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Big Team

Abhay Kumar Giri, Abhishek Chakraborty, Abhishek Singh, Alakh Kumar Niranjan, Amit Kumar Singh

9/9/2010

Big Bazaar , Indirapuram

Methodology
Research Instruments: Interviews and Questionnaire Data Source: Sample Size: Sample Location: Sample Elements:

Primary and Secondary Data 10 Ghaziabad City Student, Businessman, Household.

INTRODUCTION
Type Founded Headquarters Industry Products Promoter Parent Punch line
WEBSITE

Hypermarket 2001 Jogeshwari, Mumbai Retail Department, Apparels . Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahin www.bigbazaar.com

Currently 104 outlets

ROADMAP

ROAD CONGESTION & PARKINGLOT

The Traffic Congestion on the way to Big bazaar of Indrapuram is very high. The road towards Indrapuram is very much busy too.

It has a nice and huge Parking Lot. So that the entrance is always clear. 300 car can be parked over there.

MISSION
One stop shopping at discounted prices. Provides Best Products at the Best Prices.

Targets price conscious majority segment of customers.


Attracts a few thousand customers per day Is se sasta aur accha kahin nahin

S A L E S

Customer Segmentation
Big Bazaar targets higher and upper middle

class

customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

5/19/2012

PRODUCT MIX & PRODUCT ANALYSIS

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IN HOUSE BRANDS @ BIG BAZAAR


LG KORYO HP STREET MATE STAR SITARA NOKIA and 40 more brands SENSEI MOTOROLA SARAPOLO

FEW BRANDS @ BIG BAZAAR

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PRICING
VALUE PRICING (EDLP)
PROMOTIONAL PRICING
- LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING - SPECIAL EVENT PRICING

DIFFERENTIATED PRICING
- TIME PRICING

BUNDLING
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TIME PRICING
1. Price is fixed according the day of any week.

2. Price can vary even in the same week

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LOW-INTEREST FINANCING
Big Bazaar gives offers related to low interest financing for the customer to attract more customer having problems with the payment at a time. This plan also helps to increase customers which is beneficial for itself.

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PSYCHOLOGICAL PRICING
It helps to play with human psychology. As cost cutting plays an important role in recent days so this pricing helps to gather more number of customers.

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BUNDLING

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PRICING
MRP Atta 10kg Rice 10kg Dal 5kg Sugar 5kg Tea 500g Coffee 50g Refine Oil 10ltr 240 210 225 95 54 68 860 @Big Bazaar 185 210 225 94.05 53.46 68 759 Brand Shakti Bhog Parimal Moong Renuka* Red Label Nescafe Dhara

Ghee 2kg
Salt 2kg Soap 6pc Shampoo 400ml Toothpaste 300g Detergent Detergent Soap 4 Bathroom Cleaner 2 Bourntiva 500g Total

400
20 114 199 79 110 40 100 124 2688

330
19.98 99 179 74 69 39.96 50 115 2409.51

Fresh n Pure*
Tata Salt Cinthol Garnier Colgate Clean Mate* Surf Excel Bar Clean Mate* Bournvita Save 276.51
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DISCLAIMER: * Price As on 5th April 2010

PLACE Store Locations


Number of out let- 104; Located at main citytier I & tier city-II; Area-10,000sq ft120000 sqft; High street area of city; & Approachable destination.

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PROMOTION
Saal ke sabse saste 3 din Future Card (3% Discount) Shakti Card Advertising (Print Ads, TV Ads, Radio) Brand Endorsement by M.S.Dhoni Exchange Offer Junk Swap Offer Point-of-Purchase Promotions

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Some of the Key offers


- A Dish TV Set Top Box at Rs 999/- (original cost
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Rs 3500/-) on a shopping of Rs 3500/5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-. Branded Microwave 17 ltrs at Rs 1999/-. Branded DVD Player + Home theater at Rs 2999/-. Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-. Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free

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BILLBOARDS
Billboards are one of the marketing strategy followed by BIG BAZAAR . It selects important places which have a rush of people all time to put its banner. It helps in marketing and attract people to visit the store.

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PUBLIC RELATION
S E R V I C E S

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BIG BAZAAR cares about its customers and their satisfaction.


It gives a priority to its customers. The services are also very good and satisfactory in any store of Big Bazaar.

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Organization value and customer value


*High organization value *Low customer value Big Bazaar *High organization value *High customer value

*Low organization value *High customer value

*Low organization value *Low customer value

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PEOPLE
Well Trained Staff
Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500

additional people every month


Use Scenario Planning as a tool for Quick Decision

Making
Security Guards At All Gates
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PROCESS
The total process carried out from entering to the cash counter is very strategic and well defined. You can find baskets and trolleys at the gate to shop .
The products are arranged properly by its category so that one can find his or her need easily

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PROCESS Contd..
To reduce rush in cash counter there are number of counters. It has the facility to pay in cards. Decorations are also very good, and aroma of the shop is nice too, so that customers can feel comfort while shopping.

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PHYSICAL EVIDENCE
This is a very important part for any retail shop.

All the products are displayed in very decorative manner.


Customers can choose their products and can buy their products easily. As we all know JO DIKHTA HAIN , WHO BIKTA HAIN. Displaying plays an important role in current trade.

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CUSTOMER VIEW & FEEDBACKS

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Consumer feedback according to the Brand Product

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Porters five force model

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Analysis
5 Forces
Rivalry among the competitor
Threat of entrants

Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc
Domestic Business monsters are looking to start retail chains. International players looking to foray India. The bargaining power of suppliers varies depending upon the target segment. The unorganized sector has a dominant position.

Bargaining power of supplier

Bargaining power of buyers Threat of substitutes

Consumers are price sensitive.. Availability of more choice. Unorganized retail

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SWOT ANALYSIS

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Strength - High Brand Equity - EDLP - PoP promotions - Variety of stuff under single roof

Weakness
- Unable to meet store opening targets - Falling revenue.

Opportunity
- Organized retail - Evolving consumer preferences

Threat
- Competitors - Government policies - Unorganized retail

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RECOMMENDATION
The entrances of big bazaar in Indrapuram are very small ..so they have to increase the width of the entrance, so that customers feel comfortable while entering the retail. Many items are there which are not having a high demand in market, like kids toys, CD and DVDs. It should focus on those products which have a high demand. There should be more variety in brands.

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