INTRODUCTION

Introduction:

Meaning of Insurance:
Life insurance ensures that your family will receive financial support in your absence. Put simply, life insurance provides your family with a sum of money should something happen to you. In addition to serving as a protective cover, life insurance acts as a flexible moneysaving scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably The business of Insurance is related to the protection of Human Assets and Economic values of Assets. Insurance is mechanism that helps to reduce the effect of such adverse situations. The business of insurance started with marine business. The first ins. Policy was issued in 1583 in England. Insurance began in 1870 with Life Insurance being transacted by on England Company in India. The first Indian Insurance Company was the Bombay Mutual Assurance Society Limited formed in 1870. This was followed by the Oriental Life Assurance Co. in 1874, Industry is growing @ 19 p.a. it accounts 15% household saving & has the potential to increase the share by 20%.

Two Types of Insurance:

a) Life Insurance.

b) Non- Life Insurance (General Insurance).

Non- Life Insurance divided into 3 types. * * Marine Insurance. Fire Insurance.

* Miscellaneous Insurance.

INSURANCE

Life Insurance

Non-Life / General Insurance

Marine Insurance

Fire Insurance

Misc.Insurance

What is Life Insurance?

Life Insurance is an agreement that guarantees payment of a stated amount of monetary benefits at the end of specified term of on the death of the Life Insured.

Need for Life Insurance:

Old Age ProvisionsProviding for a lump sum amount after the active income earning years of the life assured. Children benefitProvision for the education, marriage and start in life. Protection Against InflationProvision of capital appreciation (assets) to combat inflation.
3

Family Protection: Protection of the interest of the family members against the loss of income due to the death of the breadwinner.

Provision for Special Needs: Protection on financial difficulties arising out of accident, disability, sickness, loan repayment on death. Protection Against Business Losses: Key men insurance, partnership Insurance. Protection Against Creditors: Policies under M.W.P. Act.

Key Benefits of Life Insurance: Life insurance, especially tailored to meet your financial needs.

Need for Life Insurance: Today, there is no shortage of investment options for a person to choose from. Modern day investments include gold, property, fixed income instruments, mutual funds and of course, Life Insurance. Given the plethora of choice, it becomes imperative to make the right choice when investing your hard- earned money. Life Insurance is a Unique Investment that helps you to meet your dual needs- saving for lifes important goals, and protecting your assets.

Asset Protection: From an Investors point of view, an investment can play two roles- assets appreciation or asset protection. While most financial instruments have the underlying benefit of asset appreciation, life insurance is unique in that it gives the customer the reassurance of asset protection, along with a strong element of asset appreciation. The core benefits of Life Insurance is that the financial interests of ones family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creation proposition. The customer therefore benefits on two counts and life insurance occupies a unique a unique space in the landscape of investment options available to a customer.
4

Goal Based Savings: Each of us has some goals in life for which we need to save. For a young, newly married couple, it could be buying a house. Once, they decide to start a family, the goal changes to planning for the education or marriage of their children. As one grow older, planning for ones retirement will begin to take precedence. Clearly, as your life stage and therefore your financial goals change, the instrument in which you invest should offer corresponding benefits pertinent to the new life stage.

Our vision:
This we hope to achieve by:

Understanding the needs of customers and offering them superior products and service Leveraging technology to service customers quickly, efficiently and conveniently Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealings

The success of the company will be founded in its unflinching commitment to 5 core values - Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the value describes what the company stands for, the qualities of our people and the way we work. We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

ABOUT ICICI PRUDENTIAL Life Insurance Co.LTD:-

It is a joint venture between ICICI Bank, a premier financial powerhouse, and prudential pls, a leading international financial service s group headquartered in the United Kingdom. It is the first private insurance company to being operations in December 2000.total capital infusion stands at rs.20.60 billion, with ICICI Bank holding a stake of 74% and prudential plc holding 26% as 4th April, 2007. First Insurance Company to get AAA rating by Fitch. Record of settling 92% of claims within 8 working day of receiving the document. For three year in a row, ICICI Prudential has been voted as Indias Most Trusted Life Insurance, by the economic Times- As Nielson ORG Marg survey of Most Trusted Brand.

ABOUT THE PROMOTERS

ICICI Bank

ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. ICICI Bank is Indias second largest bank with total assets of Rs.3, 446.58 Billion (US$ 79 Billion) as on March 31, 2007 and profit after tax of Rs.31.10 billion for fiscal 2007. It offer wide range of Banking & Financial services to corporate and Retail customers. In 1999, ICICI become the first Indian company and the first bank or financial institution from no-Japan Asia to be listed on the New York stock Exchange (NYSE). The bank has a network of about 950 branches and 3,500 ATMs in India and 21 million customer (as of end July 07) and presence in 17 countries.

PRUDENTIAL

Prudential pls was founded on 30th may 1848 in Hatton garden, London. It has more than 21 million customer, policy holders and unit holders worldwide. Prudential has complete range of financial services to offer like life insurance, Mutual Fund, Banking, investment management, and pension and General Insurance.

Competitors:

There are several companies presently working in India, the present scenario of life insurance companies are given as: a. LIC Fully owned by Government.

b.

Private Players:

MAX NEW YORK 2% 3% 4% 2% 5% 21% 9% 4% 12% 28% 4% 5% 1% SHIRAM LIFE BAJAJ ALLINZ ICICI PRUDENTIAL RELIANCE SBI LIFE TATA AIG HDFC SLIC BIRLA SUNLIFE ING VYSYA KOTAK MAHINDRA AVIVA MET LIFE

Customer of ICICI Prudential Life Insurance Co. Ltd.

For every Life Insurance Company including ICICI pru also they are mainly concentrating on salaried & businessmen people. Company has also designed its products to suit its customer. ICICI Prudential has categorized its products in accordance with the customer.

Target Customer:
Salaried people. Businessmen. Housewife. Agriculturist.

PRODUCTS OF ICICI PRUDENTIAL LIFE INSURANCE

PRODUCTS

UNIT LINK PLAN

TRADITIONAL PLAN

CHILD PLAN

PENSION PLAN

ULIP

HEALTH PLAN

10

FINANCIAL UNDERTAKING Horizon II

ICICI PRUDENTIAL LIFE Horizon is a Unique, non-participating Unit Linked Insurance Plan in Inddian Insurance Industry, where you need not to be a financial market expert. This Plan offers the flexibility of Unit Linked Plan along with Automatic Assets Allocation which provides relatively higher returns on your money where as increasing death bench. Twin benefit of insurance cover and market linked returns profits provides higher security to Hassle free management of funds from inception to maturity, Automatic Asset Allocation of funds, Automatic rebalancing of funds at yearly intervals, free of cost higher protection, to meet your family financial needs. It is a Unique, non Participating Unit Linked insurance Plan. As per the plan and term chosen by you, ICICI PRUDENTIAL LIFE will invest the net premium amount into each of the funds mentioned.

MahaAnand
ICICI PRUDENTIAL LIFE MahaAnand is a Simple and Convenient unit linked plan, which provide you insurance cover without any medicals. Life begins afresh when you become a parent and when the child takes that first step towards you, the moment is filled with Cheer, enthusiasm never felt before. This moment marks a new beginning in the Childs life and there no looking back after that. The Child Keeps growing and so are his dreams, aspirations which always aim to reach Horizon and you want your child achieve his / her dreams. But at the same time as a proud parent you also want to secure their future against rising cost of education and other necessities.

11

Key Features Twin benefit of market linked returns and Insurance Cover. Simple joining Process No Medical examination required. Option to Pay Premium, as low as Re. 500 p.m Choice of 3 fund option to choose Flexibility through switching and redirection Options Liquidity through partial Withdrawals Attractive Tax benefits under the income tax Act, 1961

Unit Plus II
We at ICICI Prudential understand the basic needs for pension plan and give you the financial strength to maintain your life style even after the retirement. ICICI Prudential Unit Plus II gives plan makes sure that you have regular income after your retirement and helps you to maintain your standard of living.

This is a Unit linked pension plan wherein the policyholder chooses an investment period from 5 to 52 years for a vesting age between 50 to 70 years. You can choose to pay either single premium or pay premium for the entire policy term. Your contributions are invested fund into 5 find options as per your choice.

12

Unit plus Child Plan

We at ICICIC prudential understand you better and hence have developed ICICI Life Unit Plus Child Plan to suit you and your needs best. This plan is meant for parents in the age of 18 57 having a child between age group of 0 15 years.

Key Features:
Market related returns to match increasing cost of education. Peace of mind by giving you triples benefits. Loyalty units to celebrate your child reaching 18 years. New Investment Fund (Equity Optimizer Fund) in addition to existing funds. Pay premium for a limited period and reap benefits over a long time. Flexible Plan which adapts to your changing needs as and when you want.

Pension Plan
We at ICICI Prudential Life understand the basic needs for Pension plan and give you financial strength to maintain your life style even after the retirement. ICICI Prudential Life Unit plus II Pension Plan makes sure that you have regular income after you retire and also helps you to maintain your standard of living. This is a unit Linked Pension Plan wherein the policyholder chooses an investment period from 5 to 52 years for a vesting age between 50 to 70 years. You can choose to pay either single premium or pay regular premium for the entire policy term. Your contribution is invested into 5 fund option.

13

Key Features

Choice to invest & control four different funds as per your risk appetite. Choice to invest & Control four different funds as per your risk appetite. Flexibility to Choose between two option. Pure Pension Pension Cum Life Cover No Medical required for Pure Pension, automatic acceptance facility Top up payments: any amount , anytime 15 days free Look Period

Smart ULIP
In the current volatile market scenario you need a plan which not only protects your investment, but also enables you to get market related returns. I PRU Life Smart ULIP is the perfect answer to your need, and will give you not only Guarantee on Select NAVs during the first seven year but also gives you the added attraction of participating in the market upside.

Key Features Guarantee of the highest of select NAVs, during the first seven year on maturity. Investment cum Insurance plan giving market related returns. Power of more Guarantee Maturity NAV, continues beyond the premium payment term. Innovation structured investment fund Flexi protect Fund Attractive Tax Benefits under the Income Tax Act, 1961.
14

Health Products

Financial planning is incomplete without planning health insurance. Due to todays hectic lifestyle , improper diet, lack of exercise we are at higher risk of contingencies of untimely serious illness. Sudden health problems could have deep in a pockets. Medical Science has advanced by leaps and bounds in the last few decades. Theres a definite need to cover for health insurance to reduce the financial burden.

ICICI PRUDENTIAL LIFE INSURANCE features both individuals and group products like :

1. Unit Linked Product - This is a single non-participating product group that meets both the financial as well as insurance needs. 2. Pension Product These comprehensive plans help to meet your post retirement financial needs. 3. Pure protection Product Nobody can predict future. So, any time anything can shatter ones dreams. Pure Protection Products help to keep one safe and secure during these trouble times.

ICICI PRUDENTIAL LIFE also offer some protection cum savings products and money back scheme products. I PRU also has product for brokers. These Products take Inspiration from the endeavors of various industries and make your life easy.

15

Target:-

Week .no

Weekly target

Weekly cumulative target 25000 50000 75000 100000 125000 150000 175000 200000 225000 250000 275000 300000

Weekly achievement

Cumulative achievement

Percentage (%)

1st week 2nd week 3rd week 4th week 5th week 6th week 7st week 8nd week 9rd week 10th week 11th week 12th week

25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000

66200 10000 30000 15000 30000 00000 00000 45000 00000 60000 37000 16800

66200 76200 106200 121200 151200 151200 151200 196200 196200 256200 293200 310000

264.8% 152.4% 141.6% 121.2% 120.96% 100.8% 86.4% 98.1% 87.2% 107.48% 106.62% 103.33%

16

SWOT Analysis:

Strengths:
Good infrastructure. Well-known brand name. Good fame. Great value in market, i.e. good will. Very good & large product range. Having good product features & less allocation charges. Good & knowledgeable employee. Gives maximum Returns in small time span.

Weakness:
Private Sector Company. Having more risk in investment. Some Hidden charges are applied. Some Clime time are applying Term & Conditions. Company Product is long time Investment. Not having that much innovative plan. Not having Product in F.D. Not having max. Growth as compared to other insurance companies.

17

Opportunities:
To innovate new scheme for middle class families in India because till now more than 50% of middle class families are not insured. Return Guarantee Fund Are Available. To be No. 1 by charging minimum allocation charges. By giving good returns than other companies. In India only 15% of peoples are insured so this is the great opportunity for every insurance company. Failure of some private insurance companies in giving good & long term results.

Threats:
Best results of top 3 insurance companies. Growing market share of SBI life insurance & LIC. Product features of competitors other than icicipru New entrants in insurance market.

18

OBJECTIVES

19

Objectives:

To get acquainted with the insurance sector and gain knowledge about the most influencing field Life Insurance, in the insurance world. To make people aware about the Insurance Insurance policies of ICICI Prudential Life

To get a practical insight into the insurance market. To undergo on the Job Training. To find out the benefits of ULIP plan for the investor as share market is also growing.

20

HYPOTHESIS

21

Hypothesis:
Life Insurance is todays need & people should look after it as an investment option.

Although the returns on life insurance policies are low but still it provides a support after life to secure family.

Insurance Policies help people in their retirement age in the increasing inflation.

ICICI Prudential holds a good number of customers among private players in Life insurance business.

ICICI prudential promoting their life insurance more as investment than life cover.

22

RESEARCH METHODOLOGY

23

Research Methodology:

Generally the research is considered as an endeavor to arrive at the answers to intellectual and practical problems through the application of scientific methods to the Knowledge universe. It is movement from known to unknown.

Method of Data Collection

Collection of Data refers to a purposive gathering of information related to the subject matter under study and the methods used depends mainly on the nature, purpose and scope of the enquiry to be undertaken, as well as on the availability of resources and time.

Data collection can be grouped under two types:

Primary Data Secondary Data

Primary Data
Primary Data are those which collected for the first time. They are original in character. They are collected by the researcher for the first time for his own use The Sources of Primary data include

Direct Personal Investigation

This implies the situation where the researcher goes into the field of study in person for the collection of required data. Also, the investigation of this nature is normally confined to a single locality and the information gathered is capital in nature.

24

 Interview Method
Every interview has got its own balance of revelation and has withheld information. An interview can be effective informal verbal or nonverbal conversation initiated for the specific purpose and focused on certain planned content areas. A method of interview consists of direct personal interview and the telephone interview. Direct personal interview requires face to face contact with the respondent. Other types of interviewing techniques are structured or unstructured method.

Questionnaire Method
Yet another of data collection is a survey that consists of asking question intended to cover a cross section of population. A questionnaire is generally mailed or handled to the respondent and filled by him without the help of the interviewer. The researcher has to ensure that the questionnaire is relevant. It should be relevant both to the studys goal and to the respondent. The level of wording the questions should match the educational level of the respondent but the questions should be kept simple.

Secondary Data
Secondary data are those which have been already been collected by others. When it is not possible to collect data in primary from the researcher may take the help of secondary data. They are those which have already been collected with some other view in mind. They are collected for serving the objectives other than what the researcher might have in his mind.

The Sources of Secondary data include Books

A book is a Collection of paper or other with text, pictures or both written on them, bound together along one edge, usually within Covers, library and information Science, a book is called a monograph to distinguish it from serial periodical such as magazines, journal or newspaper.
25

 Websites
A websites may be the work of an individual, a business or other organization and is typically dedicated to some particular topic or purpose. Any websites can contain a hyperlink to any other websites, so the distinction between individual sites, as perceived by the user, may sometimes be blurred.

Journals
Many publications issued at stated intervals, such as magazines or the record of the transactions of a society, are often called journals. In academic use, a journal refers to a serious, scholarly publication, most often peer reviewed. A non scholarly magazine written for an audience about an industry or an area of professional activity is usually called a Professional journal. The purpose of a journal is to provide a place for introduction and scrutiny of new research, and often a forum for the critique of existing research.

Magazines
A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, on both. In practice, magazines are a subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publisher.

26

A. Defining the problems and research objectives

It is said a problems well defined is half solved. The first step done was to define the project under study and decided the research objective. The project undertaken by me was Consumer awareness about Insurance. The objectives the research was to know the customer awareness about the working of Insurance provided by ICICI PRUDENTIAL LIFE Insurance and to work out the potential market for ICICI PRUDENTIAL LIFE Insurance.

B. Developing the research plan

The second stage of my study consisted of developing the most efficient plan for gathering the relevant data. The method adopted by me for carrying out study was as followed.

Sampling Plan Sampling can be defined as the section of some part of an aggregate or totality on the basis of which the judgment or an inference about aggregate or totality is made. The Sampling plan helps in decision making in the following areas:-

Sampling units The population that was targeted consists of businessmen, service class, students, housewives etc. Sample Size The sample size for my study was 100 Sampling Procedure Random sampling method was used.

27

C. Data Collection
Information was collected from both Primary and Secondary data Primary Sources: primary data are those which are collected afresh and for the first time, and thus happen to be original in character. I had collected Primary data by conducting surveys through Questionnaire, which include both open ended questions.

Secondary sources: secondary data are those which have already been collected by someone else and which already had been passed through the statistical processes. I had collected secondary data through Magazines, websites, Newspaper, Books, Journals, IPru Quarterly magazines etc.

D. Analysis of Data
After collecting the data the analysis of data had been through various statistical tools and techniques. The analysis of data required a number of closely related operations such as establishment of categories, the application of these categories to raw data through coding, tabulation and then drawing the statistical inferences.

28

DATA INTERPRETATION AND ANALYSIS

29

COMPARATIVE ANALYSIS OF INSURANCE SECTOR WITH OTHER INVESTMENT:

Q.1) Do you invest in Insurance Sector?
Response Yes No Total Frequency 31 19 50 Percentage 62 % 38 % 100

38 Yes 62 No

INTERPRETATION
62 % of the peoples are investing in Insurance. 38 % of the Peoples are not interested.

30

Q.2) If not, then what other option do you prefer to invest?

A) Fixed deposit C) Recurring deposits If Others Please specify. D) Other B) Post office Schemes

Options Fixed Deposits Post Office Schemes Recurring deposits Total

Frequency 11 9 4 24

Percentage 45.83 37.5 16.66 100

INTERPRETATION:
45.83 % people invest in fixed deposit, 37.5 % people invest in Post office schemes. 16.66 % people invest in recurring deposits. It means that all of the modes of information are not the same.

31

Q.3) which factor do you consider before investing in Insurance or other investment (tick)
Options Safety of principal Low risk Higher return Maturity period Terms conditions Total Frequency 14 15 14 4 and 3 50 Percentage 28 30 28 8 6 100

6 28 Safety of Principal

28

Low Risk Higher returns 30 Maturity period Terms and Conditions

INTERPRETATION
People prefer low risk as the most important factor before investing in Insurance or other investment.

32

Q.4) Do you have any other investment?

Options Yes No Total

Frequency 34 16 50

Percentage 68 32 100

32

Yes 68 No

INTERPRETATION
68 % of the people had bought other investment policies. 32 % of the peoples are not interested.

33

Q .5) How long have you been investing in insurance policy?

Options 1 5 years 5 10 years 10 15 years Total Frequency 22 17 11 50 Percentage 44 34 12 100

12 44

1-5 year 5-10 year

34

10-15 year

INTERPRETATION This shows that peoples are not normally invest for longer term. Theres not much of a difference between the various time periods.

34

Q.6) If in the near future if you ever plan to invest in your money in any of the Insurance Company, which would be your choice?

Options LIC I PRU MAX LIFE

Frequency 14 11 NEWYORK 7 8 10 50

Percentage 28 22 14 16 20 100

HDFC LIFE OTHERS TOTAL

20

28 LIC

16 14 22

I-PRU MAX NEWYORK LIFE HDFC LIFE OTHER

INTERPRETATION
People mostly prefer all the brands equally for their future investments.

35

Q.7) Indicate the importance of the following factors in your investment.

15 35 20 Safety Return Liquidity 30 Tax Saving

INTERPRETATION Safety:Investors are more cautious about the safety of their valuable earning and saving. So they want to invest or keep their money at the safest place for the future needs. In the present scenario the market is highly volatile and no one can certainly predict about its future. Thats why 30 % respondent said that safety is very very is important factor for them.

Returns:Return is related with actually what the investor is getting back from that investment. Investors wants to increase their capital money more and more so he invest their money in that product from he get high returns. So returns are important for 25 % investors.

36

Q.8) what is your overall knowledge of investment?

Knowledge investment

about High 20

Medium 60

Low 120

No. of Respondent

140 120 100 80 60 40 60 20 20 0 High Medium Low 120

37

FINANCIAL MANAGEMENT OF MONEY INPUT

Once the company had the knowledge of benefits and opportunities of advisor in ICICI Prudential Life Insurance they were given training as to around in the market for making sales call so they give a lot of idea by our manager Mr. Sudhanshu Shekhar Sundaray. This idea includes market survey, door to door survey, putting around company in different prime location of Bhubaneswar.

A market segment consists of a group of Customers who share a similar set of needs and wants. The market does not create the segment; the marketers task is to identify the segments and decide which one to target. And for insurance company segmented marketed into following different groups. Geographical region The Company segmented Bhubaneswar into five segments i.e. East Bhubaneswar, West Bhubaneswar, North Bhubaneswar, South Bhubaneswar, Central Bhubaneswar. Demographic region -The Company segmented the entire population of Bhubaneswar into following three Categories on the basis of demographic age .i.e. 18 to 20 age group and 40. Family Life cycle The Company segmented the entire population of Bhubaneswar into following three categories on the basis of family life cycle i.e. Single, Married, Retired/ VRS Optee. Gender - The Company segmented the entire population of Bhubaneswar into following two categories i.e. Male and Female Income - The Company segmented the entire population of Bhubaneswar into following three categories on the basis of income below 2 lakhs, 2 to lakhs, more than 5 lakhs. Occupation - The Company segmented the entire population of Bhubaneswar into following Six categories on the basis of their occupation like Student, Government employee, Private employee, House Wife, Self employed and unemployed.

38

Social Class The Company segmented the entire population of Bhubaneswar into following three categories on the basis of Social Status that is Lower Class, Middle Class, and Upper Class

Once the firm identified its market segment it looks for targeting and for Insurance Company targeting the Most prospective candidate requires Segmenting of Market into :Need Based Segmentation: - This is the most preferred and positive target segment of insurance company because most positive result comes from this segmenting targeting, like Extra income need Job need Carrier need

ROLE OF UNIT MANAGERS

In fulfilling his obligation under the agreement, Advisor shall scrupulously adhere to, follow and be bound by the Statutory Provisions Governing life insurance Advisors and more particularly the code of conduct contained therein, as in force from time to time. Without prejudice to the Advisor to ICICI PRUDENTIAL LIFE INSURANCE, the Advisor shall: 1. Faithfully and diligently promote the business of ICICI PRUDENTIAL LIFE INSURANCE. 2. Ensure that any representation made and information provided is accurate. 3. Ensure that any advice is reasonable in view of the customers circumstances. 4. Meet the Validation specified by the ICICI PRUDENTIAL LIFE INSURANCE including production and persistency.
39

5. Attend all training, meeting and Seminar arrangedor required by ICICI PRUDENTIAL LIFE INSURANCE and perform such other duties as requested by ICICI PRUDENTIAL LIFE INSURANCE. 6. Be fully responsible and accountable for all its acts and omissions. 7. Obtain, maintain, renew and keep renewed the prescribed Licenses issued by the IRDA and any other license, approval or permission required of its for fulfilling the obligations of an Advisors at all times during the terms of this Agreement. 8. Ensure that a strong need analysis is carried out for every prospect during the sales process. 9. Record and revolve, within the standard turn around time of 7 days from receipts, all the complaints and request/inquiries received from customer of advisor and statutory/ regulatory bodies and forward a report of the complaints, request and inquiries of the past week with the relevant documentation containing detail like Date of Complaint, Policy older Name, Advisor Name and Code No., MOA Name and No., Nature of Complaint, Date of Complaint Forwarded to the concerned function for resolution, status ( Resolved / Pending),Resolution date to ICICI PRUDENTIAL LIFE INSURANCE at the specified email address on every Thursday of the next week.

10. Bear all expenses incurred in the performance of duties under this Agreement unless otherwise specifically agreed to in writing by ICICI PRUDENTIAL LIFE Insurance.

11. Declare his adherence to the code of Sales and Business Conduct in the format prescribed in Schedule A .

12. Promptly notify ICICI PRUDENTIAL LIFE Insurance of receipt by it or service on it of any complaint, demand, noice or Claim made or to be made under a policy howsoever the advisor is aware of such matter.

40

TRAINING AND COACHING OF ADVISORS

Refresher training is the basic given to the trainee advisors about what is insurance, types of insurance, present scenario of life insurance in India and scope and career growth in Insurance with legal idea related to insurance.

As per provisions of IRDA Act for training of life Advisor ( effective from 31 st October 2005 ).

1. The applicant shall have to undergo at least 100 hour practical training in life or general insurance business which may be spread over three to four weeks, where such applicant is seeking license for the first time to act as an insurance agent.

2. The training duration should be minimum 18 working days excluding Sundays and Holidays

3. The attendance record of the trainees should be maintained at the Institute for necessary inspection at any given point of time.

4. In Case of short fall attendance , extra class may be permitted but the extra hours may be specified separately with proper attendance and details of faculty.

5. The seating capacity of each class-room should not exceed 40.

6. The attendance register of the faculty members should be maintained at the training institutes.

7. The faculty should provide details of the other Institution with whom they have been empanelled as part time /guest faculty.

41

8. The training Institute must display the certificate of accreditation to impart training issued by the Authority at the training institute.

9. On Successful completion of training the candidates get COT i.e. The Completion of Training Certificate By ICICI PRUDENTIAL LIFE INSURANCE.

10. The Institution should not allow a franchisee to conduct courses on it behalf even if the faculty is that of the Institute. The Institute should Conduct the training on its own premises or hired premises with proper infrastructure.

11. It will be responsibility of the Insurance Company to check the status of the institute before sponsoring any candidates for training.

12. The Institute must keep with them one set of records of the training at the place where the training is being imparted

42

SALES AND MARKETING

Key Milestones A) Financial Year 20 10 11: Bagged the converted personal finance award Outlook Money NDTV Profit Best Life Insurer 2010 Ranked among global top three in terms of number of Million Dollar Round Table (MDRT) members. Recently ICRA has assigned IAAA rating indicating highest claims paying ability to ICICI PRUDENTIAL LIFE INSURANCE.

Retains ISO 9001: 2000 Certificate for superior claim settlement process.

B) Financial Year 2009 2010 : Rated as the The Most Trusted Private Life Insurer according to a survey conducted by Brand Equity in association with AC Nielsen ORG- MARG and the Economic Times Intelligence Bureau. Become first life insurer in India to receive the highest financial rating AAA from CRISIL, best known rating agency in 2007. Ranked among global top five life insurance Companies in the number of MDRT member. Received ISO 9001:2000 Certificate for superior claim settlement process. Become the only Domestic Life Insurer to achieve CMMI Level 3 Certification for IT processes and software development capabilities.

43

C) Financial Year 2008 09 :

Second Consecutive year of Profitability . Leads Private Life Insurance Companies in Lives Covered : 6.49 Million Lives Covered.

D) Financial Year 2007 08 : Become the first life Insurer to make profits.

44

SCOPE OF THE STUDY

45

SCOPE OF THE STUDY:

This study helps in understanding the importance of investing into life insurance sector. This study will helps to get an idea about financing strategy adopted by ICICI Prudential in India. This study will helps to check the quality of services providing by ICICI Prudential in India. This study will help to decide the factors which influence the consumer while purchasing insurance policies. This study will help to determine the services given by the company after the selling of the insurance product.

46

LIMITATION

47

Limitation:

A general preference to LIC over private players. Approaching people to take their opinion is very time consuming Sample Size is limited due to the limited period of Three month. The selection of customers to cover the various strata of the society is tedious and time consuming. Getting accurate responses from the respondents due to their inherent problems. They were partial and refuse to cooperate. Respondents may have to be contacts repeatedly, or alternate respondent may have to be identified. It also been affected by Mindset of the customers.

Some Hidden Charges include in Health Plan. Premium is very high is not capability to middle class family. All funds will be invested in Share market. ( Equity- Debt ) Mindset of the customers. Peoples response to the students. The customer not think about the life insurance. Less experience to deal with the customers.

48

Unawareness about ULIP. Correct information is not provided. Preference to LIC. Some Risk of NAV fluctuations Risk of Investment in Equity market. Some Time Fund Value (Dec OR Inc) charges.

49

SUGGESTION

50

Suggestion:
1. The promotion strategy for ICICI Prudential was good where they were concentrating more on life Insurance as an investment option and that strategy should be promoted in wide manner. 2. For the Pensioner the scheme should be supported to increasing inflation, and in coming days many more Companies will not be providing pension, so they should target such employees. 3. ICICI Prudential has good name among the private players & they should sustain the save with good quality of service. 4. In rural market they should open more number of Centres to increase the share of market 5. The Companies employees should be well trained experienced & should be specialized in the area where they are promoting the Insurance Company. 6. To increase the market share in rural India, company should come up with some agri based plans to attract the rural India. 7.

51

CONCLUSION

52

Conclusion;
Most of the people are not still aware from the benefits of ULIP and are interested in getting information. The Executive training in ICICI PRUDENTIAL life insurance is a good learning experience as it gives a knowledge of following activities Data identification, collection and classification. Approach towards customer. Handling objection of customer. Sell product. As private players are also in insurance market, investors are looking for the brand name and return of that company where they want to invest their money. Most of the customers are not having faith in ULIP plan. People are having very much faith in their old insurance advisors so they dont want to invest anywhere. Some Advisors are Miss Selling about the customer.

53

BIBLIOGRAPHY

54

Bibliography:

Magazines
1) Economics and Management. (N.Y. Khan)

2) Annual report of ICICI Prudential 2009-10.

3) Annual report of ICICI Prudential 2010 -11.

Websites
www.wikipedia.com www.iciciprudential.com

55

ANNEXURE

56

Annexure:

QUESTIONNAIRE

Dear Sir/ madam I am Nitin H. Chhapparghare doing MBA from R.T.M. Nagpur University. I m preparing a project onAnAnalytical Study of Insurance Policy in ICICI PRUDENTIAL LIFE INSURANCE.For this I have designed a Questionnaire to know your views and satisfaction level of Insurance Policy. Please fill the given as per your thinking and experiences with this. I will be thankful to you for this.

Name: .. Address: .. Contact No :( O) (M) City: ...............Pin: .State: .

1. Name: ____________________

2. Age: (a) Below 30 (b) 30-40 (c) 40-50

57

(d) Above 50

3. Occupation (a) Professional (c) Salaried (b) Self-employed (e) Others

4. Which income group do you belong? (Per annum) (a) Below 2 lakhs (c) 4-6 lakhs (b) 2-4 lakhs (d) 6 lakhs and above

5. Have you ever taken Insurance before? (a) Yes (b) No

6. While taking Insurance, which things attract you the most? (a) Interest rates (c) Payback period (d) Others (b) Service Provided (d) Schemes

7. Even if the Maturity Amount is Low for the Insurance Policy , you will go for it?
58

(a) Yes

(b) No

8. Even if the Maturity Amount is high for the Insurance policy, you will go for it? (a) Yes (b) No

9. From which of the following company you have got if Insurance Policy? ( a ) ICICI PRUDENTIAL ( c )MAX NEWYORK LIFE ( b ) SBI LIFE ( d ) HDFC LIFE

Any other (please specify) ...........................................

10. Are you satisfied with ICICI PRUDENTIAL LIFE INSURANCE? ( a ) YES [ ] ( b ) NO [ ]

11. IF Yes Please give Reason (a) High Interest Rate [ ] (b) Easy Premium [ ] (c) Good Service (d)All of the Above [ ] [ ]

59