Consumer's Brand Loyalty Survey---Questionnaire

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Firstly, I think you for comlpeting this questionnair. The aim of this questionnaire is to collect data for my Masters dissertation research. The topic of my research is to identify key factors that have a significant influence on consumers brand loyalty in the carbonated soft drinks industry in China. When undertaking any research or consultancy that involves human participants or collecting data about them, (e.g. questionnaires, interviews, focus groups, observational research), the general rule is that it is a legal and/or ethical requirement to ensure that those human subjects have consented property to participation. In line with the Universitys Policy for Informed Consent in Research and Consultancy, therefore, I confirm the followings That your participation in this questionnaire is entirely voluntary. Any information that you provide to me in the questionnaire will be treated in the strictest confidence and all respondents will be offered the opportunity to remain anonymous. All of the data which I obtain from the questionnaire will not be disclosed to any third party and will be used solely for purposes of my dissertation.
Researcher: Ning Li Date: 25 December 2009

1.Please indicate your current study type?*

Student exchange Study abroad Distance learning Other

2.Please indicate your gender?*

Male Female

3.What is your age group?*

20 years and under 2125 years

2630 years 3135years 36 years and over

4.What category of student are you currently? (Please tick whichever is most appropriate)*
Research postgraduate (PhD, MPhil, MRes, etc) Postgraduate (Diploma, MA, MSc, LLM, MBA, etc) Undergraduate (BA, BSc, etc) Foundation Course Other

5.Which brand is your favourite carbonated soft drink? (Please tick only one)*
Coca-Cola Pepsi-Cola Jianlibao Beverage Hangzhou Wahaha Other,

6.I trust this brand.*

Please answer the following questions, for the brand you chose in Q 5. Please read the following statements and choose Only One Response that accurately reflects how strongly you agree and disagree with statements.
SA = Strongly Agree A = Agree N = Neither Agree and Disagree D = Disagree SD = Strongly Disagree

7.My favourite brand is a honest brand.*

SA = Strongly Agree A = Agree N = Neither Agree and Disagree D= Disagree SD = Strongly Disagree

8.My favourite brand is healthy.*

SA = Strongly Agree A = Agree N = Neither Agree and Disagree D= Disagree SD = Strongly Disagree

9.My favourite brand is trustworthy.*

SA = Strongly Agree A = Agree N = Neither Agree and Disagree D= Disagree SD = Strongly Disagree

10.My favourite brand products are good value for money.*

SA = Strongly Agree A = Agree N = Neither Agree and Disagree D= Disagree SD = Strongly Disagree

Brand Loyalty Questionnaire Sample:

Name: Address: ____________________ ____________________

Phone Number: ____________________ Email id: ____________________

Q1. What is the proportion of branded to unbranded products in your house? a) 20 : 80

b) 50 : 50 c) 60 : 40 d) Other _______________________ Q2. Do you experiment with different brands? a) Yes b) No c) Sometimes Q3. You trust our brand a) Strongly disagree b) Disagree c) Neither agree not disagree d) Agree e) Strongly Agree Q4. The price of our brand a) Is as per your expectations b) Is more than your expectations c) Is less than your expectations d) Cant say Q5. What is the quantity of the product you use in a month?

_____________________________________________________________ ____

Q6. What are the sources of our product brand information? a) Family members b) Peers c) TV ads d) Point of sales e) Website f) Other _______________________________________________________ Q7. To what extent has the product been successful to meet your needs? a) To the fullest extent b) More than 80% c) 50% 80% d) Less than 50% e) Cant say Q8. Rank the packaging and product information of the product with 1 being the least and 5 being the highest a) 1 b) 2 c) 3

d) 4 e) 5 Q9. Rank the after sales service of the product, 1= least and 5 = highest a) 1 b) 2 c) 3 d) 4 e) 5 Q10. Can you list some areas of improvement of the product? ___________________________________________________________