Case Double D Trucking.

Problematic of the company: Find solution for the Double D Trucking to remain in its top position in the customer satisfaction in the field of logistics and transportation with the presence of highly competitive companies in the market.
1. The conclusion reached by Douglas Dean is to become a full-service

logistics provider to fight against the competition and survive. Today the nature of the trucking industry is a strategy of vertical integration. The current transportation services of the Double D Trucking is said to be non sufficient with regards to the demands of the customers. The customers are demanding or having a need for other logistic services rather than the transportation only.
2. The logistical strategic thrust for Double D isnt a vertically integrated.

In the case, the main powerful point of the company is the high rate customer satisfaction. a company that has never lost a customer and never lost a day to labor disputes. Vertically integrated companies in a supply chain are united through a common owner; moreover, it is one method of avoiding the hold-up problem.
3. Alternative logistics services being added to Double D market

offering. First of all, to still manage to be on top on this business field, the company has to be innovative or be able to acquire new technologies and adopt changes that the trucking industry and logistics has using right now. As we said earlier, it seems that the customers are demanding something else than the transportation only . By the way , as the main concern of the company , to get the customers satisfaction on their trucking services , there is real need to for the Double D Trucking to become a full service logistic provider.
4. Value added services that can be consider by the strategic planning

team. First of all, adopting the third party logistics (3PLs ) to manage the transportation and storage activities of the company to the receiver could be a great action. With a Standard 3PL provider (the most basic form of a 3PL provider), they would perform activities such as, pick and pack, warehousing, and business like the distribution. Conclusion: Earlier, Double D has been an innovator in the trucking industry to use the new technologies and management techniques. However, Double D is in a critical stage by the growing vertical integration of the competition. For a while, the Double D had been successful over the past years and had become recognized as to never lose a customer. Today,
Carole Andreucci Logistica II Tarea 1

the company had to use alternative logistics services like the 3PL to remain its in top position.

References: The management of business logistics as supply chain perspective 7th edition by COYLE, BARDI, LANGLEY International logistic, Global supply chain management 2003 by LONG DOUGLAS http://www.logisticsmgmt.com

Carole Andreucci

Logistica II

Tarea 1