Oracle Endeca Information Discovery Solution Overview

2012 Oracle Corporation

Confidential Oracle Internal

Agenda
Data Discovery And Why It Matters Demo Product Overview Key Sales Plays and Next Steps

2012 Oracle Corporation

Confidential Oracle Internal

Agenda
Data Discovery And Why It Matters Demo Product Overview Key Sales Plays and Next Steps

2012 Oracle Corporation

Confidential Oracle Internal

Discovery For Warranty And Quality At Toyota

2012 Oracle Corporation

Confidential Oracle Internal

BI And Data Discovery Are Peers

Drives need for

Business Intelligence
Proven Answers To Known Questions

Data Discovery
Fast Answers To New Questions

Creates new KPIs for

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2012 Oracle Corporation

Confidential Oracle Internal

Oracle Confidential - For Internal Use Only

Data Discovery Solves New Problems

More kinds of data drive the need for fact-based decision-making in more kinds of decisions In this new world, traditional data modeling is not cost-effective For more people to use more data, interfaces must make the complex simple

2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

Key Points 1. First Enterprise Platform For Data Discovery 2. Model-As-You-Go Deployment 3. Consumer Ease-Of-Use

2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

Key Points 1. First Enterprise Platform For Data Discovery 2. Model-As-You-Go Deployment 3. Consumer Ease-Of-Use

2012 Oracle Corporation

Confidential Oracle Internal

First Enterprise Platform For Data Discovery Combines structured and unstructured data, inside or outside the company In-memory performance, but not memory bound Platform for provisioning targeted discovery apps

2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

Key Points 1. First Enterprise Platform For Data Discovery 2. Model-As-You-Go Deployment 3. Consumer Ease-Of-Use

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2012 Oracle Corporation

Confidential Oracle Internal

Model-As-You-Go Deployment at a CPG Company

Derives own model from the incoming records and documents Changes in data automatically appear in UI Drag-and-drop app composition

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2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

Key Points 1. First Enterprise Platform For Data Discovery 2. Model-As-You-Go Deployment 3. Consumer Ease-Of-Use

12

2012 Oracle Corporation

Confidential Oracle Internal

Consumer Ease-Of-Use At Land O Lakes

Integrated search, faceted browsing and analytics Faceted browsing across diverse data Faceted analytical model encourages exploration

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2012 Oracle Corporation

Confidential Oracle Internal

Agenda
Data Discovery And Why It Matters Demo Product Overview Key Sales Plays and Next Steps

14

2012 Oracle Corporation

Confidential Oracle Internal

Simplicity of Search, Power of Analytics

Walk-up ease of use
Derived from 10 years of e-Commerce consumer user experience

Search + Faceted Navigation + Visual Analysis

Search and select attributes, like a web site

Interactive Exploration
Responsive Endeca Server

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2012 Oracle Corporation

Confidential Oracle Internal

Application Construction is More Like a Domain Expert Conversing with the Data
Encourages discovery, to gain new insights Fast to extend and change Quickly iterate on new data as it arrives
No coding required

Rapidly respond to business changes

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2012 Oracle Corporation

Confidential Oracle Internal

Agenda
Data Discovery And Why It Matters Demo Product Overview Key Sales Plays and Next Steps

17

2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

A platform for data discovery applications across the enterprise
Endeca Information Discovery (EID) helps organizations quickly explore all relevant data
Combine structured & unstructured data from disparate systems Automatically organize information for search, discovery & analysis Rapidly assemble easy to use analysis applications

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2012 Oracle Corporation

Confidential Oracle Internal

Discovery Application Lifecycle

Diverse and changing information Structured Automatically unified and enriched in Endeca Server no predefined model required Drag-and-drop application composition Interactive search, navigation and analytics for exploration and analysis

Semi-Structured

Unstructured

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2012 Oracle Corporation

Confidential Oracle Internal

Oracle Endeca Information Discovery

Key Points 1. First Enterprise Platform For Data Discovery 2. Model-As-You-Go Deployment 3. Consumer Ease-Of-Use

20

2012 Oracle Corporation

Confidential Oracle Internal

Agenda
Data Discovery And Why It Matters Demo Product Overview Key Sales Plays and Next Steps

21

2012 Oracle Corporation

Confidential Oracle Internal

Key Sales Plays for Endeca Information Discovery

A. Sell Endeca Information Discovery for high-value data discovery use cases impossible to address with traditional BI tools
Replicable examples include Product Quality Discovery and Analysis, Insurance Claims Discovery and Analysis, Criminal Intelligence Discovery and Analysis, Social Media and Sentiment Discovery and Analysis

B.

Sell Endeca Information Discovery alongside OBI Foundation as the best total solution for business intelligence
Expand Oracle BI deal also to cover discovery use case Use to differentiate Oracle BI from BI competition lacking data discovery solution

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2012 Oracle Corporation

Confidential Oracle Internal

High Value Data Discovery Use Cases

Four example opportunities
1. Sell Product Quality - Discovery and Analysis into Oracle ERP Manufacturing Apps installed base 2. Sell Insurance Claims - Discovery and Analysis into Oracle apps base of Insurance and Healthcare customers 3. Sell Criminal Intelligence - Discovery and Analysis into Oracle installed base of law enforcement and intelligence agencies 4. Sell Social Media and Sentiment - Discovery and Analysis in Oracle CRM Apps installed base Each can be used to penetrate new, non-Oracle customers

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2012 Oracle Corporation

Confidential Oracle Internal

Combined Value with Oracle BI

Best complete solution for business intelligence
Expand Oracle BI deal to also cover discovery use cases Use to differentiate Oracle BI from BI competition lacking data discovery solution
Drives need for

Business Intelligence
Proven Answers To Known Questions

Data Discovery
Fast Answers To New Questions

Creates new KPIs for

24

2012 Oracle Corporation

Confidential Oracle Internal

Next Steps
Additional Resources

Oracle.com
(http://www.oracle.com/us/solutions/ent-performance-bi/endeca-info-discovery-1494658.html)

Data sheet and overview

(Coming soon: Technology Whitepaper)

Oracle Technology Network

(http://www.oracle.com/technetwork/middleware/endeca/overview/index.html)

Link to all public content Forum and knowledge base wiki (Coming soon: Implementation video series)

Engage with Platform Technology Solutions (PTS)

PTS Contact: Shishir Agarwal Phone: (650) 607 2077 Email: Oracle-development_ww@oracle.com Subject line Endeca
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2012 Oracle Corporation

Confidential Oracle Internal

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2012 Oracle Corporation

Confidential Oracle Internal