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United Breweries Group

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(September 2011)

United Breweries Group

Type Industry Founded Founder(s) Headquarters Area served Key people

Public (BSE: 507458, BSE: 532432, BSE: 532747, BSE: 530011) Conglomerate 1857 Thomas Leishman UB City, Bangalore, Karnataka[1], India India Vijay Mallya (Chairman) A K Ravi Nedungadi (President & CFO) Brewery, alcoholic beverage, aviation, chemicals & fertilizers, engineering, information technology, pharmaceuticals, airline US$ 4 billion (2011) United Breweries Ltd United Spirits Ltd Kingfisher Airlines Mangalore Chemicals & Fertilizers Ltd UB Global (trading company) UBICS, Inc.

Products Revenue



United Breweries (UB Group)

Location Owner(s) Year opened Bangalore, Karnataka, India Dr. Vijay Mallya 1857 Active beers Name Type
Kingfisher Lager Lager Kingfisher Light Lager Lager Kingfisher Strong Lager Lager Kingfisher Super Strong Lager Lager Flying Horse Royal Lager Lager Kalyani Black Label Strong Lager Lager Premium Ice Beer Lager Raj Cobra Lager Taj Mahal Premium Lager Lager

A Kingfisher beer advertisement in Goa United Breweries Group or UB Group (BSE: 507458, BSE: 532432, BSE: 532747, BSE: 530011) is an Indian conglomerate company based in Bangalore, India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business include brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines, an airline service in India, with international flights operating recently. United Breweries is India's largest producer of beer with a market share of around 48% by volume.[2] The company chairman is Vijay Mallya who had been a member of the Indian Parliament. United Breweries now has greater than a 40% share of the Indian brewing market with 79 distilleries and bottling units across the world. Recently UB financed a takeover of the spirits

business of the rival Shaw-Wallace company giving it a majority share of India's spirits business. The group owns the Mendocino Brewing Company in the United States.


1 History o 1.1 The logo o 1.2 Present history 2 Businesses o 2.1 Beer o 2.2 United Spirits 2.2.1 Whisky Scotch whisky Indian whisky 2.2.2 Brandy 2.2.3 Liquor 2.2.4 Gin 2.2.5 Vodka 3 Financials 4 See also 5 References 6 External links

The UB Group was founded by a Scotsman, Thomas Leishman, in 1857. The Group took its initial lessons in manufacturing beer from South India based British breweries. At the age of 22, Vittal Mallya was elected as the company's first Indian director in 1947. After a year, he replaced R G N Price as the chairman of the company. Rangarajan took-over from R G N Price. United Breweries made its initial impact by manufacturing bulk beer for the British troops, which was transported in huge barrels or "Hogsheads". Kingfisher, the group's most visible and profitable brand, made a modest entry in the sixties. During the 1950s and 60s, the company expanded greatly by acquiring other breweries. First was the addition of McDowell as one of the Group subsidiaries, a move which helped United Breweries to extend its portfolio to wines and spirits business. Strategically, the Group moved into agro-based industries and medicines when Mallya acquired Kissan Products and formed a long-term relationship with Hoechst AG of Germany to create the Indian pharmaceutical company now known as Aventis Pharma, the Indian subsidiary of the global pharma major Sanofi-Aventis.

The logo
The Pegasus, which is the symbol of the United Breweries, first found its place as the Group logo in 1940. Then, the Helladic horse associated with beer and nectar in Greek mythology

carried a beer cask between the wings, ostensibly because beer formed the core operations of the Group. Later, the beer cask was removed to represent the Group's multifaceted operations. Now, it is just the horse.

Present history
Sales of United Spirits Ltd [1] products are expected to exceed 60 million cases during the fiscal year 200506, making the Group the third-largest manufacturer of spirits products in the world,[3] only after Diageo PLC and Pernod Ricard. In addition, USL is one of only three in the world to own seven millionaire brands and at least five brands rated by Drinks International, UK, to be amongst the ten fastest growing brands in the world in their respective categories. The market share of the Spirits Division in India is currently 60% and exports to the Middle East, Africa and Asian countries are growing rapidly. The UB Group's brewing entity called United Breweries Limited (UBL) - has also assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for beer in India. The flagship brand, Kingfisher, is now sold in over 52 countries worldwide, having received many accolades for its quality. With plans to become a global player, United Spirits Ltd. (USL), the flagship of the UB group, purchased the Scottish distiller Whyte and Mackay in May 2007 for 595 million (Rs. 4,800 crore).[4] This would bring the brands of W&M like The Dalmore, Isle of Jura, Glayva, Fettercairn, Vladivar Vodka, and Whyte & Mackay Scotch under its portfolio. The UB group is also into manufacture of fertilizers. The group company Mangalore Chemicals and Fertilizers (MCF) has a factory at Panambur in Dakshina Kannada district of Karnataka. UB Engineering Limited is the group's engineering business arm. It undertakes EPC Projects, Infrastructure, on-site fabrication of structures, installation, testing and Commissioning of Electrical and Mechanical Equipments, Piping etc. for large industrial projects such as Power, Refineries, Steel, Cement, Fertilizer, Petrochemical and Desalination Projects. The company was initially established as Western India Erectors in 1963 and came under the UB Group in 1988. The group entrance to the IT sector had also been marked by the formation of UBICS, Inc. The company provides IT consulting, Bodyshopping services and professional IT products to business companies. In August 1999, the group made a first-of-its-kind media alliance for the promotion of NDTV Good Times, a lifestyle television channel run by NDTV. United Spirits Limited has 144 brands under its umbrella, including White Mischief vodka, the market leading brand in India.


Fertilizer Engineering Beverage Alcohol Aviation Formula 1 - Force India Cricket Team - Royal Challengers Bangalore


Kingfisher Blue - Premium Beer Kingfisher Red Kingfisher Strong - Strong Beer Kingfisher Premium - Mild Beer Kingfisher Ultra

United Spirits
Scotch whisky

Black Dog Deluxe Scotch Whisky (12 years old) Black Dog Centenary Scotch Whisky (8 years old) Dalmore Whyte & Mackay

Indian whisky

Antiquity Rare Antiquity Blue Bagpiper Whisky Bagpiper Gold Directors Special Gold Riband Haywards Kannai Nelson McDowells Green Label McDowell's No.1 McDowell's No.1 Platinum Old Tavern Royal Challenge Signature Signature Premier


Honey Bee John Exshaw Mr Shah Brandy




Blue Ribbon


Romanov White Mischief Pinky Vladivar vodka