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L T A A U O T • E G A R E V O C
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2009 MeDia D I E N C E • T kiT O T A L I
2009 MeDia D I E N C E • T kiT O T A L I
2009 MeDia D I E N C E • T kiT O T A L I
2009 MeDia D I E N C E • T kiT O T A L I

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BEHIND EVERY BUYING DECISION, THERE IS A CHAIN OF INFLUENCE
BEHIND EVERY BUYING DECISION,
THERE IS A CHAIN OF INFLUENCE
LIGHTING United Supermarkets Cuts Energy Costs p. 82 Jeweler Blue Nile Makes High Performance Retailers Debut
LIGHTING
United Supermarkets
Cuts Energy Costs
p. 82
Jeweler Blue Nile Makes
High Performance Retailers Debut
p. 29
NEWSMAGAZINE
EXECUTIVES
RETAIL
THE
FOR
NOVEMBER 2008
The Stone
Romancing
TECHNOLOGY
Localized Assortments
Key in Rough Economy
CHAIN STORE AGE
p.53
PERIODICALS
p. 101
REAL ESTATE
Urban Development
Diane Irvine,
CEO and president,
Blue Nile
A LEBHAR-FRIEDMAN ® PUBLICATION
www.chainstoreage.com
®

TRILLIONS OF DOLLARS ARE IN PLAY EVERY DAY

The retail market is a

moving target.

From real estate, store planning and outfitting to technology, management and operations, who decides what’s in and what’s out? Ultimately, it’s not any one person, but the collective judgment of hundreds, even thousands of industry executives — a chain of influence — that determines whether your products or services fit their plans.

Chain Store Age is the strongest link in that chain. Since 1925, retailers have turned to Chain Store Age first for the information they need to make the smartest decisions about capital expenditures.

Today, we’re extending our lead as the #1 source of news, knowledge and networking for professionals in the multi-trillion dollar retail marketplace.* Online, in print and at events, Chain Store Age will build your business and your brands.

*Source: LewisClarkBoone Retail Industry Survey, May 2008

Whether the retail market is up or down, the scale is big and the stakes are high. Capital spending on building products, services, technology, systems and support can have a significant impact on a retailer’s bottom line.

Only Chain Store Age connects you to the influencers who control capital expenditures in store planning, technology, management and operations. And not just in one category — every category. Our readers specify and buy your products.

Chain Store Age 2008 Top 100 U.S. Retailers (August 2008)** $1.7 trillion annual revenues Convenience Stores
Chain Store Age 2008 Top 100 U.S. Retailers (August 2008)**
$1.7 trillion annual revenues
Convenience Stores
Apparel Stores
2.8%
3.0%
Department Stores
Warehouse Clubs
6.6%
6.8%
Discount Store
Supermarkets
5.1%
19.1%
Drug Stores
8.1%
E-Commerce
Supercenters
2.6%
14.2%
Shoe Stores
Hard Lines Stores
0.5%
12.0%
Military Exchanges
1.1%
Home Centers
8.1%
Mail Order
0.7%
International Operations
9.3%
**Source: Chain Store Age,

2

BEHIND EVERY BUYING DECISION, THERE IS A CHAIN OF INFLUENCE LIGHTING United Supermarkets Cuts Energy Costs

Top 100 Retailers, August 2008

® CHAIN STORE AGE THE NEWSMAGAZINE FOR RETAIL EXECUTIVES MAY 2008 www.chainstoreage.com . . A LEBHAR-FRIEDMAN
® CHAIN STORE AGE THE NEWSMAGAZINE FOR RETAIL EXECUTIVES MAY 2008 www.chainstoreage.com . . A LEBHAR-FRIEDMAN
®
CHAIN STORE AGE
THE
NEWSMAGAZINE
FOR
RETAIL
EXECUTIVES
MAY 2008
www.chainstoreage.com
.
.
A LEBHAR-FRIEDMAN ® PUBLICATION
REAL ESTATE
REAL ESTATE
Fastest-Growing Developers,
Fastest-Growing Developers,
Acquirers and Managers
Acquirers and Managers
p.
p.
43
43
RETAIL TECHNOLOGY QUARTERLY
RETAIL TECHNOLOGY QUARTERLY
Focus on Supermarket Technology
Focus on Supermarket Technology
p.
p.
127
127
SPECS/2008
SPECS/2008
Wrap-Up Coverage
Wrap-Up Coverage
ICSC and FMI
p.
p.
165
165
CONVENTIONS
ISSUE
REINVENTING SHOPKO
SH
OPKO
Chairman/CEO Michael MacDonald Talks Strategy p. 156
ld Talks Str ategy p. 156

annual revenues

$4 trillion-plus

• streamline supply chains

• buy, install or upgrade

• In 2009, retailers are

37,000 stores

technology systems

expected to invest

• outfi t more than

more than $200 billion

Including:

systems

• build new distribution

• Nearly 8,500 chain- store companies operate fi ve units or more

• More than 850,000 stores are operated by chain-store companies

THE RETAIL MARKET AT A GLANCE

• maintain or remodel more than 800,000 older units

in capital development and improvements

A CHAIN OF INFLUENCE SUCCESS STORY

AWARENESS + EDUCATION = LEADS

® CHAIN STORE AGE THE NEWSMAGAZINE FOR RETAIL EXECUTIVES MAY 2008 www.chainstoreage.com . . A LEBHAR-FRIEDMAN

Some of our most strategic and forward-thinking customers are leading retailers with long global supply chains. Chain Store Age helped

us “evangelize” our benefi ts to this audience — lower

risk, lower cost, faster time to value and market/retail

traction — with a fully integrated program including

targeted ads, a custom e-newsletter, advertorials, research analysis and events. As a result of this work, awareness of our company has increased, and we’ve

received more qualifi ed leads.

Greg Kefer

® CHAIN STORE AGE THE NEWSMAGAZINE FOR RETAIL EXECUTIVES MAY 2008 www.chainstoreage.com . . A LEBHAR-FRIEDMAN

Director, Corporate Marketing GT Nexus

® CHAIN STORE AGE THE NEWSMAGAZINE FOR RETAIL EXECUTIVES MAY 2008 www.chainstoreage.com . . A LEBHAR-FRIEDMAN

As seen in Chain Store Age

EDITORIAL THAT’S RELEVANT, ENTERPRISING AND TRUSTED From the corner offi ce to every corner of the

EDITORIAL THAT’S RELEVANT, ENTERPRISING AND TRUSTED

From the corner offi ce to every corner of the store, original, premium content makes Chain
From the corner offi ce to every
corner of the store, original,
premium content makes
Chain Store Age the fi rst choice
for news, insight and analysis
of the industry.* A spring
2008 survey of retail headquarters
executives (industry-wide, not just

our subscribers!), named Chain Store Age the most read, most useful, most important magazine in the business.

READERSHIP STUDY (MAY 2008)* CHAIN STORE AGE Romancing The Stone RECEIVED MOST USEFUL PRIMARY READ REGULARLY
READERSHIP STUDY (MAY 2008)*
CHAIN STORE AGE
Romancing
The Stone
RECEIVED
MOST USEFUL
PRIMARY
READ REGULARLY
PUBLICATION
CHAIN STORE AGE
25
The
78%
Most Influential
Most Influential
People in
People in
Retailing
Retailing
CHAIN STORE AGE
CHAIN STORE AGE
OF THE
VISIONS
FUTURE
65%
53%
53%
54%
33%
26%
26% 26%
24%
22%
19%
15%
15%
15%
15%
14%14%
14% 14%
13% 14% 14%
11%
11%
10%
10%
8%
8%
6%
5% 5% 5% 5%
4% 4%
6% 4% 4% 6% 4% 4%
2% 2%
2%
2%
2%
0% 2%
*Source: LewisClarkBoone Retail Industry Survey, May 2008
*Source: LewisClarkBoone Retail Industry Survey May 2008
TOTAL COVERAGE. TOTAL AUDIENCE.
®
CHAIN STORE AGE
THE
NEWSMAGAZINE
FOR
RETAIL
EXECUTIVES
OCTOBER 2008
www.chainstoreage.com
A LEBHAR-FRIEDMAN ® PUBLICATION
Chain Store Age delivers
the total audience —
more infl uencers, more
ways, more often than
a any competitor.
Our network of websites, print
publications, e-newsletters and
events connects you with every
level of the retail marketplace:
Rear Admiral Robert J. Bianchi,
Commander,
Navy Exchange Service Command
• Market professionals
who want to know
• Industry stakeholders
RETAIL TECHNOLOGY
who need to know
QUARTERLY
Focus on Workforce
Management
p.
45
• Business executives
SIGNAGE
Wal-Mart’s New Digital Network
rk
p.
70
who have to know.
REAL ESTATE SUPPLEMENT
Mixed-Use Centers
p.
87
PERIODICALS
What that means to you is more
opportunities to attract and hold the
attention of your customers and prospects,
wherever and whenever they’re ready to
make a capital investment.
44
KEY: Chain Store Age Design & Display Ideas Intergrated Solutions for Retailers Internet Retailer Retail Construction
KEY:
Chain Store Age
Design & Display Ideas
Intergrated Solutions for Retailers
Internet Retailer
Retail Construction Magazine
Retail Traffic
RIS News
Shopping Center Business
Shopping Centers Today
STORES
Visual Merchandising and
Store Display
Women's Wear Daily

A CHAIN OF INFLUENCE SUCCESS STORY

FIRST CHOICE FOR REACHING DECISION-MAKERS

KEY: Chain Store Age Design & Display Ideas Intergrated Solutions for Retailers Internet Retailer Retail Construction

Westwood has been an advertiser in

Chain Store Age for many years. Early on, we learned

that CSA was the trade publication most read by our key target audience – retail construction decision- makers. Since our construction services are primarily retail-focused, communicating our message through the “industry standard” for retail was and, still is, the

correct means for us. CSA offers large distribution and

is highly targeted making it an effi cient buy for us.

CSA is very fl exible and accommodating to our various advertising needs which helps us to consistently reach and exceed our communication goals. CSA will continue to be the cornerstone

of our advertising activity.

KEY: Chain Store Age Design & Display Ideas Intergrated Solutions for Retailers Internet Retailer Retail Construction

Robert D. Benda

CHAIN STORE AGE READERS TAKE ACTION: • 69% visited a Web site • 67% contacted supplier
CHAIN STORE AGE
READERS TAKE ACTION:
• 69% visited a Web site
• 67% contacted supplier
for a meeting
• 67% referred ad or
article to a colleague
• 46% used an idea found
in an ad or article
• 36% saved the ad or
article for reference
• 24% recommended the
purchase of a product or service
• 22% visited supplier
at the next trade show
In all, 71% of readers took
action based on an ad or article in
Chain Store Age!*
Chairman and Chief Executive Offi cer r Westwood Contractors, Inc. Over er the 25 25 years,
Chairman and Chief Executive Offi cer r
Westwood Contractors, Inc.
Over
er the
25
25
years,
years,
we
we
have
have
tried
tried
to build
our
our
company,
company,
of product,
of product,
and reput
and reputation
tion through: q
to through:
quality,
integrity,
integrity,
ntegrity,
stewardship,
stewardship,
stewardship,
innovation
innovation
innovation
and
and
and
the loyalty. loyalt
the loyalty.
To us,
ild us,
us,
these
these
these
principles
principles
principles
great represent
great represent represent
The
The
he p
Westwood
Westwood
estwood W
Way!
W
of
doing the
doing
business.
business.
Going
Going
forward,
forward,
with
with
continued
contin
to bu nued Too
partnership
partnership
retailers,
retailers,
we plan
we
build upon
our
lan to build upo
current
current
silver
silver
past anniversary
past anniversary
accomplishments:
accomplishments:
live
and
in every
state
in between
between
and in every state
service
and
b
project
management
in software,
McGraw-Hill
bidding
service
and live we
web
cams)
cams)
project management software, McGraw-Hill bidding
CONTINUED FROM PREVIOUS PAGE
and the business reasons behind that perspective. I think it helps
their stores. Just as lifestyle centers have earned a place
when you understand that store completion dates are sacrosanct
alongside the regional malls developed in the ‘60s, ‘70s and
freestanding retailers in the pharmacy industry and other large-box
for specific business reasons, not because the client is simply
‘80s, new venues for retailing will emerge to address the
retailers, and premier department stores as well as our presence
demanding. It helps to understand that finish quality and execution
lifestyle preferences of tomorrow.
in restaurant and hospitality. And while we don’t disclose specific
are important because the built space is part of the client’s brand
financial data, we were recently ranked by the Fort Worth Business
financial data, we were recently ranked by the
Fort Worth Business
image, not because the client’s owner rep is having a bad day.
image, not because the client’s owner rep is having a bad day.
CSA: Where do you see Westwood going in the next
Press
Press as one of the Top 100 privately owned companies in Tarrant
as one of the Top 100 privately owned companies in Tarrant
25 years?
County (Fort Worth area).
County (Fort Worth area).
CSA: Which retailers have impressed you the most over
CSA: Which retailers have impressed you the most over
the years?
the years?
RB: When I first came to Westwood, the goal was to feed my
CSA: How does being a retail general contractor differ
CSA: How does being a retail general contractor differ
family and the other families that count on Westwood for a
from catering to other industries?
from catering to other industries?
RB: RB: The The reason reason that that I I enjoy enjoy our our role role in in retailing retailing is is that that we we get get
living. You don’t sit back and daydream about the day you
to constantly see creative new ideas put into action through our
to constantly see creative new ideas put into action through our
reach the 25th anniversary of the organization but—given the
RB: RB: The The biggest biggest difference difference between between a a contractor contractor who who focuses focuses
clients and other emerging retailers.
clients and other emerging retailers.
statistics of small business formations and failures—25 years
successfully on retail construction and other general contractors is
successfully on retail construction and other general contractors is
is a milestone we’re extremely proud of on behalf of the entire
probably the ability to creatively overcome challenges to meeting
probably the ability to creatively overcome challenges to meeting
We have really been impressed recently with the leadership
We have really been impressed recently with the leadership
Westwood team.
contract completion dates. In retailing, the store opening date
contract completion dates. In retailing, the store opening date
of clients like REI and Wal-Mart, who are pursuing corporate
of clients like REI and Wal-Mart, who are pursuing corporate
is sacred. Therefore, regardless of lease execution delays, permit
is sacred. Therefore, regardless of lease execution delays, permit
initiatives to integrate green thinking into their culture. We believe
initiatives to integrate green thinking into their culture. We believe
My aspiration for the company is that it will continue to grow
issuance delays, weather delays, or many other factors beyond the
issuance delays, weather delays, or many other factors beyond the
to
partners, both past
past
Most important, we would like
Most important, we would like
to thank our
thank our retail
retail partners, both
that this emerging trend of retail market leaders committing to
that this emerging trend of retail market leaders committing to
and evolve after my presence is no longer felt. I have a great
control of retail contractors, we are expected to make that date.
control of retail contractors, we are expected to make that date.
and present,
and present,
for We their
for We their
are business,
are business,
support,
support,
loyalty, and trust.
loyalty, and trust.
green initiatives as a corporate commitment of social responsibility
green initiatives as a corporate commitment of social responsibility
executive team in place that is now primarily responsible for
Companies who consistently find ways to do that are the ones who
Companies who consistently find ways to do that are the ones who
will significantly accelerate acceptance of these standards
will significantly accelerate acceptance of these standards
the day-to-day business. I would hope that it carries on the
here because
here because
of you.
of you.
receive repeat business.
receive repeat business.
throughout the industry.
throughout the industry.
tradition of being active members of our industry—leaders in
And,
trying to make it a little bit better place—so that Westwood
our services, feel free to do
And, if you have yet to use
In addition, those of us who work nationally have developed
In addition, those of us who work nationally have developed
if you have yet to use our services, feel free to do
CSA: From a general contractor’s standpoint, what do you
CSA: From a general contractor’s standpoint, what do you
continues to be seen as a significant player in the industry and
what the
what
the top
top retailers in the
retailers in the country
Westwood headquarters in Fort Worth, Texas.
Westwood.
country do—call
resources and systems to export our project management services
resources and systems to export our project management services
do—call Westwood.
see as today’s most cutting-edge technologies?
see as today’s most cutting-edge technologies?
a company that can be counted on to do the right thing.■
across the country, something that most general contractors
across the country, something that most general contractors
outside of retail are not comfortable with.
outside of retail are not comfortable with.
25
25
RB: RB: Wireless Wireless technology technology has has had had a a significant significant impact impact on on our our
years is just the start!
years is just the start!
industry, facilitating connectivity with our field staff.
industry, facilitating connectivity with our field staff.
CSA: How has prior retail experience impacted your ability
CSA: How has prior retail experience impacted your ability
to partner with current retail clients?
to partner with current retail clients?
Moving forward, one of the biggest opportunities for increased
Moving forward, one of the biggest opportunities for increased
RCA Equals Integrity
productivity and quality improvements will result from the
productivity and quality improvements will result from the
RB: RB: For For the the first first 17 17 years years of of my my career, career, I I worked worked in in a a variety variety of of
integration of project collaboration applications more fully into
integration of project collaboration applications more fully into
merchandising, operations and executive positions with national
merchandising, operations and executive positions with national
the creation of the built environment. Most of us have transferred
the creation of the built environment. Most of us have transferred
Trust is a crucial component of any
expectations. Today, RCA is a
Members are not excluded based on
retailers. This experience gave me a keen understanding of what
retailers. This experience gave me a keen understanding of what
Westwood_CSA4pgFINAL508.indd
4
existing processes into collaborative web-based project
existing processes into collaborative web-based project
retail relationship. It becomes critical
79-member organization with a stated
prior activities but are expected to
comprises an effective contractor from a retailer’s perspective
comprises an effective contractor from a retailer’s perspective
management systems but the real benefits will come when users
management systems but the real benefits will come when users
when millions of dollars—and store
mission to promote professionalism
maintain the RCA code of ethics upon
develop new processes that are made possible by these tools.
develop new processes that are made possible by these tools.
openings—are on the line. Formed
and integrity in retail construction
joining the organization.
The time and cost of the traditional model—where an owner rep
The time and cost of the traditional model—where an owner rep
in 1990, the Retail Contractors
through industry leadership in
spends a lot time on a plane personally visiting projects—can be
spends a lot time on a plane personally visiting projects—can be
Association (RCA) helps guide
education, information exchange and
“A number of owners use membership
used in different ways.
used in different ways.
retailers to a membership committed
job site safety.
in the RCA as a key criteria in
CSA: What do you think retailers and general contractors
CSA: What do you think retailers and general contractors
to a strict code of ethics and educated
selecting contractors and I would
can do to become better partners?
can do to become better partners?
on client expectations.
As part of its mission, RCA helps
say that most companies use it as a
underwrite scholarships to schools of
supplement,” Benda added. “When
RB: RB: Our Our job job is is to to execute execute as as directed directed by by our our client. client. I I would would
According to Westwood president
construction and continuing education
I was serving as president, I was
say, however, that I am a strong advocate for developing
say, however, that I am a strong advocate for developing
Robert Benda, whose second term
programs for member companies’
frequently called by someone who
collaborative vendor relationships with the design and
collaborative vendor relationships with the design and
as RCA president ended in 2006, the
fi eld superintendents and project
needed to increase their capacity
construction team. Involving all parties early in the process and
construction team. Involving all parties early in the process and
sharing the objectives of the organization makes it possible
sharing the objectives of the organization makes it possible
founding members felt that some
managers. One of the most valuable
of contractors, and was specifi cally
for vendors to make informed decisions based on a contextual
for vendors to make informed decisions based on a contextual
of the practices of construction
services RCA provides retailers is a
looking for our list of members.”
Building on Trends
understanding of the mission.
understanding of the mission.
companies pursuing retailers were
group of contractors committed to
injurious to the reputation of the
the organization’s ethics and offering
Today, that list—and the principles RCA
Benda, chairman and chief executive
CSA: Where do you think retail is headed?
CSA: Where do you think retail is headed?
CSA and Robert
of Westwood Contractors,
industry.
documented fi nancial credibility.
members uphold—is easily accessible
pay
tribute to the company’s
silver anniversary with a
past, present
on www.retailcontractors.org. ■
RB: At least in America, I believe that shopping is much
RB: At least in America, I believe that shopping is much
look at the
and
future of retail general
Based in Alexandria, Va., RCA’s initial
“Bringing as many people in our
contracting.
more than the process of obtaining goods or services. It
more than the process of obtaining goods or services. It
is entertainment, therapy, socialization, adventure … an
is entertainment, therapy, socialization, adventure … an
focus was on educating retailers
industry into compliance with
important part of our life experience. Retailers will continue to
important part of our life experience. Retailers will continue to
about practices that put them at
accepted principles and practices
CSA:
First
of
is congratulations and, its
protocol,
handling
procedures
for
owner
supplied
materials,
and
invent new ways to provide inviting experiences for consumers
invent new ways to provide inviting experiences for consumers
on
Westwood’s
25th
anniversary.
defi
ned
protocols
the
hand
off
to
the
operations
staff.
risk while educating contractors
makes it a better place for all of us
Westwood used live webcams on-site during the
Westwood used live webcams on-site during the
as they purchase goods and services which result in a profit
as they purchase goods and services which result in a profit
As
you
look
back
on
your
about legal compliance and retailer
to make a living,” Benda explained.
construction of the bebe flagship store on Rodeo Drive.
construction of the bebe flagship store on Rodeo Drive.
for the retailer. This creativity goes beyond the retailers
for the retailer. This creativity goes beyond the retailers
decades
Westwood’s
helm,
That
has
led
to
the
third
major
change,
which
involves
themselves to the developers who provide the platform for
themselves to the developers who provide the platform for
what
changes
have
you
seen
utilization
technology
solutions
that
increase
the
productivity
Robert
Benda,
Chairman
CEO,
in
retail
have
they
of
the
entire
project
team
to
the
physical
aspects
the
Westwood
impacted
your
role
as
general
project.
years
ago,
the
staff
considered
very
Contractors,
and Inc.
contractor?
progressive
of has when has
invested
a fax
a
to to machine.
Today,
in on the the the the our utilize Paul, retail Texas. what me of to
we
a
comprehensive
suite
to a technology
of
solutions
allow
entire
RB:
would
cite
three
changes.
the
shortening
project
be
connected
real-time
years “product
the
life
cycle”
concepts.
was
not
a unusual
ago
for
retailer
not
make
changes
to
built
space
for
Looking
ahead,
the
next
major
change
will
come
from
the
entire
duration
of
the
lease.
Today,
we
the
most
successful
understanding
and
application
of
the
green
in building pace basis. that
ethic
retail.
retailers
updating
their
It major to stores for
with
new
feature
areas,
etc.,
a
yearly
basis.
much
that
retailer
20 will of
CSA:
How
Westwood
with—and
responded
update
its
concept
design
three
to
years
when
it
does,
to—these
trends?
retrofi
the
entire
existing
store
base.
RB:
Westwood
has
always
had
a us retailer’s
perspective
The
second
change
that
is has
occurred
over
the
years
a Twenty involves signage, The
makes
good
to and retail
contractor
due
my
background
retailers
becoming
much
more
disciplined
requiring
management
I for the
retail
construction
background
of
standardized
a processes to
across
their
contractor
base.
years
executive
team.
This
has
allowed
keep
with
As seen in Chain Store Age
ago,
clients
didn’t
much
care
how
you
got
there;
you
just
industry’s
evolving
needs.
needed
to
turn
the
store
over
on
fi contract more and have The at ve
the
completion
date.
This
I often on most
led
an
unacceptable
level
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of
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ces:
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Wash.,
St.
evolved
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we
work
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specifi
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Minn.,
a Raleigh, team Twenty
N.C.,
and
in manage headquarters grown offi on Westwood
our
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Worth,
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in with also retail contractors
all
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Current
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include
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specialty
retailers,
reporting,
quality
assurance
and
quality
control
processes,
billing
CONTINUED ON NEXT PAGE
4/9/08
10:33:44 AM
INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES: STORE PLANNING, EQUIPMENT AND CONSTRUCTION Exhibiting at SPECS is a merchandising
INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES: STORE PLANNING, EQUIPMENT AND CONSTRUCTION Exhibiting at SPECS is a merchandising
INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES: STORE PLANNING, EQUIPMENT AND CONSTRUCTION Exhibiting at SPECS is a merchandising

INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES:

STORE PLANNING, EQUIPMENT AND CONSTRUCTION

Exhibiting at SPECS is a merchandising benefi t of advertising in Chain Store Age.

Space and attendance are limited. Ask your sales manager for details.

SPECS is the industry’s premier annual retail SPECS FACTS AND FIGURES store development conference. Since 1965,
SPECS is the industry’s premier annual retail
SPECS FACTS AND FIGURES
store development conference. Since 1965,
• 70% of SPECS/2008 attendees
this exclusive conference and exhibition has
were retailers.
uniquely served the professional education and
• 96% of the SPECS/2008 audience rated
networking needs of America’s top retailers
This invitation-only conference for
and suppliers — the advertisers and readers of
the overall experience “excellent/good.”
• 92% of SPECS/2008 attendees said
senior-level managers features 50
Chain Store Age.
hours of unparalleled networking
they would return for the 2009 show.
opportunities, with attendance limited
Attendees are retail headquarters
• SPECS/2008 retailers operate more
than 194,732 stores with more than
to invited senior executives and two
executives including vice presidents,
representatives each from a maximum
2.28 billion square feet of retail space.
directors and managers of store planning,
engineering from all retail market segments.
• SPECS/2008 retailers will open 8,142
stores in 2008; remodel 6,676.
• 43% of SPECS/2008 attendees operate
of 25 sponsors.
design, construction, maintenance and
The centerpiece of Executive SPECS
SPECS is a three-and-a-half-day
chains of 500 units or more.
is a customized executive-level
conference of personal-development
management development seminar.
seminars, educational programs, hands-on
In 2009 SPECS will add “The Green4Retail
Event Dates: November 10-12, 2009
workshops and networking opportunities.
Resource Center,” an exhibit floor
To participate, click on:
The “Solution Center Exhibit Floor” features
spotlight on sustainable solutions.
the latest products and services from
www.executivespecs.com
Event Dates: February 22-25, 2009
leading manufacturers and suppliers.
To participate, click on:
www.specsshow.com
GREEN4RETAIL
2009 Editorial Highlights
Green4Retail is the fi rst conference
Attendees will include retail
executives involved in:
PRINT
specifi cally focused on the
Chain Store Age Magazine
implementation of green initiatives in
• Construction
• Monthly Green4Retail Supplement
• April —Green4Retail
store, planning, design, construction and
Conference Issue
• Store Planning and Design
facilities management.
• Facilities Management
Chain Store Age’s fi rst G4R Conference
• Real Estate
in 2008 was attended by more than 250
• Energy Management
retailers, suppliers and decision-makers
• Sustainability and
looking to capitalize on trends in energy
conservation and sustainable practices
Environmental Strategy
to gain a competitive advantage in
ONLINE @chainstoreage.com
• Green News Landing Page
• June — Expanded Green4Retail
Post-Show Report
• E-newsletters
• Weekly General News
• Monthly GreenTalk
Event Dates: April 29-30, 2009
the growing green marketplace. The
EVENTS
To participate, click on
2009 event will again feature speakers
• April — Green4Retail Conference
with expertise in green store design,
www.greenforretail.com
construction, facilities and operations.
6
A CHAIN OF INFLUENCE SUCCESS STORY SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age

A CHAIN OF INFLUENCE SUCCESS STORY

SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age Magazine • February — Annual SPECS
SPECS/EXECUTIVE SPECS
2009 Editorial Highlights
PRINT
Chain Store Age Magazine
• February — Annual SPECS
Show Issue
• May — SPECS Wrap-up
• Monthly Department —
SPECS/Operations
• Construction
• Energy Management
• Facilities Management
• Fixtures
• Floor Maintenance
• Lighting
• Signage
• Store Design
ONLINE @chainstoreage.com
• February SPECS Show Coverage,
featuring Chain Store Age TV
• May — SPECS Expanded
Post-Show Report
• E-newsletters
• Weekly General News
• Monthly GreenTalk
EVENTS
• February — SPECS 2009
• November — Executive SPECS
A CHAIN OF INFLUENCE SUCCESS STORY SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age
A CHAIN OF INFLUENCE SUCCESS STORY SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age
CSA events deliver news, knowledge CSA events deliver news, knowledge and networking results. and networking results.
CSA events deliver news, knowledge
CSA events deliver news, knowledge
and networking results.
and networking results.

“MORE THAN WE’D HOPED”

A CHAIN OF INFLUENCE SUCCESS STORY SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age

To promote our brand and grow nationally we knew we needed to do more than just sit here in De Pere, Wisconsin, and wait for people to run across

our website. We started working with Chain Store Age fi rst on copy for our ads. Those ads worked into our

booth design for SPECS. Between SPECS and Executive

SPECS we started to meet the right people — middle- and executive-level managers — and those prospects

started to become clients. Since 2002 we’ve grown sales

more than 500%, and we can defi nitely correlate that

growth in part to our work with Chain Store Age. At the

start, our hope was that the market would come to us. Now it’s happening more than we’d hoped.

A CHAIN OF INFLUENCE SUCCESS STORY SPECS/EXECUTIVE SPECS 2009 Editorial Highlights  PRINT Chain Store Age

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INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES: FINANCE, TECHNOLOGY, SUPPLY CHAIN & OPERATIONS MAIN & WALL Where Main

INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES:

FINANCE, TECHNOLOGY, SUPPLY CHAIN & OPERATIONS

MAIN & WALL Where Main Street Meets Wall Street MAIN & WALL 2009 Editorial Highlights 
MAIN & WALL
Where
Main
Street
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Street
MAIN & WALL
2009 Editorial Highlights
PRINT
Chain Store Age and David N. Deutsch
The conference will feature interactive
Chain Store Age Magazine
& Company will partner for the third
general sessions and panels, presenters
• March — Main & Wall
consecutive year to present “Main &
from highly regarded retailers and
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Wall,” a unique executive event designed
financial-services companies, and will
• May — Main & Wall Wrap-up
specifically for the C-suite leadership of
provide information and networking
• Monthly Departments — Finance
retail companies.
opportunities to help attendees shape the
future of their companies.
ONLINE @chainstoreage.com
• March — Main & Wall
Event Dates: March 4-5, 2009
Show coverage
To participate, click on:
• May — Expanded Main & Wall
www.mainandwallconference.com
Post-Show Report
• E-newsletters
• Weekly General News
• Semi-monthly SiteTalk
EVENTS
• March — Main & Wall Conference
EXECUTIVE
SU MM IT

8

Chain Store Age ’s Executive Summit As an Executive Summit sponsor, your is a new, three-day
Chain Store Age ’s Executive Summit
As an Executive Summit sponsor, your
is a new, three-day learning and
company will benefi t from:
networking conference designed to
• Extended reach to retail decision-makers
engage retail leaders in targeted
across all key disciplines
educational tracks and team-building
• A voice for your brand(s) through
plenary and keynote presentations.
roundtable discussions and speaking
opportunities
Content tracks are built from the Chain
• Association of your products with dynamic
Store Age S.T.O.R.E. Program Model:
industry leaders through a keynote
New
sponsorship package
S: Supply Chain
• Extra exposure in the Summit
2009! in
T: Technology
Exhibit Hall
O: Operations
R: Risk Management
Event Dates: June 2-4, 2009
E: Executive Leadership
To participate, click on:
www.csaexecutivesummit.com
Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June
Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June
Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June
Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June
Chain Store Age
EXECUTIVE SUMMIT
2009 Editorial Highlights
PRINT
Chain Store Age Magazine
• June —Executive Summit Issue
• August — Executive Summit
Post-Show Report
• Supplements
• Retail Technology Quarterly
• Monthly Departments
• Retail Technology
• Networking
• E-Commerce
• Supply Chain
• Payment Systems
ONLINE @chainstoreage.com
• June — Executive Summit Coverage
• August — Expanded Executive
Summit Post-Show Report
• E-newsletters
• Weekly General News
• Semi-Monthly TechTalk Tuesday
• Semi-Monthly SiteTalk
• Semi-Monthly PeopleTalk
• Monthly GreenTalk
EVENTS
• June — Chain Store Age
Executive Summit

A CHAIN OF INFLUENCE SUCCESS STORY

THE RIGHT PLACE AT THE RIGHT TIME

Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June

We were interested in exhibiting in SPECS 2008 due to the large number of retail new construction attendees, which represented new opportunities for our business.

Chain Store Age did a fantastic job of organizing the event, which had the right mix of exhibit time and an abundance of networking opportunities. Plus the attendance at the conference was excellent.

SPECS 2008 provided over 30 solid leads and has

generated signifi cant new six-fi gure revenue within a

six-month period. We are very pleased with the results and look forward to participating in SPECS 2009.

Chain Store Age EXECUTIVE SUMMIT 2009 Editorial Highlights  PRINT Chain Store Age Magazine • June

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Advertorial Advertorial power of the anchors, including Best Buy, Lane Bryant, Michaels, Old Q&A Navy,
Advertorial
Advertorial
power of the anchors, including
Best Buy, Lane Bryant, Michaels, Old
Q&A
Navy, Petco, Sport Chalet, Staples,
Tilly’s and BevMo.
The center features an
Today’s
Create
A/V Systems
innovative layout designed for
easy navigation by customers.
Experiences
The stores and restaurants reside
Unique Branded
in four villages. Village I houses
major restaurant tenants, while
a four-sided fi replace forms a
a four-sided fi replace f
To
is
Centers of Power
find out
focal point. Village II has service
focal point. Village II h
how Bose Corporation
tenants including a nail salon
tenants including a nai
Arbuckle,
CSA spoke with Kim
and cell phone retailer. Village III
and cell phone retailer.
helping chains elevate their A/V experience,
features fast food restaurants,
features fast food resta
Americas Manager, Bose Direct Solutions Group.
and Village IV provides the
and Village IV provides
backdrop for mid-size stores.
backdrop for mid-size s
Q.
are
chains
from
competitors.
After
Q.
What
the
Bose
difference?
Countryside’s distinctive agrarian
Countryside’s distincti
today’s
retailers
you
have
hamburger
or
A.
Bose
has
strong
commitment
style architecture pays homage to
style architecture pays h
and
restaurants
purchase
jeans
many
places,
to
research.
For
over
40
years,
the Inland Empire and underscores
the Inland Empire and u
looking
for
after
that
it’s
all
in good about on
the
experience.
we’ve
been
dedicated
to
developing
both the character and the quality
audio/video?
products
and
a technologies simplicity
that
of the development. The stores are
A.
you
drill
Q.
systems
to
provide
real
benefits
and
solutions.
or in down, shop are
done as farmhouses, barns with
there
a are of
two
Bose
Products
deliver
is Professional
silos and outbuildings. Agricultural
A.
They
shouldn’t
be.
Solution
types
clients.
high-quality
audio
performance,
implements including grain silos
providers
like
Bose
are
making
One
to
have
pleasant
elegance
and
engineered
just on It sets wants
complex
systems
to
operate
so
and barn elements are part of the
environment
customers
who
for
demanding
commercial
stores
can
focus
selling.
landscape.
or
dine.
may
background
music
applications.
When
comes
to
that
just
If a What Then
there
setting
up
system,
it our
engineering
The Smoke Tree Commons
clients
the
a for opposite mood. be
end
of
the
Q.
has
Bose
positioned
group,
sales
managers
and
project
Community Center
spectrum.
They
want
unique
as
single
A/V
a solution difficult easy of
provider
is listen a
managers
to
customers
to
For its Palm Springs power
a is restaurant
compelling
experience
designed
a Are How can retail can
for
and
chains?
that’s
understand
what
they
want.
The
play, Donahue Schriber has built
longer or
goal
to
deliver
a
custom-designed
A.
Integration
key
word.
to keep customers shopping
designed
a 169,000-sq.-ft. community
A/V
system
based
on
their
needs.
we
take
care
A/V
and
a
to drive them back again to
shopping center at the southwest
seamless
integrator
of
music
If be content use? itself all, but
D onahue Schriber shopping centers
importantly, the area is growing rapidly.
corner of Palm Canyon Drive and Barona
shop because the A/V experience was
so beneficial.
aim for trade area dominance.
Estimates project that the trade area’s
Road. “We’re 93% pre-leased in the
as well, we increase value to our
customers.
For
call information
Being a one-stop shop
Two of the company’s current
population will grow by 23% by 2011.
highest income area of Palm Springs,
makes
Bose more
Direct
Solutions, on
Q. How
has
the
the construction and overall
that changed in
developments are indicative of that goal:
Testifying to the strength of the market,
right on Palm Canyon Drive,” Elliott says.
please
1.800.579.2073.
last decade or so?
process easier.
Countryside Marketplace, a power center
Countryside had pre-leased over 90
Average household income within one
under construction in Menifee, Calif.,
percent of its space prior to the start of
A. Expectations are greater today.
mile of the site is $77,465. And that’s just
concept is trying
to get
and Smoke Tree Commons, a community
construction, with another 5% committed.
Each retail
the beginning of the
center going up in Palm Springs.
When complete, the center will encompass
the in-store
market share, and
Every year, more than 1.4 million tourists
experience
is one
in
732,000 square feet on a 68-acre site
visit Palm Springs.
The Countryside Marketplace
and feature three major anchor stores:
Smoke Tree’s retro Moderne
Power Center
SuperTarget, Lowe’s Home Improvement
architecture fi ts with Palm Springs’ ageless
“Located on the southwest corner of
and a Kohl’s department store. Ten mid-
charm while the retailers that have signed
I-215 and Newport Road, Countryside
size tenants will complement the drawing
installed
on refl ect modern tastes. Anchors include
Marketplace is the market-dominant
Jensen’s Finest Foods, a high-
shopping venue between Temecula
end grocery store, Walgreens,
high-energy
and Moreno Valley,” says Chris Elliott,
Petco, Michaels, TJ Maxx and
to
development manager for the Costa
flat
plasmas,
Cost Plus.
Mesa, Calif.-based Donahue Schriber.
are really
Indeed, the estimated 2008
attention.
poised to dominate the existing
population of 97,363 within a fi ve-
Palm Springs market, while
about a compelling
mile radius earns a median household
to
Countryside Marketplace seems
income of $58,073. The entire
positioned
population of the trade area — 225,306
surging Inland Empire market
chains
— boasts a median household income
it serves — all according to
a
of nearly $60,000. Perhaps even more
Donahue Schriber's plans.■
A/V
experience
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CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS. When you advertise with Chain Store Age ,

CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS.

When you advertise with Chain Store Age , you gain extraordinary access to the market leaders, decision-makers, and influencers you need to know to grow in retail planning, construction, technology, management and operations.

Online, in print, and at events, Chain Store Age connects you with retailers and the executives who build, design, outfit, operate and maintain their stores — all year long.

Challenge us to create an innovative, cost-efficient and accountable media plan to help you build your business and your brands. We’re always ready to prove no other media company helps you achieve your sales and marketing goals better than Chain Store Age .

Sincerely,

CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS. When you advertise with Chain Store Age ,

Murray Forseter

Publisher and Group Editorial Director

CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS. When you advertise with Chain Store Age ,
CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS. When you advertise with Chain Store Age ,
CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS. When you advertise with Chain Store Age ,

1111