COMMUNICATION

INTRODUCTION:
Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding of response results.Communication plays a vital role in each and every sphere of life.

DEFINITION:
By W.H. Newman and C.F. Summer Jr. Communication is an exchange of facts,ideas,opinions,or emotions by two or more persons.

MEANING:
COMMUNICATION FRAGRANCE OF BLOSSOMED SOUL IS THE

Communication plays a very major and dynamic role in all aspects of life without proper Communication whole universe become paralysed.So Communication is very vital for our life.

NATURE/FEATURE/CHARACTERISTICS:
Important features of Communication are as mention below 1.Continuous process 2.Dynamic process 3.Contingent process 4.Two-Way process 5.Goal oriented process 6.Whole oriented process 7.Enhanced professional image 8.Increased productivity 9.Improved morale 10.Improved team work

ELEMENTS COMMUNICATION/PROCESS:

OF

1.Sender 2.Receiver 3.Encoder 4.Channel 5.Message 6.Decoder *Feedback is an essential aspect of Communication. IMPORTANCE OF BUSINESS COMMUNICATION: Business Communication is helping both for the individual and the organization.It is beneficial in the following ways : 1.Problem solving 2.Increased morale 3.Increased productivity 4.Stronger business relationships 5.Enhanced professional image 6.Improved stakeholders response 7.Create win-win situation 8.Steadier work flow 9.Business rapport 10.Stronger decision making

TYPES OF COMMUNICATION:
Communication can be classified as : (i) (ii) Verbal Non Verbal

(i)

VERBAL COMMUNICATION:
is called verbal

Communication by using language communication.It is of two types 1.Oral 2.Written

1.ORAL COMMUNICATION:
Words are the most important symbols used in the communication network of organization.Information through words can be transmitted orally or in written form.Oral

communication as a means for gathering and disseminating information is generally used more extensively than written communication.A considerable part of the managers time is consumed in personal contacts with subordinates and others. ADVANTAGE: 1.Quick response 2.Face to face interaction 3.Fast process 4.Time saving process

2.WRITTEN COMMUNICATION:
Standardised forms with blank spaces for messages and instructions,lingo,summary reports,and official bulletins,are all frequently used in organizations for transmitting information and messages. Thus,written communication can be more definite and effectively drafted and formulated than the oral communication.Similarly,written communication be retained as legal records and also as a source of reference.

ADVANTAGE:
1.Act as legal records 2.Drafted and formulated in an effective way

(ii)

NON VERBAL COMMUNICATION:

Communication without using words is known as non verbal communication,Message conveyed by non verbal is simple.These may be visual or auditory :

VISUAL:
Visual methods are those which are seen.

AUDITORY:
Auditory methods are those which are heard.

VISUAL SYMBOLS:

Colours,pictorial representation,poster,graphs and charts,maps,signs and signal,body language etc.are all visual forms,Non-verbal communication are the sounds which we hear such as,beatz,etc.

TYPES OF COMMUNICATION:

NON-VERBAL

A. PHYSICAL :This is the personal type of communication.It includes facial expression,tones of voice,sense of touch,sense of smell,and body motion. B. AESTHETIC: This is the type of communication that take place through creative expressions:Playing,instrumental music,dancing,painting and sculpturing. C. SIGNS :This is the mechanical type of communication,which includes the use of signals flags,The 21 gun salute,horns,siren. D. SYMBOLIC :This type of communication that makes use of religion,status,or egobuilding symbolic. E. BODY LANGUAGE :In a face-to-face communication a person does not communicate only through words,his whole personality,his general bearing facial expression,postures and gestures its involved in the process.A neatly dressed man with pleasant expression will find it easier to establish a rapport with other. F. POSTURES :When we called upon to speak,walk straightly and stand at ease.Keep our hand on the sides and the note cards on the lectern.Do not fidget,but try to feel relaxed.While speaking,use the hand for appropriate gestures but these should be no peculiar flourishes.There actions are called postures which are done to express something action. G. EYE CONTACT : Eye contact is one of the most immediate and effective means of establishing rapport with an audience.Look at our audience and pause for a while before saying anything.To start speaking as soon as

one reaches the dias shows lack of poise and creates a poor impression on audience.

ROLE AND PLACE COMMUNICATION:

OF

ELECTRONIC

1.Time saving 2.Speed 3.Saving labour and labour cost 4.Reduce monotony 5.Accuracy 6.Increase efficiency 7.Problem solver 8.Improves communication intelligence

BARRIERS OF COMMUNICATION:
1.Perceptual and language difference 2.Restrictive environment 3.Distractions 4.Deceptive tactics 5.Communication network 6.Semantic barriers 7.Emotional or psychological barriers 8.Physical barriers 9.Personal barriers 10.Cultural barriers 11.Socio-psychological barriers 12.Goal conflict 13.Noise 14.Information overload 15.Poor listening and selection 16.Selective perception 17.Unclarified assumptions 18.Closed mind 19.Status block 20.State of health 21.Self image 22.Self-centered attitude 23.Group identification

7 CS OF COMMUNICATION:
1.Completeness

2.Conciseness 3.Correctness 4.Clarity 5.Courtesy 6.Consideration 7.Concreteness

SELECTION OF MEANS OF COMMUNICATION:

The medium chosen for communicating any message will depend on various factors such as1.Cost 2.Distance 3.Safety and security 4.Urgency 5.Confidently 6.Time of day 7.Written record 8.Resources 9.Influence

LEVELS OF COMMUNICATION:
INTERPERSONAL LEVEL OF COMMUNICATION: It involves two parties a sender and a receiver who use common language to transit message either through oral communication or written communication. ORGANIZATIONAL LEVEL OF COMMUNICATION: In a team based business organization,communication becomes its lifeblood where people communicate with one another.The flow of communication inside an organization may filter in up,down and horizontal directions. MASS COMMUNICATION: Newspapers,magazines and periodicals,the means of mass communication,are frequently used for oral or written communication.

PRINCIPLES OF COMMUNICATION:

EFFECTIVE

1.Clarity of purpose 2.Shared activity 3.Common set of symbols 4.Focus on the need of receiver 5.Use of feedback 6.Proper use of body language 7.Conciseness 8.Active listening 9.Completeness 10.Eliminate noise 11.Politeness 12.Controlling emotions

COMMUNICATION CYCLE:
The transmission of the senders ideas to the receiver and the recievers feedback or reaction to the sender constitute the communication cycle. The main elements of this cycle are as follows : 1.Input 2.Channel 3.Message 4.Output 5.Feedback 6.Brain drain (or breakdown)