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  • Social CRM Intro

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    Frank Falcone
    24 Ansichten18 Seiten
    Managing Customer Engagement Using Social Media and CRM Frank Falcone Co-Founder and Program Director Dilip Soman Professor of Marketing. Dispelling the Myths Social CRM = Social Media+CRM Customer Engagement Social CRM is not an out of box solution. Myth #1: Social Media is not a strategy or marketing tactic. It's a communication medium.

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    Managing Customer Engagement Using Social Media and CRM Frank Falcone Co-Founder and Program Director Dilip Soman Professor of Marketing. Dispelling the Myths Social CRM = Social Media+CRM Customer Engagement Social CRM is not an out of box solution. Myth #1: Social Media is not a strategy or marketing tactic. It's a communication medium.

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    24 Ansichten18 Seiten

    Social CRM Intro

    Hochgeladen von

    Frank Falcone
    Managing Customer Engagement Using Social Media and CRM Frank Falcone Co-Founder and Program Director Dilip Soman Professor of Marketing. Dispelling the Myths Social CRM = Social Media+CRM Customer Engagement Social CRM is not an out of box solution. Myth #1: Social Media is not a strategy or marketing tactic. It's a communication medium.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 18

    Social CRM:

    April 17 19, 2012

    Managing Customer Engagement Using Social Media & CRM


    Frank Falcone
    Co-Founder & Program Director

    Dr. Dilip Soman


    Professor of Marketing, Co-Founder & Academic Director

    Why?

    The Promise of CRM

    Dispelling the Myths

    Social CRM = Social Media+CRM

    The Holy Grail

    Customer Engagement

    Social CRM is not an out of box solution.

    Dispelling the Myths

    Social Networking is Gen Y thing.

    10

    Dispelling the Myths


    Klout.com will tell me who my Influencers are.

    11

    Dispelling the Myths

    To protect your brand you need to control the social conversation.

    12

    Myth #1: Social Media is not a strategy or marketing tactic. Its a communication medium.

    Arab Spring
    14

    Corporate Spring
    15

    Tuesday April 17th


    8:30 9:00 am 9:00 10:15 am 10:15 10:30 am 10:30 11:00 am 11:00 12:00 pm 12:00 1:00 pm 1:00 2:00 pm 2:00 4:00 pm 4:00 5:00 pm

    Intro Dilip Soman Break Frank Falcone Hands-On-Lab (Sysomos) Lunch Hands-On-Lab (Sysomos) Hands-On-Lab (Radian6) Class Presentations

    17

    Paul Greenberg
    Author, CRM at the Speed of Light 4th Edition Member, CRM Magazine CRM Hall of Fame President, The 56 Group, LLC Board of Advisors, Rotman CRM Centre

    18

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