Business Plan Suggested Content 2012

Intro: This should set the scene. The location will be described, as well as a rough outline of what will be contained in the business plan. Students can select any part of the world, provided no team member comes from that country. This section should include a justification for the choice of location, concept, target market and star rating. Type of hotel Business/Leisure/MICE; Number of stars with justification Short marketing plan including 6 to 8 Ps Means of differentiating from competition e.g. price/ quality Estimated sales with justification Estimated time to profitability (3-4 years?) HRM: Number of employees, total & department Short Manpower Plan Methods of Recruitment, Selection, Induction, Training, Development, and Appraisal Should staff be already skilled or will training be provided Ways of improving staff retention Legal Licensing agreements Incorporation Employment law Real estate Insurance

Rationale Marketing:

Accounting: Source of funds (banks, investors, limited own funds) Operating budget for the first year Projected P&L Quarterly cash budget Closing balance sheet
Word limit, Format & Deadline The word limit is 6,000 words not including appendices. Font size should be 12 and double spaced. Use the Harvard Referencing Method. Submit 2 hard copies and 1 PDF file (by email to both John Mackillop and your tutor)

Introduction

Rationale

Marketing

HR/Manpower Plan

Legal

Financial

Conclusion

Other marks

Overall

Content Guidelines This should set the scene. The location will be described, as well as a rough outline of what will be contained in the business plan. This section should include a justification for the choice of location, concept, target market and star rating. This should include a marketing plan with at least 6 of the 8Ps. Perhaps People will figure in the HR section. A discussion of how HR concerns such as recruitment, selection, induction, training and motivation will be dealt with here, as well as the implications of star rating for e.g. payroll and the training budget. Relevant legal matters e.g. licensing, agreements, incorporation, employment law, real estate, insurance. Opening and closing balance sheets, operating and cash budgets, and selected relevant ratios. This should contain a summary of the salient points in the business plan, together with good reasons as to why the project will be a success Quality and consistency of writing and consistent use of the Harvard referencing method How does the plan hang together as a whole? Is it consistent and persuasive?

Remarks

Weight 5

Mark

15

20

15

10

25

Total Mark