FCM Media Innovation: Final Year Project Proposal 1 Name : KONG WAI YIN Student ID : 1081102453 Brand Product

Category Information UniFi is a new high speed broadband service based on the latest fiber optic (fully digital) and Very High Speed DSL technologies. UniFi able to offer fibre connectivity all the way into a home Fibre-to-theHome (FTTH) or to the wiring closet in high-rise dwellings to provide high speed broadband connectivity. Support data bandwidth of up to 20Mbps currently for Internet, Voice and IPTV applications UniFi provides more stable and reliable connections to ensure a premium customer experience. UniFi offering 3 residential & 3 business packages. Each package comes with attractive call plans, different Internet speeds and a host of complimentary services. VIP5 (RM149.00/Month) VIP10 (RM199.00/Month) VIP20 (RM249.00/Month) BIZ5 (RM199.00/Month) BIZ10 (RM599.00/Month) BIZ10 (RM899.00/Month) : UniFi : Telcommunications

Market Situation UniFi is an internet service provided by TM (Telekom Malaysia Berhad). TM is the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies, with a market capitalization of RM13.9 billion and a workforce of 26,629 employees. Besides Malaysia, TM has appointed two Exclusive Agents; PT Ekacitra Raya Servisindo and Aamra Networks Limited in Indonesia and Bangladesh. It is targeted to companies that need a high-speed internet service and existing Streamyx user (especially 4MB)

Issue and Problems Less well known about the product. Brand concept & promotion strategy. Expensive The design is not impressive and difficult to gain attention. The branding is not strong enough to relate to its market positioning.

Ideas / Concepts Create a brand new design for the product. Re-brand and re-position the product. Hold contest on social network to increase popularity. Create interesting advertisement on internet & social network

Citations/References: UniFis Website www.unifi.my Article about UniFi & its packages http://www.themalaysianinsider.com/features/article/the-fibre-of-unifi/ http://biz.thestar.com.my/news/story.asp?file=/2010/3/27/business/5946623&sec=bu siness Current promotional media http://www.unifi.my/unifi/index.php?option=com_content&view=article&id=167&Itemi d=292 TM Annual Year Report 2010 http://www.tm.com.my/ap/about/investor/Documents/TM_E_2010_1.pdf

FCM Media Innovation: Final Year Project Proposal 2 Name : KONG WAI YIN Student ID : 1081102453 Brand Product Category Information Dunkin' Donuts Incorporated owns, operates, and franchises a chain of coffee and baked goods restaurants in the United States and internationally. Despite originally focusing on donuts and other baked goods, over half of Dunkin' Donuts business today is in coffee. : Dunkin Donuts : Food and Beverage

Market Situation Dunkin Donuts one of the largest coffee and baked goods chain in the world. The brand is biggest Donuts and coffee chain in Malaysia, since 1987, having more than 55 outlets. Targeted their outlets at shopping malls, petrol stations, educational institutions, transportation terminals and airports. Dunkins Donuts target market is the blue collar workers (18-60) who likes the quick service that Dunkin Donuts provides. Also within its target market are kids, highly due to its name.

Issue and Problems Competition increased in market. The design of packaging is not impressive. Donuts selling at the counter gave a sense of dirty & dont increased customer appetite. Quality of donuts in every outlet inconsistent. Customer complains about the freshness of the product.

Ideas / Concepts Create a brand new design for the packaging & menu. Design new selling counter for the shop.

Hold contest on social network to increase popularity. Create an impressive Malaysia website, Facebook page, Twitter & etc.

Citations/References: Dunkin Donutss Website (U.S.) http://www.dunkindonuts.com Article about Dunkin Donuts http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId= 4245496 http://franchises.about.com/b/2008/05/06/dunkin-donuts-franchise-a-good-or-badinvestment.htm Review about the product http://forum.lowyat.net/topic/827207/+40

FCM Media Innovation: Final Year Project Proposal 3 Name : KONG WAI YIN Student ID : 1081102453 Brand Product Category Information Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. Nokia produces mobile devices for every major market segment and protocol. Nokia also offers internet services such as applications, games, music, maps, media and messaging through its Ovi platform. Nokia also has its own operating systems which is Symbian OS 8.1 SymbianOS 9 MeeGo Symbian^3 : Nokia : Computers and Electronic Devices

Instead, Nokia will use Microsoft Windows Phone 7 for its high-end flagship devices. Market Situation Nokia is the world's largest manufacturer of mobile phones. It engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over 42 billion and operating profit of 2 billion as of 2010. Nokia has sites for research and development, manufacture and sales in several countries; as of December 2010, Nokia had R&D presence in 16 countries and employed 35,870 people in research and development, representing approximately 27% of the group's total workforce. Nokia partnership with Microsoft which Nokia smartphones will be powered by the Windows Phone 7 operating system.

Issue and Problems Company market share dropped, mobile phones sales decline. Competition increased in market. Products and the design are not impressive and hard to attract customer. Company is facing a difficult transition in its smartphone platform, the bulk of its mobile revenue typically comes from massive sales of inexpensive feature phones worldwide.

Ideas / Concepts Create a brand new design for the product. Organize campaign to increase the popularity of the product. Re-brand and re-position the product.

Citations/References: Nokias Website www.nokia.com Article about Nokia Smartphone & the sales http://arstechnica.com/gadgets/news/2011/07/apple-samsung-top-smartphone-salesas-feature-phones-begin-to-decline.ars http://mobility.cbronline.com/news/nokia-smartphone-sales-in-western-europedecline-60-090911 http://www.cn-c114.net/577/a630746.html http://moconews.net/article/419-global-phone-sales-reached-2943-million-in-q1motorola-sales-dropped-37/ http://www.itnewsafrica.com/2009/05/worldwide-mobile-phone-sales-decline/ TM Annual Year Report 2010 http://www.nokia.com/NOKIA_COM_1/About_Nokia/Financials/form20-f_10.pdf http://www.nokia.com/about-nokia/financials/quarterly-and-annual-information