Moulay Ismail University College of Higher Education of Technology

OPTION: MARKETING AND TOURISM MANAGEMENT STUDENTS NAME: EL KHALFI BOUCHRA

Plan
I. General Information on the tourist restaur ant a) Condition b) LOCATION

II.

TYPES OF TOURIST RESTAURANTS

A) B) C) D) E)
III.

Gourmet Traditional Kitchen Family Pizzeria Quick Restaurant;

Types of service

IV.

Decisive Criteria in the promotion of mark

V.

Examples

VI. Conclusion

I. General Information on the tourist restaurant

A) Definition of the restaurant of tourism

According to the ministerial decree of September 27th, 1999 which fix new norms of classification of restaurants in the category restaurant of tourism , is considered such as the commercial firms of restaurants with which customers are main tourists, that they are exploited all year long, in permanence or only in seasonal period. A restaurant is considered as seasonal when its opening to the
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public does not exceed a length of 9 months a year, divided up or. At any rate services must be performed on the table as well as the payment, what excludes the establishments of restaurant express, snack bars and self-services.
B) Conditions of classification

To apply to the prefecture of the department To give to the customers a minimum of quality and services guaranteeing your professionalism

C ) Classification
The reins become attached to notions of:
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 Quality of comfort Decoration Quality of reception Quality of service Quality of benefits Report quality / price Followed by quality Geographical Situation of the establishment

Every guide has his own code of classification.

II.

TYPES OF TOURIST RESTAURANTS

Traditional restaurant

This branch includes several establishments and is principally made up of small individual firms. Every business leader can set it or can leave a free lesson in his creativity and in her imagination.
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They are the heirs of Moroccan culinary tradition.

The restaurants of family

They are especially customers that use this type of performance. They are especially the family concept which is put forward .

Quick restaurant
quick restoration is the area which knew the strongest growth in the last twenty years. In effect, this concept responds partly our needs of the modern society (impatient and far from one).

 Gourmet restaurant
A restaurant called "gourmet" is a restaurant that seeks to put the food in the spotlight: quality food, honorable cellar, attentive welcome, attentive service and pleasant sorroundings. It offers several menus in general depending on the complexity or value of the dishes.

Pizzeria restaurant
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The pizzeria is a restaurant specialized in sale or service of pizzas and other specialities. The pizza remains their main product.
III. The types of service

Depending on the style of a restaurant and its category, we can find different ways to serve dishes that I will detail later.

Service to the Plate :

Plates are set up in the kitchen, it is the ideal form of service to showcase the work of the cooks. The service of the plate at the
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table is right to avoid moving the arm to the client. Advantages: For a cold dish, or dessert, this allows the cook to prepare dishes in advance. There will be only to serve them well in time. A dish prepared in the kitchen is often better finished and more careful. Disadvantages: On the contrary, the training of a hot dish on a plate is much more difficult especially when the number of guests is greater than 6. It will take time to the cook (especially alone at home) to prepare the dishes and guests are then likely to eat cold.

The Dish is put down on table :

The dish raised in kitchen is put down on table, pliers (big spoon and big fork) are orientated to the customer who uses himself. This service was used in the past but returns force it with shelters and guest's table. Advantages: Friendliness, service is simple and quick the customer chosen according to its desires. Disadvantages: a lot of space on the table is needed. The first serving are the best serving so often!

English service :

The plate is already in front of the customer and put them is raised on dish. The Matre Hotel serves by the left with pliers (spoon and fork).English sauces are often served , or they are included in the costumers plate. Advantages: very quick, can of work under pressure, it allows to serve a big number of persons in 1 only trip. It is the service preferred for the big tables. Disadvantages: the dressage of the plate is less worked, dishes are heavy and hot.

Service System

In the morning and after midday: The service will be fast seen from the successive company of touring parties. In the evening: The service will be a bit slow seen from the atmosphere which will reign in the restaurant in front of the strait during the evening.

IV.

Decisive Criteria in the promotion of mark

V.

Examples :

The implementation of a restaurant that would target tourists have a positive impact on the tourism sector in particular and general economic (currency) .It is
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an engine for the revival of this area in the city of Mekns

For this,I have chosen two touristic restaurants in Mekns to my research:

- Terrab palace - The necklace of the dove (le collier

de la colombe)

Terrab palace
Restaurant in the image of Maroc, 600 people in a red and gold cadredont recall the tradition of the country. Its fully airconditioned. It consists of several rooms, it can also be used for marriages and banquets of all sorts. Several terraces are available to the costumers. This restaurant offers a French or Moroccan kitchen.
1)

Offer Rating:

Categories: Traditional Restaurants Address: 18, Boulevard Zerktouni Telephone: +212 5 35 52 61 00 E-mail :terrab@iam.net.ma

DESCRIPTION :

DESCRIPTION OF PERFORMANCE : Category of restaurant :

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Gourmet

Traditional Kitchen Family

Pizzeria Quick Restaurant

Detailed description of the rooms of the restaurant :

The periods and opening times :

Morning: 10 am to 16 pm evening: 19h to 01h 7 / 7 except Sunday evening N.B : It acquired the tourist qualitylabel and disability

It accepts animals

spoken Languages :

French, Italy, Spanish, English,German

language of card :

French, English, German

Equipment and services offered in the restaurant

-Bar, snack bar, tea room -Piano bar -terrace

The necklace of the dove (le collier de la colombe) The restaurant The Necklace of the Dove offers to his customers tasty
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one Moroccan kitchen, it will suffer in their please on the terrace in a view pan or both rooms in genuine traditional decoration.

Offer Rating :
Categories: Traditional Restaurants Address: 67, Street Driba Telephone: +212 5 35 55 50 41

DESCRIPTION :

DESCRIPTION OF PERFORMANCE :
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Category of restaurant :
Gourmet

Traditional Kitchen Family

Pizzeria Quick Restaurant

Detailed description of the rooms of the restaurant :

The periods and opening times :

Morning: 11 am to 15pm evening: 18h to 23h 7/7 N.B :

spoken Languages :

Arab

,French , English,
language of card : French

Equipment and services offered in the restaurant

- Seminaries, congresses, symposiums - Living room with TV -terrace

Conclusion
Working in a Restaurant is an activity in perpetual evolution and todays restaurant should always take care of consumer needs if it wants to perpetuate its activity.