulations in the countr y. Indeed, the Committee has, through its report, transformed the mere question of pesticide residues into a matter of effective governance. Besides welcoming the Committees vindication of its study on the presence of pest icide residues in soft drinks, CSE praises the Committees recommendations in othe r areas. The Committee has suggested that the water used in manufacturing soft d rinks should be in conformity with the recently notified new packaged drinking w ater norms. CSE also welcomes the Committees recommendation on food standards, wh ich says that India should formulate its own food standards which are based on s cientific criteria, protect the interest and health of its people, and are in ta ndem with the global best. Further, the JPC has said that stringent final product standards for carbonated beverages, which are best suited to Indian conditions, need to be fixed within t he overall perspective of public health. The Committee has opined that it is "pr udent to seek complete freedom from pesticide residues in sweetened aerated wate r". It also says that standards notified under the draft notification for pestic ide residues should not be made applicable to fruit juices and other beverages. The issue of caffeine content in soft drinks has also been highlighted. The JPC suggests that soft drink companies should introduce non-caffeinated versions of their products in the Indian market. In line with global best practices on caffe ine regulations, labeling of caffeinated beverages sold in India should be under taken, opines the report. The JPC has looked at length at another key issue: water. It has recommended pri cing and regulation of groundwater, particularly when it is used for commercial purposes, be given serious attention by the ministry of water resources. Water, according to the JPC, should be included in the definition of Food in the PFA and "legally enforceable" standards should be formulated for drinking water to ensur e that the general public gets clean and safe drinking water from taps. In addition, the JPC has clearly taken umbrage at the state of pesticide regulat ion in the country. It desires proper and complete enforcement of standards, and has recommended fundamental changes in the way pesticides are registered for us e in the country. In effect, the report has demanded that pesticide policy in In dia be thoroughly revamped.

The JPC report has adopted a tough line with regard to the promotional blitzkrie g adopted by the Cola giants. It says that claims made by the Cola companies in their recent advertisements are tantamount to "misleading the public", and that such "misinformation" should not be allowed in future. The report provides the roadmap for regulatory reform in the country. Most of al l, it endorses that commitment to public health be central to public policy in f uture. CSE believes that this report will provide the necessary impetus for civi l society to demand change and insist on the implementation of the recommendatio ns.

Cola cos defend their products New Delhi, Feb. 4 REPRESENTATIVES of both soft drink companies continued to defend the safety of their products. Said Mr. Sunil Gupta, Vice-President, Coca-Cola India, "Our pro ducts manufactured in India are world-class and safe. We follow one quality syst em across the world. Our products already meet the science-based norms recommend ed by the JPC and all our consumers can have full confidence in the safety of ou r products. We look forward to the Government finalising the science-based India norms." A PepsiCo statement stated that the company was reviewing the JPC report. "We sh are the Government s interest in protecting the health of Indian consumers, whic h is why we have always produced beverages that are absolutely safe and made acc ording to the same high quality standards we use around the world. "We are confident that continued collaboration between the Government, industry and scientific community can be ensured by establishing scientific health-based safety standards that are consistent with internationally accepted norms."

Chapter: II Review of literature & Objectives

2.1 REVIEW OF LITERATURE Habib, Wahidul .and Islam, Nazrul This paper aims at exploring the factors used in selecting soft drinks by the Bangladeshi consumers. It also includes the comp arison of the factors concerned between carbonated and non-carbonated soft drink s. A survey was conducted among the four types of soft drink consumers such as c ollege students, university students, office-goers, and passers-by or visitors. A total of 467 respondents were interviewed from the four groups of drinkers. In analyzing data, both descriptive and inferential statistics were used. To ident ify the factors related to the selection of the soft drinks, factor analysis was conducted. T-tests were conducted for differentiating the selection-related fac tors between carbonated and non-carbonated soft drinks. Results show that the fa ctors affecting the selection of soft drinks in Bangladesh are price, brand imag e, flavor, color, and advertisements. The reasons could be attributed to the inc ome level of the consumers or their parents and the advertisement campaign of th e sellers. Results also show that there are significant differences between the

factors related to carbonated and non-carbonated soft drinks in Bangladesh. Thes e differences are depicted in taste, digestive and sweetness of the soft drinks. Ladda, Pushkar The Companies have to continuously compete with their competitors to get good, market share and good profits. To face their competitors they have to know their position and the competitor s position in the market. For this, t he company s will compare itself with their competitor that means they will do the comparative analysis in all aspects. Item by Item comparis on of two or more comparable alternatives, processes, products, qualification, s et of data and systems etc. in accounting for, for example changes in a financia l statements items over several accounting period maybe presented together to de tect the emerging trends in the firms operation and results. From this we can understand that Comparative analysis means the comparison betwe en the similar things (products, place, technologies, living beings and etc.) re garding the features, nature, functions , behavior, SWOT, and many other charact ers is called comparative analysis. In this comparative analysis the researcher will take any two or more similar produ cts (that means the functioning of the products are almost same) and compare the common and the similar features of the products to find out that which product is the best one. In comparative analysis the Company will compare itself with th e company which is in the top position in that industry or which is top in the p osition in that particular area or region; from this they can understand their p osition in that industry. It will be very useful know what is the strength and w eakness of the Company and the company will try rectify the problems in order to increase their performance to reach and to beat out that other company with who m they are comparing their company. Objectives. 1.To study the products of PepsiCo and Coca-Cola. 2.To study the distribution services provided by the Company. 3.To know the different schemes of the PepsiCo and Coca- Cola. 4.To study the customer demand for products of company 5.To investigate the problems of retailers and customers with regards to product s of company. Importance. 1.This study helps the company to know the problems of retailers. 2.This study also helps the distributors to know the satisfaction of the retaile rs about the distribution services. Scope and Limitations Scope 1.This study helps the Company for analyzing the demand of their products. 2.This study helps the retailers to know the different kinds of products of Peps iCo and Coca-Cola. 3.This study helps the distributors to know the problems of retailers.

Limitations. 1.The survey is done only on branded beverage products. 2.The survey is restricted to Solapur city only. 3.The project is done on the products available in Solapur city. 4.This study is carried out for two months.

Research Methodology Sample size Sample size taken for Retailer is 50. Sampling method This includes all the method used for making different samples for the purpose o f study. FINDINGS AND OBSERVATIONS. 1.It is observed that retailers prefer more both the brands the percentages of p reference of both brand is 46%. 2.It is observed that many retailers are maintaining the all products of PepsiCo . 3.It is observed that more retailers are maintaining 1 to 5 carets of PepsiCo. 4.It is observed that 61% retailers are maintaining the all products of Coca-Col a. 5.It is observed that many retailers are maintaining 1 to 5 carets of Coca-Cola. 6.It is observed that many retailers are maintaining the products of PepsiCo bec ause of Consumer demands. 7.It is observed that more than retailers are maintaining the products of Coca-C ola because of Consumer demands. 8.It is observed that more retailers are prefering 200ml bottles of Soft drink. 9.It is observed that the many Consumers demand for the Pepsi, 7up and Mirinda P roducts of PepsiCo. 10.It is observed that the many Consumers demand for the Thumps-up, Sprit and Fa nta products of Coca-Cola.

2.2 OBJECTIVES To measure consumer preference in different existing brands. To know the consumer perception regarding pesticides controversy To know the preference of urbanized people about their favorite brands. To know which attributes that compel them to buy what kind of soft drinks. To know the advertisement effect on purchasing of soft drinks.

CHAPTER: III NEED AND SCOPE OF STUDY

3.1 Need of study In the present scenario the competitions between the soft drinks increas ed very high. The companies are struggling a lot to keep up their market share i n the industry and to improve the sales of their products i.e. the turnover of t he company. For this the company has to know their position in the market and th e opinion and the loyalty of the customers and the retailers when compared to th eir competitor. Because of this reason the comparative analysis is very importan t and useful to the Company. By the use of comparative analysis the companies ca n understand the position of the company and the strength of the company in the market. From the study we can gather the information regarding the opinion of the retail ers on the companies comparatively and this will help to plans for the future to increase the performance of the company and to gain the loyalty of the retailer s when compared to the competitors. Through this study the investigator got the personal experience in the market field. He can implement his theoretical knowle dge in to practice. He can knowhow the companies are competing with each other t o sustain in the market in this tough competitive world. Hence I felt that there is a need for the study. However, this type of study has not been carried out e arlier by any investigator 3.2 Scope of study The scope of study limited to Patiala and Sirhind city.

CHAPTER: IV RESEARCH METHODOLOGY

RESEARCH METHODOLOGY The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization. Market research engaged in a wide variety of activities ranging from market Potential studies, to assessments of customer satisfaction for the investments. 4.1 TYPE OF RESEARCH Exploratory Research Marketing research together preliminary information that will help defines probl ems and suggestion hypotheses. Descriptive Research Marketing research to describe the marketing problems, situations, market and al so the market potential for a product or the demographics and attitude of a cons umer. RESEARCH APPORACH Following are the main approaches for conducting research work.

1. Use of Published Marketing Information It means that information must be collected from published information from comp any, other resources such as library research. 2. Analysis of Research Record Useful to find and analysis the sales record figure. Thus sales records become a n important part of research approach. 3. Survey Approach Survey Approach is the best method for getting descriptive information. In order to collect data with regard to people knowledge, attitude, preference, investme nt behavior the survey approach a questionnaire is prepared. The questionnaire m ay be structured. 4.2 SAMPLING TECHNIQUE A sample is composed of some fractions or part of the number of elements of unit s in a defined population sampling, therefore, may be defined as the selection o f some part of aggregate or totally on the basis of which a judgment about the a ggregate of totality is made. 4.3 TECHNIQUES USED FOR DATA COLLECTION Data collection is the foundation of statistical analysis and interpretation. Th e first step in statistical work is to obtain data, which can obtain from two im portant sources. (1) Primary Sources (2) Secondary Sources (1) PRIMARY SOURCE A. Survey 1. Personal interview by questionnaire (2) SECONDARY SOURCES A. Internal Source B. External Source 1. Commercial Source 2. Miscellaneous Source

TOOL OF RESARCH USED 1. Percentage Method Here is the methods various percentages are identify in the analysis and they ar e identify in the analysis and they are presented by way of bar diagram and pie charts in order to have better clarity. 2. Pie Chart It used for presentation of data. The circle represents the universe and the sec tor represents the share or contribution of different attribute. 3. Bar Chart Bar diagram is the most common type of diagrams used in practice work a thick line whose width is shown merely for attention. Here When the number of ob servation is large lines are drawn instead of bar to economy space.

CHAPTER: V DATA ANALYSIS AND INTERPRETATION

Q.1 which is your Favorite brand?

INTERPRETATAION: 33% People like the Coke. 29% People like the Pepsi. 28% People like the both.

Q. Can you give me some information regarding your cola drink consumption?

INTERPRETATAION: 45% People says we are use the regularly, 35% People says we a re use the Occasionally and 20% People says we are use the Rarely.

Q. Do you think that media has played a Major role in reducing the demand of Cok e & Pepsi in use of Pesticides controversy?

INTERPRETATAION: 58% People says Media has played the major role reducing the demand of cold drinks after controversy, 31% People says Media has played the ma jor role reducing the demand of cold drinks after controversy And Only 11% says we are Cant about this problem.

Q. Does advertisement affect your purchasing behavior?

INTERPRETATAION: 55% People says Advertisement affects on our Buying behaviour, 30% People sa ys any no effect advertisement on our buying behaviour and 15% People give me an y no response.

Q. Do you think that whatever is shown in the Advertisement is always right?

INTERPRETATAION: 23% People says Advertisement is always right, 65% People says no advertisement is not always right and12% People any no response.

Q. Do you heard about advertising committee?

INTERPRETATAION: 22% People says I hear about the advertisement committee, 58% People I do not he ard about advertisement committee and 20 % People no response.

Q. Are you aware about some controversy regarding cola drink?

INTERPRETATAION: 72% People aware about the Controversy problem, 25% People do not aware about th e Controversy problem and 3 % People no response.

Q. Which attribute are more important for you in buying?

INTERPRETATAION: 57% said Taste were the major factor that helped them in making the choice 24% said availability were the major attributes that helped them in making the c hoice. 10% started quantity as the factors on the basis of which they make the choice. A low 3% said that Price were the attributes that helped them in making the choi ce.. Only 6% go for others. Q: Have you shifted to other beverages during this controversy?

INTERPRETATAION: 69% People ready for transfer to during the controversy problem, on the 23% Peop le any no effect to this problem and 8% people are Neutral.

CHAPTER: VI FINDINGS AND SUGGESTIONS

6.1 FINDINGS Survey shows that teenager and young people are consuming more cola drinks than elders, as elders are health conscious. They dont drink cola. Survey show that pesticide controversy is a temporary situation. People lost their confidence in soft drink companies only during that time. Survey show that 72% persons are aware about the cola controversy. Most of people drink cola to quench their thirst and when they accompanied with friends. Coke is the number one cola drinks company. This is because coke has a wider ran ge of cold drinks; it has recently introduced coke with vanilla taste. 45% of respondent regularly consumption of cola drinks and 35% use the occasiona lly and 20% respondent consume the rarely. Everyone in the sample size was aware about the cola controversy through electro nic and print media. Many respondents say that they had shifted toward other beverages during this co ntroversy. Most of respondents are satisfied with cola manufactures regards about pesticide controversy as they survey shows that cola controversy was a temporary situatio n. At the controversy time cold sale was decreasing but now the situation has gr adually changed. The study shows that there is a heavy market in Punjab for Coca Cola Co. As comp ared to Pepsi and others. But Coca Cola Co. mainly target at the youth market, w hich coverts mainly 1/5th of countrys population. They should split their marketi ng approaches to the population of other age groups also as their target markets .

6.2 Suggestion Soft drink companies should follow various norms and conditions that are setup b y the World Health Organization and other regulatory agencies. Company should comply with the standards followed by their associated companies in the developed world. Company should create an image of being sensitive to the health concerns of peop le through newspapers and electronic media. This can be done by sharing research which establishes that cola drinks being offered are safe. Our Research indicated that the majority of soft drinks consumers prefer cola fl avor. But they did not perfect it all the time. Many other consumers were non co la consumers, so, Companies should create alternatives to the traditional soft d rinks. It is suggested that they should follow same key factors for their competitive s uccess like innovative improvements in the production such key factors. Most of the respondents prefer to have 200 ml and 300 ml bottles, when they cons ume individually in situations like outing, for uses etc. but they have prefer t o economical packs of 1.5 ltr to 2.00 ltr in groups, gathering and other ceremon ies etc. 6.3 Conclusion

The project was a great experience for me in order to study the marketing aspect s in the world. It was a great opportunity for me to do the project work in the end of the course because till now we learned the theory regarding the marketing and the marketing related concepts, but now we got the chance to implement that theoretical knowledge to do the project and got the practical experience in the marketing field. Through this study I learned a lot that how to approach a custo mer or any other people and how to explain our view to them. Soft drink industry is a vast growing industry when compared to many other industries. This industr y is a place where two major players are there in the world. Pepsi Company is on e of them. Doing my project in Pepsi is a great experience as it gave me lot of opportunity and scope to understand the soft drink industry and its marketing st ructure and distribution channels. Lot of valuable information regarding the com pany and also the retailers, hasbeen collected from the survey, which helped me clearly to understand the realproblems faced by the marketers to distribute and also make retailers to sell the companys products in the market. I understood how difficult to do the marketing in the present scenario to get success in the mar keting field. From the analysis of the data collected from the retailers the inv estigator got some important findingsregarding the company and the industry. For those findings some of the suggestions made to the company were really applicab le for the growth and benefit for the company in order to increase its market sh are and to become the market leader in the soft drink industry, because a large number of competitors craving for the same market. I got appreciation for the su ggestion to the Company. Thus, finally it can say that the Company needs a lot of improved distribution c hannel management activities along with various promotional strategies for the c ustomers to get the top position in the soft drink industry. I wish the company to achieve its objectives achieved soon

QUESTIONNAIRE NAME ADDRESS CONTACT NO. Q.1: (a) (b) (c) (d) Q.2 (a) ) Q.3 ( ( C Q.4 mption? :______________________________ :______________________________ ______________________________ :______________________________ ( ) ) ) )

Please Tick () your age group. Below 15 year 15 yrs to 20 yrs 20 yrs to 30 yrs 30 and above Are you consuming soft drinks? Yes ( ) (b)

( ( (

No

Which is your favorite Cola brand? (a) ) (c) ) Can you give me some information regarding your cola drink consu ( ) Coke Both ( ( ) (b) ) (d) Pepsi any other

(a) Once in a month

(b) Once in a week (c ) Twice in a week (d) Daily one (e) Daily more than one Q.5 Does advertisement affect your Yes ( ) ) Q.6 ? Yes

( ) ( ) ( ) ( ) purchasing behavior? No

Do you think that whatever is shown in the Advertisement is always right ( ) No ( ) Not Sure ( )

Q.7 Do you think that media has played a Major Role in reducing the demand o f Coke & Pepsi in use of pesticide controversy ? Yes Q.8 Yes Q.9 ( ) No ( ) Not Sure ( )

Do you know heard about advertising committee ? ( ) No ( ) Not Sure ( )

Do you consider your brand choice is best ? if Yes give reason.

Ans.______________________________________________________. Q.10 Do you think any change in these brands? )

Yes ( ) No ( ) Not Sure ( If yes give reason_____________________________________________. Q Yes Q.12 Q.11 (

Are you aware about some controversy regarding cola drink? ) No ( ) Not Sure ( )

If yes, what is it ?

______________________________ H Q.13 There any change in your consumption after since last year (Pesticide is sue)? (a) Increase ( ) Q.14 ( (c) No Change ) ( (b) ) Decrease

Which attribute are more important for you in buying ? Availability Price ( (

Quality ( ) ) Quantity ( ) ) Other________________. Q Yes Q Q.16 Q.15: (

Have you shifted to other beverages during this controversy? ) No ( ) Not Sure ( )

If yes, what are these.

(a) Non-cola soft drinks of other manufactures ( ) (b) Non-cola soft drinks of same manufactures ( ) (c) Flavored Milk ( ) (d) Nimbupani ( ) (e) Squash ( ) (f) Any Other ( ) (g) Tetra pack fruit juice ( ) (h) Powered soft drink ( ) (Thanking You) (Signature of respondent)

BIBLIOGRAPHY BOOKS Kotler, Philip, Garry Armstrong, Principles of Marketing, Prentice Hall India. Kothari, C.R, Research Methodology, Vikas Publishing House Pvt. Ltd. New Delhi. JOURNALS & NEWS PAPERS Business Line, Times of India, The Hindu. Indian Journal of Marketing. WEBSITES <www.av.com> <www.google.com> <www.msn.com> <www.cocacolaindia.com> <www.pepsico.com> <www.cseindia.org>